How to find an investor? Where to find investors to start a business? How to find an investor to open a business from scratch and for a startup - step-by-step instructions. Who can be an investor for a business.

In conditions of an unstable economic situation, a constantly hectic world market for goods and services, regular increases and decreases in currencies, and with it prices, opening your own business, while counting on its successful development, may seem like a rather overwhelming task. You definitely need an investor, but how to find an investor in such a period?

How to find an investor for a small business, if even experienced and serious businessmen consider the search for an investor, in conditions of an economic crisis, to be a lost cause? How to find an investor for a business if you don’t even have start-up capital or any business experience at all, but only a brilliant idea and a burning desire to bring it to life? How to find an investor who is ready to risk their own funds in times of crisis and support a project that has no actual guarantees?

These questions seem rhetorical and lose-lose in advance, but in reality this is not the case at all.

Let's try to figure out how to get investment support without having a huge track record and a whole register of financially secure acquaintances.

How to attract investment in small business

Everyone knows the first questions that aspiring entrepreneurs have: “how to find an investor for my project,” “how to attract investment.” The answer to these questions lies in a simple fact: your potential investor can be almost any individual or legal entity, even to friends or relatives, or even random people who are interested in some aspect of your activity.

Finding an investor to start a business is actually very simple - much easier than finding a worthy project to invest in, because each person can transfer part of their funds to you at their own request.

So where to find an investor for a business? There can be many options:

The first steps in commercial activity are usually accompanied by not very high financial literacy and a lack of business acquaintances and contacts.

Therefore, a very common solution for beginning businessmen is to attract personal funds from their own relatives and friends. In order to open your first business, it is not necessary to invest huge sums - it is enough to collect initial capital and use it correctly to realize your ideas.
To attract your own acquaintances to business, it is enough to use personal influence and trust(these are generally the most important tools for attracting investments) - but you need to understand that if the business suddenly fails, then there is a possibility of losing the respect and trust of people important to you.

Bank loan

A classic and one of the most difficult (in our realities) ways of obtaining financial investments.

Firstly, banks are not particularly charitable and issue loans only at very high interest rates.
Secondly, in order to get a loan for a large amount for your startup, you must provide appropriate collateral and have reliable guarantors.
Thirdly, loans are issued only to persons with an impeccable credit history.
Thus, You should contact the bank only as a last resort– when all safer options for you to obtain investments and loans have been exhausted.

Individual investor

Another popular way is to attract experienced businessmen to your team - these are, as a rule, already established people who have accumulated a certain capital and have the opportunity to manage it for their own purposes, and not for the purpose of repaying loans, compensation payments, etc.

People who are debt-free and have a stable source of income rarely refuse to participate in potentially profitable businesses, unless they are outright adventures. So this is the dream of every aspiring businessman - to find a private investor who gives out his own money.

These are organizations created and actively supported by the government to support aspiring entrepreneurs.

Incubators are not direct investment instruments, but perform a similar role: they facilitate the development of a business project of a budding entrepreneur. Such organizations help realize an entrepreneur’s idea even at the inception stage, create jobs, provide premises and infrastructure for work.
At the same time, such organizations do not require their own share, but help, one might say, for charitable purposes. This is due to the fact that the activities of most business incubators are sponsored by the state. The length of the “incubation period” varies among different business teams, but usually it does not exceed a year. However, some projects may be delayed for up to three years - no one will kick you out for no reason.

One of the most famous modern trends in the business environment is crowdfunding, which clearly illustrates the expression “everything from the world”.

The concept is simple: your investors are random people who want to participate in promoting your business and are able to invest at least a small amount of money. Crowdfunding platforms are located on the global network, so the circle of potential investors is as wide as possible: it’s the whole world.
The only difficulty is that the approach to the Internet audience is traditionally different from the approach to an individual entrepreneur. You will have to really interest people so that they want to sponsor you, and this, as a rule, requires either great luck or investment of certain funds in PR and other tools for attracting investment. But, if successful, the income from crowdfunding will significantly exceed the costs, because you are not subject to any formal obligations to your investors.
Thus, questions like: “how to attract investment in small businesses in our time,” or “how to find an investor for your business if everyone has fled to the USA” are initially incorrectly formulated, because the most important thing is not how to look for an investor , but how to convince him to invest his own finances in your project, thus becoming your business partner, bearing with you a certain responsibility for the further development of the project.

Attracting foreign investment

Some foreign organizations support certain categories of business, charitable, or political activities. This is accomplished through the allocation of cash grants.

Attracting foreign investment is an “exotic” method of investment, since most international companies that finance foreign groups support only “socially important” activities - this applies to solving environmental problems, volunteer activities, anti-war and anti-government actions in some countries, etc. . Attracting foreign investment is almost impossible without evidence that you are the initiator or ideologist of this type of activity.
Methods of attracting foreign investment, like any method of attracting investment in principle, are based on your personality as a project manager, as well as massive PR in any information environment. The most important thing is to get noticed, after which you can submit a proposal to raise funds for your project.

How to attract an investor to your business

Actually, who is an investor? This is an individual or legal entity that attracts its own material resources to the development of a project and expects a certain share of the profit from the project in which it invests. The investor expects from you, first of all, the speedy return of his own assets, and potentially their proportional increase.

That is, investing in a project is not a charity event, but the beginning of a mutually beneficial partnership, therefore any potential investor considers possible projects precisely from the point of view of investment attractiveness. The main conditions for attracting investments are guarantees that the money will be returned.

How to find an investor to implement an idea

According to the rules of market competition, the investor must be interested in promoting the project, because if it fails, he may lose more than the business owner. Therefore, in order to attract an investor to his project, a novice businessman needs to convince him that this project is quite promising and has high potential, and will not fall apart in a few months.

Finding an investor for a startup from scratch is considered an extremely difficult task and is always associated with many factors.

How to attract investment

Let's look at the main methods of attracting investment.

Remember that charisma and the ability to speak are important tools for attracting investment if you are dealing with individual entrepreneurs.

Other relevant tools for attracting investment are your solvency and the presence of a promising idea. Everything else is no longer so important.

Your project should be compiled in the form of a presentation that simply and clearly presents the concept of your idea to a potential investor. The investor must fully understand the essence of the project, have a rough idea of the niche that the project is applying for, as well as the competitive prospects of your business in this market. Thus, the project must be presented directly and quite concretely, without appealing to sense of taste, moral principles and other abstract or personal criteria.
To convince an investor that your project will pay off, you should formulate a reasonable business plan that meets all relevant micro and macroeconomic factors - for this it is highly advisable to be familiar with market conditions and supply and demand factors in relation to the business that you are going to open, as well as the general economic climate in the country. Most investors are not very willing to invest in projects that are not currently in demand on the market, but there is always an opportunity to impress them with original and innovative ideas.
Finally, in order for the investor to be confident about the appropriateness of his own investments, it is necessary to provide him with a plan for the targeted expenditure of the received financial resources: you must describe in detail each of your future steps in forming a business and clearly present all proposed acquisitions with the investor’s money. This should be a complete plan of events and possible acquisitions with the investor’s money

When providing a potential investor with information about the project, try to avoid piling up unnecessary information. There is no need to tell what exactly prompted you to start this project, what feelings you experience and what you expect from further work (unless you have thoroughly planned the future of the project), and the like. However, you should always be prepared to answer additional investor questions, and the information provided should be complete and relevant.
To make it easier for you to understand and take into account the criteria by which a potential investor evaluates your project, just imagine yourself in his place. Try to look at your own developments and the presented business plan with a sober, objective look: evaluate all possible risks and prospects for the investor; review the presentation plan of the project and analyze it point by point; find a compromise between your individual vision of the business project and the corrective wishes of the investor.

Attracting investment in a startup: a step-by-step guide

where and how to find an investor for a startup (read about investing in a startup here -);
how to attract an investor to yourself, and what kind of investors exist for business;
what are the tools for attracting investments;
How can experts help you find an investor?
as well as other questions on the topic.

Stage one: identifying potential investors

First, you must find for yourself the appropriate circle of people who might be interested in the business projects planned by you. If you cannot find such people on your own, then you should contact consulting companies that provide professional investment advice.

Stage two: designing a business plan

- this is the main strategic course of your business, which you will adhere to in the future. So it goes without saying that the person funding your project should be most interested in this document.

You must develop and clearly, consistently outline (in writing) a business model that you will follow if you receive appropriate funding.
The business plan is drawn up as much as possible “for the investor,” every detail should indicate to him that following this particular plan will bring him the greatest profit. Thus, the document should methodically present the following information:

The very concept of a business project, formulated in a brief but information-rich form;
Approximate amounts of financial support (minimum and maximum) you are counting on;
Data on possible income and losses in case of success or failure;
An approximate calculation of the benefit for the investor, localized from the total amount of income (also approximate);
Predicted payback period for a business project;
Plans for the future of the project, with realistic consideration of possible failures.

Stage three: consulting

An important aspect when forming your own commercial business is consulting issues.

Most beginning businessmen, without real entrepreneurial experience, make the most banal and common mistakes even in the first stages, hoping to “push through” everywhere on their own and correct all the shortcomings as they go along. Such self-confidence usually ends in the collapse of the business and loss of investment.

That is why any newcomer to business is recommended to turn to more experienced colleagues for advice in those areas in which he encounters problems or misunderstandings.

At the same time, you should be aware that even the most benevolent entrepreneur is your potential competitor, and he, in turn, evaluates you in the same way, and it is not profitable for him to give you valuable advice that will help oust him from the market. So, for really interesting advice, turn to people working in a niche that is far from, or at least infrequently intersected with, your own.
You can also pay attention to professional consulting organizations dealing with investment and financial issues who know the current market conditions like the back of their hand. They will have to familiarize you with the current indicators of supply and demand, give you personal recommendations: where exactly should you start and how to continue your business, how to attract an investor, how to attract investments, where to invest money without risk, etc. But be prepared Also, the services of such companies are not cheap.

Stage four: choosing a form of partnership

It is very important to determine and agree in advance on the method of cooperation that the business owner and his investor will follow in the future.

Here are the main forms of attracting investment:

Industrial cooperation

This type of commercial relationship implies an equal distribution of individual financial obligations among all participants in the commercial association. That is, all profit received from joint efforts is divided in proportion to the contribution of each individual participant to the common cause.

Due to the emergence of natural difficulties in objectively determining the volume of work or investments of one or another participant in a common cause, as well as in converting these efforts into real material profit, monetary disputes often arise in this form of commercial association.

So, before carrying out industrial cooperation as a type of trade relationship, all participants should draw up a legally binding cooperation agreement, which includes all the criteria for future payments to all participants of the association, based on joint commercial activities.

Leasing

Another type of investment, but very limited. De facto, this is simply a rental of working equipment, premises with all the infrastructure, production materials, etc. In a business relationship, such a landlord is not just the holder of your loan, but also your partner.

Leasing is divided into several subtypes:

Pure leasing: the investor transfers all relevant materials for use to a partner without expecting compensation for their cost. At the same time, he takes on most of the expenses himself, and expects from his partner exclusively profit from the operation of the transferred funds;
Leasing with partial compensation: the lessee pays part of the cost of the materials leased, while the investor receives a share of the enterprise’s profit;
Leasing with full compensation: the recipient is obliged to pay over time the entire cost of the materials received, the investor, on top of this, also receives a portion of the profit;
Joint leasing: an exclusively commercial form of leasing, in which the recipients are several organizations united by a common contract with the lessor;

Project financing

One of the types of business-investment relations, in which the funds received from the implementation of the project are used to pay off investment costs. This type of financial relationship belongs to the sphere of long-term relationships and depends on how the enterprise will develop.

Therefore, project financing can be dangerous for the investor, and he must approach the choice of trading partners with special responsibility.

Licensing

It implies a partial transfer of any rights (to a brand, to a mark, to ownership of property, etc.) to a licensee, who will actually carry out administrative functions, transferring part of the profit to the owner of the licensing rights.

This form of investment is common in large franchise networks - in this way, the owners of the organizations provide themselves with access to new markets, and the licensee receives the formal right of ownership of a large company.

Stage five: negotiations

The negotiation stage is the most important on your entire path to the long-awaited investment. This is where you must prove yourself to a potential partner, present your project in a favorable light and prove that working with you is the most profitable.

If you do not have special rhetorical skills, then it is recommended to prepare for the meeting in advance and write a text for negotiations, taking into account all possible tricky questions. You should prepare for detailed questions about you as an investment object: about your personal characteristics that could contribute to the development of the business: about your organizational and administrative abilities, about experience in business, or generally in the field in which you are opening a business, about your relationship with the law, your criminal record, loans you have taken, and the like.
It is necessary to answer all the questions asked, as well as formulate your own ideas and explain the assigned tasks with high clarity and knowledge of the matter. At the same time, try to get rid of excessive anxiety - investors are rarely attracted to insecure and nervous people.
The most important personal qualities that potential investors evaluate at a meeting are your own knowledge of the production sector, confidence, creativity, knowledge of special terms, etc. Thus, investors are attracted to competent and responsible leaders, preferably professionally versed in their business.

Stage six: drawing up a contract

The final stage is compliance with formalities and a legal agreement on your partnership with the investor.

The contract contains all the data on cooperation, including the total amount of investments, specific terms of the contract, conditions for attracting investments, as well as the rights and obligations of each party.
The contract must be drawn up in the presence of a lawyer to avoid cases of fraud, and must be mutually signed. After this, your partnership with the investor officially comes into force.

In conclusion, I would like to wish you good luck and give you the most important advice: an experienced investor is attracted not only by immediate benefits, but also by possible prospects. An experienced investor always calculates the situation several moves ahead. So, at the first presentation, try to fully reveal the potential of your project and show that you are not just competitive, but can “blow up” the market with your product.

01Mar

Why do you need an investor?

We all understand perfectly well that creating a business at the initial stage is very expensive.

Moreover, regardless of the field of activity, for the most part the costs will be:

To a suitable premises;
For the necessary equipment;
Looking for employees.

Then, depending on the specifics of the business, there will be other costs:

Additional software;
Repair of premises;
Purchase of consumables;
Etc.

And in most cases, the initial costs are so high that it becomes very difficult to pay them alone, or even as a team.

But in addition to the initial costs, many companies feel a lack of funds for full and harmonious development. There are often cases when a young team has enormous prospects - their goods or services become truly in demand on the market, but due to lack of finance they miss out on the lion's share of profits.

For example, they cannot hire additional employees, or purchase more equipment, or expand the premises, and so on. That's when they will need an investor in the existing business.

We draw a conclusion: companies need to search for investors at the initial stage of their development in order to cover the lion's share of the costs of implementing their business. This is the main and most important reason why many aspiring entrepreneurs are looking for free funds.

The second reason is the search for funds for the development, expansion and implementation of any new ideas. This is typical for those companies that found free funds to start, but for some reason do not have sufficient funds for development.

How to find an investor for a business from scratch

Before moving on to the practical part of finding an investor, you should decide on a couple of theoretical points. Knowing the investor’s desires, you can understand how to look for him and what you need to give him.

When looking for an investor, it is important to remember one detail:

Investing involves making a profit. Every businessman who wants to interest a potential investor in his business should keep this rule in mind. No one will be interested in an “innovative breakthrough,” “an original idea,” or “new technologies” if they do not promise tangible profits. All investors need to be spoken in the language of money and risk. Only then can they really be interested.

Based on this rule, the following can be distinguished:

To receive a cash investment, you need to convince the investor that his investment will be profitable;
You need to prove why your project is more interesting than that of your direct competitors;
Show what prospects you have for further development in the market.

Investors who do this professionally can literally determine in 10 minutes whether a project will be profitable or not. And when they invest money in business, they are not doing charity. The only motivation for investing is to get a quick profit, which should be higher not only than the average bank deposit, but also the lion's share of competitors.

It follows from this that the main task is not to find a private investor, but to interest him, convincing him to invest money in your project.

What information may be of interest to investors?

Now, based on an understanding of why people invest in the first place, you can begin to answer questions about what might be of interest to a potential investor.

But before that you need to understand one simple thing:

There is no need to perceive an investor for a business as a lender. He voluntarily invests his funds, and if he fails, they will not be returned to him in any way. That is why for beginning entrepreneurs, an experienced investor will be a partner who can help in case of minor failures and share success.

That is why you need to work not only for the benefit of yourself, but also of your business partner. You invest your ideas, effort, time, money (to a lesser extent), while the investor invests his money and participates in making important decisions for the company.

This is a kind of shareholder who has the right to vote, to whom they are obliged to listen, but do not always follow their lead. Maintaining a balance between the interests of the company and investors is very important.

So, you have found someone who is interested in investing in your company.

What you need to tell him about the business:

The main idea of the business;
Required amount of investment;
Estimated profitability;
Risks.

This is all that an investor will need to know at the beginning of your cooperation. When he evaluates the volume of the proposed investment, compares profitability and risks, and if he likes your idea, then the second stage will begin - a detailed survey about the business.

This is when you will have to reveal all the details: why your idea is better than your competitors; how are you going to spend the money and on what; when will the business expand, and to what extent; what guarantees can you give and other questions.

It should be understood that laying out all the trump cards at the beginning is not the best idea. It is quite possible that a person will not be interested in business in this area, or he may implement this idea himself.

Return for investor

In Russia there is an excellent indicator of profitability on bank deposits - the key rate of the Central Bank. By adding 2-3% to it, depending on the region, you can reach the average for deposits for individuals and legal entities with large amounts of money.

For an investor, this is the minimum rate of return that he can receive by simply depositing his money in a bank account. Consequently, a businessman must show a return at a distance higher than a bank deposit by 1.5-2 times. This is typical for small and medium-sized businesses. For a large one, income in the amount of a bank deposit is possible due to the scale and prospects for rapid expansion.

Let's summarize: The investor is primarily interested in the return on his own investments.

That is why the following parameters are analyzed before investing money:

Prospects of the idea;
Required amount of investment;
Risks and profitability.

If both parties are satisfied with these points, then the further stage of negotiations proceeds, in which the investor tries to obtain the most detailed information about the business and assess its future prospects. A competent business plan can answer all the questions that may arise during negotiations, so its preparation is mandatory.

Where to look for an investor for a business or startup

We've sorted out the basic information about what you can tell an investor. Now about where you can find an investor.

Close people, friends, acquaintances

One of the most controversial ways to raise funds. Suitable for creating a small business by promising people you know a return on their investment when the business begins to generate income.

At the same time, among friends and acquaintances you can actually find like-minded people who may be interested in the idea, and create a whole team that will be able to share all financial losses and compensate for each other’s shortcomings.

You can borrow money from relatives to open your own business if you need a small amount and there are some guarantees of its return.

Funds

There are two types of funds that can help you find investment for your business: small business funds and . Regardless of the type, obtaining funds from such funds will be extremely difficult.

You need to get managers interested in your business. And if in other cases an innovative idea, an advantage over competitors and a quick payback can beat average or even low profitability, then in this case the return on investment comes first.

Investment funds are only interested in one thing – profitability. They are ready to invest their money at great risk in enterprises that will bring them great income. But if a businessman talks about a long-term investment without guaranteeing profit in the first few years, such a business is unlikely to be financed.

In order to evaluate the prospects of its own investments, the fund will need time and as much information as you can provide. A group of analysts will analyze it, so the more information, the higher the chances of receiving funds.

Investment funds - an association of many investors who invest free funds in order to make a profit.

Moreover, these investment funds often have less money at their disposal than several private investors who are also ready to invest their money in interesting ideas if only someone interests them. But you should understand that applying for investments in an investment fund is much easier than applying to a private investor, because for the first you just need to contact the company, and in the second case, you need to somehow find contact with a very famous and rich person.

Government funds are one of the profitable options for receiving funds if the idea is truly innovative. Competitions are held periodically, the winners of which can receive a grant, for which entrepreneurs can realize all their ideas. Enlisting government support, if possible, is the best option.

Successful businessmen

One of the best and most profitable ways to find investments is to work with successful businessmen in a city or region. Regardless of the scale, in the region you can find many successful businessmen who have already followed this path, have profitable enterprises and free cash. It will be enough to interest them in your idea and your personality, and then they will invest their money in an interesting project.

At the same time, one of the clear advantages of working with successful businessmen is that they can teach and explain some of the moments that they themselves went through. Many entrepreneurs are happy to take beginners under their wing and explain to them how to cope with difficulties, minimize costs, and make a profit. Especially if the cooperation can bring benefits to both parties in the long run.

Cooperation usually takes place under two conditions:

In the form of a loan;
In the form of purchasing a share in a business.

The second option is preferable for both parties. It involves the participation of the investor in the development of the company, this makes it possible to avoid most mistakes and take advantage of the connections and relationships of a more influential person in order to establish your own.

If a businessman cannot help with finances, it is recommended to ask him which of the people he knows can help and be interested in the idea. Such a small psychological trick will allow you to learn about other businessmen, and with a recommendation from one of your colleagues you can count on something more.

A method that is suitable only for, and not in all areas. – financing of interesting projects by individuals. Often this is for some kind of reward. Leading companies that are developing some interesting new products for retail and wholesale are looking for free funds.

Banks

If all of the above methods of attracting investors do not work, you need to apply for loans from banks. Different credit organizations have different requirements for potential borrowers, but their essence is as follows:

Banks do not need maximum profitability. They are interested in stable receipt of funds and loan repayment. That is why credit institutions will study your business plan for stable income generation and, accordingly, return of funds. They are more interested in guarantees than profitability.

It is dangerous for an inexperienced entrepreneur to take out a loan from a bank, especially if it is quite risky. If the idea does not work out, the bank will make every effort to demand the return of funds, up to the sale of the borrower’s property.

That is why it is worth taking out loans for a small business, which will pay off in 4-5 months and can then generate income. And if it doesn’t work out, then the financial blow will not be as strong as the loss of money for the implementation of a medium or large project.

Venture investments

One of the most popular and effective ways to raise funds for businesses in innovative areas. Venture investments are investments of funds (associations of investors).

The nature of venture investments is their high risk. They provide funds to many companies that can change the world with their innovative ideas.

Venture funds can also finance ordinary entrepreneurs. But the main condition will be dynamic development and constant expansion.

Venture funds are a kind of motivation for the constant expansion of business, spheres of influence and products. The most striking example of a company that existed at the expense of venture funds is Apple.

Finding an investor: step-by-step instructions

Now we are publishing a detailed and step-by-step plan on how to find an investor to start a business:

Step 1. Drawing up a business plan.

As mentioned earlier, a good business plan for an investor will always bring several advantages to a businessman’s piggy bank.

What should be in a business plan:

Description of the idea;
Economic calculations;
Project payback period;
Development prospects;
Competitor analysis;
Other information.

During and subsequent presentation, you need to carefully concentrate on all the little details. You need to pay attention not only to all the information inside, but also to your appearance, presentation of material, confidence, etc.

The use of tables, graphs and other graphic materials is encouraged. They help to better perceive information and focus attention on the right points.

It would be a good idea to rehearse presenting your home business plan several times. Also be prepared for additional questions.

Step 2. Selecting a form of cooperation.

Before you start looking for an investor, you need to decide on the proposed model of cooperation. Of course, you can completely rely on an experienced businessman who himself will offer an interesting way of interacting with business, but then you lose your dominant position. We must not forget that it is not the investor who dictates the terms, but the businessman.

In total, there are 3 ways of cooperation:

Receiving a percentage of the amount invested in the business;
Receiving a percentage of profits for the duration of the entire business;
Obtaining a share in the business.

Having chosen the method of cooperation that interests him, the aspiring businessman must indicate this method of cooperation in his business plan.

There are times when investors do not agree with the chosen cooperation model. You should analyze this situation and understand whether it is worth following the lead of a more experienced businessman, or whether it is better to insist on your own.

Sometimes it is better to give up your principles and receive funds for the implementation of the project, and sometimes to refuse the offer and find another interested party.

Step 3. Finding an investor.

After all the preliminary work has been completed, it is necessary to begin the process of searching for an investor. You need to work in several directions at once, making contacts both in the field of entrepreneurs and investors, and asking your friends.

Working according to the list presented above, you can try various options for attracting investments, and if nothing works, then you should contact the bank.

Step 4. Negotiations with potential investors.

It is advisable to find several interested parties who would be willing to invest free money in the development of your idea. Then you will be able to negotiate from a position of strength and dictate terms. But newcomers rarely find more than 1-2 interested people, which is why you should approach the negotiation process very carefully.

Convincing the investor that he will make a profit is the main task of these negotiations. At the same time, it is worth remembering that they will look not only at the prospects of your project, but also at you, so you should monitor your speech, appearance and manners.

It is advisable to answer all questions that potential investors may have. This will ensure that you are really working on your business idea, and stupid mistakes will not occur during the implementation stage.

Negotiations are the most important part when searching for an investor.

Step 5. Conclusion of an agreement.

After the negotiations have been successful, you will need to enter into an agreement with the investor. It is advisable that you take care of creating the agreement yourself and in advance. You should contact an experienced lawyer who can draw up a contract that is beneficial for both parties.

Important points that should be in the contract:

Term;
Investment amount;
Form of cooperation;
Rights and obligations.

Portals for finding an investor

Now there are various portal sites that act as intermediaries between investors and budding businessmen.

We present to you a list of 5 sites where you can find investments:

1. Ventureclub– a real treasure for investors and startupers. Anyone who wants to find investment in their project can go to the site and, after a thorough interview, submit a project. Investors who are interested in the proposal will be able to evaluate the idea, financial prospects, and discuss details. It is attractive to businessmen because there are many investors on the portal and the company is directing all its efforts to attract additional people to the ranks of investors.

2. Start2up– a platform that brings together investors, startupers and people who want to do joint business. The service is more suitable for finding potential partners to start a business. The site also contains information about the sale of various commercial assets, which will also be useful for a novice entrepreneur.

3. Napartner– a platform for finding investors in projects in various fields. If you take a closer look, you will notice that many startups have questionable ideas and ways to implement them. Accordingly, good projects here are worth their weight in gold and find investment in a short time. At the same time, the number of investors in relation to the number of startups does not cause optimism - there are 10 times fewer people willing to invest money than there are projects. Suitable as one of the ways to attract a potential investor.

4. Starttrack is the best service for serious companies. Despite the fact that the number of companies that received investment in this system is small - only 36, nevertheless they are still functioning, generating income. Starttrack is an investor community that promotes the idea of investing as a type of income. At the same time, we can safely say that any community of investors is an excellent search for a partner to create a business. It should be understood that you can use this service only if the project is serious and the idea is attractive.

5. Boomstarter– the most popular crowdfunding platform in Russia and the CIS. For a startup in the IT, gaming or original fields, this is an ideal opportunity to seek initial investment. In most cases, the main idea is presented as a product/service. Users making a contribution should receive a reward that would interest them.

9 rules to follow when looking for an investor

Rule #1. You need to start looking for an investor as early as possible.

In order to find an investor who agrees to invest his money in the project, it will take a lot of time. You need to look for new business contacts and talk with interested people at the stage of developing a business plan. This will significantly reduce time costs and simple ideas.

It should also be understood that many investors need time to assess the real development prospects of a particular company. And when interacting with banks or investment funds, the time required to analyze all aspects of a potential client’s business activity will be quite large.

Rule #2. Collect as much information as possible about the investor.

Collecting as much information as possible can help in two ways at once: screening out candidates and conducting better negotiations.

For the first one you will need to know:

What areas is the investor interested in?
Where does one usually invest money?
In what volumes?
What kind of profit is it claiming?

It is important to understand that it is not worth turning to a person who usually invests millions in a project for a small sum of money. He simply won't be interested in your offer.

To conduct negotiations, you may need everything you can find out about a potential investor. After all, in essence, this will be the process of selling some share in the business (to one degree or another). And for sales, it is always important to find the client’s pain points and put pressure on them, pushing them to the fact that it is you and the investment in your business that can allow him to solve all his problems.

Rule #3. Plan your investments.

You need to name the specific amount that will be required from a potential investor. You cannot operate with ranges, only in extreme cases, when you are not sure of price stability in a certain period of time.

You also need to understand that you should not ask for more or less money. This will mark you as someone who hasn't thought through their business plan enough.

Rule #4. Voicing real goals.

You may have the most ambitious goals, but they will be of no use to an investor. Setting the goal of “entering the global market” for a company that hasn’t even existed for a month is at least very optimistic. It will be much more interesting for an investor to hear “entering the regional market and obtaining a 20-30% share in such and such an area.” But meanwhile, you will always have to justify the adoption of this or that goal.

Rule #5: Don't be shy about your idea.

It's hard to imagine Henry Ford being afraid to tell others about his ideas. On the contrary, he openly declared that he would create a device in which he could sit and drive down the street without additional traction. You need to do the same with your business ideas in negotiations.

Feel free to express your ideas, even if someone thinks that they are far from ideal and difficult to implement. Remember the presentation! The more confident you are, the better you are perceived.

Rule #6: Assembling a team is the best idea.

All promising projects began in the head of one person. But it can be difficult to realize all your ideas alone, and this is a generally accepted fact. It is best for aspiring businessmen to find a team of 3-5 people who, at the initial stage, would deal with various matters of the company, solving each of their own issues, and becoming professionals in their field.

It is important to assemble a team of like-minded people who will burn with one common idea and spend all their energy on implementation. Those who are slackers have no place in such a team.

Rule #7: Think about the benefits of working with you.

Speak to the investor in his language. Promise him profit, then offer him prospects for growth and expansion. You should think carefully, even at the business planning stage, about the question “What will my project be good at?” Having answered it for yourself, ask the same question, but from the investor’s point of view.

Rule #8: Try to be as close to investors as possible.

Attend various meetings of potential investors - business forums, conferences, and other events on a nationwide scale. At one such conference you can talk with hundreds of different people who will be interested in investing in your business to one degree or another.

A little psychological trick: don't say you came looking for investment. Try to look like one of the investors - a person with money. Then you will be able to be one of everyone and they will begin to treat you with greater trust and sympathy.

Rule No. 9: Honesty is the best weapon.

When looking for a potential investor, you need to understand that you will be mutually beneficial partners. That is why you should always provide the most complete and honest information about the company’s affairs, its prospects and your plans.

More often than not, it is better to hear a realistic “I would like to sell the company in a year for several million dollars” than “I will concentrate on fulfilling the company’s goals and expanding it, and going global.” In the first case there is honesty and transparency, in the second there is nothing but floridity and avoidance of answer.

Following these tips is quite simple, but following them will help you gain an advantage in negotiations over other similar seekers of free finance and interested investors.

Conclusion

In Russia, the culture of investing your own money is just beginning to take shape. This is confirmed by numerous surveys among ordinary citizens. Many people still prefer to invest their money in low-yield and illiquid real estate rather than buy shares of some young and developing company. But investors are of enormous importance for business development within the country.

What we have in Russia now: a large amount of free cash among large businessmen, the desire of banks to finance only stable companies, and the development of investment funds that are interested in interesting and profitable ideas.

What does it mean: in Russia there is a large amount of free cash that investors would like to use to invest in some interesting projects. Also, the new policy of the Central Bank, which directly states that banks should also switch to the investment model of the economy, inspires confidence and optimism among investors.

Finding an investor is one of the key stages when creating a business from scratch. Raising funds will not only allow you to create a business, but also develop it, reaching a new level.

Investors can be both individuals with sufficient capital and companies interested in making a profit. In order to interest an investor, you must always talk about money and income. Only after this comes the prospects of the idea, risks and other factors.

Drawing up a competent business plan and planning negotiations with an 80% probability will tip the scales in your favor. That is why you should not only understand your own idea, but also be able to present yourself competently.

Where to find an investor to open a business and to develop an existing project, how to prepare for a meeting with potential partners - the answers to these and other questions are in the article. As well as samples of business plans that will be useful for finding an investor.

In this article you will learn:

Finding an investor in a bank

Where to find an investor for an existing business or for a new project? The first thing that comes to mind is a bank. Probably every second resident of our country regularly calls banks and happily informs them that they have been approved for a loan from 50 thousand to 50 million rubles. For example, a certain bank approved me a loan of 5 million at 11.8% per annum. However, upon closer examination, it turns out that the rate increases: without insurance - by 5.1%, without advance payment - by 2%, without collateral - by 2.1%, without online application - by 0.5%. From the date of loan issuance to the date of the first payment, the rate increases by 1.5% per month. The maximum total cost of the loan is 24.103%. No, thanks!

However, if you search in different banks, you can get a loan at about 11%.

In addition, you can involve your friends or subordinates in co-financing. They apply for a loan from a bank, you repay it, and you pay them a commission for using the loan. This scheme works, since few subordinates will dare to refuse the boss if they are confident in his enterprise.

This method also includes obtaining loans for small businesses from banks at 9.5% per annum secured by collateral (goods in circulation, equipment, transport, real estate, collateral of third parties, guarantee from the small business support fund). The only case when banks provide funds for opening a new business is franchise of famous brands(recipe for success).

To find an investor, you need a business plan!Download documents that will help you draw it up correctly, and sample business plans:

How to justify to a bank the effectiveness of an investment project using Excel

To prove to the bank that the company will be able to pay off its obligations, use a ready-made model in Excel to evaluate the effectiveness of investment activities as a whole or a separate investment project.

Funds and business angels

You can attract investor funds for a project from scratch or for its development in Russia directly, bypassing banks. For this, connections and acquaintances, recommendations, etc. are usually used. But there are more modern ways to attract attention - these are electronic investment platforms. For example, "City of Money".

The applicant places his proposal on this site: a brief description and financial calculations. Provides the necessary documents (founding documents, business plan, guarantees, if any, documents for the property that will be used as collateral. The portal’s specialists evaluate the borrower’s credit history, documents and the business itself: profitability, stability, equity, debts, etc. After this, they go to the site and evaluate everything live, since everything may be in order according to the papers. After this, they publish a proposal, which investors evaluate, usually within two weeks, ask clarifying questions and either finance the project or not. See . Also .

What is the advantage

Firstly, there can be many investors; accordingly, the possible losses of each of them are reduced, and they, unlike a bank, can take risks.

Secondly, they may evaluate the offer differently than the bank. If the project is attractive, then a reverse auction situation is created - when there are more people willing to invest money than necessary, then the interest rate on loans decreases. As a result, the loan is much cheaper than a bank loan. This is a better way to get investment for your business.

Third, investors, unlike a bank bound by rules, can take risks and provide funds without collateral. Here, the platform itself acts as a guarantor, which checks the borrower and his affairs. Therefore, through the platform, investors can allocate funds even to those who would not be allowed from the street even onto the threshold of their office.

And finally, fourthly, on the site you can place , without having any business yet, and if it seems attractive, they will “buy” it.

For its services, the platform takes a commission of 3%, and if we are talking about a startup, then a fixed payment is 4,000 rubles.

Investor proposals

There are also reverse platforms where investors themselves post their offers. For example, "Business platform" .

If you combine sentences from the first page, which indicate , then you get the following table:

Table 1. Investor proposals

Sum	Percent	Industry	Terms (information from the site)
		Know-how, production, energy, agriculture, pharmaceuticals, biotechnology, polymer processing	Feasibility study, business plan, team information
		Business financing through leaseback, real estate and shares, equipment, unfinished objects, or commercial real estate.	We invite partners to cooperate with projects for the reconstruction and development of existing businesses
		New technological projects and startups through ICO (Initial Coin Offering) - by issuing new cryptocurrencies.	The minimum participation with the customer’s own funds is from 20–30 thousand dollars, in this case you can remain 100% owner. The project must have a prototype, a working model, for an “idea” - we don’t work
		Construction	Unfinished objects
		Private American business angels invest in any IT and Internet startups with high development potential	Availability of a business plan in accordance with the UNIDO world standard: the project must provide a return on invested capital of at least 12% per annum; upon successful consideration, registration of the company in the United States and relocation of the head or one of the top officials of the company to permanent residence in the United States is required.
		Extraction and processing of raw materials, construction and real estate, any production and processing, any industry and energy, any services and trade	Business stage: from scratch and existing enterprises. Investment volume from 10 to 500 million rubles. into one project. Payback period: up to 60 months. Availability of a business plan and a ready-made team.
		Mechanical engineering and metalworking, polymer processing, waste processing, petrochemicals, new materials, HoReCa	A presentation containing general information about the team, analysis and forecasts of the market for a given product/service, key financial indicators, and a proposal to the investor. Financial model for the next 2–3 years.
		Any highly profitable projects	We are looking for specialists who are charged with the idea of development, who do not have enough start-up capital and are ready to lead the direction. If the start is successful, the initiator receives the right to buy out the option after 3 years. Before this salary + % of profit
		Extraction and processing, agriculture, construction, manufacturing, trade, services and other industries	No collateral or security for the project is required from the initiator. The initiator's own financial resources are not required. 100% of financing is provided by the investor. The investor assumes all risks
		Working projects in the field of production, wholesale/retail trade, real estate, construction, Internet technology, agricultural sector, finance.	Investment schemes – equity participation in business (priority) or secured lending
		Medical industry (dentistry, diagnostics, MRI), accommodation, food services, tourism	If the start is successful, the initiator receives the right to buy out the option after 3 years. Before this salary + % of profit
		Investments to buy or open a store	Providing investments, sales assistance
		Manufacturing, service provision, trade, IT,	Details from the investor
		Any industries and areas of business	A clear business plan Brief information on the project initiator (education, work experience, contacts) and on the investment project (brief description indicating the main economic indicators)
		Automobiles, architecture, woodworking, industrial parks, engineering, investments / finance, information technology, mechanical engineering, medicine / pharmaceuticals, metalworking, real estate, oil refining / petrochemicals, know-how, transportation / transport / logistics, recreation, waste management, polymer processing, industry, robotics, crop production, agriculture, communications, construction, energy	Both individual trading companies and chain stores actively cooperate with us to obtain both short-term and long-term loans in order to increase working capital and increase commodity turnover.

The table shows that the minimum investment amount starts from 1 million rubles. As a rule, a deposit is not required, but it is necessary that the initiator himself develops his business, i.e., first of all, businessmen evaluate the business and personal qualities of the applicant himself. As for industries, the majority invest in innovative and IT technologies, or in classic business areas.

If we look at the generalized diagram, we will see that the larger the loan amount, the higher the interest that the investor requires for it (see Figure 1). Although there are exceptions. For example, an American fund for 100 million rubles. asks for only 12% per annum, and our businessman-builder 100% for 224 million rubles. (see table above).

Drawing

Raising money through various funds (venture funds, small business support, etc.) can be attributed to the same method. You can come to these funds in person, you can find them through online platforms, through acquaintances, etc., but the essence does not change.

You can get investments for your business from your suppliers

Several years ago, an acquaintance of mine set up a café-bar without a single ruble in his pocket; moreover, he was saddled with a substantial debt. In paying the rent, he agreed with the owner of the premises on a two-month deferment, since he needed time to develop himself. He also received a two-week grace period from the beer suppliers who installed the taps on the condition that only their beer be poured at the bar. It’s the same story with coffee - a coffee machine was installed for him, subject to a certain volume of beans purchased per month with payment at the end of each month. The same goes for suppliers of beer snacks, cakes, etc. The staff, of course, gets paid at the very end.

Thus, his bar started working and in the first month he was able to close the current payments, and by the end of the second he was able to pay the rent.

In other words, investments for small businesses can include not only cash, but also trade credit, deferred payment and other forms of in-kind lending. The most important advantage of this type of collateral is that it is much easier to find suppliers willing to provide a trade loan under exclusive conditions and will cost less than professional investors or banks.

For example, when a university publishing house needed funds to publish academic literature, they granted one of the large stationery companies the exclusive right to sell stationery products in all buildings of St. Petersburg State University. And thus, we received the necessary funding.

Grants

Another way to obtain funding is to participate in competitions and receive government and private grants. To do this, a business must have a social component or pretend that it has one.

For example, in St. Petersburg for several years there was a network of public pharmacies selling medicines at reduced prices due to state subsidies. The pharmacy positioned itself as a social project and submitted a corresponding application to the state. help. In order to get it, she sold medicines to the population for six months at essentially wholesale prices. Due to low prices, the pharmacy gained popularity and made profits due to high turnover. As a result, the state the authorities had already heard about her, and she was easily able to win a grant for the social provision of medicines to the population.

This method seems specific, but in fact, any business can be presented as socially significant.

This category also includes numerous business incubators and small business assistance programs. Each specialized committee in government agencies has its own budget, which it needs to allocate in its own area: sports, youth, social affairs, healthcare, education, social housing, etc.

This also includes fundraising, crowdfunding, crowdsourcing and other methods of collecting donations from the public.

In general, finding money is quite difficult, but it is possible. The only question is that both the applicant himself and the investors are confident in the business being offered to him.

How to prepare for a meeting with investors

Before negotiations with potential partners:

collect information about them;
think about how to present data about the project;
determine the forms of participation in the project;
prepare documents for the meeting.

Pay attention to the scale and timing of past projects, forms and conditions of participation in them. Study the industry preferences of your potential partner. For example, venture capital companies are interested in innovative companies. Find out the minimum and maximum amounts of money invested, requirements for the level of profitability.

Determine what type of investors are strategic or financial investors. To draw conclusions, analyze information about the projects in which they have invested money. The former take part in the management of the company, the latter are only interested in income from investments. Using the information received, the financial director will assess in advance how much the company will interest potential investors and will place emphasis when preparing information.

What documents to prepare

Before meeting with investors, prepare the following documents:

patents, licenses, documents confirming exclusive rights (if the project involves a high-tech or innovative product);
commercial proposals or draft contracts for the purchase of equipment, real estate, and the creation of utilities. Describe the supplier, the reasons for choosing him and this equipment or real estate, cost, delivery conditions;
loan agreements, if you have already attracted banks to finance the project. In the description, indicate the amount, interest rate, loan term, loan period, main covenants;
draft agreement on participation in the project;
loan agreement indicating the amount, interest rate, disbursement and repayment schedules. This is relevant if the investor participates with money;
a constituent agreement, a share purchase and sale agreement, a share purchase and sale agreement or a prospectus for an additional issue (in case of equity participation). In such agreements, fix the amount of investor participation, the procedure for depositing funds, the procedure for assessing the contributed share with assets, the procedure for participation in the management of the company, and the rules for distributing profits.

This section is for those who are either ready to invest and are looking for an object for profitable investment, or, on the contrary, are interested in attracting Russian or foreign capital. Here you can find advertisements from private investors who are ready to invest money in business, as well as investment programs of investor companies offering, among other things, project financing. Direct and venture investment funds, major regional and industrial investors are invited to contribute to this section. Both small and large businesses will find a wide range of investment opportunities here.

It doesn’t matter who you are: a private equity fund, a venture fund, a private investor, a business angel, an investment bank or a management company, if you make direct investments and are ready to provide project financing, then this portal will be useful to you.

If you are interested in diversifying your investment portfolio, looking for new and profitable objects for investment, post information about yourself: investment priorities, volumes and directions of investment, principles for selecting investment projects and companies, ways to exit an investment project.

You can not only post information about yourself, but also subscribe to receive applications to attract investments. Just customize the search form in accordance with the criteria you are interested in and regularly receive investment applications in your mailbox. Do you want to be more active in your search for investment targets? Then refer to the section "Investment projects".

It is difficult for a novice entrepreneur to organize his own business, since starting even a small business requires significant financial investments. Where can I get this money? The fastest and most reasonable way is to attract an investor - a person who will contribute his capital in exchange for part of the profit or shares. An investor can become a partner of a company, and often an assistant in development, because he is no less interested in the business generating income than the owner.

Where can a businessman get money to develop his business?

Until the business begins to generate income, not a single day will pass - all this time the entrepreneur spends funds on rent, paperwork, payment of wages, purchase of equipment, consumables, products and for other purposes. You can get start-up capital from several sources:

Personal savings is a long, but most reliable way, in which you need to set aside a portion of your income every month;
Bank loan – they are reluctant to provide money to start a business, requiring collateral, so more often entrepreneurs take out consumer loans, but the amount is limited;
Borrowing money from relatives is a good method if you have a wealthy loved one who is ready to borrow a large amount;
Search for an investor - an individual, a company, an association of people, it can also be business angels - specialists in investing in start-up entrepreneurs;
Finding a partner - in this case, the business will have to be divided in proportion to the amount of investment; it is better to look for a financially literate person, not a beginner;
Starting a related business - for example, if you want to open a car service service, you can start with tire fitting, and when you have profit and experience, expand your business;
Receiving a subsidy from the state - provided by the employment center, district administration, business support department, but the amount of injection is small, reporting is required;
Crowdfunding is the collection of funds through a special platform from ordinary people, but for this you need to propose an unusual business idea, interest the audience, and conduct an advertising campaign.

Experts and experienced businessmen are sure: borrowing money or resorting to credit is not the best idea for an entrepreneur. It is better to use your savings or attract investors by concluding a cooperation agreement with them.

Step-by-step instructions on how to attract an investor?

Beginner entrepreneurs don’t understand how to find an investor for a small business from scratch? To attract capital to develop your business, you need to draw up a well-thought-out business plan, choose a convenient form of cooperation, find professionals, negotiate and conclude a cooperation agreement.

How to prepare a business project?

A business plan is the business card of an entrepreneur; it is this project that potential investors will study when assessing the attractiveness of financial investments. Please note that the investor is not interested in how original the idea is, what prospects it promises for you personally, he wants to know what profit he can get. The business project must contain:

a brief and detailed description of the idea and the plan for its implementation;
calculation of starting capital;
analysis of real benefits for the investor - also with calculations and reasonable conclusions;
the payback period during which the income will be received;
investment prospects.

If a business plan is drawn up by a beginner, he may make typical mistakes due to inexperience, which will scare off investors; sometimes it is better to invite specialists to prepare documents or ask for help from businessmen you know.

How to choose the appropriate form of cooperation?

The form of cooperation is chosen by the businessman together with the investor, but first it is worth calculating the benefits of each model and determining the most effective way of interaction. An investor can earn income in several ways:

percentage of the deposited amount, as with lending;
part of the profit from the implementation of the idea;
share in the business – re-registration of ownership rights will be required;
finished products or services - relevant for investors involved in a related industry, for example, if a businessman opens a company for the delivery of motor oils, and the investor has his own auto parts store.

During the negotiations, the investor may insist on a different scheme of cooperation; it is often more profitable for the entrepreneur to make concessions than to lose the opportunity to receive funds.

How to turn to experienced businessmen for help?

It is difficult to independently develop your business and look for investors without experience. It is better to ask for help from other businessmen who will provide assistance if cooperation is possible between you on favorable terms in the future. Who to contact? For example:

if you produce food products, contact store owners;
if you plan to carry out transportation - to businessmen who rent out cars or need regular cargo delivery;
if you want to open a flower kiosk, go to flower suppliers;
you are going to sell farm products to the owners of private household plots.

Experienced businessmen will advise you on the pitfalls and features of the chosen industry, help you study this issue more closely and prepare a detailed business project.

How to negotiate?

The first meeting with an investor is always a presentation of the project, presentation of the business plan and coverage of the main issues that may arise. You need to carefully prepare for the meeting so that the investor understands several points:

you have financial literacy;
have excellent command of the topic;
offer a fresh and interesting idea;
the investor will be able to make a profitable investment;
there is no doubt about the honesty of the businessman and the reality of the project;
what risks exist in this industry.

During negotiations, the emphasis should be placed not on how new the business will be, but on outlining the benefits of investing.

How to conclude a cooperation agreement with an investor?

When an investor is found, the project is presented, consent is obtained, all that remains is to prepare an agreement on the investment of capital. In this matter, it is better to involve a lawyer and check that the document contains the following:

terms of investment;
payment method;
the amount the investor contributes;
rights and obligations of the parties;
procedure for action in case of violations.

The money received from the investor must be used only for business development - this is directly stated in the contract.

How to interest investors in a business plan?

collect information about the investor, eliminating possible misunderstandings;
carefully calculate the amount of investment that is needed;
do not delay the implementation of the project;
outline specific goals;
analyze the market, competitors, and the situation in the industry so that the investor understands that you have worked on this topic well;
do not hide important information and facts from the investor.

Of course, a businessman wants to present his project in the most favorable light, so data is often embellished and calculations turn out to be overly optimistic. An experienced investor will definitely ask about the fate of the project in the event of negative developments; you need to be prepared for this question.

Finding an investor is not so easy, because the number of business projects created every day is only growing, and the level of competition for raised funds is increasing. To find an investor, you need to approach your search wisely, following these tips:

Start your search as early as possible, as this process can take several months. You need to look for an investor after you have calculated the prospects of the business and assessed the benefits of implementing the idea. The main mistake of newcomers: they use their funds for development, and when the capital runs out, business goes into decline, they begin to look for injections from outside, but such a project most often turns out to be uninteresting for investors;
Contact someone who can really help. If the investor is large, it is not worth going to him, offering to invest in a small business, but if it is a small company, then it simply will not have enough capital to invest;
Name the specific amount that is needed - there is no need to indicate a range, for example, from 500 to 900 thousand rubles, the number should be accurate, and the spread should be minimal.

An experienced investor knows that it is better to invest in projects with balanced income and risk. The goals of an entrepreneur must be specific, and the idea itself must be relevant, allowing for profit in the future.

How to find an investor - review of specialized sites

In the era of Internet development, it is impossible to imagine searching for investors without the use of remote technologies. For this purpose, there are special platforms where businessmen can “meet” and come to an agreement with potential investors. The following platforms are popular in Russia:

Boomstarter is a crowdfunding platform focused on raising finance for the implementation of creative projects;
Planeta.ru – allows you to find an investor and implement socially significant, creative ideas; about 800 thousand people are registered on the portal;
Nachinanie.ru is a platform for collective financing of projects - religious, educational, socially significant;
Eastwestgroup – here the investor search services are paid, but the assessment of a business project is carried out free of charge, the company has been professionally attracting investments for over 10 years;
Start2Up is a message board for investors and aspiring entrepreneurs; projects in the fields of the Internet, education, art, and culture are popular.

Finding an investor to develop your business is not an easy task, but it is a feasible task with the right approach. The main thing is to propose a relevant idea, draw up a well-thought-out business plan, and accurately calculate the benefits of investments. A potential investor will be interested in an honest project with low risks, a sufficient amount of income during the implementation process, and also with a financially literate owner.