Where and how to find an investor for your business? Where and how to find an investor? Where and how to find a business investor.

Any business needs investment - this is evidenced by the example of large international companies (Pay Pall, Google), which in the first years of their existence developed exclusively through investments. And this is not surprising - investor funds help at the initial stages, when it is impossible to apply to venture funds due to the lack of business history, and it is impossible to obtain a loan from a bank due to the lack of collateral.

It is quite easy to start your own business if you have the proper funding, but money is not always readily available. One of the few ways to organize and develop your business is to find an investor. Where and how to find an investor, what should you pay attention to so that your business is supported by investments, how to avoid possible difficulties in the process of finding an investor? Let's consider the most significant aspects that will help our reader achieve their goals.

Investment professionals consider four main steps during which a professional investor gets to know an entrepreneur and his idea. At the first step, the investor studies the received business proposal for investment; the second step involves studying the business idea itself, which is thoroughly researched with the possible involvement of outside experts; at the third step, the investor chooses the most suitable methods for managing the project - this may be either appointing his own person to management positions, or monitoring financial activities with the help of his own accountants and financial directors, or establishing an acceptable reporting procedure; in the last step, the investor exits the company by reselling his own share either to another investor or to the original owner of the business.

When answering the question of how to find investment in the initial stages, an entrepreneur must remember the need to successfully complete the first two steps. And to succeed, he must prepare the following documents:

Please note that all of the listed documents are used when searching for and working with professional investors. Situations are common when an investor only needs a business plan, and as a result, contracts are concluded that do not have notarization. And in practice, the business works, and investors remain satisfied.

Where can I find an investor?

The second most important question is: where to find an investor? Since the relationship between an investor and an entrepreneur is not only commercial, but also of a trusting nature, it is necessary to look for investors among your environment. Investments from friends or relatives are a much more reliable way to quickly develop a business, with less risk.

Another method, which is no worse than the previous one, is to search among famous people and those who have already achieved success in a similar or similar business. The search for such investors almost always ends in success for the following reason: a real “guru” in his business will agree to give part of the required amount, and after that the entrepreneur can safely turn to smaller investors who will agree to invest their funds due to the authority of the first investor.

Another option is to search for investors on exchanges. However, in this case, it is necessary to take into account the likelihood of fraud - the investor can either request a certain amount of funds, justifying this with a high tender for the place, or enter into an illegal transaction. Another way that can be useful for an entrepreneur is to search at conferences and investor meetings. But here you should be careful - an entrepreneur can spend money on presenting a business idea on a project, but still not find an investor.

How realistic is it to find an investor?

Where to find an investor for a business currently and is it possible? For every investor there are about 9-10 entrepreneurs with their own business ideas. This is not an indicator of huge competition - in practice, investors can invest in 4-6 projects. Despite the positive indicators, the number of transactions has decreased over the past couple of years.

The reason for this is the crisis situation in the country. An increasing number of investors want, if not to increase, then at least to preserve their own funds over time. Note that this applies to the main industries and areas - many innovative projects often find people willing to invest their money in the development of potentially profitable ideas.

What might an investor like and not like?

We looked at where to look for investors, how you can interest them at the initial stages, and how realistic it is in principle to find such people. Now let’s consider which situations favor the investor’s choice in favor of a businessman, and which ones adversely affect the overall impression of him.

Initially, investors pay attention to the presence of a qualified and professional team, with the help of which it is possible to achieve all goals and fully justify the investment. The second important condition is the availability of clear, simple documentation. No less important is the high competitiveness of the proposed idea - it is recommended to offer either an unusual idea that has not been implemented anywhere before, or new patents, or know-how. In other words, investors are interested in the ability of their investment target to create high competition.

Before you find an investor for a project, you need to remember that a potential investor may be put off by incorrect behavior.

The most common mistake is a significant exaggeration of one’s own capabilities and the capabilities of a business project. The second mistake is the need for a concentrated idea: an entrepreneur who has a dozen patents in completely different fields of activity and several business projects is unlikely to be interested. It is necessary to concentrate on organizing only one idea. The third common mistake is incorrect presentation of information. Information should be presented not from the point of view of the visibility of the project by its creator, but from the point of view of the wishes of the investor. There is often a situation when a business idea is presented with endless formulas, technical formulas and definitions - such information is meaningless for a businessman who invests in the idea; he needs to be provided with information about profits, profitability and further development - potential that can generate money.

By avoiding mistakes and using the main rules of finding investors, communicating with them and providing information, an entrepreneur will be able to find a person who will agree to invest in the development of his idea.

Business is developing rapidly these days. Today there are many ideas on how you can implement your activities. But often beginning entrepreneurs experience an acute shortage of funds. There are either very few of them to start your own business, or none at all.

And here the question that is already pressing for many arises: how to choose a suitable investor for your business?

Types of Investors and Investments

Investors

Who is an investor? This is the person who can allocate financial resources for the implementation of a business, expecting some kind of return in the future. They can be either an individual or a legal entity. Its main task is to obtain maximum profit with minimal risks.

There are several types of investors:

• Banking. They can help out from inflation. This type of investment in Russia is popular and safe. If you have a large amount, it is better to put it at interest in the form of another currency.
• Briefcases. They expect maximum income when creating an investment portfolio. This term should be understood as the totality of all securities of value. Their value is determined on the basis of two main factors dependent on each other - income and risks. They can be divided into:
  • conservative – invests only if you are absolutely sure that there is no risk;
  • moderately conservative - can take risks, but will not sacrifice all means;
  • aggressive – always plays for high stakes and is not averse to risks;
  • experienced – have extensive experience in dealing with ordinary risks;
  • sophisticated - they strive to get maximum profit and are ready to sacrifice all means.
• Direct. They are called strategic because their participation implies gaining control over a company and becoming its owners. In this regard, the main objects in this case are ordinary shares. Moreover, the more shares he owns, the more influence he will be able to influence the organization itself.

In addition, we can highlight investors who mind their own business unprofessional(independent and not independent) and professionally(speculators and managers).

The former mainly manage their own funds, do not yet fully understand the intricacies of such a business, but make some small transactions. This is a kind of hobby for them. The latter are distinguished by a more conscious approach to work; they can deal not only with their own, but also with other people’s assets. In addition, they are very knowledgeable about investing. This is a source of income for them.

Investments

It is impossible to fully explain this definition in two words. It can be compared to art, because it is not enough to read smart literature, you also need practice. There is no specific path that guarantees 100% success. You need a creative approach and competent analysis of your actions.

Investment classification may be as follows:

• by risk:
  • no risk;
  • low risk;
  • average;
  • high;
  • speculative investments (obtaining maximum profit from dubious investment projects).
• by nature of participation:
  • direct (the investor invests the funds himself);
  • indirect (investment of funds is carried out by an intermediary).
• by period:
  • short-term (up to a year);
  • long-term (more than a year).
• by type of ownership:
  • private;
  • state
• by regional affiliation:
  • national;
  • foreign.

Search Options for Small Businesses

Finding a suitable investor is a difficult and necessary task that requires a lot of time, diligence and effort. Everything is complicated by the reluctance of banking and other government agencies to deal with small businesses. Therefore, it is important that the start-up capital is as large as possible and that all risks and possible expenses are taken into account.

Banks

You need some kind of collateral, a guarantor, a good reputation and other requirements. If this is not the case, then you should not count on the bank’s help.

Internet

The Internet is replete with various advertisements for searching for an investor, but in this case the chances of success are minimal, and there is a possibility of running into scammers. Therefore, in your searches you should not limit yourself only to the Internet. An alternative option is to use the help of friends and acquaintances. This minimizes all risks, and some of them may themselves act as a counterparty.

Otherwise, there are entrepreneurial communities, you can attend thematic exhibitions and conferences, take an interest in investment funds, business forums and clubs.

Technoparks

Many aspiring entrepreneurs should pay attention to technology parks in search of support. These structures are part of institutes or universities. Their actions are aimed at introducing high-tech technologies into widespread production. They are the link between large industrialists and small business representatives.

To gain access to a technology park, you need a properly thought-out business plan. Upon approval of the project, a contract is concluded with the entrepreneur for a period of up to 3 years with the provision of a production module for the purpose of implementing the business.

Maintenance of the technology park implies the provision of preferential prices for communication services, consultations from specialists in various fields. If necessary, assistance can be provided in obtaining a loan for necessary expenses during the implementation of a business project.

Business incubators

Business incubators are almost similar to technology parks, but they work somewhat differently. This structure was created specifically for small businesses. Any entrepreneur can apply, regardless of the type of activity. The work of selecting clients can be carried out by the administration or supervising government agencies.

A considerable number of such incubators are created by the state in empty spaces of industrial enterprises. This allows you to combine several buildings (warehouse, office, production premises) on an industrial territory. Stay in this structure is designed for 3 to 5 years, after which the right to benefits is lost.

Credit cooperatives

Contacting any credit cooperative will be the best alternative to banks. Such structures are created mainly by private individuals and can issue amounts ranging from 100 to 350 thousand rubles. At high interest rates, they do not have such strict requirements as banks. In addition, they have less time to consider the application.

In this regard, this option is suitable if the business is in extremely poor condition, or you want to borrow funds for a very short period of time.

State guarantee

A government organization can only act as a guarantor, since they do not have their own finances. This will allow you to receive almost any amount from the bank, since in extreme circumstances the state undertakes to return 40-50% of the loan to the bank.

Such government structures to support small businesses can be found in any large city.

Grant

This is the best option any businessman can hope for. The reason is quite clear - it does not need to be given away. These funds are allocated to small and medium-sized businesses only from the state budget. Funds will be allocated to those activities that are of most interest to any particular region of the state.

For example, a grant can be received for the production of new energy-saving technologies. A project aimed at improving the health and protection of nature will also be a priority over others.

In most cases, grants are provided for projects that are related to innovative technologies in the field of scientific development.

In some cases, it may be issued by a company that has an interest in introducing new technologies into production. In addition, the distribution of grants can occur through institutes and universities in the scientific field. You can also learn about them at ongoing industry exhibitions.

The number of grants in Russia is small. But in times of crisis, the state plans to actively develop this program. Perhaps this will lead to an increase in their number.

Trust but check

Regardless of which method is used when searching for an investor, this person or organization should be checked for honesty. This will require some additional time, but in this case the risk of fraud will be significantly reduced. To do this, you can do the following: start by searching for available information about the lender regarding his past experience, how many successful transactions he has had, and whether there are any failed ones. In the latter case, also study the reasons for the failure.

Reputation is an important factor. You need to find out what it is like in various business circles. It is equally important to know how the creditor behaves in difficult cases.

You can learn more about all search options from the following video:

Search options for startups

The search for an investor will be no less difficult for an entrepreneur who is starting his own business from scratch. But, before starting the search itself, it is necessary. It should take into account costs, payback, results of market analysis, risks and competition.

To attract a lender, it is important to indicate some points:

• The essence of business. Briefly describe the main idea, who it can attract and what benefits it promises.
• Team. Who exactly will take part in the implementation of the project, indicating the responsibilities of the participants.
• Competition. You need to indicate how your own project differs from others, and what the competition is.
• Price. Familiarize yourself with the project budget in detail.
• Term. Describe each stage.
• Marketing. Indicate options for attracting customers and ways to promote products on the market.

The main thing is to make it clear to the investor exactly what features make the project truly unique.

Some cities host special industry conferences where startups and investors can find each other. You can find out about this if you enter the corresponding query in any search engine. In addition, in Russia the state provides support to small and medium-sized businesses. That is, you can contact the administration of your city about the availability of financial assistance. It can be obtained in several ways and in some cases free of charge.

You can turn to investment brokers for help. This will significantly speed up the search, since such people have extensive experience in organizing proper investment. Brokers will require from 3 to 5% for their services.

Business angels

Any aspiring entrepreneur should contact various business communities. The most serious organization is “SBAR” (Community of Business Angels of Russia). If the project in question is approved, the entrepreneur will be assisted in creating a business plan and presenting it to creditors.

Who are these business angels? This is any private person who is ready to invest in the opening and development of a new business, even at the earliest stages.

In some cases, business angels can receive their share in the enterprise. They don't expect any immediate return. Only after several years, when great successes are observed in the business, and the share of the “angels” reaches its maximum, do they leave the business, taking their rightful share. This is the basic principle of their work. At the same time, everyone knows that they can simply lose all their funds, and takes such a step consciously.

Business angels can provide not only financial support, they have a wealth of experience and extensive business connections. Everything that a novice businessman so lacks.

Accelerators

This is a kind of mixture of such structures as a venture fund and a competition. The winner of such a tender receives not only solid financial support, but can also count on an office, business contacts with access to partners and sales channels. The accelerator has every right to its share in the business. As a rule, such organizations have government support.

For a business accelerator, the main thing is what value the project of a novice entrepreneur represents for the consumer market. This structure can be compared to an incubator, only it has its own characteristics. You should approach this with a fully equipped team.

Search options abroad

Sometimes there is a need to attract investment abroad. The main thing is that the chosen country is stable economically and politically.

The most ideal option is to search on the Internet. Where exactly? On social networks and specialized resources.

If you have good knowledge of foreign languages, you can register on foreign websites and make new business acquaintances. However, foreign companies can also be found on domestic resources, you just have to look hard.

What may be the investment conditions?

When considering the issue of possible conditions, do not forget that the main task is to obtain income in the amount and time frame in which it was planned. Some important conditions:

• availability of a business plan;
• presence of reputation of both the head and the business;
• exact data;
• conditions for the sale of capital and income;
• the right risk to return ratio.

Any investor pays close attention to a business plan. No person will invest in a business without having a clear idea about it.

If you have a good reputation, your chances of receiving funds for your business increase significantly. No one will provide financial support to unknown companies. In this regard, those leaders who enjoy well-deserved trust in certain business circles may deserve attention.

Business transparency is a prerequisite. It is impossible to gain the support of investors by hiding information regarding the conduct of the business. This includes everything related to tax services, as well as interaction with the media.

How exactly capital and profit are planned to be realized is of primary value to portfolio investors.

For any investor, it is important to correctly correlate the amount of planned income with the possible risk. Some people prefer not to take risks if they make a small profit. But there are also those who are not afraid of risks if the maximum return is at stake.

Anna Sokolova

Step-by-step instructions and pitfalls

We have already made detailed selections about where to go for a startup with a bare idea and where to get money for business in various niches, but this did not stop the flow of questions from newcomers. This time we have combined Rusbase training materials into a single logical chain to guide even beginners.

Where to start looking for investments? People who ask us this question are usually at the idea stage. To attract investment, they will have to go through a long and labor-intensive journey: thoroughly develop an idea, study competitors, assemble a team, create a working prototype of a product, make a competent presentation, register in online services to find an investor, upgrade to an accelerator, participate in competitions, make acquaintances at events, find potential investors and write them a lot of letters, read the specialized press and try to get on its pages.

Some points here are optional, some people do without them, but the general algorithm is as follows. Passing it in itself does not guarantee attracting investments - it all depends on you and your product. But without a presentation and understanding of the investment market, you definitely won’t see it.

What to do with the idea?

Work it out! Your brilliant idea is worthless until it starts attracting an audience and making money. Without a working prototype and a team, investors won’t even listen to you - unless, of course, you are already known in the market as a successful serial entrepreneur. By investing in an idea, an investor risks not only money, but also his reputation. To prove your ability to run a business, you need to independently find at least the minimum resources to create a product.

Often, startupers are afraid to tell experts about their brilliant idea, thinking that it will be stolen. In fact, an idea is worthless until it is implemented. This simple truth is reflected in the fifth paragraph of Article 1259 of the Civil Code of the Russian Federation: copyright does not apply to ideas, concepts, principles, methods, processes, systems, methods, solutions to technical, organizational or other problems, discoveries, facts, programming languages. You can secure intellectual rights only for technology, unique design and software. Learn more about your copyright protection options.

Moreover, the idea almost always turns out to be not new if you thoroughly study the market. Even if the product is unique, you can usually find substitute products, albeit with different properties. An investor will never believe that you have no competitors at all. He will think that you haven’t probed the waters well and that you shouldn’t be given money.

Before you approach venture capitalists, you need to understand the difference between a startup and a small business. In the public consciousness, the word “startup” often means the initial stage of business development. In fact, this is a special type of enterprise that implies product innovation, global ambitions and rapid growth. If you want to open a traditional business (for example, an atelier or a flower stall), then you will have different investors and a different strategy. Venture investors still prefer projects related to IT and innovation.

Where to look for a team?

To get even a fraction of an investor's attention, you need a working prototype and a team. It’s difficult to create a product alone, so you need to try to infect someone else with your idea.

Experienced entrepreneurs advise attracting like-minded people at startup events. Especially at hackathons, where you can see a person in action. You can search for competent co-founders using special services - for example, on the website CoFoundIt.ru, which recently launched IIDF (the base is formed from accelerator graduates). You can also always make inquiries from friends or call out on social networks, but in this case there is less chance of snagging an experienced specialist.

More information about team formation can be found here:

If you already have an MVP

A working prototype is not like a landing page with empty forms. At the investment search stage, it should already be tested by potential clients. You also need to come up with and be able to clearly explain a business model - how you will earn money per unit of product.

If theoretical knowledge did not help you understand the idea, MVP and monetization strategy, you can turn to product development specialists. For example, this is done by the company Create, whose services will cost you from 150 thousand to 1 million rubles, depending on the amount of work.

Well, if you have a working prototype, you can start looking for an investor. To do this, you will need a thoughtful, compelling presentation that will become the basis for your pitch.

But before you dive into the intricacies of creating perfect slides, you should think hard: do you really need an investor? It is important to understand that investment is not a panacea. Business is not built on them, but on customers and sales. If this is not the case, then no investor will help you. It is best to attract investments to increase sales, because the essence of a startup is rapid growth. If you develop well, investors will come to you themselves, you’ll see.

So sometimes you just don't need an investor. Some startupers generally manage to develop a company only with their own money - this is called bootstrapping, which translates from English as belt-tightening. And this approach has a lot of advantages - for example, complete freedom of decision-making and serious development of entrepreneurial skills.

In addition, there are hundreds of free or cheap services on the Internet that will save you money, effort and time when solving various business problems.

How to make a presentation for a startup?

Investors are doomed to watch hundreds of presentations a year - respect their time. The presentation should be concise and well-structured, that is, contain visual information about the team, product, market, audience, business model and capitalization.

Read about the rules for creating a successful presentation here:

If you still can't combine these tips and our free templates into a high-quality presentation, you can.

But beautiful and clear slides alone are not enough for investors - they want to hear about money and their profits. To prepare for tricky questions in advance, first read these materials:

Search for investments through startup databases

When you already have a product and clear outlines of the project (which are outlined in the presentation), you can register with online investment search services. Investors are looking for projects there in the niches they need. Posting in startup databases is usually free, but projects undergo moderation, the severity of which depends on the resource’s policy.

• Rusbase Pipeline adds startups only if there is a working prototype and signs of demand (we currently have about 350 projects in our database), investors - only if they are ready to invest at least $50 thousand in one project (their list exceeds 200 names).
• StartTrack is a crowdinvesting platform from IIDF that helps investors enter into joint deals. A startup needs to pay a commission to attract investments. There are currently 725 investors and 37 projects in the StartTrack database. This ratio hints that the site’s requirements for startups are quite high.
• Spark is a service for finding an investor who has retrained as a technology project crowd (similar to Habr), where you can share experiences and post vacancies. There are 4249 projects in the database, 1329 of which are seeking investment.
• Napartner is one of the first startup exchanges on the Russian market. As indicated on the website, there are 1,139 registered investors, 9,892 “innovators” and 456 projects seeking investment. There is also a section for selling ready-made businesses and a vacancies section.
• Askcap is perhaps the largest Russian startup database. According to the project’s own information, the site contains profiles of 5,410 projects, most of which are available only to authorized users. 163 partners work with Askcap - venture funds, incubators, accelerators and technology parks.
• AngelList is the world's leading service for finding startups and investments, which has spawned many clones (ours are listed above). Its database includes 1,589 startups and 378 investors from Russia. AngelList provides opportunities for co-investment in projects, posting vacancies and resumes.

Participation in competitions and other events

Competitions help to gain valuable competitive experience, and if you win, a grant and the attention of investors (including through reporting publications in the media). In Russia and abroad, competitions, hackathons and free educational programs for startupers are regularly organized - it is convenient to follow this flow of opportunities with our tag.

It can also be helpful to go to industry events, especially if you're new to the venture scene. There you can listen to successful technology entrepreneurs, meet potential investors, catch the main trends, talk about your project and get feedback. Of course, moderation is needed in everything - connections and parties alone cannot promote a project. We collect the main events of the startup industry in the “Entrepreneur Calendar” section.

Active search for an investor

If you haven’t found an investor at events, you can try writing to venture funds. Try it - because cold and warm contacts do not work well in such matters, the most effective means has always been and will be personal acquaintance.

Before writing a letter to an investor, it is critical to make sure that your project matches their preferences. Funds usually indicate on their websites what niches and stages of startups they are interested in. If not, then you can still guess about it from the list of portfolio companies (which should be studied in any case). To compile a list of funds to which you can send your project for consideration, you can use our database of investors - there are convenient filters by niche and stage.

What to write to an investor? Before you sit down to write, you need to carefully study the foundation’s website. Fan mailings to investors never worked. Also, under no circumstances should you write from someone else’s mailbox. In order not to be left without an answer, you need to accurately formulate the subject of the letter, adequately introduce yourself and the project (and yes, ask a literate friend to proofread the text for errors) and explain why your startup is relevant to the fund (for example, it is similar to or complements one of the portfolio projects). If the letter consists only of a link to the attached presentation, it simply will not be opened.

01Mar

Why do you need an investor?

We all understand perfectly well that creating a business at the initial stage is very expensive.

Moreover, regardless of the field of activity, for the most part the costs will be:

• To a suitable premises;
• For the necessary equipment;
• Looking for employees.

Then, depending on the specifics of the business, there will be other costs:

• Additional software;
• Repair of premises;
• Purchase of consumables;
• Etc.

And in most cases, the initial costs are so high that it becomes very difficult to pay them alone, or even as a team.

But in addition to the initial costs, many companies feel a lack of funds for full and harmonious development. There are often cases when a young team has enormous prospects - their goods or services become truly in demand on the market, but due to lack of finance they miss out on the lion's share of profits.

For example, they cannot hire additional employees, or purchase more equipment, or expand the premises, and so on. That's when they will need an investor in the existing business.

We draw a conclusion: companies need to search for investors at the initial stage of their development in order to cover the lion's share of the costs of implementing their business. This is the main and most important reason why many aspiring entrepreneurs are looking for free funds.

The second reason is the search for funds for the development, expansion and implementation of any new ideas. This is typical for those companies that found free funds to start, but for some reason do not have sufficient funds for development.

How to find an investor for a business from scratch

Before moving on to the practical part of finding an investor, you should decide on a couple of theoretical points. Knowing the investor’s desires, you can understand how to look for him and what you need to give him.

When looking for an investor, it is important to remember one detail:

Investing involves making a profit. Every businessman who wants to interest a potential investor in his business should keep this rule in mind. No one will be interested in an “innovative breakthrough,” “an original idea,” or “new technologies” if they do not promise tangible profits. All investors need to be spoken in the language of money and risk. Only then can they really be interested.

Based on this rule, the following can be distinguished:

• To receive a cash investment, you need to convince the investor that his investment will be profitable;
• You need to prove why your project is more interesting than that of your direct competitors;
• Show what prospects you have for further development in the market.

Investors who do this professionally can literally determine in 10 minutes whether a project will be profitable or not. And when they invest money in business, they are not doing charity. The only motivation for investing is to get a quick profit, which should be higher not only than the average bank deposit, but also the lion's share of competitors.

It follows from this that the main task is not to find a private investor, but to interest him, convincing him to invest money in your project.

What information may be of interest to investors?

Now, based on an understanding of why people invest in the first place, you can begin to answer questions about what might be of interest to a potential investor.

But before that you need to understand one simple thing:

There is no need to perceive an investor for a business as a lender. He voluntarily invests his funds, and if he fails, they will not be returned to him in any way. That is why for beginning entrepreneurs, an experienced investor will be a partner who can help in case of minor failures and share success.

That is why you need to work not only for the benefit of yourself, but also of your business partner. You invest your ideas, effort, time, money (to a lesser extent), while the investor invests his money and participates in making important decisions for the company.

This is a kind of shareholder who has the right to vote, to whom they are obliged to listen, but do not always follow their lead. Maintaining a balance between the interests of the company and investors is very important.

So, you have found someone who is interested in investing in your company.

What you need to tell him about the business:

• The main idea of ​​the business;
• Required amount of investment;
• Estimated profitability;
• Risks.

This is all that an investor will need to know at the beginning of your cooperation. When he evaluates the volume of the proposed investment, compares profitability and risks, and if he likes your idea, then the second stage will begin - a detailed survey about the business.

This is when you will have to reveal all the details: why your idea is better than your competitors; how are you going to spend the money and on what; when will the business expand, and to what extent; what guarantees can you give and other questions.

It should be understood that laying out all the trump cards at the beginning is not the best idea. It is quite possible that a person will not be interested in business in this area, or he may implement this idea himself.

Return for investor

In Russia there is an excellent indicator of profitability on bank deposits - the key rate of the Central Bank. By adding 2-3% to it, depending on the region, you can reach the average for deposits for individuals and legal entities with large amounts of money.

For an investor, this is the minimum rate of return that he can receive by simply depositing his money in a bank account. Consequently, a businessman must show a return at a distance higher than a bank deposit by 1.5-2 times. This is typical for small and medium-sized businesses. For a large one, income in the amount of a bank deposit is possible due to the scale and prospects for rapid expansion.

Let's summarize: The investor is primarily interested in the return on his own investments.

That is why the following parameters are analyzed before investing money:

• Prospects of the idea;
• Required amount of investment;
• Risks and profitability.

If both parties are satisfied with these points, then the further stage of negotiations proceeds, in which the investor tries to obtain the most detailed information about the business and assess its future prospects. A competent business plan can answer all the questions that may arise during negotiations, so its preparation is mandatory.

Where to look for an investor for a business or startup

We've sorted out the basic information about what you can tell an investor. Now about where you can find an investor.

Close people, friends, acquaintances

One of the most controversial ways to raise funds. Suitable for creating a small business by promising people you know a return on their investment when the business begins to generate income.

At the same time, among friends and acquaintances you can actually find like-minded people who may be interested in the idea, and create a whole team that will be able to share all financial losses and compensate for each other’s shortcomings.

You can borrow money from relatives to open your own business if you need a small amount and there are some guarantees of its return.

Funds

There are two types of funds that can help you find investment for your business: small business funds and . Regardless of the type, obtaining funds from such funds will be extremely difficult.

You need to get managers interested in your business. And if in other cases an innovative idea, an advantage over competitors and a quick payback can beat average or even low profitability, then in this case the return on investment comes first.

Investment funds are only interested in one thing – profitability. They are ready to invest their money at great risk in enterprises that will bring them great income. But if a businessman talks about a long-term investment without guaranteeing profit in the first few years, such a business is unlikely to be financed.

In order to evaluate the prospects of its own investments, the fund will need time and as much information as you can provide. A group of analysts will analyze it, so the more information, the higher the chances of receiving funds.

Investment funds - an association of many investors who invest free funds in order to make a profit.

Moreover, these investment funds often have less money at their disposal than several private investors who are also ready to invest their money in interesting ideas if only someone interests them. But you should understand that applying for investments in an investment fund is much easier than applying to a private investor, because for the first you just need to contact the company, and in the second case, you need to somehow find contact with a very famous and rich person.

Government funds are one of the profitable options for receiving funds if the idea is truly innovative. Competitions are held periodically, the winners of which can receive a grant, for which entrepreneurs can realize all their ideas. Enlisting government support, if possible, is the best option.

Successful businessmen

One of the best and most profitable ways to find investments is to work with successful businessmen in a city or region. Regardless of the scale, in the region you can find many successful businessmen who have already followed this path, have profitable enterprises and free cash. It will be enough to interest them in your idea and your personality, and then they will invest their money in an interesting project.

At the same time, one of the clear advantages of working with successful businessmen is that they can teach and explain some of the moments that they themselves went through. Many entrepreneurs are happy to take beginners under their wing and explain to them how to cope with difficulties, minimize costs, and make a profit. Especially if the cooperation can bring benefits to both parties in the long run.

Cooperation usually takes place under two conditions:

• In the form of a loan;
• In the form of purchasing a share in a business.

The second option is preferable for both parties. It involves the participation of the investor in the development of the company, this makes it possible to avoid most mistakes and take advantage of the connections and relationships of a more influential person in order to establish your own.

If a businessman cannot help with finances, it is recommended to ask him which of the people he knows can help and be interested in the idea. Such a small psychological trick will allow you to learn about other businessmen, and with a recommendation from one of your colleagues you can count on something more.

A method that is suitable only for, and not in all areas. – financing of interesting projects by individuals. Often this is for some kind of reward. Leading companies that are developing some interesting new products for retail and wholesale are looking for free funds.

Banks

If all of the above methods of attracting investors do not work, you need to apply for loans from banks. Different credit organizations have different requirements for potential borrowers, but their essence is as follows:

Banks do not need maximum profitability. They are interested in stable receipt of funds and loan repayment. That is why credit institutions will study your business plan for stable income generation and, accordingly, return of funds. They are more interested in guarantees than profitability.

It is dangerous for an inexperienced entrepreneur to take out a loan from a bank, especially if it is quite risky. If the idea does not work out, the bank will make every effort to demand the return of funds, up to the sale of the borrower’s property.

That is why it is worth taking out loans for a small business, which will pay off in 4-5 months and can then generate income. And if it doesn’t work out, then the financial blow will not be as strong as the loss of money for the implementation of a medium or large project.

Venture investments

One of the most popular and effective ways to raise funds for businesses in innovative areas. Venture investments are investments of funds (associations of investors).

The nature of venture investments is their high risk. They provide funds to many companies that can change the world with their innovative ideas.

Venture funds can also finance ordinary entrepreneurs. But the main condition will be dynamic development and constant expansion.

Venture funds are a kind of motivation for the constant expansion of business, spheres of influence and products. The most striking example of a company that existed at the expense of venture funds is Apple.

Finding an investor: step-by-step instructions

Now we are publishing a detailed and step-by-step plan on how to find an investor to start a business:

Step 1. Drawing up a business plan.

As mentioned earlier, a good business plan for an investor will always bring several advantages to a businessman’s piggy bank.

What should be in a business plan:

• Description of the idea;
• Economic calculations;
• Project payback period;
• Development prospects;
• Competitor analysis;
• Other information.

During and subsequent presentation, you need to carefully concentrate on all the little details. You need to pay attention not only to all the information inside, but also to your appearance, presentation of material, confidence, etc.

The use of tables, graphs and other graphic materials is encouraged. They help to better perceive information and focus attention on the right points.

It would be a good idea to rehearse presenting your home business plan several times. Also be prepared for additional questions.

Step 2. Selecting a form of cooperation.

Before you start looking for an investor, you need to decide on the proposed model of cooperation. Of course, you can completely rely on an experienced businessman who himself will offer an interesting way of interacting with business, but then you lose your dominant position. We must not forget that it is not the investor who dictates the terms, but the businessman.

In total, there are 3 ways of cooperation:

• Receiving a percentage of the amount invested in the business;
• Receiving a percentage of profits for the duration of the entire business;
• Obtaining a share in the business.

Having chosen the method of cooperation that interests him, the aspiring businessman must indicate this method of cooperation in his business plan.

There are times when investors do not agree with the chosen cooperation model. You should analyze this situation and understand whether it is worth following the lead of a more experienced businessman, or whether it is better to insist on your own.

Sometimes it is better to give up your principles and receive funds for the implementation of the project, and sometimes to refuse the offer and find another interested party.

Step 3. Finding an investor.

After all the preliminary work has been completed, it is necessary to begin the process of searching for an investor. You need to work in several directions at once, making contacts both in the field of entrepreneurs and investors, and asking your friends.

Working according to the list presented above, you can try various options for attracting investments, and if nothing works, then you should contact the bank.

Step 4. Negotiations with potential investors.

It is advisable to find several interested parties who would be willing to invest free money in the development of your idea. Then you will be able to negotiate from a position of strength and dictate terms. But newcomers rarely find more than 1-2 interested people, which is why you should approach the negotiation process very carefully.

Convincing the investor that he will make a profit is the main task of these negotiations. At the same time, it is worth remembering that they will look not only at the prospects of your project, but also at you, so you should watch your speech, appearance and manners.

It is advisable to answer all questions that potential investors may have. This will ensure that you are really working on your business idea, and there will be no stupid mistakes during the implementation stage.

Negotiations are the most important part when searching for an investor.

Step 5. Conclusion of an agreement.

After the negotiations have been successful, you will need to enter into an agreement with the investor. It is advisable that you take care of creating the agreement yourself and in advance. You should contact an experienced lawyer who can draw up a contract that is beneficial for both parties.

Important points that should be in the contract:

• Term;
• Investment amount;
• Form of cooperation;
• Rights and obligations.

Portals for finding an investor

Now there are various portal sites that act as intermediaries between investors and budding businessmen.

We present to you a list of 5 sites where you can find investments:

1. Ventureclub– a real treasure for investors and startupers. Anyone who wants to find investment in their project can go to the site and, after a thorough interview, submit a project. Investors who are interested in the proposal will be able to evaluate the idea, financial prospects, and discuss details. It is attractive to businessmen because there are many investors on the portal and the company is directing all its efforts to attract additional people to the ranks of investors.

2. Start2up– a platform that brings together investors, startupers and people who want to do joint business. The service is more suitable for finding potential partners to start a business. The site also contains information about the sale of various commercial assets, which will also be useful for a novice entrepreneur.

3. Napartner– a platform for finding investors in projects in various fields. If you take a closer look, you will notice that many startups have questionable ideas and ways to implement them. Accordingly, good projects here are worth their weight in gold and find investment in a short time. At the same time, the number of investors in relation to the number of startups does not cause optimism - there are 10 times fewer people willing to invest money than there are projects. Suitable as one of the ways to attract a potential investor.

4. Starttrack is the best service for serious companies. Despite the fact that the number of companies that received investment in this system is small - only 36, nevertheless they are still functioning, generating income. Starttrack is an investor community that promotes the idea of ​​investing as a type of income. At the same time, we can safely say that any community of investors is an excellent search for a partner to create a business. It should be understood that you can use this service only if the project is serious and the idea is attractive.

5. Boomstarter– the most popular crowdfunding platform in Russia and the CIS. For a startup in the IT, gaming or original fields, this is an ideal opportunity to seek initial investment. In most cases, the main idea is presented as a product/service. Users making a contribution should receive a reward that would interest them.

9 rules to follow when looking for an investor

Rule #1. You need to start looking for an investor as early as possible.

In order to find an investor who agrees to invest his money in the project, it will take a lot of time. You need to look for new business contacts and talk with interested people at the stage of developing a business plan. This will significantly reduce time costs and simple ideas.

It should also be understood that many investors need time to assess the real development prospects of a particular company. And when interacting with banks or investment funds, the time required to analyze all aspects of a potential client’s business activity will be quite large.

Rule #2. Collect as much information as possible about the investor.

Collecting as much information as possible can help in two ways at once: screening out candidates and conducting better negotiations.

For the first one you will need to know:

• What areas is the investor interested in?
• Where does one usually invest money?
• In what volumes?
• What kind of profit is it claiming?

It is important to understand that it is not worth turning to a person who usually invests millions in a project for a small sum of money. He simply won't be interested in your offer.

To conduct negotiations, you may need everything you can find out about a potential investor. After all, in essence, this will be the process of selling some share in the business (to one degree or another). And for sales, it is always important to find the client’s pain points and put pressure on them, pushing them to the fact that it is you and the investment in your business that can allow him to solve all his problems.

Rule #3. Plan your investments.

You need to name the specific amount that will be required from a potential investor. You cannot operate with ranges, only in extreme cases, when you are not sure of price stability in a certain period of time.

You also need to understand that you should not ask for more or less money. This will mark you as someone who hasn't thought through their business plan enough.

Rule #4. Voicing real goals.

You may have the most ambitious goals, but they will be of no use to an investor. Setting the goal of “entering the global market” for a company that hasn’t even existed for a month is at least very optimistic. It will be much more interesting for an investor to hear “entering the regional market and obtaining a 20-30% share in such and such an area.” But meanwhile, you will always have to justify the adoption of this or that goal.

Rule #5: Don't be shy about your idea.

It's hard to imagine Henry Ford being afraid to tell others about his ideas. On the contrary, he openly declared that he would create a device in which he could sit and drive down the street without additional traction. You need to do the same with your business ideas in negotiations.

Feel free to express your ideas, even if someone thinks that they are far from ideal and difficult to implement. Remember the presentation! The more confident you are, the better you are perceived.

Rule #6: Assembling a team is the best idea.

All promising projects began in the head of one person. But it can be difficult to realize all your ideas alone, and this is a generally accepted fact. It is best for aspiring businessmen to find a team of 3-5 people who, at the initial stage, would deal with various matters of the company, solving each of their own issues, and becoming professionals in their field.

It is important to assemble a team of like-minded people who will burn with one common idea and spend all their energy on implementation. Those who are slackers have no place in such a team.

Rule #7: Think about the benefits of working with you.

Speak to the investor in his language. Promise him profit, then offer him prospects for growth and expansion. You should think carefully, even at the business planning stage, about the question “What will my project be good at?” Having answered it for yourself, ask the same question, but from the investor’s point of view.

Rule #8: Try to be as close to investors as possible.

Attend various meetings of potential investors - business forums, conferences, and other events on a nationwide scale. At one such conference you can talk with hundreds of different people who will be interested in investing in your business to one degree or another.

A little psychological trick: don't say you came looking for investment. Try to look like one of the investors - a person with money. Then you will be able to be one of everyone and they will begin to treat you with greater trust and sympathy.

Rule No. 9: Honesty is the best weapon.

When looking for a potential investor, you need to understand that you will be mutually beneficial partners. That is why you should always provide the most complete and honest information about the company’s affairs, its prospects and your plans.

More often than not, it is better to hear a realistic “I would like to sell the company in a year for several million dollars” than “I will concentrate on fulfilling the company’s goals and expanding it, and going global.” In the first case there is honesty and transparency, in the second there is nothing but floridity and avoidance of answer.

Following these tips is quite simple, but following them will help you gain an advantage in negotiations over other similar seekers of free finance and interested investors.

Conclusion

In Russia, the culture of investing your own money is just beginning to take shape. This is confirmed by numerous surveys among ordinary citizens. Many people still prefer to invest their money in low-yield and illiquid real estate rather than buy shares of some young and developing company. But investors are of enormous importance for business development within the country.

What we have in Russia now: a large amount of free cash among large businessmen, the desire of banks to finance only stable companies, and the development of investment funds that are interested in interesting and profitable ideas.

What does it mean: in Russia there is a large amount of free cash that investors would like to use to invest in some interesting projects. Also, the new policy of the Central Bank, which directly states that banks should also switch to the investment model of the economy, inspires confidence and optimism among investors.

Finding an investor is one of the key stages when creating a business from scratch. Raising funds will not only allow you to create a business, but also develop it, reaching a new level.

Investors can be both individuals with sufficient capital and companies interested in making a profit. In order to interest an investor, you must always talk about money and income. Only after this comes the prospects of the idea, risks and other factors.

Drawing up a competent business plan and planning negotiations with an 80% probability will tip the scales in your favor. That is why you should not only understand your own idea, but also be able to present yourself competently.

Where to find an investor to open a business and to develop an existing project, how to prepare for a meeting with potential partners - the answers to these and other questions are in the article. As well as samples of business plans that will be useful for finding an investor.

In this article you will learn:

Finding an investor in a bank

Where to find an investor for an existing business or for a new project? The first thing that comes to mind is a bank. Probably every second resident of our country regularly calls banks and happily informs them that they have been approved for a loan from 50 thousand to 50 million rubles. For example, a certain bank approved me a loan of 5 million at 11.8% per annum. However, upon closer examination, it turns out that the rate increases: without insurance - by 5.1%, without advance payment - by 2%, without collateral - by 2.1%, without online application - by 0.5%. From the date of loan issuance to the date of the first payment, the rate increases by 1.5% per month. The maximum total cost of the loan is 24.103%. No, thanks!

However, if you search in different banks, you can get a loan at about 11%.

In addition, you can involve your friends or subordinates in co-financing. They apply for a loan from a bank, you repay it, and you pay them a commission for using the loan. This scheme works, since few subordinates will dare to refuse the boss if they are confident in his enterprise.

This method also includes obtaining loans for small businesses from banks at 9.5% per annum secured by collateral (goods in circulation, equipment, transport, real estate, collateral of third parties, guarantee from the small business support fund). The only case when banks provide funds for opening a new business is franchise of famous brands(recipe for success).

To find an investor, you need a business plan!Download documents that will help you draw it up correctly, and sample business plans:

How to justify to a bank the effectiveness of an investment project using Excel

To prove to the bank that the company will be able to pay off its obligations, use a ready-made model in Excel to evaluate the effectiveness of investment activities as a whole or a separate investment project.

Funds and business angels

You can attract investor funds for a project from scratch or for its development in Russia directly, bypassing banks. For this, connections and acquaintances, recommendations, etc. are usually used. But there are more modern ways to attract attention - these are electronic investment platforms. For example, "City of Money".

The applicant places his proposal on this site: a brief description and financial calculations. Provides the necessary documents (founding documents, business plan, guarantees, if any, documents for the property that will be used as collateral. The portal’s specialists evaluate the borrower’s credit history, documents and the business itself: profitability, stability, equity, debts, etc. After this, they go to the site and evaluate everything live, since everything may be in order according to the papers. After this, they publish a proposal, which investors evaluate, usually within two weeks, ask clarifying questions and either finance the project or not. See . Also .

What is the advantage

Firstly, there can be many investors; accordingly, the possible losses of each of them are reduced, and they, unlike a bank, can take risks.

Secondly, they may evaluate the offer differently than the bank. If the project is attractive, then a reverse auction situation is created - when there are more people willing to invest money than necessary, then the interest rate on loans decreases. As a result, the loan is much cheaper than a bank loan. This is a better way to get investment for your business.

Third, investors, unlike a bank bound by rules, can take risks and provide funds without collateral. Here, the platform itself acts as a guarantor, which checks the borrower and his affairs. Therefore, through the platform, investors can allocate funds even to those who would not be allowed from the street even onto the threshold of their office.

And finally, fourthly, on the site you can place , without having any business yet, and if it seems attractive, they will “buy” it.

For its services, the platform takes a commission of 3%, and if we are talking about a startup, then a fixed payment is 4,000 rubles.

Investor proposals

There are also reverse platforms where investors themselves post their offers. For example, "Business platform" .

If you combine sentences from the first page, which indicate , then you get the following table:

Table 1. Investor proposals

Sum	Percent	Industry	Terms (information from the site)
		Know-how, production, energy, agriculture, pharmaceuticals, biotechnology, polymer processing	Feasibility study, business plan, team information
		Business financing through leaseback, real estate and shares, equipment, unfinished objects, or commercial real estate.	We invite partners to cooperate with projects for the reconstruction and development of existing businesses
		New technological projects and startups through ICO (Initial Coin Offering) - by issuing new cryptocurrencies.	The minimum participation with the customer’s own funds is from 20–30 thousand dollars, in this case you can remain 100% owner. The project must have a prototype, a working model, for an “idea” - we don’t work
		Construction	Unfinished objects
		Private American business angels invest in any IT and Internet startups with high development potential	Availability of a business plan in accordance with the UNIDO world standard: the project must provide a return on invested capital of at least 12% per annum; upon successful consideration, registration of the company in the United States and relocation of the head or one of the top officials of the company to permanent residence in the United States is required.
		Extraction and processing of raw materials, construction and real estate, any production and processing, any industry and energy, any services and trade	Business stage: from scratch and existing enterprises. Investment volume from 10 to 500 million rubles. into one project. Payback period: up to 60 months. Availability of a business plan and a ready-made team.
		Mechanical engineering and metalworking, polymer processing, waste processing, petrochemicals, new materials, HoReCa	A presentation containing general information about the team, analysis and forecasts of the market for a given product/service, key financial indicators, and a proposal to the investor. Financial model for the next 2–3 years.
		Any highly profitable projects	We are looking for specialists who are charged with the idea of ​​development, who do not have enough start-up capital and are ready to lead the direction. If the start is successful, the initiator receives the right to buy out the option after 3 years. Before this salary + % of profit
		Extraction and processing, agriculture, construction, manufacturing, trade, services and other industries	No collateral or security for the project is required from the initiator. The initiator's own financial resources are not required. 100% of financing is provided by the investor. The investor assumes all risks
		Working projects in the field of production, wholesale/retail trade, real estate, construction, Internet technology, agricultural sector, finance.	Investment schemes – equity participation in business (priority) or secured lending
		Medical industry (dentistry, diagnostics, MRI), accommodation, food services, tourism	If the start is successful, the initiator receives the right to buy out the option after 3 years. Before this salary + % of profit
		Investments to buy or open a store	Providing investments, sales assistance
		Manufacturing, service provision, trade, IT,	Details from the investor
		Any industries and areas of business	A clear business plan Brief information on the project initiator (education, work experience, contacts) and on the investment project (brief description indicating the main economic indicators)
		Automobiles, architecture, woodworking, industrial parks, engineering, investments / finance, information technology, mechanical engineering, medicine / pharmaceuticals, metalworking, real estate, oil refining / petrochemicals, know-how, transportation / transport / logistics, recreation, waste management, polymer processing, industry, robotics, crop production, agriculture, communications, construction, energy	Both individual trading companies and chain stores actively cooperate with us to obtain both short-term and long-term loans in order to increase working capital and increase commodity turnover.

The table shows that the minimum investment amount starts from 1 million rubles. As a rule, a deposit is not required, but it is necessary that the initiator himself develops his business, i.e., first of all, businessmen evaluate the business and personal qualities of the applicant himself. As for industries, the majority invest in innovative and IT technologies, or in classic business areas.

If we look at the generalized diagram, we will see that the larger the loan amount, the higher the interest that the investor requires for it (see Figure 1). Although there are exceptions. For example, an American fund for 100 million rubles. asks for only 12% per annum, and our businessman-builder 100% for 224 million rubles. (see table above).

Drawing

Raising money through various funds (venture funds, small business support, etc.) can be attributed to the same method. You can come to these funds in person, you can find them through online platforms, through acquaintances, etc., but the essence does not change.

You can get investments for your business from your suppliers

Several years ago, an acquaintance of mine set up a café-bar without a single ruble in his pocket; moreover, he was saddled with a substantial debt. In paying the rent, he agreed with the owner of the premises on a two-month deferment, since he needed time to develop himself. He also received a two-week grace period from the beer suppliers who installed the taps on the condition that only their beer be poured at the bar. It’s the same story with coffee - a coffee machine was installed for him, subject to a certain volume of beans purchased per month with payment at the end of each month. The same goes for suppliers of beer snacks, cakes, etc. The staff, of course, gets paid at the very end.

Thus, his bar started working and in the first month he was able to close the current payments, and by the end of the second he was able to pay the rent.

In other words, investments for small businesses can include not only cash, but also trade credit, deferred payment and other forms of in-kind lending. The most important advantage of this type of collateral is that it is much easier to find suppliers willing to provide a trade loan under exclusive conditions and will cost less than professional investors or banks.

For example, when a university publishing house needed funds to publish academic literature, they granted one of the large stationery companies the exclusive right to sell stationery products in all buildings of St. Petersburg State University. And thus, we received the necessary funding.

Grants

Another way to obtain funding is to participate in competitions and receive government and private grants. To do this, a business must have a social component or pretend that it has one.

For example, in St. Petersburg for several years there was a network of public pharmacies selling medicines at reduced prices due to state subsidies. The pharmacy positioned itself as a social project and submitted a corresponding application to the state. help. In order to get it, she sold medicines to the population for six months at essentially wholesale prices. Due to low prices, the pharmacy gained popularity and made profits due to high turnover. As a result, the state the authorities had already heard about her, and she was easily able to win a grant for the social provision of medicines to the population.

This method seems specific, but in fact, any business can be presented as socially significant.

This category also includes numerous business incubators and small business assistance programs. Each specialized committee in government agencies has its own budget, which it needs to allocate in its own area: sports, youth, social affairs, healthcare, education, social housing, etc.

This also includes fundraising, crowdfunding, crowdsourcing and other methods of collecting donations from the public.

In general, finding money is quite difficult, but it is possible. The only question is that both the applicant himself and the investors are confident in the business being offered to him.

How to prepare for a meeting with investors

Before negotiations with potential partners:

• collect information about them;
• think about how to present data about the project;
• determine the forms of participation in the project;
• prepare documents for the meeting.

Pay attention to the scale and timing of past projects, forms and conditions of participation in them. Study the industry preferences of your potential partner. For example, venture capital companies are interested in innovative companies. Find out the minimum and maximum amounts of money invested, requirements for the level of profitability.

Determine what type of investors are strategic or financial investors. To draw conclusions, analyze information about the projects in which they have invested money. The former take part in the management of the company, the latter are only interested in income from investments. Using the information received, the financial director will assess in advance how much the company will interest potential investors and will place emphasis when preparing information.

What documents to prepare

Before meeting with investors, prepare the following documents:

• patents, licenses, documents confirming exclusive rights (if the project involves a high-tech or innovative product);
• commercial proposals or draft contracts for the purchase of equipment, real estate, and the creation of utilities. Describe the supplier, the reasons for choosing him and this equipment or real estate, cost, delivery conditions;
• loan agreements, if you have already attracted banks to finance the project. In the description, indicate the amount, interest rate, loan term, loan period, main covenants;
• draft agreement on participation in the project;
• loan agreement indicating the amount, interest rate, disbursement and repayment schedules. This is relevant if the investor participates with money;
• a constituent agreement, a share purchase and sale agreement, a share purchase and sale agreement or a prospectus for an additional issue (in case of equity participation). In such agreements, fix the amount of investor participation, the procedure for depositing funds, the procedure for assessing the contributed share with assets, the procedure for participation in the management of the company, and the rules for distributing profits.