Detailed business plan for a flower shop. How to open a flower shop How to open a flower business step by step

• Types of flower trade
• Step by step opening plan
• How much can you earn
• Which equipment to choose

No matter how much competition in business grows, no matter what crises destroy the economy, two types of goods are always in demand: food and flowers. We will talk about the first type of goods in other articles on our site, but today we will talk about how to simply and easily earn capital by trading flowers. This can be done virtually “from scratch”, spending only on purchasing flowers for resale. You can start with at least 50 flowers, by selling which you will earn more than 1000 rubles. Next time, having gained invaluable experience (and it may not be entirely positive), you will already purchase 5,000 flowers, by selling which you will earn from 100,000 rubles...

In fact, you don’t need to have a lot of knowledge and marketing tricks to sell flowers on holidays such as Valentine’s Day, March 5-8, Easter, May 9, September 1. These days, flowers are bought everywhere: in stores, at metro exits, in the courtyards of high-rise buildings, on the Internet, delivered to offices, and so on. Selling flowers is one of the surest ways for beginners to try themselves in a small but own business. And how it goes, you can grow into a serious store or even a chain of stores. Moreover, there are simply no risks here (I think 10 - 20 thousand rubles is not an exorbitant amount for you).

Types of flower trade

• An ordinary tent with flowers - the approximate budget for opening is 50,000 rubles.
• From a car - budget from 10,000 rubles, if you own a car
• From the tray (seller and boxes of flowers) - budget from 5,000 rubles.
• Delivery to offices (walking around offices and offering flowers to employees) - budget from 5,000 rubles.
• Flowers in traffic jams (can be delivered by bicycle or scooter) - budget from 5,000 rubles.
• Some entrepreneurs, who “ate the dog” on the flowers for the holidays, put up 5-10 tents in used places and earn hundreds of thousands of rubles “clean”, in just a couple of days.

What markup should there be to sell flowers?

Much depends on how much you buy flowers in bulk. If roses retail for 80 rubles per piece, then the maximum purchase price should be 40 rubles. That is, trading below a one hundred percent markup does not make much sense, since you will have losses, you will spend money on fuel and lubricants, and if you are not trading yourself, then on the seller’s salary. So the minimum markup should be 100%. Otherwise you won't earn anything. There is no need to set a price much lower than your competitors. During the holidays, people often buy flowers in a hurry, and will not wander around the city (not all, of course) trying to get a penny of profit. It is better to take care of how to choose the right place to trade. Do you want to have a constant good income? Then try to make money on Avito and other message boards. See about stable income from regular ads and try your hand. Knowing what and how best to sell, you can start not only selling flowers, but also significantly expand your business.

Flower trade location

90% of success in street flower selling during the holidays is the choice of location. This is a whole science, so on forums you can often find examples of how one person literally raised money on flowers, while others went into a specific minus and became disillusioned with the matter. What can be recommended here. There are many options. Paradoxically, one of the best places is to stand near a popular flower shop. Not right under their porch, of course, but at least 30 - 50 meters away. What can work is that people go to a well-known store, see a long line or high prices, turn around and see your point. They buy flowers from you. But there is a danger here - if you trade illegally, the store owner will definitely inform the police, since he does not need “arrogant” competitors. Before Easter, it is customary to visit the cemetery and bring flowers to the graves of relatives and friends. If you place a tray near the entrance to the cemetery, revenue will be guaranteed. The main thing here is not to go wrong with flowers: carnations and artificial flowers are used (which, by the way, do not spoil). You should not stand in front of large hypermarkets, counting on high traffic - recently, before the holidays, federal chains themselves sell flowers at very low prices (actually at purchase prices).

Do I need a permit to sell flowers?

The most common question asked by novice flower traders is what trade permits are needed? According to the law, only a person or organization registered with the tax service can sell flowers. The only exceptions are cases when flowers are sold from personal plots, that is, grown personally by the flower seller. But, as you understand, this option is not suitable for us. In this case, the question arises - is it even worth registering an individual entrepreneur for one day? Even if opening an individual entrepreneur costs only 800 rubles. state fees, but no one needs the extra hassle with paperwork. Despite the fact that then you will have to go and close the business (otherwise your pension contributions for the year will be calculated at 20 thousand rubles). What are we risking if we just stand with flowers near the metro or market? The worst thing that awaits you is an administrative fine of 2,500 rubles. (or a little more). Is it a lot? I think a little, and there are real examples of how people managed to trade, pay a fine and still remain in the black. By the way, here is one example:

In no way do I encourage you to conduct illegal business; on the contrary, I am for honest business conduct. But you must admit, for the sake of one day, you can take a risk. And if you go there, be sure to register. Some forums suggest trying to deliver flowers to offices on March 8th - that’s also an option, so you definitely won’t get caught.

Pitfalls of the flower business

1. The right choice of colors. Depending on the holiday, some flowers become popular, while others, on the contrary, are bought much less often. On Valentine's Day, roses and chrysanthemums are best, on Easter, carnations and tulips, on May 9 - tulips, on March 8, tulips, mimosas, roses (a little worse due to the high price).
2. Storing flowers. Roses, tulips, mimosas, etc., are known to be very capricious plants. If the temperature deviates from the norm, the flower quickly withers and loses its presentation. For this reason, you shouldn't buy flowers in advance if you don't have storage space. You might just be throwing money away. Most street vendors buy flowers on the morning of the sale in order to have time to sell the flowers while they are fresh.

Step by step opening plan

To realize your idea of ​​selling flower products during the holidays, you need to think through the following aspects of the matter:

• what flowers are usually given on this holiday, seasonal or year-round types;
• place and methods of selling flower products;
• purchasing flowers, creating and decorating bouquets;
• purchase of accessories for bouquets.

How much can you earn

On the pre-holiday and holiday sales of tulips, you can get a net income of about five hundred US dollars in 3-4 days. Valentine's Day, February 23, Memorial Day are also quite profitable for the flower business.

Which equipment to choose

The equipment of the point of sale depends on how you will sell flower products. For a stationary temporary point, you will need a tray or a small pavilion (more like shelter from rain and wind) and large vases for flower products. If you sell directly from your car, you will only need containers for transporting and storing flowers.

Which OKVED to indicate when registering a business

If you decide to seriously engage in the flower business, you need to register it with the following codes: OKVED 52.48.32 - Retail sale of flower products and plants, as well as fertilizers and seeds. To sell bouquets via the Internet, you will need the appropriate code 52.61.2 - Retail trade through teleshopping and computer networks (electronic commerce, including the Internet). And to sell flower products with delivery to offices and homes, you need code 64.12, which is responsible for courier delivery of goods.

What documents are needed to open a business?

To open a point selling flowers or sell them at retail via the Internet or by courier, it is enough to register an individual entrepreneurship. You will need: a passport, an application for state registration, a document confirming payment of the state duty, a scanned copy of the TIN certificate.

Which taxation system to choose for business registration

The most suitable option for collecting taxes is the simplified taxation system (simplified).

Floral products sales technology

An important factor is the place where flowers are sold. It is best that this is a place where there is a large flow of both pedestrians and vehicles. These could be pedestrian areas near shopping centers and shops, markets, pavilions selling flowers and plants. It’s not a bad idea to offer products to offices before the holidays, offering a reasonable discount for a certain number of bouquets. The original design, which does not overshadow the flowers, but emphasizes the stylishness of the bouquet, significantly increases the demand and price of floral products. When selling mobile, for example, in traffic jams, focus on an adequate price and neat design of the bouquet. Excesses and clumsiness of packaging scare away potential clients. Examples of bouquet designs posted on the Internet will make it easier to select products for large orders for offices or events. A business in flower products, if approached correctly, will bring you profit and your customers joy. Selling flowers is an interesting and profitable business, but if you want to develop further and know more explore the catalog of paid courses. Perhaps one or more of them will help you choose a profitable and interesting business for yourself, which you can do in parallel with your main business.

Many entrepreneurs have made a fortune selling flowers, but it is not an easy business. How to open a flower shop from scratch so that the outlet quickly breaks even and begins to generate a stable income? It is necessary to take into account the peculiarities of this field of activity. The specificity of a flower shop is perishable goods - unsold, withered flowers bring losses. Competition in the flower trade is high, but demand is constant. There are several directions of this business: flower kiosk, salon or online store.

The article is devoted to the flower business: opening and design, financial expectations in the form of a business plan and secrets of success.

Legalization of business

This entrepreneurial venture is not burdened with excessive paperwork. What documents are needed to open a flower shop:

• Registration of individual entrepreneurs and extract from ERGUL.
• Tax registration: OKVED code 52.48.32 (trade of flowers, seeds and fertilizers).
• Choice of taxation system: UTII or simplified tax system (6% of income or 15% of income minus expenses).
• Registration of a cash register with the tax office (on your own - 2 weeks, order a paid service from the sellers of these machines - 3 days).
• Obtaining permission to trade from the administration.
• Lease agreement or documents of ownership of commercial premises.
• Conclusions of the SES and State Fire Supervision on compliance with standards.

In the sales area you need to set up an information stand with a book of complaints and suggestions, as well as product certificates (optional).

Premises and place for selling flowers

Many people ask the question “I want to open a flower shop, what do I need for this?” The amount of investment required depends on the store format. There are many options - from a trailer on wheels to a salon in a solid room

Room type

Opening a flower business from scratch is attractive because it does not require large premises.

Choose one of the options:

1. Cheap segment : A commercial trailer on wheels (tonar) is a profitable investment. In case of an unprofitable place, the trailer can be transported, and in case of failure of the flower business, it can be re-qualified (coffee/tea, hot dogs, etc.) or sold at a profit. The price of a used toner is ≈ 110 thousand rubles.
2. Middle segment : a modular pavilion with an area of ​​10 m2 is a convenient option, which can also be re-qualified and sold at any time. The price of a new pavilion for 10 m2 is ≈ 90 thousand rubles, the rental price per month (10 m2) is ≈ 7 thousand rubles.
3. High segment : renting premises in a shopping center means a lot of traffic from wealthy people and the opportunity to sell at good prices. Rent per month (10 m2)≈ 10 thousand rubles.
4. VIP segment : the first floor of a residential building is a suitable option when located in an advantageous area. Such options are suitable for a flower boutique/salon. Rental price for premises from 40m2 ≈ from 50 thousand rubles per month.

Note! An online store can be opened as an addition to any of the options.

Location selection

The future of a flower shop depends on how many people pass through the place in which it is located. Choose options near the highway where you can park your car. A busy person will park, find your store a few meters away and buy flowers.

• downtown – on the side of traffic from the center to the periphery;
• in a residential area – on the side of traffic towards the city center;
• place near the metro, in a pedestrian crossing .

Note! You can buy a ready-made flower business at a price of 250 thousand rubles.

Equipment purchase

What you need to open a flower shop from scratch:

• trade equipment: counters, racks, plastic flower vases (20 pieces), table, and 2 chairs;
• refrigerator display cases for flowers;
• air conditioner;
• computer;
• cash machine.

In total you will need about 110 thousand rubles.

Refrigerators are a must, otherwise the products will wither. The trailers already have built-in refrigerators and air conditioners, if this is a specialized flower toner. In this case, you will need much less investment - up to 50 thousand rubles.

When calculating how much it costs to open a flower shop, include repairs in the estimate - from 350 thousand rubles above.

The right assortment is the key to profit

The main task is to satisfy the needs of everyone entering your store. A poor assortment will force the client to look at flowers from others or change the idea of ​​a bouquet for another gift.

To open a flower shop from scratch, be sure to study the displays in the main flower spots in the city.

Diversification of the assortment depends on the format of the outlet:

• Store trailer (minimum assortment): carnation - 3 colors, single chrysanthemum - 3 colors, spray carnation - 3 colors, rose - 5 colors, spray rose - 2-3 colors, gerbera - mix, tulip (seasonal) - 3 colors.
• Modular pavilion for 10 m2 you can add a variety of colors of roses, and for an area of ​​15 m2 you can add callas, irises and orchids.
• Shop in a shopping center always has additional goods that bring profit and do not spoil. These are flowers in pots, beautiful pots, soil mixtures and fertilizers, postcards, vases, accessories and more.
• VIP class flower salon includes an exclusive assortment, exotic flowers, fittings and accessories.

Eustoma has become popular lately - it is inexpensive, delicate, has beautiful colors, and lasts a long time.

Accessories for packaging: transparent film, cone packaging for 1, 3 and 5 colors, corrugated paper, non-woven fabric, colored tape, tape, etc.

The markup on flowers is 200%, on flowers of excellent quality 250% or more. Flowers that are not sold during the week should be sold at a discount, and those that are severely wilted should be thrown away, otherwise it will be a negative reputation.

The most important secret of success is the presentation of flowers. A small store involves purchasing from a supplier for pick-up, which allows you to check all the goods directly at the base.

You need to cooperate with two or three suppliers so that in the event of a holiday emergency you will not be left without goods and excess profits. Main suppliers: Holland, Ecuador and domestic representative. The best product, prices and approach are from a Dutch supplier.

The purchase should be divided into categories:

• "star" assortment — this is the main purchase, constituting 100% of the current assortment, purchased on an ongoing basis;
• additional purchase – this is an order above the main one, which is determined by an experienced seller or owner, depending on the need;
• holiday shopping : an order for February 14 is made on January 23-25 ​​in double quantity, for September 1 an order is made on August 9 in double quantity, for March 8 an order is made on February 1 in tenfold quantity.

Note! Please note that for purchases on March 8 you will need to make an advance payment in the amount of 1/3 of the order or more, taking into account the increased prices.

Advertising

First of all, you need a bright sign in the form of a light box that will be visible at night. The inscription should give an understanding of the product “Your bouquet”, “A million scarlet roses”, etc. The cost of a box 2 meters long, 0.7 meters high is ≈ 16 thousand rubles.

Order the creation of your own website with flower delivery. For delivery, enter into a partnership agreement with a taxi driver. Advertise your website and store for free (social networks, sales sites) or for a fee.

A must: make a batch of beautiful business cards and give them to those who make purchases of a decent amount. A good idea with a discount for those who purchased over 1,500 rubles.

Staff

Hiring a professional florist from the start is difficult and expensive. It is better to choose a beginner specialist, since such an employee will not have to pay much. It is important to approve the initiative of a creative approach - this is the positive attitude of the florist himself and your profit.

A flower salon or boutique with a VIP clientele needs professional florists. This is an absolute necessity if you want to work with corporate and VIP clients.

Staff remuneration should be made up of a minimum rate (10 thousand rubles) and a percentage of sales. In this case, sales will be stimulated, since the florist seller will be interested in sales directly.

Flower shop business plan

The business plan is designed to guide the entrepreneur in the necessary investments and the speed of their payback. This will give an understanding of whether it is profitable to start such a commercial activity. Especially when it comes to risks when money for a business is borrowed.

According to minimum forecasts, sales will amount to 3-4 thousand rubles per day. It should be taken into account that during the holidays this figure will be 2-10 times higher, so monthly sales will be adjusted.

Table. Expenses (average)

Monthly calculation	Store trailer	Rented pavilion
Revenue	132 000,00	132 000,00
Product cost	66 000,00	66 000,00
Rental costs	—	7 000,00
Communal payments	8 000,00	8 000,00
Salary + salary tax	20 000,00	20 000,00
Other expenses	3 000,00	3 000,00
Taxes	7 000,00	7 000,00
Net profit	28 000,00	21 000,00
Profitability calculation:	27%	19%
Invested funds
Purchasing premises	110 000,00	—
Purchase of equipment	50 000,00	110 000,00
Illuminated advertising box	16 000,00	16 000,00
Total invested	176 000,00	126 000,00
Payback period, months	6	6

The payback in both cases was six months, but it is worth considering that the trailer store does not need to pay rent and in the future will bring in at least 7 thousand rubles more than a pavilion with rent.

Before opening a flower shop, you should know some nuances:

• Flowers should be marked down after 7 days, but not after they begin to fade.
• The landlord is obliged to provide rental holidays (without payment) for 1-2 weeks to equip the premises.
• Be sure to check whether utilities are included in the rental price.
• Consider a franchise option.

Unusual approaches to bouquet design will add prestige to your services. Let you have stylish and original bouquets - clients are always happy with this approach. An example of an idea: decorated in paper that imitates newspaper pages, it looks intriguing and unusual.

* Calculations use average data for Russia

331,000 ₽

Starting investments

265,000 - 330,000 ₽

53,000 - 111,000 RUR

Net profit

5 months

Payback period

To open a small flower shop with an area of ​​20 sq. meters will require 331 thousand rubles, which will pay off for 5 months of work. Net profit in the first year of operation will be 682 thousand rubles.

1. Flower shop. Project Summary

Every year the volume of the flower business is growing, which indicates the active development of the industry. Today, the business idea of ​​a flower shop is in demand and very profitable. The goal of the project is to open a flower shop in a city with a population of more than 1 million people. The main source of income for the establishment is the sale of flower products. The target audience of the flower shop is the city population aged 20 to 50 with an average income.

The main advantages of a flower shop:

minimal initial costs;

high profit margins in the long run;

business profitability of 20-30%.

To implement the flower shop project, premises with a total area of ​​20 m2 are rented, located in close proximity to the shopping center. The initial investment is 311,000 rubles. Investment costs are aimed at the purchase of specialized equipment: arrangement of a retail outlet, purchase of flower products. Own funds will be used to implement the project.

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Financial calculations of the business plan cover a three-year period of operation of the project. It is expected that after this time, business expansion will be required. According to calculations, the initial investment will pay off in the fifth month of operation. Based on the results of the first year of operation, a net profit of 682,782 rubles and a return on sales of 21% are predicted. Integral indicators of project effectiveness are presented in Table 1.

Table 1. Key project performance indicators

2. Description of the flower shop and company industry

Flowers are one of the main attributes of the holiday. The tradition of giving flowers and decorating space with them is firmly established in Russia. Therefore, flower shops always find their customers, despite the season and economic crises. The demand for flowers is a kind of reflection of the financial state of society - the richer it is, the more flowers are bought. And at the same time, even during times of crisis, flower shops actively conduct their business - only the emphasis on sales shifts, preference is given to budget options, but the sales volumes of flower shops do not decrease.

Over the past years, the Russian flower market has shown active growth. The dynamic development of the flower market is evidenced by market volume statistics. The market volumes are increasing every year - during the period from 2011 to 2015, the volume of the cut flower market in physical terms increased by 1/3.

Figure 1. Volume of the flower market in physical terms, billion units, 2011-15.

In monetary terms, this growth is more noticeable due to the increase in prices for flowers. During the period 2011-2015, the market volume increased by almost 40%.

Figure 2. Value volume of the flower market, billion rubles, 2011-15.

Today, the entire Russian market can be estimated at 160 billion rubles in monetary terms and 35.8 tons in physical terms. According to analysts, the Russian flower market will continue to grow. According to the analytical company GLOBAL REACH CONSULTING, the real capacity of the domestic market is estimated at 40 billion dollars.

Thus, a flower shop is regarded as one of the most promising business ideas, despite the risky component. The average profitability of the flower business is constantly growing. At the same time, the likelihood of risk increases. The main threats are associated with the pronounced seasonality of the business and the high probability of incorrect planning of sales volumes of flower products. Peak sales of flowers occur in February, March, May, September and December, and the summer months are considered the “dead” season, which can cause a significant reduction in profits. In addition, flowers are not stored for long - the maximum period for their sale is limited to one week. In case of excessive purchase of flower products, the store may suffer losses. However, sellers take this risk into account when setting prices, assuming that about 60% of flowers will not be sold.

Another risk is the flower shop's heavy dependence on imports. Today, Russia ranks sixth in imports of cut flowers, and the share of imports in sales volume is about 90%. However, there is a positive trend in the share of domestic products. According to analysts, in the next ten years Russia will take second place in Europe in terms of imports after Germany. This risk consists of a possible increase in exchange rates, the likelihood of a ban on the import of flower products from some countries, tightening of customs policies, etc. Figure 3 shows the structure of flower imports by producing countries. The largest share of imports comes from the Netherlands - 44.7%, second and third places are occupied by Ecuador and Colombia with a share of supplies of 36% and 12.8%, respectively. Other countries account for only 6.5% of supplies.

Figure 3. Distribution of producing countries by volume of supplies in physical terms to the Russian Federation, 2014.

In the structure of flower supplies, 43% are roses. The second most popular flowers are chrysanthemums - 24%. The top three are completed by carnations, with a 22% share of supplies. In general, in recent years, the supply leaders have remained unchanged, but there has been a tendency to popularize exotic, unusual flowers. Recently, flower shops have been trying to diversify their assortment and attract customers with unique types of flowers.

Figure 4. Structure of flowers in the total volume of imports (in physical terms), %, 2014

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Pricing in the market consists of two components - the volume of costs (exchange rates, customs duties, gasoline prices, etc. are taken into account) and fluctuations in demand - an increase in demand entails an increase in prices. On average, the pricing policy in the flower market implies a markup of 100-300% of the purchase price.

In most cases, retail sales of flowers are carried out in the format of flower pavilions and stalls - 70%, about 10% are in flower shops, flower salons and boutiques designed for the premium segment are less popular. Recently, online stores, which represent a less risky model of the flower business, have been gaining popularity.

Analysis of the flower market showed the relevance and demand of this business. The main advantages are the relatively quick organization and start of work, the absence of licensing of activities, a low threshold for entering the market, an acceptable level of initial investment, high demand for the product and the level of profitability. However, the disadvantages of the flower business should also be taken into account: non-standardization of products, high dependence on customs policy , exchange rates, pronounced seasonality, high level of competition.

3. Flower shop. Description of goods and services

The main activity of a flower shop is retail sale of flower cuts. For the flower business, a set of additional services is important, which form its competitive advantages. Additional services may include:

courier flower delivery service;

floral decoration for celebrations;

sale of related products (postcards, soft toys, candies, etc.);

gift wrapping;

making floral boxes with flowers and sweets;

original packaging of bouquets, for example, cone bags with a convenient handle or craft paper;

applying inscriptions and drawings to flower petals;

creation of floral compositions for decoration.

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The range of additional services of a flower shop can be much wider - it depends on the format of the store and its goals. To create a list of services in a flower shop, it is recommended to study the services of competitors. Today, selling standard bouquets is a losing business model. Modern consumers value creativity, an original approach and the exclusivity of the floral services provided.

List of flower shop services:

Sale of cut flowers(rose, chrysanthemum, tulip, peony, ranunculus, hydrangea, eustoma, carnation, gerbera, alstroemeria, narcissus, orchid, lily, freesia) taking into account the seasonality of flowers;

Gift wrapping of flowers and bouquets;

Preparation of floral arrangements and bouquets;

Sale of related products(cards, gift boxes with flowers and sweets);

Delivery of bouquets by courier service;

Floral decoration for celebrations. Premises decoration services are provided upon prior order, taking into account the client’s wishes;

Order a bouquet by phone– to save time for clients waiting for the bouquet to be made, the store provides a pre-order service. The client only needs to stop by to pay and pick up the bouquet.

4. Flower shop. Sales and Marketing

Statistics for medium-sized and large cities allow us to form a typical “portrait” of a flower shop client: 57.9% are men, 42.1% are women, the average age of the buyer is 35 years, material income is average. In accordance with the statistics provided, the target audience of the store is determined - the population aged 20 to 50 years with an average income level.

At the initial stage, you should analyze the competitive environment. This will allow you to assess the level of demand and business threats, develop your competitive advantages and decide on a marketing strategy. In order to create competitive advantages and develop your customer base, in the first months of work you need to rely on cheap raw materials, affordable additional services, unusual packaging, creative services presented specifically in your store.

When planning an advertising campaign for a flower shop, you should take into account that promotion channels such as advertising in newspapers, radio and television in the flower business do not bring the desired effect. This is due to the fact that buying flowers is often an impulsive phenomenon - a person passes by a flower stall and decides to buy a bouquet here. Therefore, outdoor advertising will be the most effective. In addition, one of the parameters that determines the competitive advantages of a flower shop is its favorable location. The most successful location for a flower shop is a pavilion at the intersection of several streets with a lot of traffic from passersby.

In addition, it is recommended to create a group and profile on social networks that advertises the products. Creating a website for a flower shop is not at all necessary, especially if you are planning a small flower stall. Setting prices for the flower shop's products sold should be done taking into account competitors' prices. It is important that the pricing policy is flexible enough - this will satisfy demand in both the budget and expensive price segments. To stimulate sales of flower products, bonus cards, various discounts and promotions, and a loyalty program for regular customers can be used.

You should also consider creating your own logo and branded packaging, which will become the business card of the store. Development of an exclusive style, logo and original name will cost an average of 6,000 rubles. An advertising sign will cost around 20,000, including installation. Don’t forget about this type of advertising called word of mouth. Therefore, the best advertising will be fresh flowers and the professionalism of florists who can create beautiful flower arrangements.

5. Flower shop. Production plan

Opening a flower shop includes six main stages, including registration, choosing a location and premises, recruiting personnel, purchasing equipment, searching for suppliers of flower products, sales planning and purchasing goods. Let's take a closer look at each of them below.

1. Registration with government agencies. Retail flower trade is an unlicensed activity, which simplifies the process of collecting the documents necessary to open a flower shop. The organizational and legal form of an enterprise can be individual entrepreneur or LLC. For a flower shop, it is recommended to register an individual entrepreneur with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

47.76.1 Retail trade of flowers and other plants, seeds and fertilizers in specialized stores. This is the main activity. When diversifying your flower business and having additional services, you can specify the following codes:

47.78.3 Retail trade in souvenirs, folk arts and crafts

64.12 Courier activities other than national postal activities

74.10 Activities specialized in the field of design

82.92 Packaging activities

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It is not necessary to indicate the entire list of codes, but if you plan to further expand your business, it is recommended to enter all the listed codes that may be required in the future.

List of documents for opening a flower shop:

flower trade permit;

the sanitary production control program is obtained once after approval from Rospotrebnadzor;

contracts for deratization, disinfestation and disinfection;

contract for maintenance of the ventilation and air conditioning system;

contract for removal and disposal of solid waste;

internal documentation: disinfectant logbook;

hygienic permit from SES or relevant quality certificates.

2. Location and selection of retail premises. The main criterion for choosing a location is high traffic of people. This could be street intersections, an area near a shopping center or bus stop, or busy streets in residential areas. A retail space on the ground floor of a residential building is also suitable - as a rule, such premises are relatively cheaper. A room with an area of ​​20 m2 is suitable for a flower shop - this will be enough for a retail space and a small room for storing flowers. To implement the project, it is planned to rent premises near the shopping center. The area of ​​the rented premises is 20 m2, the average cost for a city with a population of 800-1 million people is 20,000 rubles.

3. Selection of personnel for a flower shop. The main employees of a flower shop are florists. It is recommended to take a responsible approach to choosing a florist and hire professional staff, since the quality of the services provided depends on them. If the store is open daily from 9:00 to 21:00, two florists will be required to work in shifts.

4. Purchase of equipment. In a flower shop, it is necessary to maintain a temperature from +5º to +8º C, which is comfortable for flowers. To do this, you will need to install a specialized refrigeration chamber. The cost of such equipment is 50,000-70,000 rubles, and installation costs an average of 20,000 rubles. To save money, you should consider purchasing used equipment - it will cost 20-25% less. You should also take into account the small work equipment that florists will need to make bouquets - rubles are allocated for this. Another important point is the installation of security and fire-fighting equipment, the cost of which will average 30,000 rubles.

5. Search for suppliers of flower products. This point is one of the key ones when organizing a flower business, since the operation of the store and the quality of the final product depend on the reliability of suppliers. The search for partners can be carried out through thematic forums and websites. Selecting suppliers is quite a responsible and painstaking job.

6. Sales planning and flower purchasing. Planning sales volumes is a very important stage, since the supply of flower products depends on it. Incorrectly calculated deadlines can lead to either store downtime or losses due to product damage. This leads to another task - an established system for the delivery of flower products. Please note that freshly cut flowers must be brought every 4-5 days. Thus, it is planned to make 5 purchases per month every 5 days. To fill a retail space of 15-20 m2, an initial purchase of approximately 70,000 rubles will be required. In this case, additional purchase of assortment will amount to 10,000-15,000 rubles.

Sales planning for a flower shop is based on the seasonality of the flower business. Peak sales occur on the following dates: February 14, February 23, March 8, May 9, September 1. Profit for these days can be 20-25% of the total profit for the entire month. In summer, demand drops significantly, although graduation periods and wedding days should be taken into account. An approximate graph of revenue volumes by month is presented in Fig. 5 – it shows peaks and valleys in flower sales.

Figure 5. Dynamics of sales volume of flower products by month

It is quite difficult to predict the income of a flower shop. In each specific case, it is necessary to carefully plan sales volumes, taking into account the price segment, region, competitors, etc. For forecasting in this project, average market indicators will be used. According to statistics, the sales volume in a stationary store per month is 200-250 bouquets. Based on the fact that the store will offer a variety of flowers - both inexpensive and premium - sales planning is based on a ratio of 60/40%: i.e. the number of inexpensive bouquets will be 120 pieces, and expensive ones – 80 pieces. The average price of bouquets in the inexpensive segment will be 300 rubles, in the expensive segment – ​​1,500 rubles. On average, monthly revenue will be 267,150 rubles.

Table 2. Planned sales volume of the flower shop

MONTH	INEXPENSIVE SEGMENT			EXPENSIVE SEGMENT			REVENUE PER MONTH, RUB.
	SALES VOLUME, PCS.	PRICE, RUB,	REVENUE, RUB.	SALES VOLUME, PCS,	PRICE, RUB.	REVENUE, RUB.
September
Revenue for the year:

6. Organizational plan for a flower shop

To operate a flower shop, you will need to create a staff of employees:

Director– a store manager who combines the work of an accountant and a procurement logistics specialist. The director can be the business owner himself;

Florists– employees who are involved in arranging arrangements and selling bouquets;

• Cleaning woman(part-time), cleaning the premises 3-4 times a week.

It is planned to hire two florists who will work in shifts. Work schedule: 2 through 2. Practice shows that for a successful business, flower sellers must not only be able to make bouquets and get along with customers, but also know psychology in order to offer the bouquet that the client wants to buy. This point should not be neglected, so when choosing florists you should take it into account. The total wage fund will be 72,000 rubles, and taking into account insurance payments - 93,600 rubles per month.

Table 3. Flower shop staff

Since the list of services includes the delivery of bouquets, cooperation with the courier service is necessary. Currently, the market offers various options for courier services that are interested in cooperation with legal entities. The average tariff for 1 delivery within the city is 250 rubles. Typically, stores providing such services add a markup of 50-100 rubles. Since it is quite difficult to predict the popularity of this service, profits from it are not taken into account in this project. If the business develops successfully, it is planned to hire a courier driver who would deliver flower products. At the initial stage of business, it is not profitable to have such an employee on staff.

7. Financial plan for a flower shop

The financial plan takes into account all income and expenses of the project; the planning horizon is 3 years. It is planned that after this period the establishment will need to expand its business. To start a project, it is necessary to calculate the amount of initial investment. Approximately 43% of the initial investment is in technical equipment and store furniture; 45% of investments - for the initial purchase of flower products and the formation of a fund of funds to pay rent and salaries in the first months of work, for advertising and registration - 12%. Thus, the total amount of the initial investment will be 311,000 rubles. Own funds will be used to implement the project.

Table 4. Investment costs

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Equipment, furniture, appliances
Refrigeration showcase
Split system (for retail premises)
Floral table
Security and fire fighting equipment
Computer
Plastic vases
Decorating supplies, tools (scissors, stapler, wrapping paper, etc.)
Registration
Individual entrepreneur registration
Making a seal, opening a bank account
working capital
Flowers and plants for floristry
Payment of salaries, rent in the first months of work

Fixed costs included in the business plan consist of rent, utility bills, wages, advertising costs and depreciation. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. Fixed costs of a flower shop also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue. In the cost structure, the share of payroll is 47%, the purchase of flower products is 25%.

Table 5. Monthly expenses of a flower shop

8. Performance assessment

The payback period for a flower shop with an initial investment of 251,000 rubles is 5 months. The net monthly profit of the project upon reaching planned sales volumes will be 156,000 rubles. Reaching the planned sales volume is planned for the third month of operation. Return on sales in the first year of operation is 21%. The net present value is positive and equal to 88,312 rubles, which indicates the investment attractiveness of the project.

9. Possible risks of a flower shop

The flower business involves various risks that should be taken into account when planning:

Flowers are perishable goods. To avoid losses, it is necessary to constantly monitor the market and forecast demand;

The likelihood of receiving low-quality or defective goods. This risk can be reduced by choosing reliable suppliers and competently drafting the contract;


Cyclicality of the flower market and episodic demand (seasonality). It will not be possible to completely eliminate the risk, but it is possible to smooth out its impact by opening new business segments and introducing additional services;


Errors in estimating sales volumes, which can lead to the disposal of 60% of all flower products. It is possible to mitigate this risk if you collect statistical data: install a sensor at the entrance to the store that counts incoming visitors. These indicators and sales statistics will allow you to calculate the optimal purchase volume and draw up a weekly plan. Small flower shops adapt to the work format within 1-2 months;


High level of competition in the market. This risk can be reduced with a well-thought-out marketing strategy for the flower shop and the achievement of certain competitive advantages;


• Exchange rate fluctuations and the likelihood of tightening customs policy. It is possible to reduce the impact of this risk by diversifying suppliers and purchasing part of the goods from domestic manufacturers;
• Loss of space or increased rent. Since a favorable location largely determines the success of a business, changing it can entail significant costs. To minimize this risk, you should carefully select a landlord and enter into a long-term lease agreement.

The article very well describes the risks of running a flower business, but did not emphasize that one of the main factors influencing the success of this business is the location of the pavilion and the level of competition in the immediate environment. Why is this so?

First of all, because in large cities the population itself is heterogeneous. Neither by age composition, nor by income, nor by preferences. And this is important, since in different areas there is a different “average bill”, which directly affects the profitability of the business.

Secondly, where citizens with higher incomes live, in the revenue structure the share of bouquets with a floral component and having a higher profitability will be noticeably higher than in areas where mainly pensioners live.

Thirdly, it makes sense to focus on “related” products and services and increase their share in revenue, since in most cases, their “return on sales” is higher than the typical average markup for the main product.

Working on similar projects, I was often asked: what flowers are most in demand? What should be the minimum purchases and inventory balances? What should the markup be? Unfortunately, only practical experience or careful study of the market can initially answer these questions. At the same time, the “experience” is different in every city, in every district. This must always be kept in mind.

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Flowers and bouquets of them are always associated with gifts and holidays. This is probably why more and more people come up with the idea of ​​​​creating a flower business.

And I must admit that she, this idea is quite good. After all, trading plants has its advantages:

• Minimum funds for creation and development;
• The markup on flowers, especially on bouquets, can range from 200 to 400%.

But another question arises: what is needed, where to start, to open a flower shop from scratch? So, let's look at it point by point, step by step.

What does it take to open a flower shop?

1. Starting capital. This business requires investment. The amount is, of course, different for different areas of activity, but how much money do you need to open a flower shop?

It solely depends on what kind of store it will be. Moreover, we are not talking about the product, but about the premises for it, since the cost of flowers will depend on the supplier.

How much money is needed

At the opening of the flower pavilion the metro will require up to 10 thousand dollars (an option with minimal investment). This means renting a prime location for a year and arranging it (design, shelves for goods, warehouse). The cost of a full-fledged store starts from 20 thousand dollars. As for the currently popular boutiques, you need to invest at least 50 thousand dollars in their rental and equipment.

2. Equipment. It is worth understanding that cut flowers can be stored for a short time, after which the product will become unusable.

Refrigerators will help extend the “life”. The cheapest option would be to purchase industrial equipment, but if desired, it is possible to order special storage facilities for flowers. If money is tight, then you can buy 2 used Soviet refrigerators, for example on Avito.

It is also worth including lamps in the equipment to create the necessary lighting for plants and for caring for flowers. The exact list of equipment for a flower shop, of course, will depend on the assortment.

Cut flowers require much less than potted plants. But the latter are able to provide stability to business.

3. Staff. In a simple pavilion or small store, you can hire a salesperson without much work experience (and he will work no worse than an experienced one; anyone can be taught the intricacies of the flower business from scratch). Such a specialist is able to give the client a pre-created bouquet or wrap the plant he likes in a package.

For more serious establishments, you should hire, if not professional florists, then experienced employees. They must have an idea about each of the plants, know how to care for them and, of course, be able to make bouquets.

Important ! Here, attention should also be paid to the appearance, since the seller will be the “face” of the store. The requirements are simple: friendliness, politeness, accuracy, diligence and, no less important, your seller must love flowers.

How much do flowers cost wholesale, what are the purchasing prices?

Wholesale price of roses in Russia(Central region) about 50-70 rubles (1 dollar). At retail they sell for 120-140 rubles.

Before March 8, prices for roses (wholesale) rise to 80-90 rubles, and at retail they become 130-170 rubles. I won’t say anything about the other flowers, there’s really no information.

By the way! It can be much more profitable to buy wholesale flowers in a neighboring large city than at the flower base of your city.

For example: At the wholesale base in my city, roses cost 60-80 rubles per piece. But in the nearest large city (80 km from mine) prices are 40-60 rubles. And it’s really profitable to travel to a large city (at least I know for sure that 2 flower shops in my city buy their products in that city, which is 80 km from us).

Based on the above data, it is easy to calculate the profitability of the flower business and net profit.

Delivery and expansion of assortment

It is worth considering the possibility of flower delivery. If goods from a store can be ordered remotely, then employees are needed to deliver it.

At first, you can hire a driver and courier as one person, but later, if there are a lot of orders, the number of employees will have to be increased.

It’s also worth thinking about hiring an administrator. Naturally, the number of employees directly depends on the size of the business.

What else can you sell?

In addition to flowers, a flower shop can sell: small soft toys, bouquets of sweets, beautiful and stylish flower vases, expensive sets of chocolates, bonbonnieres, flowers in pots, artificial flowers, various small gifts for girls and women, etc.

What is the result

All of the above are basic. But do not forget that the business must first be registered.

Better as an individual entrepreneur, it is simpler and cheaper in terms of taxation. But if you are opening a chain of flower salons, then LLC is the best choice.

Opening a flower shop is not difficult. However, it is worth knowing the disadvantages and taking them into account:

• Flowers are a perishable product;
• Defective goods in a shipment are not uncommon;
• There is no stable demand; the sale of flowers is seasonal.

How much does a flower shop earn on March 8?

As mentioned above, flowers are quite seasonal. There are profitability peaks - March 8, September 1, New Year. My friends have a small flower shop in a small town (10 sq. m. - sales area), so last March 8th they in 1 day we made revenue of 450 thousand rubles.

So, there is a good reason to open a store somewhere in the middle of late January. 2 months before the peak, so that as many people as possible know about your store. Well, or in November and July.

If you open a flower shop wisely, then within a year all costs will be recouped. The main thing is not to rush to get as much profit as possible from the business you have just started.

Stability can be ensured by taking into account customer demand and meeting their needs.

Flower shop business plan

And finally, the promised ( for free).

Where to start a flower business: how to open and register a flower shop, what is needed to open (advertising, equipment, associated expenses), premises and location, assortment policy and the intricacies of purchasing goods.

This is not just business. Over time, it turns into a way of life. It fascinates, enchants, and captivates. How? Constant contact with nature. The permanent feeling that you bring a piece of beauty into the world and give joy to people. An activity filled with emotions. Those who once plunged into the flower business part with it only due to force majeure circumstances.

However, we will talk about the mentioned correct approach, which will allow you to get the maximum possible profit from trading such a complex product.

Procedure for opening a flower shop

Let's consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register individual entrepreneurs in accordance with 52.48.32 OKVED " Retail trade in flowers and other plants, seeds and fertilizers.” You have to choose a taxation system (UTII or simplified tax system).

After registering an enterprise, it is necessary to purchase a cash register and also register the cash register with the tax office. Self-registration will take about two weeks. It’s easier to use the service offered by cash register sellers. In this case, the registration process with the tax office will take a maximum of 3 days.

Mandatory documentation

At a retail outlet (regardless of its size), a package of documents must be present, and most of them must be available to customers. This includes:

• Permit to trade (obtained from the government in accordance with N 381-FZ).
• Conclusion of the SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

It is also preferable to keep the remaining documents (lease agreement, KKM registration certificate, cash register) at the point of sale. Sellers and florists must have medical records, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence and costs the business owner the cost of a photocopy. Most reputable suppliers undergo voluntary certification. All you have to do is take a copy from them when purchasing the product.

What do you need to open a flower business?

Advertising

on four sides. The box itself costs about $1000, but this is just the tip of the iceberg. The main expense is approval from the appropriate authority, which can cost $10 thousand (Moscow time). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Equipment for a flower shop

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do it “for yourself”. At the same time, there is no need to immediately turn to the “masters of cold”. First you need to build the “room” itself (more profitable). One side of the refrigerator should be “blank”. It's good if it's a wall. The rest are plastic “windows” made to individual measurements.

A door is required, or better yet several (depending on the size). After the chamber is built, a cassette split system or monoblock is installed in it (possibly when there is another “blind” wall). Together with all the work, the refrigeration chamber will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a typical air conditioner installation.

Flower stands and flowerpots are needed. Large chambers are usually equipped with shelves and glass vases. In tonars and small pavilions these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

The cost of a cash register varies from 9 to 15 thousand rubles.

Purchasing a cut for a small pavilion will cost about 40 thousand rubles (Moscow time). To completely fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. To begin with, you can not get too carried away with the color scheme, buy universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: wire for gerberas, tape, adhesive tape, and a glue gun. Tools: pruning shears, scissors, floral knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or retail outlet may be located:

• In the tone. A small room on wheels. Essentially a car trailer.
• In the pavilion. Small rooms, modular designs.
• In a separate room (rare, almost unrealistic luck).
• On the ground floor of a residential building (first line only).
• In the mall.

The lowest rents are in shopping centers. Then - tonars and pavilions.

Separate line: online store. It is worth opening it with a fully established business. It cannot exist separately.

Territorial location of the flower shop (IMPORTANT!)

The “fate” of the business depends, quite a bit, on the correct choice of location for a room intended for a flower shop of any level.

The proximity to a metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main thread - highway. It gives a large flow.

If you choose a place on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need to be directed towards the center.

If the store is located near the metro, but there is no road nearby, you may not expect large daily sales. Of course, if the professionalism of the staff is at the highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will operate at full capacity, but this will take at least three years. Plus, you will have to constantly make financial investments in advertising, pay for a highly qualified florist and maintain the assortment at the proper level. This arrangement of a flower salon is too long a ruble.

There are nuances. Not every track guarantees a quick start. Purchasing power is reduced by 50% if the store is located:

• on highways, on the sides of which cars are prohibited from stopping.
• On a track with backups.
• Directly next to a public transport stop, where parking is also impossible.

"Pitfalls" of rent

If they refuse rental holidays, you should be wary. There can be no urgency. Vacations are a standard need for any trading organization. At a minimum, it is necessary to arrange the premises, bring in equipment, goods, and decorate display cases. In most cases, this takes a week. If you need cosmetic repairs or some alterations, it will take a month. The landlord's refusal to comply with the standard requirement serves as a reason not to rent the premises. Most likely, there are either no rights, or there will be difficulties with taxation.

The requirement for two months' advance payment is justified only for shopping centers. However, recently even they do not practice this.

When drawing up a lease agreement, you must clarify whether the monthly payment is included in the amount communal payments. Tariffs for electricity and housing and communal services for commercial enterprises differ significantly from consumer tariffs. Electricity bills can reach $300 per month. Price garbage removal also significantly higher. In addition, it is necessary to clarify whether the lessor has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, of which there will be quite a lot.

When renting in a shopping center or residential building, you must immediately check availability outdoor advertising opportunities. It could easily not exist. In this case, it is reasonable to abandon the premises and find another one. This rule also exists for pavilions. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency with the architectural plan of the area.

In general, when concluding a contract, you should seek the help of a lawyer. It’s not that expensive, but it can save you from a lot of troubles, even to the point where the landlord’s land allotment period is running out. It will be extremely unpleasant if in a couple of months the building is demolished.

Features of the assortment, what colors to sell

For small areas The best option is to sell fresh cut flowers. Potted crops and related products are extremely rarely sought in such places. Products in this category take up precious space, which can and should be used to increase the range of cuts.

Assortment for toner

The assortment is minimal. The area does not allow maintaining any serious level.

• Carnation ( several colors: red, white, variegated).
• Bush carnation ( several colors: white, pink, variegated).
• Single-headed chrysanthemum ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, motley).
• Rose ( burgundy, white, pink, yellow, motley).
• Shrub rose (pink, white).
• Gerbera (mix).
• Tulip ( from February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m., then the assortment is practically no different from that in the tone. Starting from 18 sq.m. you can already purchase: orchids, anthuriums, irises + increase the number of varieties of roses.

Assortment for the store

Starting from a 30-meter area, it already makes sense to sell potted crops, soils, pots, boxes. On a 50-meter area the assortment will be complete:

• All possible cuts, including exotics, in a large refrigerator.
• Artificial flowers. Dried flowers. Potted crops, including large ones.
• Pots of all types: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to original works.
• Postcards.
• Various decor for home and garden.
• Thematic literature.

In a large store, you can and should organize gift wrapping. The production of designer postcards is encouraged. Everything is used: dried flowers, beads, beads, ribbon, colored paper. The main thing is the florist’s imagination.

How to purchase goods

The main immutable rule is never lock yourself into one supplier, even if he has a super product. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen expenses related to staff salaries. Additionally, rent should also be taken into account.

The ideal option is to select three main suppliers. The following countries are widely represented on the market: Holland, Ecuador, Russia. This means you need to choose three wholesalers. If something happens to one, two thirds of the ordered goods will be received in any case.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It needs to be sold quickly. The price is relatively not high. Russian flowers are definitely more expensive. Potted crops - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is " 7 colors V". These are affordable prices, a wide selection, and a flexible approach. Contact the manager and all restrictions will be lifted ( tested). This is a Dutch, international company. As for other suppliers, you will have to choose yourself, based on their prices and the quality of the goods supplied.

1. Main purchase

In the process of work, the main assortment will be formed - items and their quantities, which are sold in any case. This will be the main purchase. You will need to place a pre-order for it from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are purchased here and are expected to be sold. It is almost impossible to create a stable list. It should be taken into account that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The product must be ordered three weeks before the holiday. Some wholesalers may require orders to be placed one month in advance of delivery. Their demand should be satisfied.

Orders for March 8th are made a month before the 1st. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices are rising quite seriously.

Trying to negotiate payment after the fact with suppliers can lead to their agreement and disastrous results. Risk of being left without goods on the most trading days of the year it is too big. The suppliers' demands are more than justified. They pay for flowers from their own funds, which are simply not enough for the holiday volume. At auctions and plantations, flowers are not sold on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, the price should be set higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, you should start from the maximum price tag of the product, that is, from the cost of flowers purchased for additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like surge pricing. Buyers tend to look for flowers in advance, several days before the intended purchase. If the selected product suddenly becomes more expensive, the person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but the price for them should be reduced not by appearance, but by the date of purchase. You shouldn't wait for the presentation to be lost. This will happen immediately and irrevocably. If the flowers are not sold within a week, their price must be reduced without fail. The florist should put them to work first.

Seasonality and holidays

Flower trading is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January due to holidays.
• Great Lent. Weak trading for all 49 days, excluding March 8.
• May holidays (vacations).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Reason: velvet season.
• The last two weeks of December. Everyone is preparing to celebrate the New Year.

In addition to these standard “failures,” the flower market reacts to sudden changes in exchange rates and collapses on securities exchanges. The reasons are difficult to identify, but the trend is visible. If business is conducted correctly, this does not have a significant impact on the state of affairs.

The main holiday is March 8. Intense trading has been observed for almost a week. The main rush occurs on March 6, 7, 8. The 4th, 5th and 9th can be compared to less significant holidays. Then in descending order: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are “quiet” days. Trade comes to a standstill. In residential areas it’s the other way around: Saturday is the busiest trading day of the week.

Summary

The most advantageous option in all respects would be to choose a large area located on the ground floor of a shopping center, as close as possible to the central entrance group. Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few immutable rules

• You can't feel sorry for old flowers. An illiquid product spoils the display case and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you postpone it “for later,” you may end up with an empty store.
• Personnel must be made directly dependent on profits. The salary is minimum. The rest is a percentage of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very tough.

It is necessary to ensure that the florist is happy. This is creativity. Too much depends on him. However, one must also not lose vigilance. Organizing video surveillance is the best solution. You can pay a lot, but you cannot allow yourself to be deceived. Unfortunately, a flower business cannot be built on trust, no matter how much one would like it to be so. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth opening a flower shop as a franchise?

One of the options for opening a flower shop is to purchase a franchise of an existing store. With this option, you get a ready-made business model, with a detailed description of where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But you have to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebouket franchising offer, what buying a franchise gives in comparison with opening a store from scratch.

Comparative table of opening a store by franchise and independently (according to the Mnebuket presentation)

Opening from scratch

Franchise "Mnebuket"