How to open your own nightclub from scratch. How to open a nightclub (business plan) How much does it cost to build a nightclub

If you want to learn how to open a nightclub from scratch and start your own business, you will have a lot of interesting troubles - starting from choosing the format of the establishment and ending with the development of unique offers, the “tricks” of your company. Another advantage of such an undertaking is that you can even open a nightclub, and if you choose a site in a metropolis, nothing prevents you from identifying the target audience of the establishment.

Where to find funds

It is very difficult to say with confidence how much it costs to open a club and how quickly it will pay for itself: everything depends on the contingent and success of the establishment, as well as on the scale and courage of the initial idea.

Even if you open a small dance floor, you will have to invest at least 4.5 million rubles: approximately 2.4 million you will spend on (sound system, system for light shows, furniture, interior items), another approximately 1.9 million rubles will be spent on daily expenses (maintenance of the bar and restaurant, free drinks as a gift for those who buy a ticket). If the club is successful among a wide audience, the business can pay off in just a year, but it would be reasonable to count on longer periods.

If the scale of your undertaking differs even slightly from an ordinary dance floor, you will have to invest 10-15 million rubles into the business.

The establishment will be profitable if at least 10,000 young people aged 16-35 live in the area or settlement. But where will the big money come from to open and promote the club? Enter into agreements with sponsors, especially with suppliers of tobacco products and alcohol: you can be given from 600 thousand rubles to organize one party.

Types of clubs

At the moment, all nightlife establishments are divided into three types: closed, democratic and thematic. So, how to open a club depending on the format of your endeavor?

Closed clubs

These are elite establishments that pay for themselves the fastest, but opening and promoting such clubs will require the most effort. Indoor venues are aimed at young people, so usually the owner of such a club receives revenue not from the sale of tickets, but from the sale of drinks and snacks: a non-alcoholic cocktail here can cost 500 rubles, an alcoholic one – from 2,500. Is it profitable? More than! However, interest in such establishments quickly disappears - within two years you will have to open a club in a new location.

Get ready for the fact that you will always have to keep up the brand: invite the best artists, provide guests with a rich bar selection and introduce the strictest face control - this will encourage clients to get into the premises at any cost.

Democratic clubs

The main audience of such platforms were, is and will be teenagers and students: the target audience is people aged 16 to 25 years. Accordingly, most of them will not be able to pay much for tickets and drinks: for entry you can charge everyone 100-150 rubles, for drinks 90-200 rubles. The organizers of such clubs take quantity, not quality: turn up the music louder, take care of a catchy campaign - and in one evening you can earn up to 100,000 rubles. By the way, you can ask for a significant price for an entrance ticket (1000-2000 rubles), and then sell drinks to everyone in any quantity.

Thematic clubs

Do you want to attract more regular customers, rather than focusing on one-time visitors? Great idea! However, before opening a nightclub from scratch, you should decide what to give preference to: one particular musical direction or a certain category of citizens.

You can create a rock or pop club, or you can position your establishment, for example, as a platform for people of non-traditional sexual orientation. Oddly enough, almost half of the visitors to such a club are partygoers who do not belong to minorities: they simply like the atmosphere of liberation.

If your gay club is successful, it can bring in up to 60 million rubles a year, but getting into such a business is difficult: you need to have significant connections. But opening the doors of a themed establishment is much easier. However, this is not the best option for a small city - the audience will already be small, is it worth further limiting it?

Room options

A spacious and stylishly decorated room is exactly the component that will make your business successful: a nightclub should be located on an area of ​​at least 500 m2, of which 250 m2 will be occupied by the main dance floor. Under no circumstances should such establishments be organized on the first floors of residential buildings! Even if you manage to officially register the site, the doors of your club will close as soon as complaints from residents are received.

If you are planning to open a business not in Moscow or St. Petersburg, try renting empty premises of cultural centers and cinemas: in large cities, such buildings are mostly occupied. An excellent option is to rent or buy a separate building. But please note: the ceiling height must be at least 4 meters - you will have to hang sound and lighting equipment.

Staff

Let's say you've decided how much it costs to open a nightclub, purchasing the necessary equipment and starting renovations to your liking. But don’t forget that you will also have to pay salaries to your employees. Even in the simplest club the following should work:

Ten employees will have to pay at least 200,000 rubles monthly. But it’s worth considering that most workers will work in shifts: first of all, these are waiters, bartenders and cloakroom attendants. As for the security guards, these must be really strong people who can calm down any rowdy guest, so it is better to immediately contact an agency and hire real professionals. People won't want to go to a club where they won't feel safe.

Main dangers

Considering how much it costs to open a nightclub and how much effort you have to put into finalizing every little detail, losing customers and profits would be especially disappointing. Most often, the following factors lead to the failure of novice entrepreneurs.

Incorrectly completed documents

If you do not have notarized documents confirming that the construction or re-equipment of the premises was carried out in accordance with all the rules, the success of the club will be short-lived. Also required: an SES conclusion, medical records of employees, an agreement with a waste removal company, permission to sell tobacco and alcohol, as well as any other goods.

Visitors who are drug addicts

Drug trafficking requires special control from the administration. If higher authorities suspect that one of your clients is involved in the trade of prohibited substances, one fine day people with weapons and in camouflage clothing will burst into your place. One such action will be enough for people to stop being interested in the club, and for you to fall under criminal liability.

Business is one of the most logical paths to high income. But the world of entrepreneurship is so vast that sometimes it is not easy to choose the right and relevant direction for a particular market. However, it is worth remembering that people have always loved entertainment, as well as sports, so anyone who is thinking about a profitable activity needs to think about how to open a club.

The bottom line is that well-organized clubs can become a source of good income and quite an exciting business.

Variety of choices

Initially, it is worth noting that the club format is designed to give people what is interesting to them. In essence, this is a well-organized business in the field of entertainment and consumption.

There are many different directions that can be popular, and therefore profitable. Therefore, when deciding which club to open, you need to carefully study the region for current needs and the lack of realization of the interests of various social groups. In other words, you need to find out what format and pastime people in a particular city or even country lack, and then move in that direction.

When planning a business, it is also worth taking into account the size of the locality, which has a direct impact on the level of income of residents and the number of potential clients. At the same time, there are cities that are modest at first glance, within the boundaries of which there are large enterprises where people receive good salaries. In this case, there is no need to think about how to open a small club, since there will be plenty of people who want to have a great time. In short, it is important to correctly assess the potential of a particular place and draw appropriate conclusions.

As for popular directions, these include the following formats:

Fitness;

Night club;

Acquaintance;

Book club (may be popular in big cities);

Any women's communities;

Business, etc.

As you can see, there is plenty to choose from.

Legal side

When figuring out how to open a club, you should pay attention to proper business registration. Understanding the fact which clients are the target audience of the project being created will help you choose the right direction. If you plan to cooperate with legal entities and various organizations, then it makes sense to form an LLC. But when working with ordinary clients, even very wealthy ones, it will do

Determining the organizational and legal structure of the club is important, since this decision will have an impact on the form of taxation and possible prospects for cooperation.

Business plan

When thinking about how much it costs to open a club and how quickly the investment will be returned, it is worth initially using the principles of business planning. This means that on paper or in a virtual notebook you need to write down all the stages of the formation and operation of a business in detail and with specific numbers. It is this approach that will allow us to determine the amount required to open a club, as well as future expenses after the launch of the project.

In other words, you will have to find out exactly what audience you are targeting, where it is best to rent premises for the club and why. You will also need to take into account the cost of rent, equipment, repairs, advertising (nowhere without it), the size of the monthly salary of the staff, payment of utility bills and in general everything for which you will have to pay money.

A business plan also helps you clearly understand where finances will come from and set aside some illusory expectations of super-fast earnings. Without such elaboration of the project, you should not think about starting an activity. In addition, it is precisely such a document, with a plan where all the details are revealed, that makes sense to go to potential investors and present something. After all, not one self-respecting businessman will invest in an idea without a competent scheme for its implementation. Therefore, the answers to the question “what does it take to open a club?” must be received in full.

Service and staff

Since a club is a business based on providing a certain type of service, the determining factors on which the flow of clients will depend are the quality of the organization of the process, competent tactful work of the staff and service in general.

Neglecting these seemingly banal principles can kill the entire business in the bud. “We are opening a club” is a slogan that is followed by the inevitable struggle for clients in the service market. People are already accustomed to the fact that the quality of the offered product, any product, is constantly growing, and companies are making every effort to attract and retain their attention. This gives rise to certain expectations among the representatives of the target audience: they expect that the organizers of the next club will offer them at least a decent level of service, and perhaps a completely new, especially effective way to meet their needs.

Against the backdrop of such sentiments, the negligence and illiterate work of the staff will be regarded as outright disrespect, which will inevitably lead to the loss of clients, a decrease in income and, if the situation does not improve, bankruptcy. So you need to initially set yourself up for a thorough approach to implementing the idea.

Acquaintance

As mentioned above, people for the most part do not mind visiting places that suit their interests and needs. It is important to take this fact into account when looking for an answer to the question of how to open a club. It just so happens that there are many who consider themselves lonely, are looking for a soul mate while in adulthood, or simply want to expand their marriage. It is for such people that a dating club may be of interest.

You need to approach the process of organizing such a business as creatively as possible and with a clear understanding of the needs of your target audience. This means giving people a choice from the start. For example, offering acquaintances not only for subsequent relationships, but also for the purpose of joint vacations, travel, etc.

At the same time, it is initially better to focus on a female audience and organize evenings and various meetings, taking into account, first of all, the needs of the fairer sex. The events themselves should be paid, but accessible.

The importance of security

Since even small companies have to deal with the so-called human factor (and not always positive), it is necessary to take care of security. When thinking about how to open a club, this facet must be taken into account regardless of the profile.

This means that all candidates, especially in the case of dating for a relationship, need to be carefully vetted. We are talking about a database with reliable, verified information about each participant. To better organize this process, it is worth creating a website that will be the business card of the club, as well as a tool for collecting the necessary information.

This approach will allow you to avoid unnecessary difficulties with the participants of the organized events.

How to open a fitness club from scratch

This is another area that simply needs to be given attention. In our time of active promotion of a healthy lifestyle, the desire of many ordinary people to get their body in order is steadily growing. In this context, opening a fitness club seems more than relevant.

The following types of services can be selected as key:

Regular and individual lessons;

Working with a trainer both on an ongoing basis and selectively;

Solarium;

Individual sessions;

Choosing a personal trainer using a subscription;

Clients should always have the choice to take advantage of the training format that best suits their needs and capabilities.

Competitiveness

A competent, thorough and saturated market will help make the club special. This means taking time to identify the strengths that other clubs have, as well as their weaknesses.

When all the necessary information has been collected, you need to think about what new things can be offered to customers and what they are basically missing. It is precisely understanding the mood of the target audience that will make it possible to create a club format that can attract the attention of even sophisticated visitors.

One of the methods for increasing the rating in this area, in addition to new equipment and nice towels in the modern shower, is the selection of truly talented trainers. Many wealthy clients are looking not only for a place, but also for a professional. And if the new club has several competent fitness specialists who really know how to lead their clients to the desired results, then there will be no problems with traffic.

Using different types of games

As stated above, many respectable citizens periodically crave entertainment, and quality entertainment at that. For this reason, it makes sense to think about opening a gaming club. Moreover, the games themselves can be completely different and designed for several age categories.

But, again, a lot depends on the city and region. For example, computer clubs, where many teenagers used to spend hours playing enthusiastically, are no longer popular. Therefore, if there are fans of modern game consoles in a particular city, you can organize a space that is relevant to them. But here you can’t do without creativity. Therefore, it is better to initially combine the idea of ​​games with the format of a comfortable stay, say, a cafe. That is, people will be able to play and drink tea and delicious pastries - variety and freedom.

Continuing the theme of entertainment, do not forget about paintball. This type of game has already acquired the status of a corporate sport. With proper organization, you can attract the attention of many representatives of small and medium-sized businesses who will order such games for entire departments of the company.

As for slot machines, this idea is certainly profitable, but prohibited in many regions of the Russian Federation. Nevertheless, if it is possible to legally carry out such activities, it makes sense to count on a high income.

conclusions

The bottom line is simple: the club theme is popular in modern society, and if you approach the process of its implementation wisely, you can reach a decent level of earnings. If you lack ideas and have the opportunity to risk capital, it is worth looking for a promising franchise, in the fitness segment, for example. For many, this strategy has become the road to successful business activity.

A nightclub is an extremely modern and interesting business that can bring a fairly high income. However, opening your own nightclub from scratch can be quite difficult - there is huge competition in this area, and entrepreneurs should know a lot of subtleties and nuances. But nothing is impossible - if you have start-up capital and understand the whole process, anyone can open a nightclub.

Table of contents:

How to open a nightclub from scratch

As your own business, a nightclub can be extremely profitable, but opening such an establishment is associated with a number of risks and nuances. When preparing for its creation, one should take into account a huge number of nuances and additional factors, conduct a thorough analysis of the market and the potential profit of the enterprise, prepare start-up capital, find investors, and pass state registration. In order not to get confused in the order of actions, it would be best to adhere to the following algorithm, which allows you to find out how to open your nightclub step by step:

1. Choice of institution format.
2. Target audience analysis.
3. Choice of geographic location.
4. Writing a business plan.
5. Search for start-up capital and calculation of the cost of a nightclub.
6. State registration of the enterprise.
7. Arrangement of premises and purchase of equipment.
8. Hiring and training staff.
9. Advertising and marketing.

The order described above is not a mandatory pattern to follow. If necessary, various activities can be carried out in a different order. For example, attracting investors and searching for start-up capital can be many times more effective in relation to an already registered enterprise. In general, the advantages of nightclubs as a business include:

• Demand. Nightclubs today and in the near future will be the main place of entertainment for a large part of the youth. Accordingly, with a competent approach to organizing a business, it will definitely have its customers.
• High profitability. The ratio of fixed costs and profits from a nightclub is extremely profitable.
• Good flexibility and ease of adaptation to market conditions. An operating nightclub can easily change its target audience and adapt to changing market trends in the shortest possible time.

The disadvantages of nightclubs can be considered the increased criminogenic risks of such establishments and the corresponding attention of regulatory and law enforcement agencies, as well as the large size of the required initial investment. That is why such a business to open from scratch will not be possible for everyone. In addition, there are a large number of legal nuances that an entrepreneur whose business is related to nightclubs should be aware of without fail.

Choice of nightclub format

Before engaging in the direct opening of a nightclub, its registration, determining the target audience and any other actions, you should decide on the format of the future institution. The necessary equipment, geographical location of the institution, staff and marketing policy will depend on the chosen format. Given that the concept of a nightclub is extremely broad, the choice of possible formats for the activities of such an institution is also very large. In general, the main options include:

In general, each format of activity has its own specific advantages and disadvantages, however, it should be determined at the initial stage, since the complete vision of further steps in opening a nightclub will also depend on the format. Of course, in general, each format is not strictly limited - the organization of private parties and concerts is possible in any nightclub, and instead of a kitchen, catering services and other ways of providing visitors with not only drinks, but also food can be used.

In addition, some clubs go beyond the established formats - an original idea that is different from everything that has already been used on the market can bring both a stunning success and become a complete failure.

Target audience of nightclubs

Determining the target audience of a nightclub is an extremely important step that should be taken immediately after choosing the most suitable venue format. After all, its commercial success will depend on the compliance of the club with the needs of the main target audience. At the same time, it is important to separate both the general potential audience of nightclubs and the specific target audience of an individual institution.

The general audience will allow you to assess the prospects for opening an institution in a particular locality as a whole. Yes, according to According to available statistics, about 20 percent of all young people aged 18 to 35 are visitors to nightclubs in large cities.

A more precise target audience will depend not least on the format of the institution. So, in general, it can be noted that closed clubs are in demand primarily among representatives of the “golden youth” and people with high incomes, for whom the status of the institution is important.

Classic clubs are more designed for young people with an average or even low income, and restaurants are usually focused on a more adult audience, which, at the same time, does not prevent them from targeting young people during their nightly activities. For concert venues, the definition of the target audience refers only to specific events - it can radically differ at each of them.

note

When working under a franchise, the definition of the target audience is already embedded in the brand policy, so in general, this way of doing business will be more relevant for individuals who do not want to devote too much time or money to preliminary calculations and preparation.

Despite the above factors, any nightclub should also determine a specific target audience, which will be the main one for it. In general, the differences in the audience relate mainly to the subcultural orientation. Some nightclubs are designed for representatives of certain subcultures - gay people, fans of heavy or electronic music, adherents of any trends and trends. Such highly specialized institutions usually occupy a niche free from competition in the locality, but their success directly depends on the size of the potential target audience.

If it is planned to open an ordinary nightclub, without any strict target audience, then you can use the general statistics of the audience of such establishments. However, one should keep in mind the high level of competition in this area and calculate the potential benefits from opening such a business based on other factors.

Where is the best place to open a nightclub

When opening a nightclub, its geographical location is of great importance. In this case, one should take into account both the settlement itself and its location, and the specific location within such a settlement. In general, now it makes sense to open nightclubs not only in large cities - even in a small regional center, such an institution will definitely be popular, as it will be able to attract the attention of visitors from all surrounding settlements, villages and villages, where young people also have a desire have fun in a modern way.

However, it is mandatory to take into account the characteristics of citizens living in such a territory. For example, it makes no sense to open an elite and expensive closed-type nightclub or restaurant in cities with a population of less than 100 thousand people, since they simply will not receive enough visitors. At the same time, a classic nightclub with a bar can also be successful in a city of only 30,000 people in the absence of competition from other establishments or nearby settlements. Concert venues can be effective only in large regional centers.

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The cost of opening a club will also directly depend on the city. At the same time, not only the direct cost of acquiring or renting real estate, which may differ several times, but also the expectations of the target audience, which in large cities is much more demanding, will be important.

From the point of view of choosing a location in the village itself, it is most effective to locate a nightclub near the historical or business center of the city, on the main streets and near transport interchanges. However, in comparison with many other institutions in relation to nightclubs, such requirements are not too strict. So, given the cost of buying or renting real estate in the center and on the outskirts of the city, sometimes it can be a better idea to open a really large and large-scale institution on the outskirts, which can attract the public with its scope, than using a small premises in the “passage” territory.

The target audience is also very important for choosing the location of the object. For example, people with high incomes do not care about the proximity of transport interchanges, but it is important to have the appropriate infrastructure and the overall presentability of both the institution itself and the area where it is located. That is, being on the very outskirts of the city or even outside it near large shopping centers or just on a large square surrounded by picturesque nature will be a plus, while an elite club located in the center of the most marginal area among ordinary residential areas is unlikely to be be in demand.

Important fact

Not always the presence of other nightclubs nearby will ensure high competition. In many cities, such establishments, on the contrary, tend to be located closer to each other, as they make it easier for young people to choose between them and allow them to relax in several clubs at the same time in one evening, also creating a special infrastructure nearby, designed for nighttime rest.

Nightclub business plan

It is impossible to do without drawing up a business plan for a future institution when opening a nightclub. A business plan will help not only to analyze all the necessary conditions and the market, but will also provide an opportunity to create a "road map" for starting a business and evaluate its profitability, as well as strengths and weaknesses. At it is by no means always necessary to draw up a business plan strictly according to any accepted standard. There are no legally established forms of such a document, however, there are generally accepted standards of large auditing and consulting companies, following which can greatly simplify the process of writing a business plan for a nightclub.

In general, when planning a business for a nightclub, special attention should be paid to the following details:

• Financial analysis and justification of activities;
• Target audience analysis and marketing analysis;
• SWOT analysis;
• Analysis of the real estate market and fixed costs.

Important fact

Acquiring ready-made business plans for a nightclub is an inefficient method of doing business, since in this area the characteristics of a particular institution, locality and selected target audience are very important, which can significantly distort and change possible results. Thus, the decision to download a ready-made business plan will not always be suitable for the nightclub being opened, and in some situations such a document will not reflect reality at all.

In general, a business plan can also be used as the main document for attracting partners and investors to the project at the initial stage. If you have a ready-made business plan, executed with due professionalism, it will be possible to find an investor even with the minimum amount of your own starting capital. If there are no problems in the initial means, a very effective method of preparing for the opening of a nightclub would be the idea of ​​ordering a nightclub business plan with all the necessary calculations and analytical actions from professionals in this field of activity.

The cost of such a business plan can reach 250 thousand rubles, but this document will be able to openly demonstrate all the possible pros and cons of the business and very accurately predict its profitability, payback periods, risks and the total time and money spent on starting and maintaining activities.

How much does it cost to open a nightclub

A night club as a business requires quite large initial investments - the starting capital for it can rarely be less than 1 million rubles. At the same time, it should be remembered that the total amount of start-up capital depends, first of all, on the chosen format of activity, the region and the value of real estate, as well as other goods and consumables. It is possible to open a nightclub in a small district center at a lower cost, saving on high-quality equipment, a unique exterior and interior, and a marketing campaign, however, an institution of a similar level in a large city simply will not become attractive enough for visitors.

Sources of start-up capital for a nightclub can be the following options:

The calculation of the cost of a nightclub depends on many factors. In general, you can open a small classic nightclub in the regional center for about 2 million rubles, which will be spent as follows:

• State registration and obtaining the necessary permits and licenses - about 100 thousand rubles;
• Carrying out repairs in the premises - about 500 thousand rubles;
• Renting a room with an area of ​​300 square meters for three months - about 200 thousand rubles;
• Purchase of lighting and musical equipment - about 600 thousand rubles;
• Purchase of products for sale - about 50 thousand rubles;
• Salary to staff in the first month of work - about 150 thousand rubles;
• Purchase of furniture and other equipment - about 300 thousand rubles;
• Marketing and advertising campaign - about 200 thousand rubles.

These are only approximate calculations, which can seriously change both up and down, so they make it possible to understand only the general scheme of costs and their distribution. So, in the case of renting a room that was previously used as a nightclub, for example, the cost of repairs and the purchase of furniture can be minimal. At the same time, buying your own premises or building a separate building on the land you own can be much more expensive.

Choice of the organizational form of the night club and state registration

Without fail, like any other business entity, a nightclub must have state registration. In this case, the first step is to choose the organizational and legal form of the future business. So, in most cases, the only possible and convenient OPF for a nightclub is the LLC format. This is due to the fact that it is not allowed to sell alcoholic beverages in catering establishments, and there are very few nightclubs without alcohol and such establishments are in relatively low demand.

note

For closed elite clubs, it is allowed to operate in the form of a public organization or other non-profit legal entity with payment of membership fees. Thus, the main source of income in such cases will be the contributions of clients themselves, and services will be provided to them free of charge. At the same time, closed membership makes it possible to easily and legally weed out unwanted customers, provide a complete closed space and not comply with many legal requirements. In particular, the format of a closed club, for example, allows the sale of alcohol to its members on its territory without acquiring a license.

As mentioned above, a nightclub is required to obtain a license to sell alcohol in a catering establishment. Such a license for 2017 costs 65 thousand rubles, however, to obtain it, the institution must have the appropriate amount of authorized capital. Its minimum value will depend on the specific subject of the Russian Federation. For example, to open a nightclub in Moscow and obtain a license for the sale of alcohol, at least 1 million rubles in authorized capital is required.

However, before obtaining a license, it is necessary to register an enterprise with the Federal Tax Service. This will require the decision of the sole founder or the minutes of the founding meeting, the Charter of the enterprise, a statement signed by all the founders, as well as a receipt for payment of the state fee.

Important fact

Notarization of the Charter and the minutes of the meeting of founders is required only if the founders will not personally be present or participate in the state registration process, but will carry it out by proxy for one of them or for a third party.

After state registration, it is necessary to register with the tax authorities. At the same time, most often nightclubs, due to the large area of ​​\u200b\u200bthe premises and the sale of alcohol, cannot use preferential taxation systems. Accordingly, the nightclub will also need to order and produce a seal, purchase a cash register and obtain statistical codes.

In general, registration procedures last no more than one week - this concerns the execution of all documents necessary for conducting business. Therefore, it is not necessary to start registration at the initial stages of planning. However, to attract investors or credit funds, state registration will be a positive nuance. In the event that the enterprise will have several founders, it would be best to register when there are enough of them to implement plans for the establishment - attracting new founders and including them in the LLC participants is a very complicated and inconvenient procedure.

Important fact

If necessary, the registration procedure can be carried out by third parties by proxy. However, in this case, one should conclude an official agreement on the provision of relevant services and apply directly to legal companies operating in the legal sphere, which will be able to independently prepare and draw up all documents in accordance with applicable law. By resorting to the help of various dubious persons, it is possible to jeopardize the future business, since their rights and obligations will not be regulated in any way, and the presence of a power of attorney and constituent documents will allow them, even if they wish, to assign a number of powers of the founders and jeopardize the entire further existence of the enterprise.

Night club equipment and premises

The selection of premises for a nightclub, as well as its technical equipment, have a huge role in the future activities of the entire enterprise. So, the selected room must comply with SanPiN and fire safety standards. In particular, these standards include the following features:

• If there is a kitchen in the room, it is forbidden to organize a nightclub in the basement and basement floors.
• Regardless of the total area and location of the nightclub, it must have at least two separate exits in terms of fire safety.
• In the presence of a kitchen, forced ventilation of the supply and exhaust type is required, brought out above the ridge of the roof of the entire building.
• Smoking in a nightclub should be prohibited - it is allowed to smoke only on summer grounds and terraces. Hookahs are allowed only if they are filled with special hookah mixtures that do not contain tobacco and its by-products. There are no restrictions on electronic cigarettes as of 2017.
• The number of bathrooms is calculated based on the number of visitors. If there is a kitchen, a separate bathroom for the staff of the enterprise is required.

This is only a small part of the current standards that may apply to the premises and equipment of a nightclub. However, it makes it clear the main points that should be based on when choosing a room. It is also worth paying attention to the features that the premises of a nightclub should have, although they are not mandatory from the point of view of legislation. These features include a large ceiling height - at least 3 meters, so that it is possible to place the stage, lighting equipment and DJ consoles.

note

Any nightclub should now have a chill-out zone. The chill-out area is a space that provides sufficient light and noise isolation from the rest of the club environment, which allows visitors to take a break from the bright lights and strobe light and loud sound.

Of the mandatory equipment and furnishings for nightclubs, it should be noted the presence of a bar counter, light and sound equipment. If the institution will be used specifically as a concert venue, the greatest attention should be paid to the equipment itself - the possibility of inviting various artists and musical groups will also depend on the technical capabilities of such a room.

Important fact

When organizing nightclubs near residential buildings, or, moreover, in them, it is necessary to obtain permission from the residents living there before starting activities. Therefore, most often nightclubs open outside residential areas - at least 100 meters from the nearest residential building, which will be enough to comply with accepted standards and not necessarily obtain permission from citizens living in such residential buildings.

The design of nightclubs is also often their hallmark. In the case of franchise work, the overall stylistic direction of the establishment, as well as assistance with design work and decorating, are often provided by the same brand requirements. Otherwise, you need to create your own design from scratch or use existing developments. It should be noted that high-tech design, although universal for nightclubs, has a number of disadvantages. At the very least, its ubiquitous distribution can be called the main one, so a club in this style will no longer be able to surprise anyone. However, certain features of high-tech style will be present in any case in every modern nightclub - at least in lighting and musical equipment.

Selection of nightclub staff

Recruitment of personnel for a nightclub is a responsible matter, since the entire activity of the institution in the future will depend on the professionalism of the employees. It should be noted that such an institution does not require a large number of employees. On average, a classic nightclub has the following staff:

In general, it is not always possible for professional specialists to be available in every locality. Therefore, if necessary, you can send potential employees to refresher courses or acquire the necessary skills. Or, in the case of a large institution, invite eminent specialists in this field to the territory of the club to train employees. Moreover, an invited specialist can in itself become the hallmark of several events, be it a bartender or a DJ.

note

For all employees whose activities are directly related to serving visitors, that is, for those who meet, dancers, bartenders and waiters, in nightclubs the most effective is a percentage salary. That is, the dependence of their total earnings on the services provided to customers, which stimulates the staff to provide the highest quality service and take care of attracting customers on their own.

Nightclub marketing and advertising

The general principles of marketing and advertising of nightclubs depend on the chosen format and other nuances of the activity. However, there are recommendations that will be relevant for any nightclub without exception. In particular, given that the target audience is young people, the use of modern technologies is a must. So, the modern methods of advertising include:

Traditional advertising can also give a certain result, for example - at least in the form of billboards or city lights at traffic intersections and near the nightclub itself. However, as practice shows, the ratio of its effectiveness and the cost of implementing such a campaign shows a lower return than from the above methods.

Important fact

It is imperative to take care of the presence of feedback from visitors. If they know that their opinion means something, that they can influence the organization of events and other aspects of the club's activities, they will have much more confidence in such an institution. Also, a feedback method can be the publication of reports and photos of clients from past events - this is a good option to gain their trust as well.

Separate nuances of nightclubs and legal issues

As mentioned above, a nightclub should be located away from residential buildings - this will ensure that there are no complaints from residents. However, one of the main legal issues that is unresolved in terms of legislation and raises questions from both owners and visitors is the dress code and face control in nightclubs.

Legally, face control and dress code may be illegal. This is regulated by the provisions of the Federal Law "On Protection of Consumer Rights" and Article 426 of the Civil Code. If the club is a commercial organization, refusal to visit it on the basis of nationality, clothing or simply unsuitable appearance may be regarded as discrimination and is unacceptable. At the same time, the dress code is not illegal if it applies to all visitors and is prescribed in the internal rules of the institution and the provision of a public offer agreement. Also, face control can be used to ensure the safety of visitors.

note

Face control cannot be accompanied by a search or screening of the visitor, including for the state of intoxication. That is, in some cases, even an intoxicated client's complaint can be considered, but in practice, in such matters, the courts take the side of representatives of nightclubs.

The idea of ​​opening a club comes to many young entrepreneurs who want to build a business in the entertainment industry. However, how realistic is it to create a successful and popular establishment? Let's take a closer look at what funds are required for this, what needs to be done to stand out among competitors and how to attract customers.

General characteristics of nightclubs in Russia

Opening a club is the dream of many entrepreneurs interested in the entertainment industry. Everyone knows that famous clubs bring fabulous profits to their owners and become centers of attraction and venues for the most exciting events.

On the other hand, before you expect profit from your own establishment, you need to invest in it. And quite significant.

The competition in this area is so intense that most clubs open and close without being noticed. This is especially true for fairly large cities, where the number of such clubs and restaurants exceeds a hundred.

In small towns, there is another problem - low demand for this kind of establishment. Especially if the city already has 4-5 clubs that cover the needs of residents for dancing and nightlife. Is it worth spending money and effort on creating your own establishment?

The competition in this area is so intense that most clubs open and close without being noticed.

Pros and cons of opening a nightclub

If an entrepreneur is still confident that his nightclub idea will work, he can try it. There is still enough room in the market for truly high-quality establishments. But before analyzing how to open a nightclub, it is useful to assess what strengths and weaknesses a business has in this area.

Advantages

1. High profit. With good planning and high-quality organization, a night club will quickly begin to bring high income to the owner through the sale of tickets, drinks, and dishes. In just one weekend (Friday, Saturday, Sunday), even a small club can gather 500-600 clients. With an entrance price of 500 to 1000 rubles, income from tickets alone will range from 250 to 600 thousand rubles.
2. The opportunity to become the center of city life and organize concerts with guest stars.
3. The opportunity to realize your own dream by creating a unique conceptual establishment.

Flaws

1. Very high competition. In the entertainment sector, bars and restaurants that operate at night compete with nightclubs. Nowadays, virtually every city has at least 2-4 nightclubs catering to the needs of local residents.
2. Big investment. Opening a popular nightclub from scratch is very expensive. Unfortunately, it is unlikely that you will be able to save money on opening. We will consider an approximate business plan for a nightclub with calculations in a special section.

The first stage is club planning

Before starting to develop a project, it is necessary to conduct a small marketing study of the entertainment industry in the city where the establishment is planned to open. Find answers to the following questions:

1. Are there other nightclubs in the city, how many are there? In what part of the city are they located?
2. Which establishments are doing well and which are failing (as observed)?
3. What is the secret of the success of the former and what mistakes do the latter make?
4. Have any nightclubs closed in the city recently? For what reasons?

It will be useful to study reviews in groups of existing nightclubs to understand what customers like and what is in demand. Try organizing a vote on the topic of the new establishment: is it needed, what format is interesting to guests, and so on.

Why is the club concept important?

Experience shows that only establishments that offer guests something special, including a unique concept, remain on the market for a long time. It can be expressed in the interior of the club, its promotions or events, atmosphere, menu. There are a lot of options. The task of the opening establishment is to create something special that will attract customers and ensure profit.

Only establishments that offer guests something special remain on the market for a long time.

What is needed to create a nightclub

Let's consider a typical nightclub project, or rather the list and amount of financial costs:

1. Rental and renovation of premises. Renting a large area in a part of the city with good infrastructure will require from 150 to 700 thousand rubles. It is not necessary to locate the club in the center, but the outskirts or residential areas will definitely scare off some clients.
2. Interior design, including the purchase of a bar counter and furniture. Depending on the complexity and exclusivity of the interior, costs can reach up to 1 million (or even more). This column includes:
   • furniture (bar counter, tables, armchairs or chairs, sofa);
   • lighting, including light music;
   • installation of sound equipment and DJ console;
   • dance floor design.
3. Registration of permits - about 500 thousand rubles.
4. Advertising campaign and promotion on social networks - from 100 thousand rubles and above (for the first 5-6 months).
5. Staff remuneration is about half a million rubles for the first months, and approximately 3 million rubles per year. This amount does not need to be included in full in the estimate, since most workers will receive their salaries from the cash register.

So, how much does it cost to open a club? For these purposes, about 3 million rubles will be required, and for a more complex project - much more. Unfortunately, without significant financial investments, it will not be possible to open and compete in the entertainment industry.

What permits are required to open a nightclub?

To ensure the legality of an establishment’s presence on the entertainment services market, its owner is required to draw up a very significant list of documents. Also keep in mind that receiving some documents takes several months, so you should start processing all the paperwork in advance.

1. Certificate of registration of a legal entity. A nightclub can only be registered as a legal entity, since individual entrepreneurs are prohibited from selling alcohol.
2. A project for the construction of a building for an entertainment facility or a refurbishment project. Must be approved by the sanitary-epidemiological service and the Ministry of Emergency Situations (State Fire Service). For new facilities - an operating permit.
3. Registered fire safety declaration.
4. Fire safety instructions at the site and evacuation plan.
5. Permission for the type of activity from Rospotrebnadzor.
6. Orders on sanitary measures.
7. Logbooks for recording disinfectants, as well as disinfection of ventilation.
8. Production control program that meets modern technological requirements and sanitary standards.
9. Quality certificates for all products sold.
10. Permission to trade in alcohol and tobacco products.
11. Agreements for waste disposal, disinfection and deratization.
12. Regulations on labor protection.
13. Employment contracts with employees, as well as medical books with a recorded medical examination and sanitary training.
14. Orders on the appointment of the general director, chief accountant and all employees.
15. Staffing schedule.
16. Certificate of completion of specialized training for the person responsible for fire safety.

As you can see, the list of documents is quite impressive. It will take about six months to complete all permitting documents. It is better to start receiving them in advance, at the same time when repairs and preparation of the premises for operation begin.

It will take about six months to complete all permitting documents.

How to choose a room

A well-chosen location of the club in combination with a well-renovated and decorated premises will make up half the success of the entire establishment. It is reasonable to find an area in the central part of the city and in an area with developed infrastructure. Opening an establishment in a residential area will most likely lead to losses.

The location of the future nightclub should be chosen taking into account its specifics and target audience. For example, if an entrepreneur plans to open an “image” establishment for people with high incomes, he will have to spend money on renting a large area in the city center. If the target audience is students, you can limit yourself to more remote areas with good transport accessibility.

It is a bad idea to rent the first or basement floor of a residential building for premises. Loud music and dancing noise will definitely provoke conflicts with residents. For a good establishment you need an area of ​​about 250 square meters with high ceilings (at least 4 meters).

What kind of employees are needed for a nightclub?

Only a fairly large team of professionals, which includes:

1. Director (manager) - this role can be played by the entrepreneur himself or a hired specialist with management experience.
2. Administrators or managers, responsible shifts - 3-4 people.
3. Bartenders, waiters, hostesses - 8-10 people.
4. DJs - 1-2 people.
5. Cooks - 3-4 people.
6. Cleaners, wardrobe attendants - 2-3 people.
7. Creative director or SMM specialist.

How to promote a nightclub

1. Outdoor. Rent several billboards, advertising stands or other structures for 3-4 months. This type of advertising attracts the attention of a very large number of people, some of whom will definitely become your clients.
2. Distribution of leaflets. Distributing printed materials - leaflets or flyers (especially those entitling you to a discount) is a very good idea. This way you can attract many students and young people to the club. It is better to distribute leaflets in the area of ​​technical schools and universities, as well as in shopping centers.
3. Internet advertising. A promising option would be contextual and targeted advertising - these methods show your ad only to a target audience selected by personal information (gender, age, location) or search history.
4. Accounts in social networks. A separate way to promote your own establishment, which, with the right approach, will ensure constant interest from customers. Register club pages on all social networks, set up synchronization between them and regularly update information about promotions and events. This will help you constantly attract attention.

Users like beautiful photos, videos and stories, so invite a professional photographer to every party. Also, do not forget to provide all publications with a set of hashtags, including the name of the city and establishment.

Now entertainment establishments have appeared on the Russian market and have launched the sale of their own franchises.

Is it worth buying a nightclub franchise?

Now entertainment establishments have appeared on the Russian market and have launched the sale of their own franchises:“Contrast”, “Contact bar”, “Nebar”, “TheBarXXXX” and others. The advantages of buying a franchise include assistance with opening and recruiting personnel, recommendations on paperwork, and the ability to attract clients with a well-known name. But is it profitable?

The costs of opening a club will be very significant in any case, and paying a lump sum fee will increase them by 30-40%. The average amount of this one-time payment is 500 thousand rubles. Also, do not forget about royalties - a monthly payment for the right to work under the brand - 3-7% of profits.

How quickly will your investment pay off?

The period that will show whether an establishment is competitive in the market is approximately 1 year. A large number of visitors in the first month of operation should not give false hope - not all of these customers will become regulars. All investments, if successful, can be recouped in 1.5-2 years.

Conclusion

Opening a nightclub is a very expensive business, but it promises extremely high profits. Only establishments that offer customers an original concept combined with quality service remain on the market.