What to buy on the Internet: What is often bought in online stores and what is not in demand. The best-selling products in Russia: statistics What people buy on the Internet

Valery Kirichek

# Business with China

Profitable goods for resale

Vacuum sealer for food, fashion clothing, gifts and decor items. The best products from Chinese stores in one article.

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Popular business products wholesale from China
Cloth
Tuning and car care
Interior and home comfort items
Unusual gifts
Electronics
Jewelry
Top 10 best products from China
Interesting products from China
Current products for sale

Popular and popular products for sale from China can be found not only on the Aliexpress website, which we all know. There are a huge number of online stores from China, each of which has its own advantages.

In this article we will look at what Chinese sites offer us and identify the most popular and best-selling products.

The review will feature products from the following:

Aliexpress ;
Taobao; *
GearBest ;
Banggood;
Tmall;
TomTop;
Buyincoins;
Rosegal;
Shein.

* The Taobao online store is not adapted for Russian-speaking users. Therefore, in this article some products are presented from the catalog of a Russian intermediary - taobao.ru.com. In addition, working with an intermediary during wholesale purchases is the best option if it is not possible to visit China in person.

Each of these stores has items that are actively purchased by customers from all over the world due to low prices and exclusivity.

But since the material should be of interest not only to buyers, but also to entrepreneurs, we will highlight Chinese goods that are in demand in Russia. Which of them are profitable to buy on Aliexpress, and which, for example, on TomTop? This will be discussed further.

Popular business products wholesale from China

It doesn’t matter whether you are a buyer, the owner of an online store, a warehouse or a retail outlet. It is important for each of us to have a product that has the best price-quality ratio, preferably exclusive. Since most of the things we buy or sell are made in China, it makes sense to go directly to suppliers, bypassing domestic middlemen. Let's consider which Chinese goods are in consistently high demand in the domestic market. By clicking on the picture you will be taken to the product page.

The most popular products in Chinese online stores often reflect global trends, and it often happens that Russian buyers and entrepreneurs are not yet even familiar with the products that are gaining popularity.

Cloth

Perhaps the most popular product. Sales go on all year round, only the assortment changes depending on the time of year. Chinese online stores are ideal for purchasing wardrobe items. Here the prices are reasonable, the assortment is varied, and high-quality copies of famous brands are always in demand. Let's look at what Chinese sites offer us.

Women's pullover

Knitted pullover with long sleeves. There are 10 colors to choose from. Season: autumn-winter. Material – cotton. High-quality tailoring and material. Price 665 rub.

Detailed description

Blouse

Women's blouse with long sleeves. Season: spring–summer. Material – chiffon. There are 25 design and color options to choose from. Price 465 rub.

Detailed description

Blouse with mesh

Summer lace blouse with long sleeves. Suitable for women weighing 40-60kg (one size available). There are 5 design options. Price 230 rub.

Detailed description

Man's T-shirt

Men's V-neck short sleeve T-shirt. Material – polyester and cotton. Available in 10 colors. Brand MRMT. Price 315 rub.

Detailed description

Winter shirt

Men's warm shirt with long sleeves. Material – cotton. Fastens with buttons. 5 color options. Price 2430 rub.

Detailed description

Stretch T-shirt

Tight-fitting T-shirt for sports activities. Long sleeve. Material: Lycra and polyester. 21 design and color options. Price 530 rub.

Detailed description

Child dress

Festive dress for girls. Decorated with lace. Length – ankle length. There are 6 colors to choose from. Material – chiffon, polyester, spandex. Price 725 rub.

Detailed description

Mickey Mouse costume

Elegant costume for a girl. There are many color and design options to choose from. Material: viscose and polyester. Length – knee-length. Price 590 rub.

Detailed description

Spider-Man Costume

Set for boys. Warm jacket with a hood + pants. Material – cotton. Two color options – blue and black. Price 510 rub.

Detailed description

Women's paita

Fashionable warm paita in Korean style. Material – cotton. Free tailoring. Hood, heart print. Price 725 rub.

Detailed description

Evening Dress

Chic evening dress in Chinese style. 5 color options. Material – polyester. Length below ankles. Price 3030 rub.

Detailed description

Sports suit

Tracksuit with a hood for teenagers. Pants + jacket with a zipper. Material – polyester. There are 4 colors to choose from. Price 620 rub.

Detailed description

Baseball cap

Quick-drying baseball cap. Material – polyester. Unisex. An excellent option for a summer holiday at sea. Available in black only. Price 1080 rub.

Detailed description

Thermal T-shirt

Tight-fitting men's thermal T-shirt with long sleeves for sports. 6 vibrant color options. Breathable Lycra material. Price 930 rub.

Detailed description

Men's sweatshirt

Fashionable men's sweatshirt in classic style. Length below the waist. Material: cotton, polyester, spandex. Season autumn-winter. 4 colors. Price 1635 rub.

Detailed description

Leggings

Fashionable bright leggings at a great price. High waist. Material – polyester. Two color options. Price 455 rub.

Detailed description

Tuning and car care

Products for motorists are another popular category with stable demand. In Chinese stores you can find many unique products. Let's present the most popular of them.

Adhesive tape

Double-sided adhesive sticker. High strength. Tape length – 3 m. Width – 1 cm. One of the most popular products in the auto category. Price 80 rub.

Detailed description

Vinyl film

3D vinyl with carbon fiber pattern. Size 127*30 cm. Used for tuning cars and motorcycles. Price 180 rub.

Detailed description

LED lamp

LED lamp for interior, cornering or tuning. Voltage 9–16 V. 7 color options. Not for headlights. Price 40 rub.

Detailed description

Car sticker

3D stickers in the form of gunshot holes. Water resistant. One set – 30 holes. High quality. Price 90 rub.

Detailed description

Mirror sticker

Anti-fog sticker. Used to prevent fogging and freezing of rear-view mirrors of motorcycles and cars. Price 120 rub.

Detailed description

Car recorder

DVR from Xiaomi. Connects via USB, supports WI-FI. Wide viewing angle, high resolution, modern functionality. Price 3340 rub.

Detailed description

Car radio

Multimedia player in a car with a color screen. Supports all music and video formats. It is possible to connect a recorder. Price 2660 rub.

Detailed description

Parktronic

LED parking sensor. Shows the distance to objects located in the vehicle's path. Price 650 rub.

Detailed description

Pressure gauge

Designed to measure tire pressure. Compact size. Case material – plastic. European quality certificate. Price 90 rub.

Detailed description

Automotive glue

Strong material for gluing. Green – on a plastic base, red – on a rubber base. An indispensable material in any garage. Price 160 rub.

Detailed description

DVD on headrest

Headrest display. Supports memory cards and all video formats. Charge from USB. An excellent option for traveling by car. Price 1980 rub.

Detailed description

Car refrigerator

An indispensable item for long trips. Capacity 24 l. Cools down to 13°C. Powered by cigarette lighter. Price 3310 rub.

Detailed description

Interior lighting

LED panel in the car interior. Bright light, long service life. Easy to install thanks to the adhesive side. Price 100 rub.

Detailed description

Cable tracker

A simple and effective tool that helps you find the location of a short circuit or break in your car's wiring. Price 1070 rub.

Detailed description

Scratch remover

Pencils for removing scratches from car body. 4 colors. Suitable for both personal use and service stations. Price 130 rub.

Detailed description

Interior and home comfort items

Little things for owners are also always popular in our country. Separate, specialized stores are even opening on this topic. But in China, as always, you can find cheaper and more interesting things.

3D wall clock

Modern Roman clock. A stylish and interesting solution for the interior. 4 color options. Acrylic material. Price 175 rub.

Detailed description

Stickers – butterflies

3D stickers on walls, windows or furniture in the form of butterflies. 6 color options. Material – PVC. Pack of 18 pcs. Price 60 rub.

Detailed description

Sticker – moon

Moon wall sticker. With moonlight effect. A great decoration for any bedroom. Material: plastic. Price 120 rub.

Detailed description

Floor sticker

3D floor sticker. Suitable for a children's bedroom. Size 60*90 cm. Material – plastic. 5 design options. Price 380 rub.

Detailed description

Sticker for the nursery

3D Spider-Man sticker for children's room. 4*50 cm. Material – paper. Discounts for wholesale buyers. Price 125 rub.

Detailed description

Roman blinds

Vertical blinds made of tulle. 5 sizes, many color options. Material – polyester. Price 805 rub.

Detailed description

Curtain for living room

Luxurious curtain at a great price. There are two color options to choose from – brown and purple. Size – 250*100 cm. Price 635 rub.

Detailed description

Electronic weather station

Color weather station with functions of alarm clock, barometer, temperature, humidity, moon phase. Accurate weather forecast. Price 1730 rub.

Detailed description

Tapestry

Wall tapestry in northern style. 3 size options. Made of high quality polyester, durable and soft and comfortable to touch. Price 805 rub.

Detailed description

Unusual gifts

I'm sure most of you have seen similar gifts on display in shopping centers or in online stores. The vast majority of these products are made in China.

Children's piggy bank

A toy plastic safe for storing coins and bills. Allows you to set a password, there are voice prompts. Large selection of colors. Price 1065 rub.

Detailed description

Tablet for drawing

Professional graphics tablet for drawing. Connects to a computer via USB. Display size – 4 inches. Price 1250 rub.

Detailed description

Personalized hearts

Gold and silver hearts with the ability to print names and dates. 50 pcs. packaged. Size 25*24 mm. An excellent option for a wedding. Price 515 rub.

Detailed description

Magnetic globe

An unusual and interesting gift is a magnetic globe. Rotates around its axis. Powered by power supply (included). Price 1200 rub.

Detailed description

LED mirror

Compact folding mirror with LEDs for makeup. Size 7*7 cm. Powered by batteries (included). Case material – plastic. Price 320 rub.

Detailed description

Model of the Solar System

3D model of the solar system in a glass ball. 4 sizes. An unusual and beautiful gift for any occasion. Price 1580 rub.

Detailed description

Souvenir cards

Plastic cards in gold color. Wooden box. A great gift for men. The deck contains 52 cards + 2 jokers. Price 690 rub.

Detailed description

Children's camera

A real camera for children. Color display, 18 MP camera. Video in HD quality. Memory card support. Price 2590 rub.

Detailed description

Karambit (souvenir)

Souvenir knife made of wooden handle, based on the game CS-GO. Marble blade. For children 8–11 years old. Price 630 rub.

Detailed description

Rubik's cube magnetic

A well-known puzzle modified by Xiaomi. Modern design and comfortable shape. Material – environmentally friendly plastic. Price 880 rub.

Detailed description

Bike model

Bicycle model 1:10. Three colors: black, red and yellow. Material – metal alloy and plastic. Price 655 rub.

Detailed description

Electronics

Multiadapter

Universal adapter for laptop, smartphone or TV. There are 5 modifications to choose from with 5, 8 or 9 connectors. Price 2885 rub.

Detailed description

Wireless headphones

Compact wireless headphones with dual microphone and charging case. Suitable for both IOS and Android. Price 1335 rub.

Detailed description

Smartphone tripod

Mini tripod for smartphone. Suitable for models with a 5.5-inch display and below. Includes remote control for remote shooting. Price 245 rub.

Detailed description

Action camera

The most popular camera on AliExpress. Waterproof, 4K, and many other cool features at a great price. Price 4720 rub.

Detailed description

Smart lamp

Smart LED lamp from Xiaomi. Connects to Wi-FI and is controlled using a smartphone. Adjustable colors and brightness. Price 1250 rub.

Detailed description

Smart bracelet

Inexpensive but functional smart bracelet Y5. Built-in heart rate monitor and pedometer. There is a function for measuring blood pressure and much more. Price 990 rub.

Detailed description

Silicone strap

Replacement silicone strap for smart watches. There are 10 color options to choose from for all popular watch models. Price 200 rub.

Detailed description

Portable speaker

10W portable speaker. Works via Bluetooth. Built-in FM receiver. 7 color options. Case material – plastic. Price 790 rub.

Detailed description

bluetooth speaker

Compact Bluetooth speaker for smartphone or laptop with LED backlight. Power 3 W. Built-in FM receiver. MP3 player function. Price 380 rub.

Detailed description

Smartphone Raysray

Screen 6.3 inches. The main camera is 8 MP with optical zoom, the front camera is 3.2 MP. Battery 4800 mAh. Price 6670 rub.

Detailed description

Original iPhone

Unlocked iPhone 6S Plus. Display 4.7 inches, Main camera – 12 MP, front camera – 5 MP. Battery 1715 mAh. Price 14400 rub.

Detailed description

Lonwalk tablet

Display – 10 inches. 4G support. Main camera – 5 MP, front – 2 MP. 4 GB of RAM. Battery 6000 mAh. Price 7110 rub.

Detailed description

CHUWI tablet

Display – 10.1 inches. Wi-Fi support. Main camera – 5 MP, front – 2 MP. Battery 6500 mAh. Keyboard and stylus included. Price 14100 rub.

Detailed description

Xiaomi tablet

Original tablet from a famous brand. Main camera 13 MP. Front – 5 MP. 4G support. Display 10.1 inches. Price 23,750 rub.

Detailed description

Tablet CARBAYTA

A tablet with an unusual frameless design. 4G support, 6000 mAh battery, eight-core processor, 10.1-inch display. Price 7525 rub.

Detailed description

Desktop 3D printer

Compact 3D printer Anet A8 with high precision. Print volume 220 x 220 x 240 mm. Multilayer filament for 3D printing. Price 9750 rub.

Detailed description

Smart watch

KingWear KW88 smartwatch with 3G support. OS Android 5.1. Quad-core processor. Wide range of functions. Price 5055 rub.

Detailed description

Mini keyboard

Compact Bluetooth keyboard for smartphone with touchpad. Powerful battery. Material: plastic. Price 550 rub.

Detailed description

Wall Clock

Large 3D wall clock with remote control. Brightness adjustment, thermometer, timer, alarm clock and many other functions. Price 11855 rub.

Detailed description

TV Box

Stylish futuristic design. Wi-Fi enabled, quad-core processor, 4 GB RAM, Android 9.0. Remote control included. Price 2200 rub.

Detailed description

Jewelry

Aurora Necklace

Silver chain with a stone made of artificial material. Unusual colorful appearance. Chain length 55 cm. Price 750 rub.

Detailed description

Bracelet

Women's bracelet made of natural freshwater pearls. Pearl size is 7-8 mm. There are 6 colors to choose from. Length 18 and 20 cm. Price 116 rub.

Detailed description

Jemmin ring

Silver ring with zirconium stone. There are three stone colors to choose from: blue, blue and green. Adjustable product size. Price 116 rub.

Detailed description

Pearls with pendant

Gift set – natural pearls in a shell + pendant. One of the most unusual and beautiful gifts on Aliexpress. Price 300 rub.

Detailed description

Bright rings

Women's silver rings with topaz stone. There are 10 colors and 8 sizes to choose from. Weight – 2.3 grams. Discounts for wholesale buyers. Price 160 rub.

Detailed description

Earrings

Fashionable women's earrings of different geometric shapes. Trend of the last year. Available in gold and silver colors. Price 80 rub.

Detailed description

Ring set

Set of 15 women's rings with different shapes and designs. Retro style. Material – zinc alloy. Artificial stones. Price 99 rub.

Detailed description

Necklace

Stylish thin chain with a small pendant. 24 design options. Material – zinc alloy. Discounts for wholesale buyers. Price 95 rub.

Detailed description

Any of the presented (and not only) products can be purchased at a minimum price in bulk on the Alibaba website.

Top 10 best products from China

If you don’t have time to surf the expanses of online stores, check out top selection popular goods from China in 2019. Here are the best-selling items from well-known Chinese sites.

Foil numbers

Inflatable figures for the holidays. 5 color options, 3 sizes. More than 35,000 orders. Price 85 rub.

Detailed description

USB drive

Flash drive in a metal case. Memory capacity from 4 to 128 GB. USB 2.0 port. More than 30,000 orders. Price 170–925 rub.

Detailed description

Swimsuit

Stylish swimsuit with a low waist. Material: polyester and spandex. 18 color options. More than 27,000 orders. Price 300 rub.

Detailed description

Xiaomi smart bracelet

Original Xiaomi Mi Band 3. Functions: pedometer, sleep tracking, organizer, etc. Up to 20 days of battery life. More than 77,000 orders. Price 1852 rub.

Detailed description

Humidifier

Ultrasonic air humidifier with the aroma of essential oils. Battery operated, USB charging. More than 14,000 orders. Price 650 rub.

Detailed description

Hair ties

Nylon elastic bands in bright colors for girls. 100 pieces. packaged. There are a huge number of colors to choose from. More than 60,000 orders. Price 80 rub.

Detailed description

Men's Watch

Sports LED watch. Shockproof, waterproof. Digital display. 13 colors. More than 60,000 orders. Price 120 rub.

Detailed description

Vacuum food packer

Household food vacuum sealer. 15 bags included. Powered by 220 or 110 V. More than 17,000 orders. Price 1500 rub.

Detailed description

Lenovo K5 Play

Octa-core smartphone with dual main camera (13+2 MP). Front camera – 8 MP. Battery 3000 mAh. More than 4000 orders. Price 6600–9100 rub.

Detailed description

Women's T-shirt

Cotton T-shirt with print. Short sleeve. 7 design options. More than 20,000 orders. Price 330 rub.

Detailed description

The reasons for this may be different: seasonality, region, dollar exchange rate, economic situation in the region, competition and many other components. It is important for the seller to do research and analyze the situation. There are many options for assessing demand, but we will consider the simplest and most accurate one - posting ads on websites (for example, Avito) and thematic groups on social networks.

For example, you decide to sell a glow-in-the-dark fidget spinner. First of all, we take a photo or download an image of the product. We write an accompanying text with contacts and place an ad.

Then there are two options - if you sell throughout Russia, with delivery by mail, then we will place an ad in the “Russia” region. If only in your city, then social network groups and message boards should be limited to your region. After these simple manipulations, all that remains is to wait for calls. You can tell customers in a conversation that the goods were quickly sold out, but there will be a new batch soon and we will definitely call you.

Last year, the world went crazy with spinners: spinning toys filled online stores in different countries. We’ll find out in today’s review which products and categories will be the most popular in 2018 and how you can attract buyers.

Criteria for the product being sold

Low price. Yes, there are premium products that find their target audience, but they will never become mainstream. If you want to reach the largest target audience, sell cheap goods.

Versatility. Everyone needs smartphones, clothes and household appliances: accordingly, the target audience for such products is also wide. They are needed by schoolchildren, pensioners, and people of the ordinary middle class.

Ease of ordering, payment and delivery. We hope you are doing great with this!

What do people buy in online stores?

Large and small household appliances

Why overpay if TVs, irons and washing machines are cheaper in online stores? More and more buyers think so and go shopping online. The only disadvantage of selling equipment online: inability to touch and see live, check the equipment and parts. However, this can be done after receiving the order, and if something goes wrong, issue a return.

Smartphones, laptops, tablets

Both Chinese and original electronic gadgets and their components are one of the leaders in the online commerce market. Online stores offer both cheap no-name models and products from well-known companies. In addition to smartphones, tablets, laptops, memory drives, fitness trackers and other gadgets are being bought with a bang.

Accessories sometimes cost no less than a smartphone: a keychain for the phone, a case for the keychain, a socket for the case - this a whole additional industry. And also protective films and glasses, headphones, portable speakers, players - thousands of them.

Most pet products are produced in China and sold in Russia at a premium. Nevertheless, people have always bought and will continue to buy animal food, dishes - bowls and sippy cups, toys, rugs, collars and harnesses, flea medicine and other popular goods. You can’t put a very large markup on such goods - they’ll still take it apart. More expensive goods charge less, however, they still have their customers. These are clothes for pets, houses and other furniture, unusual designer toys and collars. The markup on such goods should be higher.

Not only teenage girls love notebooks, pencils and pens, stickers, and colored stickers. Adults often go crazy with all kinds of stationery, which is abundant in online stores. The leader in this market, of course, is Aliexpress: There is truly a stationery paradise there, and the goods cost mere pennies. Keep up with the prolific Chinese: sell office supplies cheaper than in stores, and you will be happy. And yes, the range should be very wide: lovers of notebooks and diaries are usually very picky and can spend hours choosing just the right thing.

Craft goods

The fashionable word “craft” has penetrated into e-commerce: here and there they offer craft bags, notebooks, products... In fact, this word means handmade, so not every product that bears this name is actually such. Conversely, any handmade item - be it an embroidered painting or fresh beer - is essentially craft. We advise you to pay tribute to fashion: people are turning to naturalness, and now more than ever the opportunity to make money from it is real.

Try going to a branded sports store, and then to the category "Sports and Recreation" any famous online store. The difference, we think, will be obvious: it’s cheaper to buy online. Pay special attention to the seasonal assortment: in the summer - tents, folding chairs and tables, barbecues and grills, backpacks, pots, etc. As winter approaches, actively sell skis, skates, and thermal underwear. Nordic walking poles are still popular.

LED bulbs

Many Russians are gradually switching to energy-saving lamps. Therefore, pay attention to such categories of products as LED chandeliers, table lamps, LED strips, which you can use to decorate furniture yourself. In winter, this list is replenished with New Year's garlands.

Lamps and chandeliers are inexpensive, it’s better to buy them in China - it’s cheaper. Pay attention to the quality of the goods - diodes and light bulbs must not be defective.

Household goods, children's goods

Nowadays only lazy people don’t sell household goods. These are kitchen utensils, furniture for rooms, curtains and bed linen, cunning devices that make the life of housewives easier. We will also include tool sets for men and products for children of different ages. To interest the buyer, you need to stand out from the crowd stores with an unusual assortment or offer really low prices.

Clothes, shoes, cosmetics

Without this category the list would be incomplete. We don’t think it’s worth explaining how big this market is. People will dress and decorate themselves even in times of crisis. Therefore, feel free to sell, your buyer will definitely be found.

We will pay special attention to replicas of famous brands. You can find fake ones on the Internet. Converse, Adidas, Timberland, Lacoste, and even in replicas UGG Australia Probably every third girl went. Enterprising Chinese have learned to sew very similar things at a low price, and online store owners resell them at their own markup. And everyone is happy!

E-tickets

Noticed that have we almost stopped buying real paper tickets? Whether we're traveling by train or flying by plane, we book tickets on the website and look for where it's cheaper; whether we're going to a movie or a concert, we also book in advance and show it on the smartphone screen. E-tickets are selling well but in order for people to trust your online store, you need to work hard to create a positive image and reputation

Bestsellers 2018

What specific products will be selling like hot cakes in the coming year? We studied the latest e-commerce trends and compiled our list of hits.

Xiaomi phones have won the love of Russians. These are really cool: light, comfortable, with a good camera. This means that we can say with almost one hundred percent guarantee that A decline in sales of these phones is not expected in 2018. Along with the phones, they sell accessories and components: tempered glass, resistant to scratches and damage, various cases, silicone bumpers, car holders.

Price: moderate.

TA: very different.

3D printers are a fashionable gadget that can be used to print not only documents, photos and drawings, but also any object, be it your favorite tea mug, your own hand or a phone. 3D printing appeared not so long ago and is already being widely used in science, construction, and industry. Now everyone can appreciate its advantages: A 3D printer generates three-dimensional objects with real parameters.

Price: quite high, but tends to decrease.

TA: is getting wider. Popular among young people.

A super popular thing that suits absolutely everyone - even children have smartphones. And they are always discharged very inopportunely - thanks to the Internet and mobile applications that eat up energy. And if the phone is not new, the battery can run out at any inopportune moment. Energy storage devices are devices with a capacity of up to 10,000 mAh, with which you can quickly charge your gadget up to one hundred percent.

Price: average.

TA: very different.

4. Liquid phone cases

A fashionable accessory that any teenager would sell their school for. This is a regular case, the back of which is a pattern and filled with gel or liquid. When you tilt or rotate the phone, the gel begins to move, forming a design. It looks very impressive In addition, such a case will protect your phone from damage and scratches.

Price: low.

TA: very different.

5. Smart watch

Smartwatches can have a variety of functions: measure pulse, serve as a navigator, monitor sleep phases, play music, receive calls and send SMS. Some models have a parental control function. This gadget is suitable for those who play sports, follow a healthy lifestyle, go on a trip, or just want to stay in touch, even without a phone at hand.

Price: moderate

TA: mostly young people.

6. Gel nail polishes

Let’s dilute the hit parade of gadgets with such a seemingly frivolous product. If you take a closer look at the beauty industry, you will notice that A huge number of manicurists have appeared, whose services are in great demand. Therefore, gel polishes, as well as all kinds of glitter, rubs, and stickers are in unprecedented demand in online stores. As well as all kinds of accessories and consumables: ultraviolet lamps, files and scissors, cuticle softening oil and so on.

Price: relatively low.

TA: women who do their own manicures, beauty experts.

7. Drones

Let's get back to technology again. Drones are aircraft that take video from above, are now in great demand. They are used at city and family events and celebrations, used in photography and video recording, and even track crimes. Many people have started using drones for commercial purposes: They shoot videos to order. There are more and more drone owners, and there is every chance that this trend will only intensify in 2018.

Price: quite high.

TA: varied.

8. Karaoke microphone for smartphone

Yes, not just a simple one, but one that connects to a smartphone! The wireless microphone connects to a smartphone via Bluetooth, which means you can take it with you anywhere: to nature, to a cafe, to visit friends. The gadget is small in size, and the built-in battery will allow you to work for several hours continuously.

Another plus: the microphone connects to the speaker, so the gadget can be used as a player and play music from a smartphone - again via Bluetooth. Some models have a sound effects function.

The sales pendulum sometimes swings in the completely opposite direction. From ultra-modern trends - to naturalness and naturalness, from fashionable digital gadgets to objects made from simple materials. This is how watches with wooden cases and sunglasses with wooden frames appeared on the market. Such things are now at the peak of fashion: They are inexpensive, look cool and make the owner stand out from the crowd.

Price: low or medium.

TA: people who follow fashion, young people.

10. Fire lamps

Lamps with living flame effect- a new product that is gaining momentum. It looks very unusual and beautiful, many will like it, but finding such a miracle in online stores is not so easy. Be one of the first - sell Flame lamps home products in your store.

Price: not tall.

TA: family people, new settlers.

11. Portable LED projectors

Another gadget that is receiving more and more user requests in search engines. LED projector is an alternative to a computer monitor or TV screen, it displays the image as if on a huge 300-inch diagonal screen. Since the projector is LED, it will help you save money.

You can create a separate landing page for such a product.- we already wrote, Or simply sell it as a home theater in the digital equipment section.

Price: quite expensive.

TA: families, entrepreneurs, scientists

If you doubt whether the selected product will be popular, run it through the service It shows how many people per month searched for a specific product. This data will also be useful when promoting an online store: look how many more requests there are with the words “led projector” than “ice projector”. This means that the first phrase must be inserted into the product description.

It not only shows the number of requests, but also their dynamics and even popularity in different countries.

Try, experiment, find new unusual products and sell them to your customers. Who knows, maybe the products from our selection will be a spinner's success! We'll see at the end of the year!

The modern market is oversaturated with various goods and services, so many novice entrepreneurs find it difficult to choose a line of activity. If you want your business to bring good profits, you need to find an idea that will be in demand in any economic conditions. We will tell you in this article what is in demand among the population in 2019.

In-demand products

First, let's talk about goods that are in great demand among the population. First of all, these are, of course, food:

Meat and sausages;
Fish;
Dairy products;
Cereals;
Pasta;
Vegetables and stuff.

Household chemicals and personal hygiene items should also be mentioned separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the market basket, which is why many experienced experts recommend that beginners open their own business in the food industry.

Regardless of income, people continue to buy:

Washing powder;
Toothpaste;
Detergents and cleaning products;
Shampoos;
Soap;
Cosmetics, etc.

When thinking about what product is in great demand among the population during a crisis, we should also mention alcohol:

Vodka;
Cognac;
Wine;
Beer;
Ready-made alcoholic cocktails.

Such a product attracts the attention of buyers, not only on holidays, but also on weekdays. Don't forget about tobacco products. Despite the fact that recently the state has been actively fighting smoking, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

The production or sale of seasonal goods can bring enormous success to a small enterprise:

Chilled juices;
Ice cream;
Hot drinks;
Fuel briquettes;
Seasonal clothes, etc.

When forming your own business model, pay attention to “impulse demand” goods. Many consumers do not perceive small things like candy, chewing gum or small chocolate bars as a purchase. But from the sale of such goods, which are in great demand among the population, you can make a good profit.

What is profitable to sell?

If you are planning to open a store, you first need to find out. The most important thing is to correctly determine what is currently in demand among the population. In this case, the business will flourish and bring excellent profits. So, let's try to figure out what sells well during a crisis:

Equipment and electronics - phones, laptops, tablets, video cameras. This . Such a business will require you to have certain knowledge and significant financial investments;
Products. If you open a grocery store in a good location, it will bring in a decent profit all year round. To increase the profitability of your enterprise, you can create a household chemicals department in your store;
Shoes and clothing. Buy inexpensive, high-quality goods in bulk and sell them at retail at attractive prices. You can also offer consumers luxury products, but they are rarely purchased in small quantities;
Stationery. Such a product is in great demand among the population at the beginning of the school year;
Sporting goods. Many modern people are trying to lead a healthy lifestyle, so recently the demand for various sports equipment, clothing and exercise equipment has begun to grow. If you are interested in what products are in great demand during a crisis, be sure to pay attention to this market segment;
Fabrics and accessories. During the crisis, many citizens sew their own clothes, so the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
Flowers. People celebrate weddings, anniversaries and other special occasions in all economic conditions. As you know, the best gift for any occasion is flowers. The cost of bouquets is sometimes several times higher than their cost, so such a business brings a decent profit;
Kids toys. Parents try not to deny their kids anything, so the demand for children's products remains consistently high even during a crisis. In addition to toys, the assortment can include strollers, cribs, clothes, diapers and hygiene items.

We figured out which products are in demand during the crisis. Now let's talk about what services will be in demand in conditions of economic instability.

Most popular services

The most popular services in demand by the population:

Minor repairs (husband for an hour). This business idea is perfect for beginners who are looking for... The "husband for an hour" agency offers clients a wide range of services - repair of household appliances, installation of plumbing fixtures, replacement of electrical wiring, sockets and switches. Before you begin, you need to complete paperwork, purchase tools, and place advertisements in local media. Such activities will bring monthly 30–50 thousand rubles of net income;
Freight transportation. This is a fairly popular area of activity, since recently both legal entities and individuals have begun to use the services of transport companies;
Service and repair of household appliances. If you hire qualified specialists and conduct an effective advertising campaign, you can earn 50–60 thousand rubles monthly. To increase your revenue to 100–150 thousand rubles, you need to constantly promote your business and expand the range of services;
Hairdresser, cosmetologist. According to experts, this is a fairly promising type of commercial activity that can bring excellent profits. In order to open a small beauty salon, you will need approximately 300 thousand rubles. If the location of the establishment is successfully chosen, monthly revenue can reach 100 thousand rubles. The success of such a business also largely depends on the intensity of promotion and professionalism of the craftsmen;
Shoe repair. Such a business will require minimal financial investments from you - for paperwork, purchasing tools and raw materials. If you work independently, without hiring employees, you can earn 40–50 thousand rubles a month;
Organization of festive events. Services for weddings, birthdays, corporate parties and other celebrations are in greatest demand in large cities. If you provide an effective advertising campaign, the business will generate 50–150 thousand rubles of net income per month;
Funeral services. If you include the production and installation of monuments in the list of services, you can earn up to 200 thousand rubles per month;
Delivery of environmentally friendly products to your home. This business idea is perfect for rural residents who do not know. Many modern people care about their health, so they try to eat only natural, environmentally friendly food. If you organize regular delivery of fresh vegetables, milk, meat and other products to your regular customers, such a business will bring in 50-80 thousand rubles of net profit every month.

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Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.

Where did you buy the best-selling products online in 2019?
How to Find Out Which Products Are Selling Best Online
conclusions

And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something online, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? Online trading of goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

on online auctions;
through various web message boards (for example - Avito);
on other resources whose specialization is the sale of products or the provision of various services.

How to Find Out Which Products Are Selling Best Online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.

If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.

For example, for the query “Online Clothes,” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.

But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets

Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.

True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100

You can refine the request for your country and select a time period for analysis

You can also check popularity by region or city here

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small store may well bring its owner a decent profit.

In 10th place - large household appliances

Large household appliances were not purchased online as actively in 2019, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, at the supermarket you can consult with competent staff and ask questions about the operation of the product.

In 9th place - tickets

Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:

concerts and shows;
sporting events;
cinema and theater;
railway, car and air tickets.

Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.

In 8th place are cards for paying for services.

Best Selling Cards:

replenishing accounts for mobile communications, cable and satellite TV, Internet providers;
for payment for software;
to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

In 7th place - clothes

The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.

However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.

In 6th place - PO

Software is easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, and users who are concerned about the safety of their information.

The most popular were:

Windows operating system;
license for antivirus software;
Microsoft Office application packages, etc.

In 5th place is a product group for children

These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.

In 4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.

Perfumes are bought less often and mostly from proven brands, since it is difficult to buy a new scent without using your sense of smell.

Download the free checklist 18 ideas for what you can sell on message boards right now

Top three sales leaders

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.

Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

drones and quadcopters;
LED lightening;
hobby goods;
spare parts and accessories for machines;
green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

conclusions

What makes a product the most purchased online?

Price - most often they buy products whose cost does not exceed $600.
Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.

What makes a product the most purchased online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».

In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.

Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; Sometimes certain types of toys or other products for children come into fashion. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.

According to marketing research, women buy more online than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money online, go here: 50 ways to make money online

The Russian Federation is one of the most favorable markets for the sale of a wide variety of products. Many novice businessmen who are just deciding on the choice of direction are interested in the best-selling goods in Russia. After all, popularity is not always the only thing that plays a role. The success and profitability of the project is influenced by competition and other factors. In the age of high technology, you can purchase anything without leaving your computer screen. The following describes the top best-selling products in Russia, which are not only popular with consumers, but are also an excellent opportunity to make a good profit.

Responsible choice

It was thanks to demand and fashion trends that the best-selling products in Russia appeared (2016). Statistics show that, as a rule, novice entrepreneurs prefer to work only with a certain category of products, most often this is no more than a couple of categories. On the one hand, this is correct, since the sphere of influence and the necessary knowledge should concern a small area. With a huge assortment, it is quite difficult to track the popularity of a particular product. Every organization should have a top best-selling product, and the rest should only give a person choice and show variety. That is, if one direction was initially chosen, then gradually the business can be supplemented with related elements.

If electronic space is chosen as the field for implementation, you can experiment. Nowadays, almost anything can be implemented on the Internet. However, no matter what method of business and distribution channel is chosen, it is still necessary not to make a mistake with the object. Properly chosen direction and area will reduce risks and ensure fifty percent success. The top 10 best-selling products in Russia will certainly come in handy in this case.

It is also important to understand how this or that will be purchased during a period of economic instability. Indeed, during the crisis, the ranking of the best-selling goods in Russia changed somewhat. For example, it now has more luxury products. This is due to the fact that wealthy segments of the population, worried about their condition and managing money wisely, preferred to save or invest their finances in things. These include precious metals, antiques and art. In this way, the rich protect their wealth from inflationary processes.

The top best-selling goods in Russia have been left by objects designed for the middle price segment. People who prefer them find themselves in enough distress that they begin to switch to something that is of lower quality. Such products also have a reduced cost. For this reason, you need to be quite careful about goods in this category, because in the event of a crisis they will immediately lose their demand.

We can conclude that since social inequality in our country excludes the middle class, and the bulk of the population either skims the cream or is below the poverty line, then we need to focus on such a market. Each direction has its own advantages and disadvantages. For example, luxury goods simply cannot be afforded financially, and introduction into this market is quite difficult. Selling cheap products will, of course, quickly capture its audience and gain popularity. But at the same time, the disadvantage of running such a business is high and fierce competition. In this case, more well-known organizations and Chinese Internet platforms will pull the blanket. And although the best-selling product in Russia (2016) is any gadget, it is almost impossible to snatch your market share in this area.

Clothing, shoes and accessories

The top best-selling products in Russia 2016 are headed by this group. This is not surprising, since the protection of the skin and the desire to express oneself are almost in first place on the list of human needs. It doesn’t matter how the clothes are sold, in a store or online, there will always be a buyer for them. You can create an assortment for different price categories. Thanks to this maneuvering, you can always adapt to circumstances and find your target audience.

When selling products in this category via the Internet, you may encounter a number of difficulties, but they are offset by a number of advantages. Twelve percent of customers become buyers of clothing, shoes and accessories through the World Wide Web. This business is a very good idea for women. The main thing when selling through an electronic resource is the decent design and content of the site. Photos should reflect the item as accurately as possible. This will help prevent unsatisfied reviews and issues with returns. For a client, buying things online is always a pig in a poke. It is never possible to predict what a product will be like in real life. For consumers, the Internet is a very convenient platform for searching. For example, in order to purchase your favorite item, you don’t have to go to a bunch of stores. You just need to enter the required phrase into the search engine. But this works mainly only for well-known brands.

In any case, clothing and footwear are the best-selling goods in Russia. Statistics show that twelve percent of customers purchase these products online. Other sources say that the most popular purchase among the fair sex is a dress. All this confirms the success of business in this industry.

Event tickets

The 10 best-selling products in Russia continue to be tickets. After all, if earlier this kind of business was carried out by resellers, now everything is more legal and simple. A person, as in the previous case, does not need to go anywhere in order to purchase the coveted ticket. You just need to make a couple of clicks with your computer mouse. In times of development of Internet technologies, even such a service as ticket sales is not a problem.

It is very difficult to penetrate this market. The reason for this is the high degree of competition. The problem also lies in finding potential partners. They should be the event organizers themselves. But a serious attitude and determination will help you overcome difficulties, because the efforts will pay off over time. It’s no wonder that the best-selling products in Russia include Internet tickets.

Cosmetics and perfumes

Continuing the topic of sales in the Internet space, we can talk about the popularity of cosmetics and perfumes. The boom in them especially grows on the eve of the holidays. Many people prefer purchasing this product, therefore, only because of its low cost. This is basically a conservative psychotype of buyers who, having chosen one brand, remain faithful to it for many years. And of course, don’t forget about the huge savings in time and effort. The success of a business in this area very much depends on the quality of the product and the method of its promotion. In this market, companies of well-known and trusted brands mainly have their stable target audience. Cosmetics and perfumes are what immediately comes to mind when choosing a gift. In the electronic space, about ten percent of users order these products.

Medications

People will always get sick, so the best-selling non-food products in Russia are medicines. This is evidenced only by the huge number of pharmacies that are located literally at every step. When purchasing this product from the pharmaceutical industry, a person relies on trust. And even despite all the harm that tablets, herbs and dietary supplements can cause to the health and functioning of the body, they are in demand and occupy their niche.

If a person is engaged in a business related to pharmaceuticals, then he must be confident in the reliability of suppliers, as well as the quality of the drugs sold.

LEDs

The best-selling product in Russia (2017) is lighting devices powered by diodes. This year, it was these products that became a breakthrough. This is largely due to the fact that it is more economical. Such devices consume several times less electricity, while its consumption is such that its service life is much longer than that of conventional lamps. And again, the unstable economic situation played a role, as people try to preserve their funds, trying to save even on small things. The business of selling LEDs is very profitable. However, the attractiveness of this area is also its disadvantage, because competition grows instantly.

Printed publications

Although electronic technologies are now being introduced into all spheres of human activity, e-books have not been able to replace printed publications. A person’s desire for knowledge and self-education is an integral part of his life. This business is very successful due to its payback. After all, the markup on books can be almost fifty percent. Even under this condition, people will buy printed publications. They are among the best-selling products in the electronic space. The popularity of books is confirmed by the fact that people read everywhere, even on public transport. But searching for the necessary literature is a very labor-intensive task, so the Internet is very useful in this sense.

Appliances

The ranking of the best-selling products in Russia could not do without this category. She takes her leadership position completely justified. After all, a person cannot imagine his modern life without many goods. Some people prefer simplicity and cheapness and choose online stores. But more often than not, people are afraid of making a mistake and choose well-known resources, so it is quite difficult to break into this market in the electronic space.

Most Russian residents still prefer to purchase equipment in person. After all, in this case, a person can evaluate the quality of the purchased product at least visually, that is, decide on the model and make sure there are no defects. But this does not make the attractiveness of products in this area any less. The most popular are small household appliances, such as irons, blenders, juicers, and meat grinders. Beauty products occupy their niche in this sector. These include razors, hair dryers, epilators, and electric shavers. Its segment has its own equipment for cars - radios and navigators. Competition in this business is very strong, so it is difficult to break through with your household appliance project.

Furniture

The best-selling products in Russia are largely related to home improvement and the human environment. Therefore, furniture is popular among the population. Even if people do not buy it during the renovation process, they periodically update their home with such elements. If we talk about the Internet space, then the popularity of these products is somewhat lower. Rarely does anyone have the imagination developed enough to imagine and visualize objects in their head. Sometimes it is quite difficult to estimate the dimensions of various objects, especially so that they fit perfectly into the room space. Moreover, a person often relies on his tactile sensations, and since in the course of his life he will constantly have to encounter and touch pieces of furniture, touching should evoke pleasant feelings.

The situation is different when people choose a model in person, but order it via the Internet. But the success of such a project depends on the promotion of the online store. Indeed, sometimes analogues of models from well-known companies are made by underground organizations. However, the fake may not be of very high quality. In any case, both those who want to save money and those who prefer trusted brands make up a huge segment of the furniture market.

Toys

This product is different because it is popular with people at different stages of the life cycle. They are relevant for both children and older people (although during this period their acquisition is decreasing). In the Internet space, only five percent of Internet users prefer to buy these products. This segment is due to only one reason - a wide assortment selection. The Internet is the place to buy something unusual.

A separate niche is occupied by handmade toys, which most often become not children's fun, but the subject of expensive collections. The advantage of this sector is that these products can be designed for different segments of society and social groups. Therefore, a toy business will pay for itself. After all, it may imply the sale of goods, both cheap and rarer and more elite.

Power tools

This list, which characterizes the best-selling products in Russia, is completed by power tools. They are again continuing the home goods line. The range of consumers for these products is somewhat narrowed, because the main segment of consumers is the male part of the population. However, among them there are those who prefer to save money, and those who want to have a high-quality tool in their arsenal. But since it is not possible for everyone to purchase original equipment from well-known brands, many online stores successfully take advantage of this by selling low-price products. This does not mean that they are of poor quality. Even a Chinese fake can last quite a long time. Among the Russian audience, the popularity of this product is due to the mentality and craving of men for the work process. This explains the popularity of power tools in the country.

Chinese fakes

Although the top most purchased goods in Russia have been completed, I would like to talk about one more group. But these are not goods manufactured using high-tech Chinese brands, but counterfeits produced by underground companies. Their popularity is due to their ridiculous price. An equally important point is that the Chinese successfully noticed the psychotype of their client. They successfully manipulate the essence of people through replicas of famous brands. A person, seeing a familiar name, immediately pays attention to it.

But although everyone knows the low quality of these products, this is not always the case. There are things that are done very successfully. This is due to the fact that some organizations locate their enterprises in China due to cheap labor. Local craftsmen adopt technologies and distribute them to others. Of course, their target audience is very wide, since only a small percentage of Russian residents live luxuriously. The majority of the population wants to purchase more and more profitably, while adhering to a harmonious price-quality ratio.