How to start selling goods on VKontakte. How to sell goods in contact

The social network VKontakte has become an excellent platform for promoting your business. In particular, this applies to the service sector and the sale of goods. At the beginning of an entrepreneurial journey, this is a great start that requires almost no investment.

Organizational issues, product selection

Finding the right product is a very important step. It is best to choose a field in which you are well versed. Before pouring a lot of money into the project, you can test it - try to sell goods on order. When you first find customers, and then buy goods.

As practice shows, inexpensive goods are in the greatest demand. These are the budget ones:

clothing and footwear;
toys;
bijouterie;
mobile phone accessories.

They must be oversized so that the client can receive them by mail.

To assess demand, you can use the popular Yandex wordstat service.

Suppliers can be easily found on the Internet if you enter the name of the required product in the search and add the word "wholesale". Also a good option is to go to the companies that are engaged in production. Many people order goods from Chinese sites (Aliexpress, Taobao and others).

How to sell through your page

In order for sales to start, you need to constantly attract new subscribers and promote the page. To do this, you should regularly add posts “on the wall” that may be of interest to the target audience. If this is a sale of cosmetics, then useful articles on the topic of makeup will do. It is always advisable to look at your competitors and try to do better than them.

Information about the purchase should be visible at a glance, so that the buyer does not look for shipping methods and payment details.

Making a separate page (group)

It takes several steps to design a page. Let's consider them in more detail:

Selecting the type of community (public page or group).
Come up with an interesting, catchy name. It is important that it be a medium or high frequency key for your topic, because search engines index social networks.
Designing the appearance of the community (selecting an avatar, pinning a post with an image).
Using the "products in a group" function. Adding products with images and prices.
Establishing feedback (message connection).
Increasing activity in the group by creating discussions, holding contests, posting polls.
Completing the "links in the group" section with the website (if any), community leaders, and other external links.

The conversion of the store largely depends on a good design.

Store content must be unique and collect comments. Publications should be done daily (3-5 posts per day). There are certain times when subscribers are more active. It is better to publish posts during these hours.

If you have the funds, then it would be best to order a banner from a professional. It costs from 1 to 3 thousand rubles, but you are guaranteed to have a good cover and menu.

I offer a detailed manual on how to create a contact group for selling goods on the Internet. Now it is enough to create a community in contact and directly attract customers through social networks with thousands of attendance.

Hello my dear blog readers. Today there will be a useful article for many users of social networks. Business on the Internet is taking on new and new forms, creating channels of communication with potential buyers. Business is looking for an audience. Social media has a huge human resource and businesses want to connect with it.

The social network "Vkontakte" is the largest and most popular Internet platform, with an audience of more than 81 million daily visitors. Companies, both large and small, in search of common ground with this mass, create, pursuing two goals (feedback and sale) with one idea - to gain customers. The social network was especially actively used by small companies and individuals for doing business.

Until September 2015, the Vkontakte platform did not have specially oriented technologies for the presentation of goods, except for advertising tools. The offer of products was limited to photographs and product descriptions, plus promotional entries. To make a purchase or receive information, the buyer needs to make contact on his own, so the probability of a transaction was reduced.

In the fall, an opportunity was presented that significantly expands the possibility of doing business in the social network. The "Products" service is integrated into the communities and public pages, expanding the functionality to the level of a simple online store.

Entrepreneurs seek to master the trading tool for business through the social network. In order to avoid mistakes, it is worth sorting out how to create a contact group for selling goods correctly and fill it with attractive products with excellent graphics.

How to create a community in contact and its main types

Interaction with a social network begins with a simple registration to create a personal page that opens access to the capabilities of the service. It is impossible to work in contact without your page. The menu on the left reflects the sections, to go to the communities section, select "My groups"

The tab displays a list of the groups you are a member of, if any. To create a group, you need to click the "Create Community" button. From a mobile device, for example, from a phone, a group can only be created through a browser. The official app is a bit limited in functionality compared to the full browser version.

In the window that opens, you need to decide on the name and type of the group.

It is worth dwelling on the community types in more detail, to analyze the differences and advantages between them.

The group, by its design, was created to bring people together with a common idea or interests, primarily for communication. Groups are much more common, primarily because they appeared along with the social network itself. The tool has become familiar to users. The group can be closed or open, but everyone can join the open one, but the group can be closed with the approval of the group administrator.
A public page is created for the official presentation of a company, person or brand. The main purpose is information and promotion of the subject of the page. A public page is a narrower communication tool, a way to tell about yourself or a company, but by design it is less intended for commerce. A public page cannot be closed, its information is open to everyone, even users without their own page.

When creating a public page, there is a choice of 4 types, with slight differences between them.

The group is created in one click. When creating any type of community, a menu with settings opens, the choice of blocks used and other parameters. In the future, to change the settings, you need to follow the link, under the main image (avatar) of the community - "Community Management"

Functional difference between group and public page

It is necessary to understand significant differences in order to understand how to create a group in contact for the sale of goods. The group and the public page have differences in design:

Differences are visible in the arrangement of blocks, for example, a block of photographs. For more detailed settings, you need to go to "Community Management".

One of the main differences between a public page and a group is the "Latest News" section, or rather, its absence from the public page. In the "Latest News" section, you can create a group menu with easy navigation and unique design. Often used to sell goods.

No less important is the difference in the work of the central element of the community - the wall. Publications are available only to the administration of the page, users can be allowed or denied commenting on the entry.

Among other differences:

Group users - members, public page - subscribers. The name of the entry button is similarly different.
A group can be tied to a location, you just need to specify the location in the corresponding field.
A public page can have a birthday, for this you need to specify the date of creation, the group does not have such an opportunity.
The public page does not have an "Invite Friends" button, instead it provides the "Tell Friends" option, a very effective way of promotion. Thus, the user simply receives information about the operation of the public page, as opposed to a forced invitation from the group.
Only the public page has a block of events for organizing meetings or holidays.

In the process of working and understanding how to create a community in contact, you should pay attention to the interesting and unique content of the group in order to promote it. There is, from paid advertising to the exchange of publications between groups with similar topics.

How to create a group in contact for the sale of goods

Returning to the creation process, after defining the group type, enter a name. For example, as the name - "Shop".

The "Community Description" field is used to provide information about the company, its goals and activities. The description is better to make it interesting and concise.

Specify the theme of the community, in accordance with the activities of the company and age restrictions, if any.

Create a showcase of products in a group

The service is available absolutely free of charge, but is disabled by default. To connect, click on the "Management" link. In the "Information" tab, select "Enable" at the bottom.

The service offers the functionality of a small online store, specify the city where the store is located and the currency used. In the contact field for communication, specify a person, for example, a manager responsible for communicating with customers. By clicking "Write to the seller" a dialogue will be opened with him.

"Store description" opens a window for editing the description of the company

As a result, a new block "Products" will appear.

The next stage is the catalog, for the sake of which it is figured out how to create a community in contact. To add a position to the catalog - "Add", or click on the name of the block to go to the catalog.

Here you can create a selection, in other words, by category.

Each collection has a name, preferably in accordance with the category, and the main image (Cover). Size not less than 1280x720 pixels.

Filling in the selection is done by adding and filling out an individual card.

Give each product a unique name and description, listing the benefits. Like the selection, each copy has a main image. When uploading, a thumbnail image is necessarily marked to be shown in the general catalog.

You can also add additional photos, up to 5 pieces. In the "Category" field, mark the appropriate one in the list and enter the price. If it is not available yet or you are not ready to offer it to customers, check the box "Product is not available".

The result of all the work will be a convenient and visual catalog, with information, prices and attractive photographs.

If the offer is of interest, the client can contact the seller - "Write to the seller". The Recipient field is automatically filled with the person you selected previously, such as the store manager. The selected position is attached to the message template, you can additionally add your questions or comments.

Without a doubt, the Goods service is a convenient tool that simplifies the interaction between the buyer and the seller in a social network. It is enough to figure out once and understand how to create a group in contact to sell your goods today in order to effectively use and develop this communication channel with a huge audience of potential customers.

Here is an example of a functioning sports nutrition store created:

For a better understanding of what I read, I advise you to watch my video instruction

I hope the material will be useful for many novice Internet entrepreneurs. Please like and share this article if you liked it.

Social media is the perfect place to sell anything. Many people visit VK every day, on average 85 million people visit their page per day. Many of us are thinking about how to increase Vkontakte sales? What tools to use for this?

In this article I want to talk with you what methods really work for selling Vkontakte goods.

Methods of selling goods Vkontakte

Sales in the Vkontakte group.

Probably the best selling option of all methods.

Create an avatar to attract people who will visit the group.
Fill with content using the "Products in a group" function
Add friends or ask someone to join. You can buy followers.
Connect feedback. So that the buyer can contact you or make an open wall for buyer messages

With an open wall, people are much better at buying based on past reviews that you can cheat on yourself.

How to attract a large number of buyers.

Create contests and negotiate with group administrators for placement (you need to place in a topic closer to your group or, as an option, find an administrator who manages a lot of visited groups).
Submit your contest to free groups specially made to host contests.
Connect targeted advertising - a good tool has enough settings to choose from which country or city you want the buyer to come to you.

Trade through flea market groups.

Using classified ads won't get you many leads, but it will save you a lot of time. Do not post an ad where there are 2,000 thousand people in groups, half of them are bots, if not more. According to my experiment, there are mainly people who once sold themselves. You can sell, but you should not hope that everything will be bought from you at once.

Sales in personal messages Vkontakte.

If you write to people about the direct sale of your product. Then your account will be blocked. No one likes annoying salespeople who just want to sell their goods. I have tested one effective way how to sell with the help of a contest. You find a group that has a similar theme, I was selling NIKE sneakers and found a group called NIKE, there were pictures of demotivators. From there he took his customers. In the group, you can filter by country, city, age. You can take similar groups. There were 5-10 purchases out of about 100 people.

Here is an approximate message on which every 2nd one will go and participate in the competition. Out of 300 messages sent, I only got my account banned once for spam. The main thing is to create fake accounts so that your group is not blocked. Don't forget to change the IP. You can block the group, but this method is at your own peril and risk.

It is more convenient to sell through the most popular social network in Russia using the Goods service or a special application

The most popular social network in Russia, Vkontakte, has long become for many entrepreneurs not only one of the channels for promoting their goods and services, but also a sales platform. Of course, you can make a page, post an album with photos, write motivating posts to buy, and write “For purchase questions, write in a personal.” However, there are more effective ways to sell online. You can make a store where it will be convenient to choose and buy. The TexTerra Internet Marketing Agency has prepared detailed instructions for launching an online store on the Vkontakte social network.

For the buyer:

No need to go to other sites to choose a product.

It is easy to contact the seller.

You can immediately leave a review after the purchase.

For the seller:

It’s easier than starting an online store from scratch, you don’t have to rack your brains over choosing a platform and hosting, buying a domain, etc.

Social proof works: likes and number of followers. If there are 2000 subscribers on the store page on the social network, this immediately inspires confidence. And some unknown site on the Internet - not always.

If you do not yet have a page on Vkontakte, then the first thing you need to do is create it. And the next stage is the organization of sales using an online store. This can be done either using the "Products" service, or by creating a special application.

Service "Products - a popular way to sell in contact"

In 2015, the VKontakte social network launched a new retail service. So far, this is not a 100% online store, but rather a showcase with goods. To place an order, you need to contact the seller (this has become more convenient: a message with a link to the product can be sent directly from the page of this product). If it goes well, the developers promise to expand the functionality, ideally – to automate the order and payment. The immediate plan is to create a general catalog of goods on VKontakte, similar to Yandex.Market.

You can connect the Goods service using . From the side of the social network, this is a free service. A new block with products will appear on the page immediately below the main information (and below the pinned post, if any).

Setting up the service is easy without outside help. Let's go over the main points:

1. The product card should contain as much information as possible:

several photos (product from different sides, at the time of use, in packaging, etc. - no more than five photos);

detailed description of the goods (composition, characteristics, weight, size, materials, etc.);

"Contact Seller" button. The buyer's message will go to the person you specified during setup.

2. The customer can select an item by price and date added, but not by type. Therefore, if you are really looking for ways to sell on VKontakte, be sure to combine products into groups (“VKontakte” they are called “collections”), especially if the range is large. The collection is similar to a regular photo album. One product can be added to several collections at the same time. For example, a bracelet with stones can be in the "Bracelets" and "Jewelry with stones" collections.

3. Only three products are shown on the main page of the community. They come here from the main collection. Create a separate collection (for example, "Bestsellers" or "Promotions and discounts"), check the box "This is the main collection of the community", and add products that you want to sell quickly there.

4. In a regular online store, you can make a purchase at any time: on weekends, at night, etc. On VKontakte, the buyer writes to the seller and waits for a response. In order not to lose the client, specify additional contacts (mail, instant messenger, phone, etc.). Write what time you answer, and when it is better not to wait for an answer. And respond to requests as soon as possible.

5. Write in detail about delivery and payment: what payment methods, what delivery options, how much does delivery cost, is it possible to return. So you avoid unnecessary questions and save time for yourself and your customers.

6. If you are tech savvy and your product catalog is huge, use API "VKontakte" and download goods "wholesale". But if it has come to this, then perhaps it makes sense for you to make a relatively full-fledged online store.

Create an application

Another way to sell VKontakte is to create a store application. It looks like one site is inserted into another.

The application works as a full-fledged online store: buyers place an order and pay for it on their own, all data on sales and customers is saved (and can be synchronized with accounting programs). Plus, an online store website is automatically created with the application, which can work on its own.

If you already have a website with an online store, you can create your own application (entrust this to the programmer). To help - developer section And store app placement rules. If there is no online store, then you can use ready-made solutions.

The finished product application looks like this:

Cost: up to 10 products free of charge for an unlimited period, then - from 790 rubles per month (when paid for the year - 659 rubles per month). on creating the VKontakte application or watch the video at this link.

The Shop-Script application has a special theme that mimics the VKontakte interface, so all online stores look about the same:

Cost: trial period 30 days - free of charge, then from 499 rubles per month (when paid for the year - 399 rubles per month).

ShoppyBoom

ShoppyBoom is a platform for creating online stores, which also allows you to find new ways to sell online. For the social network, you need to create a separate application, the principle is the same as that of Shop-Script.

Register an online store account, confirm by the link in the letter. A site is automatically created with the address shop.shoppyboom.ru (instead of "shop" there will be a name that you yourself will come up with).

Set up a store and fill it with products (see

Learn to sell handmade.

How to sell your crafts? One of the best options for today is the social network VKontakte.

Much of what I write about is done for sale and additional income. Since a lot has already been written about how to make various toys, knitwear and other crafts, it's time to talk about how to start selling them. Today I will tell you how to create a VKontakte group and sell your work there.

The group can actually be about anything, not only about manual labor, but also, for example, about site templates, about fine art, about articles or about, the principle of creating and promoting a group remains the same. But today we will choose the topic "knitting". There are many ways to sell knitwear. You can create a website or an online store, fill it with your products and start selling. But it's not worth starting with this. You will spend a lot of time and money on creating your site and, especially, on its promotion, while creating a group is completely free. The promotion of the group also does not require large investments. Therefore, we start with a group, and I will tell about the creation of my site in the next post. For example, you want to organize sales of knitted toys. Go...

CREATING A GROUP

We need to go to VKontakte and create a group. To do this, in your account, go to the "My groups" menu item and click the "Create community" button ..

A window appears with the parameters of the future group. Select the community type "Group" and write "Knitted toys" in the name. Creativity in choosing a name is harmful. In the title, it is desirable that the phrase by which potential buyers will search for your group. If we sell knitted toys, then let the group be called "Knitted Toys". The name is considered in the search and, all other things being equal, your group will be higher in the search results if its name matches what the visitor is looking for.

On a note: 50% of new group members come by search! They search for groups of interest to them by keywords.

After you have chosen the type of community and the name, you need to clarify the address of the future group, description and basic settings. Please note that the address is entered only in Latin letters and instead of a space, there is an underscore. As intuition tells, the address in the form of a keyword is good.

A few words about the group settings: Everything except registration in the group in the "limited" mode. Otherwise, there will be a lot of spam. Registration of new members is, of course, open.

We need as many new faces as possible. Set up? Click "Save". Ready!

GROUP DESIGN

Our group looks somewhat simple, there are not enough members in it, and for some reason it still does not have the goods that we want to sell. Let's give it a normal look and fill it with goods.

But first, you need a side banner (in a simple way - an avatar). Its size is now accepted as 200 x 500 pixels, it can be more, but it will be cut off when loading. What do we draw in the avatar? Anything that gives an idea of what you are selling. The visitor, not yet having time to read, must understand what is at stake in this group. Have you uploaded an avatar? Looks better already?

It is desirable if the avatar calls for something to be done: register in a group, buy products or tell friends.

After the avatar, it is worth filling out the "Community Photos" section. We upload photos of knitted toys and in the caption for each photo we write what it is, how much it costs and how to buy. In the comments to each photo, visitors will be able to ask questions that you can answer. Don't forget to answer these questions! This will allow all visitors to get to know your products better and create a sense of dialogue between the seller and buyers. Is there a photo album? In fact, it will perform the functions of an online store!

WRITING ARTICLES (POSTS)

To invite members to a group, it must have something interesting for your target audience. We need not just visitors, but those members of the group who will regularly visit, participate in discussions, buy and attract other visitors.

On a note: Everything that a member of the group comments on, all his friends see.

INVITE TO THE GROUP

Would you yourself subscribe to a group in which there is no one yet? You need initial filling with participants. We send invitations to friends and ask them to subscribe to the group. True friends will not refuse. After some time (1-2 days), we thank everyone and ask you to send invitations to your friends. Friends of friends are starting to subscribe. At the same time, you continue to write interesting articles so that visitors have an incentive to subscribe. Friends + friends of friends = 350 group members. Now you can add as friends those new members with whom you were not familiar (friends of friends). Make friends with them and after a while, you can ask to send invitations to their friends. It will be friends of new friends. Reached the limit of 400 - 600 participants? Go ahead.