Steve jobs income. Jobs Steve - Encyclopedia of the Hayazg Foundation

Steve Jobs, the founder of the world's most valuable company, Apple and an icon of the modern techno-revolution, died on Wednesday, October 5, after a serious long-term illness.

"Apple has lost a visionary and a creative genius, and the world has lost an incredible man. Those of us lucky enough to know and work with Steve have lost a dear friend and inspiring mentor. Steve leaves behind a company that only he could build, and his spirit will forever be the foundation Apple"- says the company's official statement.

Stephen Paul Jobs

Born February 24, 1955 in San Francisco (California). His biological parents, Syrian graduate student Abdulfattah Jandali and US graduate student Joan Simpson, gave him up for adoption. His adoptive parents were Paul and Clara Jobs (née Hakobyan), who gave him the name Steven Paul.

He attended Cupertino High School and Homestead High School in Cupertino. After classes, Steve attended lectures at Hewlett-Packard in Palo Alto, California, where he was soon hired temporarily along with Steve Wozniak as a summer employee. In 1972, Jobs graduated from high school and entered Reed College in Portland (Oregon), from where he dropped out after the first semester, continuing to take some classes (for example, calligraphy).

In the fall of 1974, Jobs returned to California, where he and Wozniak began attending meetings of an amateur computer club. Jobs then took a job as a technician at the computer game company Atari to earn money for a spiritual retreat in India.

In India, Jobs, along with his friend Daniel Kottke, visited the ashram of the popular guru Neem Karoli Baba and returned to the United States as a devout Buddhist. Jobs is known to have experimented with psychedelics during this time, calling his experience with LSD "one of the 2 or 3 most important things I've ever done in my life."

In 1976, Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple, which was then joined by Intel product marketing manager and engineer Mike Markkula and PepsiCo's John Sculley. In 1984, an emotional Jobs introduced the Macintosh, which became the first commercially successful personal computer with a graphical user interface.
At the end of May 1985, after a period of declining sales and internal power struggles within the company, Apple CEO J. Sculley fired Jobs as head of the Macintosh division.

Another brainchild of Jobs was the NeXT Computer company, which produced NeXT workstations. The development was rejected by the market as too expensive, but used a number of advanced solutions at the time: an object-oriented software development system, a Mach core, a digital signal processor chip and a built-in Ethernet port.
NeXTcube was developed as an example of an "interpersonal computer" focused on interaction between people, and the innovative email system NeXTMail even then supported interactive graphics and audio in letters.

In 1986, Jobs bought The Graphics Group from Lucasfilm's computer graphics division for $10 million. The studio, which took the name Pixar, initially focused on developing high-end graphics hardware. After several years of unprofitable operation, Pixar Image Computer enters into a contract with Disney to produce computer animated films.

The very first joint work - Toy Story, released in 1995 - brought profit and fame to the studio, and also changed the standards of modern animation. Over the next 15 years, under the leadership of creative director John Lasseter, the company produced 10 animated blockbusters, six of which received Oscars for best animated feature.

In 1996, Apple bought NeXT for $429 million, and Jobs returned to the company he founded. He was officially appointed interim CEO in September 1997, declaring himself permanent CEO only in 2000.
The changes at the company were driven by NeXT developments (including the NeXTSTEP operating system, which became Mac OS X), attractive design and aggressive marketing.
With the introduction of the iPod portable music player, the iTunes digital music application and the iTunes Store, the company entered the consumer electronics and music distribution market. In 2007, Apple revolutionized the cell phone market with the introduction of the touchscreen iPhone.

Jobs is listed as the primary inventor or co-inventor on more than 230 awarded patents or patent applications - from actual computers and portable devices to user interfaces (including touchscreens), speakers, keyboards, power adapters, ladders, fasteners, sleeves, belts and packages.

In mid-2004, Jobs announced to his employees that he had been diagnosed with a malignant tumor in his pancreas. In July 2004, Jobs underwent a pancreaticoduodenectomy ("Whipple procedure"), as a result of which the tumor was successfully removed. After a period of recovery, he returned to running the company.

In April 2009, Jobs underwent a liver transplant at the University of Tennessee Methodist Hospital in Memphis. Jobs has been on sick leave since January 2011. In August 2011, he left his position as CEO of Apple, but remained at the company as chairman of the board of directors. On March 2, Jobs spoke at the launch of the iPad 2, on June 6 he introduced iCloud at the Worldwide Developers Conference, and on June 7 he spoke to the Cupertino City Council.

Not only bibliographers are concerned about the topic of the fate of people who left their mark on world history. Those who want to succeed in life are interested in the life paths of celebrities. For example, they study both the biography of S. Jobs and the history of his success.

Steve Jobs's full name is Steven Paul Jobs. This American IT entrepreneur was born on February 24, 1955. Steve Jobs was born in San Francisco. It was Steve Jobs who stood at the origins of the CEO of Apple Corporation, being not only its founder, but also the chairman of the board of directors. The CEO of the Pixar film studio owes his birth to him.

Steve Jobs died relatively recently - on October 5, 2011. Steve Jobs' death was the result of pancreatic cancer, which he had been fighting for eight years.

Adoption

The biography of Steve Jobs is different from the destinies of many people. After all, he did not spend his childhood and youth with his own parents.

Steve Jobs was fathered by Joana Schieble out of wedlock. Steve's father was Syrian Abdulfattah (John) Jandali. The young people were both students. Joan's parents - German emigrants - were against their daughter's marriage to Jantali. As a result, pregnant Joan, hiding from everyone, went to San Francisco, where she was safely delivered of her pregnancy in a private clinic and gave the child up for adoption.

The childless Jobs family adopted a baby. His adoptive father, Paul Jobs, worked for a company that produced laser systems, serving as a mechanic. His wife Clara, nee Agopyan, was American, with Armenian blood flowing in her. She worked in an accounting firm.

Steve Jobs saw his own mother only at the age of 31. At the same time, he met his blood sister.

Childhood

When Steve Jobs celebrated his second birthday, he got an adopted sister, Patty. Almost at the same time, the family moved to Mountain View.

Paul Jobs, in addition to his official work, did a part-time job, repairing old cars for sale in his own garage. He tried to involve his adopted son in this matter. Steve Jobs was not interested in the work of an auto mechanic, but thanks to the hours spent together with his father repairing cars, the young man learned the basics of electronics. In his free time, Paul and his son were engaged in disassembling, assembling and repairing radios and televisions - this was a job that young Steve Jobs liked!

Steve Jobs' mother also works a lot with her son. As a result, the boy enters school knowing how to read and count.

Meeting with Stephen Wozniak (legend 1)

The biography of Steve Jobs might have turned out differently if not for one seemingly insignificant phone call that wrote an important line in the success story of Steve Jobs.

While assembling some electrical device, the teenager made a call to the home number of William Hewlett, who was then the president of Hewlett-Packard, asking him to help him find some parts. After a twenty-minute conversation with Steve, Hewlett agreed to help the boy.

But most importantly, he invited the teenager to work during the summer holidays in the company he led. There the fateful meeting of Steve Jobs with Steven Wozniak took place, and the story of his success originates from there.

Meeting with Stephen Wozniak (legend 2)

According to this version, Steve Jobs met Steven not at all at work in the company, but through his classmate Bill Fernandez. It’s just that the acquaintance seemed to coincide with the start of work. By the way, besides this, Steve Jobs was also engaged in delivering newspapers. And the very next year he became a warehouse employee in an electronics store. Thanks to his hard work and high ability to work, at the age of 15, Steve had the opportunity, with the help of his father, to buy his own car, which he exchanged for a more modern one the next year. We can say that the success story of the future creator of Apple, Steve Jobs, begins precisely at this time - in his early youth. Even then, an insatiable desire to become rich awoke in him, which he tried to realize through hard work.

Father's indignation

Jobs Jr.'s free money brought the family not only joy, but also trouble. It was then that the biography of the future entrepreneur added an ugly page: the young man became interested in hippies and became addicted to marijuana and LSD. The father had to make a lot of efforts to return his son to the right path.

Friendship with Stephen Wozniak

Jobs's new friend was considered a "legend" of the school; he was a graduate. Among themselves, the guys called Stephen “Woz.” Despite the fact that Woz was five years older than Jobs, they had a wonderful relationship. They collected Bob Dylan records together. School evenings, music and light shows that young people put on at school were always a huge success.

College

Enrolling at Reed College in Portland, Oregon in 1972, Jobs Jr. decided to drop out immediately after the first semester. This was quite a decisive step, because the parents had already paid a substantial amount to pay for their studies. But the young man insisted on his own. He later called this step one of his best decisions.

But in reality, making the decision to leave college was much easier than surviving in a new environment. Steve now had to sleep on the floor in the rooms of his former classmates. He gave away empty Coca-Cola bottles so he could buy himself some food. On Sundays, the guy walked 7 kilometers to the other end of the city to the Hare Krishna temple in order to have the opportunity to eat normally.

This life continued for a full year and a half, until Steve returned to California in the fall of 1974. And once again, a wonderful meeting with Stephen Wozniak helps him make a fateful turn. Jobs decides to go to work at Atari, a company that produced video games. And again Steve starts working. At that time, Jobs Jr. did not think about becoming a billionaire, did not make ambitious plans for the future in his imagination. His greatest desire, his cherished dream then, was to go to India.

The first steps to stunning success

In his free time from working at the company, Steve and Wozniak visited the Homebrew computer club in Palo Alto. And there they came up with a “wonderful idea” - to produce underground devices with which they could make free calls over long distances. The young people called their “discovery” “blue boxes.” Of course, this can be called a dishonest business, but the guys simply did not know where to invest their intellectual potential and earn money as quickly as possible.

But Jobs’s success story itself began in the late seventies of the last century, when he and “Woz” designed one of the first personal computers with commercial potential. This was the Apple II, which later became Apple's first mass-market product. Steve Jobs and Stephen Wozniak founded this company themselves. Then a year later the “descendants” of the Apple II, Apple Lisa and Macintosh (Mac) appeared.

During this period, the fortune of Apple shareholder Steve Jobs was $8.3 billion. Moreover, only $2 billion was invested directly in Apple shares.

However, Jobs had to leave his “brainchild” in 1985, so he lost the struggle for power on the board of directors of Apple. And then another remarkable trait of his character appeared again, thanks to which Jobs’s success story during this difficult period did not stop, but entered a new stage.

NeXT and Pixar

After the defeat, Jobs did not become despondent, but began to look for new ways to apply his energy. And now he is the creator of a new company that develops a computer platform for business and higher education institutions. This company is called NeXT.

A year later, Jobs’ success story added a new page: he acquired a division of the film company Lucasfilm, which deals with computer graphics. He worked hard to turn the small division into a major Pixar studio. It was here that the films “Toy Story” and the famous “Monsters, Inc.” were created.

But even now Jobs is no longer just the creator of the studio, but also its main shareholder. The purchase of the studio in 2006 by The Walt Disney Company turned Jobs into one of the largest private shareholders and members of the board of directors of the world-famous Disney company.

Jobs family

Constantly busy with business, creating and promoting new technologies, and developing unique projects, Jobs devotes “150% of his time and effort” to his work, as he himself put it. But then a love named Chris-Ann bursts into the life of a young man. Jobs spends quite a lot of time with her, but suddenly the entrepreneur’s personal life again faded into the background.

The mother of his daughter Lisa did not become Steve’s legal wife. Even the birth of his daughter in 1977 did not change the life of the “workaholic” at all. They joked that Steve hardly noticed the birth of his daughter. And, despite the fact that during this period the young father’s fortune had already exceeded the million mark, Jobs did not even want to pay her child support.

The girl lived with her mother, Jobs practically did not communicate with her. Steve's personal life never changed until his death. Although, closer to old age, Steve Jobs realized that personal life is not just about yourself. He remembered his daughter, began to communicate with her a little, to get to know her.

Later, Steve’s wife became a certain Lauren, who gave birth to his son Reed in the early 90s.

Poorest CEO

Looking for information about what Jobs's fortune was during the heyday of his business, the reader cannot help but be amazed. And there is something! Jobs even got into the Guinness Book of Records: he, the executive director of the largest company, has the most modest salary! It cannot be argued that the data recorded in official documents corresponded to reality. This was probably done to reduce taxes. But, one way or another, the documents showed Jobs’ annual income, which was equal to one dollar.

With the advent of the new millennium, Jobs's success story is replenished with new pages.

• 2001 - Jobs introduced the first iPod;
• 2006 - the company introduced the network multimedia player Apple TV;
• 2007 - introduction of the iPhone mobile phone, active promotion of it on the sales market;
• 2008 - MacBook Air introduced. the thinnest laptop in the world.

Some facts from Jobs' life

It would be wrong to say that Steve Jobs, whose biography many people study today, was a man created from merit alone. The life of an entrepreneur had its “dark” sides, Many of Jobs' actions were negative. Many people can condemn and blame Steve today. But how many can boast that they could create something truly significant out of practically nothing, that they made a billionaire fortune by starting to earn money by delivering newspapers?

It would be strange to talk about the death of a person without explaining his biography. In the case of Jobs, there is no choice at all. His colorful life became a source of inspiration for millions of people.

Childhood and youth

If the story of Steve Jobs doesn't impress you, then it's unlikely that anything else will surprise you. The future founder of Apple was born on February 24, 1955 in San Francisco. His parents gave the child to an orphanage, where he was adopted by Clara and Paul Jobs. The baby received a name. Quotes suggest: he always considered his adoptive parents to be his family.

Since childhood, his social environment was programmers and engineers, who felt especially comfortable in California. In addition, his mother worked as an accountant in one of the pioneer companies of the future. Steve's father was an auto mechanic. So he unwittingly introduced his son to the basics of electronics.

At school, Jobs became friends with Stephen Wozniak, his main colleague and partner for many years. Both were interested in new technologies and rock music of the 60s, primarily Bob Dylan. The hippie counterculture that emerged at that time had a huge influence on Jobs’ character and worldview.

Steve's first job was at Atari, which was famous for its video game machines. Under these conditions, he and Wozniak founded the “Homemade Computers Club,” which brought together lovers of microcircuits and other tricks.

Founding of Apple

It was then that Wozniak created his first computer. It was called the Apple I. Steve realized that the invention had enormous commercial potential. He persuaded a friend to start a company and start selling his products.

Even then, the different roles of these two people in the future project were outlined. If Wozniak created a product, then Jobs gave it the form that would be most popular with customers. For example, this was the case with the new user interface technology, where everything happens on the now familiar desktop with a cursor and folders. Before this, computers had only system directories and dull lists of their names. Steve Jobs' company combined, firstly, enormous creative technical potential, and secondly, precise commercial acumen.

1984

Apple's main success in its early years was the creation and promotion of the revolutionary new Macintosh computer (the abbreviation Mac is also often used in spoken language).

It had several important innovations for the industry, from the already mentioned user interface to accessibility for every ordinary buyer. That's when computers became personal. They were purchased by ordinary buyers, not just programmers and geeks. Another component of success is the advertising campaign that accompanied the start of sales.

It all happened in 1984, and Jobs suggested making a video with references to the novel by George Orwell, the title of which was this date. It was a book about a totalitarian society in a fantasy future. Jobs wrote a plot in which Apple buyers with new technology in their hands were radically different from the backward majority in the novel. “Think different” is the main slogan of everything Steve did.

Dismissal

However, things subsequently went poorly for the company. Sales were down, and new products were generating losses. Jobs was fired from his own creation. He did not give up and created other projects - Next and Pixar. The latter of them achieved success, and now it is the largest studio regularly releasing popular cartoons. Pixar's use of computer graphics in animation was a revolution. The first such cartoon was the film “Toy Story” in 1995.

Return

In the late 90s, Apple began asking for Steve Jobs to return. The reason for the “death” of the company is poor products and marketing. All this made many employees remember the founder. In 1997, he again became the head of the enterprise.

In the next decade, several super-successful devices and services appeared, for which the masses today know about Apple. These are smartphones with an innovative operating system for the 2000s, the iTunes music service and much more. Steve Jobs came up with all this one way or another. Quotes from the entrepreneur indicate that the thought of death forced him to become 100% active every day. He demanded the same from his subordinates.

So why did Steve Jobs die? Largely from my busy daily schedule. However, this is not the main reason.

Deterioration of health

Since his youth, Steve has been interested in alternative medicine: herbal treatment, acupuncture, a vegan diet, etc. He was greatly influenced by Indian culture and the practice of yoga. Let's remember his youth as a hippie with drugs and LSD. So when he was diagnosed with pancreatic cancer in 2003, he refused traditional surgery.

After nine months of self-medication, he finally agreed to see qualified specialists. He underwent surgery and the tumor that appeared was cut out. However, the examination showed that metastases had appeared in Jobs' liver - new cancer cells that over time develop and spread to other organs. They could only be treated with courses of chemotherapy. The entrepreneur publicly announced that he was cured of the disease, and in the meantime he began to undergo the necessary procedures in secret.

This was all Steve Jobs. The cause of death (later it became cancer) gradually made itself felt more and more. First of all, this affected his appearance. Jobs became very thin and, just before his death, admitted that he had cancer. The public paid close attention to this also because he continued to give presentations to large audiences, where he presented the company’s new products in his signature bright style.

Steve was supported by his family - his wife Lauren and three children. For all this he was eternally grateful to them.

Death

No matter how Steve Jobs passed away, the cause of this man's death did not mean that his work was in vain. He could be sure that he had not lived in vain, thanks to the fact that he had built the largest corporation in the world, whose products reached almost every American and the citizens of many other countries.

In August 2011, Steve announced that he was leaving his leadership position at Apple. He named Tim Cook as his successor, who continues to serve today. Steve himself stated that he would remain on the board of directors. However, a couple of months later, on October 5, he died at home.

His attending physician stated that his death was due to neglect of his own health. Despite this, his passing away occurred peacefully and calmly. Of course, the outstanding entrepreneur already understood everything and was internally prepared for the upcoming outcome.

In particular, he agreed with the writer and journalist Walter Isaacson that he would conduct many interviews with him in order to prepare material for a book biography. Isaacson recorded a large number of monologues, the author of which was Steve Jobs himself. Death interrupted this long cross-cutting interview, which continued until the last days of the businessman.

In addition, Walter interviewed about a hundred people who were in close relationships with Steve. The book was supposed to be published in November 2011 during his lifetime, but due to his death its release was postponed a month earlier. In particular, the biography contained the answer to the question of why Steve Jobs died. The new product immediately became a bestseller.

No matter how Steve Jobs had previously assured, the cause of death was his own alternative treatment, whereas with such a serious diagnosis it was immediately necessary to contact professionals. His stubborn character never allowed him to admit his mistake.

“The thought of imminent death is the best way to get rid of the illusion that you have something to lose. It's like you're already naked, and there's no reason not to follow your heart. Death is the best invention of life"
Steve Jobs, Apple CEO
Speech to Stanford students, 2005

Jobs' character later softened, but he still committed eccentric acts. For example, in 2005, he banned the sale in Apple Stores of all books published by John Wiley & Sons, which published the unauthorized biography of Jobs, iCons. Steve Jobs,” written by Jeffrey S. Young and William L. Simon.

Steve Jobs was the primary inventor or co-creator of many designs, from computers to user interfaces. Among his inventions are sound speakers, keyboards, power adapters, as well as objects that are far from the world of computer technology, such as ladders, fasteners, belts and bags. Jobs said about his prolific inventive creativity: “Looking back, I can say that my dismissal from Apple was the best event of my life. I let go of the baggage of being a successful person and regained the ease and doubts of a beginner. It freed me and marked the beginning of my most creative period." (Stanford Alumni Address, 2005).

In 1991, Steve married Laurene Powell. The couple has a son and two daughters. Jobs was also the father of Lisa Brennan-Jobs, born in 1978 from a relationship with artist Chrisann Brennan.

Since his trip to India, Jobs remained a Buddhist and did not eat animal meat. Eastern philosophy is reflected in his worldview and attitude towards life and death: “Remembering that I will die soon is a great tool that has helped me make all the most important decisions in life. The thought of imminent death is the best way to get rid of the illusion that you have something to lose. It's like you're already naked, and there's no reason not to follow your heart. Death is the best invention of life." (Speech to students at Stanford, 2005)

In the summer of 2004, Jobs informed Apple employees that he had been diagnosed with pancreatic cancer. The malignant tumor was successfully removed surgically, but the disease was not completely defeated, and Jobs had to undergo regular hospital treatment.

On January 17, 2011, Jobs was forced to take long-term leave to "focus on his health." However, on March 2, 2011, he spoke at the presentation of the iPad2.

On August 24, 2011, Jobs announced his resignation as CEO of Apple in an open letter. He thanked the corporation's employees for their excellent work and strongly recommended appointing Tim Cook, who replaced Jobs during his treatment, as his successor. Apple's board of directors later unanimously elected Jobs as chairman.

Upon learning of his death, many Americans came to Apple Stores, lit candles and left flowers and cards of condolences.

US President Barack Obama expressed condolences over the death of Jobs, calling Jobs “the embodiment of American ingenuity,” and Bill Gates noted in his speech that “there are very few people in the world who can make a contribution similar to Steve’s, the effects of which will be felt for more than one generation.”

Steve Jobs was not just a successful leader of one of the largest companies in the world, but also a genius of the IT industry who brilliantly implemented bold ideas that seemed crazy to many. His contribution to the development of computer technology is invaluable, but we can already note several revolutionary achievements that were achieved thanks to Jobs: affordable smartphones, the iPad Internet tablet - a possible PC killer, and Apple's unique business model, which made it one of the most successful companies in the world .

Steve Jobs Quotes

Knowing that I'm going to die is the most important tool I've ever had to make big decisions in life. Because almost everything - all the expectations of others, all the pride, all the fear of embarrassment and failure - all these things recede in the face of death, leaving only what is truly important. The thought of imminent death is the best way to get rid of the illusion that you have something to lose. It's like you're already naked, and there's no reason not to follow your heart. Death is the best invention of life.

Being the richest man in the cemetery doesn't mean anything to me. Going to bed thinking that we have created something beautiful is what is important to me.

Do you want to spend your life selling sugary water or do you want to come with me and try to change the world?(Jobs asked PepsiCo President John Sculley this question in 1983, when he lured him to the post of CEO of Apple)

The desktop market is dead. Microsoft is completely dominant without bringing any innovation to the industry. This is the end. Apple lost, and the history of personal computers entered the Middle Ages. And this will continue for about ten years.

I didn't have my own room, I slept on friends' floors, I traded Coke bottles for 5 cents to buy food, and I walked 7 miles every Sunday to have a nice dinner at the Hare Krishna temple once a week. And it was wonderful!

We are here to make a contribution to this world. Otherwise why are we here?

Innovation comes from people meeting in hallways or calling each other at 10:30 pm to share a new idea or simply realizing something that will revolutionize our understanding. These are impromptu meetings of six people called by someone who thinks he's figured out the coolest thing ever and who wants to know what others think about it.

You know that we eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use mathematics, but other people developed it too... I think we all say this all the time. This is a great reason to create something that could be useful to humanity.

There is only one way to do great work - to love it. If you haven't come to this, wait. Don't rush into action. As with everything else, your own heart will help you suggest something interesting.

Steve Jobs timeline in photographs

1977 Apple co-founder Steve Jobs unveils the new Apple II. Cupertino, California. (AP Photo/Apple Computers Inc.)

1984 From left to right: Apple Computers Chairman Steve Jobs, President and CEO John Sculley and Apple co-founder Steve Wozniak unveil the new Apple IIc computer. San Francisco. (AP Photo/Sal Veder)

1984 Apple Computer Chairman Steve Jobs and the new Macintosh computer at a shareholders meeting. Cupertino, California. (AP Photo/Paul Sakuma)

1990 President and CEO of NeXT Computer Inc. Steve Jobs demonstrates the new NeXTstation. San Francisco. (AP Photo/Eric Risberg)

1997 Pixar CEO Steve Jobs speaks at MacWorld. San Francisco. (AP Photo/Eric Risberg)

1998 Steve Jobs of Apple Computers introduced the new iMac computer. Cupertino, California. (AP Photo/Paul Sakuma)

2004 Apple CEO Steve Jobs shows off the iPod mini at the Macworld Expo in San Francisco. (AP Photo/Marcio Jose Sanchez)

Steve Jobs, diagnosed with a rare form of pancreatic cancer, begins to noticeably lose weight. This series of images is dated (top series from left to right): July 2000, November 2003, September 2005, (bottom left to right) September 2006, January 2007 and September 2008. He took an extended leave because his health problems were more complex than he thought. Investors are shocked; the company's shares fell 10 percent in January 2009. (REUTERS)

2007 Steve Jobs holds an Apple iPhone at the Macworld conference in San Francisco. (AP Photo/Paul Sakuma)

2008 Apple CEO Steve Jobs holds the new MacBook Air. Presentation at Apple's MacWorld conference. San Francisco. (AP Photo/Jeff Chiu)

2010 Presentation of the new iPad by Steve Jobs. (REUTERS/Kimberly White)

October 2011. Steve passed away on Wednesday, October 5, 2011 at the age of 56. Apple iPhone displays a photo of Steve Jobs. New York, Apple Store. (AP Photo/Jason DeCrow)

Good luck to you friends. Take care of yourself.

Today the subject of our conversation will be Steve Jobs: biography, success story this man who, from scratch, was able to achieve phenomenal success in business, steadfastly withstanding all the blows of fate. I am sure that in the biography and success story of Steve Jobs there are many role models and motivating factors, which is why, in fact, I decided to collect information and write this article.

So, Steve Jobs is a famous entrepreneur and IT engineer originally from the USA, who co-founded the equally famous IT corporation Apple Inc and was its executive director for a long time. Steve Jobs is called the pioneer of the American computer industry, the man who became its founder and determined the path for its further development.

At the age of 25, Steve Jobs became a millionaire, and at that time his fortune was already immediately estimated at over 250 million dollars. By the end of his life, he owned over $2 billion in Apple shares and $4.4 billion in Disney shares. In the year of his death, according to Forbes magazine, he owned $7 billion and was ranked 39th in the ranking of the richest people in the world.

This year the feature film Steve Jobs was released, telling the biography and success story of this brilliant man; its world premiere has already taken place and is showing high ratings and box office receipts. In Russia, this film can be seen from 2016.

Steve Jobs: childhood and youth.

Steven Paul Jobs was born in 1955 in San Francisco. Steve was not a wanted child, so his parents immediately abandoned him and gave him up for adoption. So the boy had adoptive parents, from whom he inherited his last name, and who gave him this name - Steven Paul Jobs. This was a family of ordinary workers and employees.

From early childhood, Steve Jobs demonstrated hooligan tendencies and reluctance to study at school. The teachers spoke negatively about him, and only one teacher was able to find an approach to this child. Mrs. Hill (that was her name) began to motivate Steve financially, rewarding him for good academic performance with sweets, toys, and even money. Thanks to this, Steve “came to his senses” and began to study so seriously that he even “jumped” the fifth grade and transferred to high school from elementary school a year earlier. At the same time, the school director suggested that Steve’s parents immediately transfer him to 2 grades higher, but they decided that 1 grade would be enough.

Meanwhile, Steve's adoptive father, who repaired old cars in the garage, tried to instill in his child the profession of an auto mechanic, but he did not like it. However, this is how the future IT leader acquired his first skills in working with electronics.

At the age of 12, an interesting moment occurred in the biography of Steve Jobs. He plucked up the courage to call Hewlett-Packard President Bill Hewlett on his home phone and asked him to help with parts to assemble a device needed for a physics classroom at school. Hewlett then talked on the phone with Jobs for about 20 minutes, as a result he not only sent him the necessary details, but also offered him a part-time job in his company, in which the so-called Silicon Valley.

Steve Jobs agreed. In addition to this work, he began to earn extra money as a newspaper delivery boy, as well as in the warehouse of one of the companies. Thanks to this, at the age of 15, Steve became the owner of a car, bought with his own money with the addition of his father’s funds. And a year later, Steve Jobs exchanged this car with an additional payment for a more expensive one.

At the same time, there were also negative aspects in the biography of Steve Jobs: he made friends with hippies and began using soft drugs.

Steve Jobs and Steve Wozniak.

While working at Hewlett Packard, Steve Jobs became friends with Steve Wozniak, who was also interested in electronics and was 5 years older than him. At the time of their first meeting, Wozniak was already developing a strategy for creating a personal computer. This acquaintance in many ways became fateful for Steve Jobs.

At the age of 16, Steve Jobs and Steve Wozniak met a famous hacker at the time called Captain Crunch, who helped them create a device that allowed them to make free calls around the world. The basis for this development was the whistles that were included in the “Captain Crunch” oatmeal packages sold at that time (hence the pseudonym). The hacker realized that they produced the right tone of sound, allowing him to connect to switching systems.

Soon, after an unsuccessful attempt, Wozniak managed to make such a device, which was called the “Blue Box”. At first, friends used it as entertainment, tapping into phone lines and playing telephone pranks. But then they came up with the idea of ​​making money from it. They were able to reduce the cost of one “blue box” from the initial 80 dollars to 40, then Wozniak began “mass production”, and Steve Jobs began selling Blue Boxes. Friends sold about 100 of these devices at a price of $150 apiece, made good money on it, but then were forced to stop this business due to unpleasant situations with the police and some buyers.

“Blue Boxes” created the basis for the future commercial cooperation of Steve Jobs and Steve Wozniak: the friends realized that by creating developments in the field of electronics necessary for humanity, they could make good money. After all, Wozniak is able to invent and create a new gadget, and Jobs is able to competently promote it to the market.

At the age of 17, Steve Jobs graduated from high school and went to college, moving to Oregon. However, after the first semester he dropped out, citing too expensive studies, which fell on the shoulders of his parents. After all, Steve then “wasted” the considerable money he earned on his own and spent it on entertainment, incl. and on drugs. Jobs later called the decision to drop out of university “one of the best decisions in life.”

Having dropped out of university, Steve Jobs was left without money. He couldn’t even pay for a dorm room, so he slept on the floor of his friends. To buy food, Jobs collected Coca-Cola bottles and traded them in for 5 cents apiece, and every Sunday he walked a long way to get to a free meal at the Hare Krishna temple. He lived in this mode for about 1.5 years.

Steve Jobs: working at Atari.

In 1974, Steve Jobs returned to California, where he met his old friend Steve Wozniak. He advised him to get a job at the video game company Atari, and Jobs took this advice.

At the company's expense, Steve Jobs went on business trips to Germany and India, where he successfully completed the tasks assigned to him. In addition, having arrived in India with his new friend Dan, he decided to follow the path of a pilgrim: from the very beginning of the trip, the friends exchanged their belongings for the rags of beggars and set off on foot, using the help of random passers-by. The harsh climate of the country even put their lives at risk several times, but they bravely endured all the trials.

Steve Jobs remembered his trip to India well because there he saw real poverty, completely different from what it was in the USA.

After returning home, Steve Jobs received a task from Atari to minimize the number of chips on the board of the company's new development: a video game machine. For each chip removed from the board, he was promised $100. Steve Jobs, in turn, entrusted this work to his friend Steve Wozniak, offering to split the payment equally, and he was able to reduce the circuit by 50 chips. But Steve Jobs deceived his friend, saying that the company paid him $700 for this work, and gave him half of this amount - $350. In fact, he received $5,000 from Atari.

Steve Jobs and Apple.

In 1975, Steve Wozniak completed the development of his first portable home personal computer model and demonstrated it to the management of Hewlett Packard. But they showed no interest in Wozniak’s model, since at that time no one even thought about home computers, and the computers themselves were associated with huge cabinets working for the needs of the military or large businesses. Then he approached Atari with the same idea, but even there his development was considered unpromising.

Looking at this, Steve Jobs invited his friend to create his own company that would develop and produce portable home computers, and Wozniak agreed. They also invited a colleague from Atari, Ronald Wayne, to their company, who was developing drawings of electronic circuits.

Thus, on April 1, 1976, Apple Computer Co was founded, the founders of which were business partners Steve Jobs, Steve Wozniak and Ronald Wayne. To get money to start his own business, Steve Jobs sold the minibus he had at that time, and Steve Wozniak sold his programmable calculator. For this, all the friends received about $1,300 - with this money the company was created.

The aspiring entrepreneurs decided to locate the production itself in the garage, which was left to them by Steve Jobs' adoptive father. This garage became the first “production workshop” of Apple.

Ronald Wayne designed Apple's first logo, which included an image of Newton with an apple falling on his head. In the future, this logo was significantly simplified.

Soon after the start of its activities, Steve Jobs' Apple received its first order for 50 computers from one of the electronics stores. At that time, the partners did not have enough finances to purchase all the components for such a production batch, but Steve Jobs was able to persuade suppliers to defer payment, and borrowed part of the money from friends. Steve also recruited several of his friends and relatives to work on the order.

Three businessmen, together with hired staff, assembled the order in the evenings after their main work and were able to ensure delivery of the entire ordered batch within a month. They called their first computer Apple I. It was a regular circuit board with parts and didn’t even have a case. The keyboard and monitor had to be connected to this board separately. The cost of such a computer in the store then was $666.66.

Subsequently, Steve Job and Steve Wozniak called this order the most important in their lives. While working on it, Steve Jobs showed his business skills for the first time, because he took upon himself the leadership of the entire process and the resolution of all emerging issues.

Despite this successful start, Ronald Wayne soon became disillusioned with the job and decided to leave the business. He sold his 10% stake in the company to his partners for $800. So Apple was left with two founders: Steve Jobs and Steve Wozniak.

Wozniak constantly worked to improve the computer model and soon developed a prototype of the Apple II, a device that became the first mass-produced PC in the world. The Apple II already had a plastic case, a disk drive, a monitor, a keyboard, and supported color images. Other specialists were brought in to work on the model: designers and electronics engineers.

Despite the fact that the Apple II was a clear breakthrough in the field of electronic technology, the partners could not find investors to finance the mass production of these gadgets: then both Hewlett Packard and Atari again did not consider this promising.

However, soon Steve Jobs and Steve Wozniak still managed to find a major investor. It turned out to be Mike Markkula - he invested $92,000 of his personal capital into the development, and also secured the opening of a credit line for another $250,000 in the largest US bank. At the same time, he appointed his own managers to the company.

As a result, the Apple II was put into mass production and was simply a tremendous success: computers were sold in batches of hundreds and thousands of copies, despite the fact that at that time there were no more than 10,000 PCs in the world.

By 1980, Steve Jobs' Apple company had already become a recognized world leader in PC production, it had its own production workshops and a staff of several hundred people. The company's shares constantly grew in price, and a simple guy without education, Steve Jobs, as one of the shareholders, very quickly turned into a dollar millionaire and became one of the richest residents of the United States.

Steve Jobs and Macintosh.

In 1979, Steve Jobs was shown a Xerox development - the Alto computer, which allows the user to control processes by hovering a graphical cursor on the monitor. He was amazed by this technology, and he said that in the future all computers must work according to this principle. Steve Jobs himself also decided to develop and release such a computer in his company.

At that time, Apple was developing the Lisa computer, named after the daughter of Steve Jobs, and Steve decided to implement the innovation he saw in it. However, initially the cost of this model was planned to be no more than $2,000, and taking into account the new technology, it no longer fit into this amount. Then the company's president, Michael Scott, removed Jobs from participation in the Lisa project, while simultaneously promoting him and appointing him chairman of the company's board of directors.

Soon after, Steve Jobs became interested in another development that was being carried out at Apple by engineer Jeff Raskin: he was working on an inexpensive computer, costing about $1,000, which he called Macintosh (from the name of his favorite apple variety, McIntosh). This device was supposed to combine a monitor, a system unit and a keyboard. Steve Jobs got the idea to add a graphical interface and a mouse to this computer and got Apple President Michael Scott to put him in charge of this development.

However, Jobs and Raskin had serious disagreements over the need for a mouse in the device. Their dispute went so far that both disputants were called “on the carpet” to the president of the company, who, after listening to them, nevertheless instructed Steve Jobs to complete the development of the Macintosh to the end, as he saw fit, and sent Raskin on vacation.

Soon after this, project investor Mike Markkula fired Michael Scott and headed Apple for a while. And Steve Jobs completed the Macintosh, creating it the way he wanted - using a mouse and a graphical interface.

Soon, Steve Jobs went on a business trip to Microsoft, where he met with its founders Bill Gates and Paul Allen, inviting them to Apple to inspect the development of the Macintosh. They liked the project, and the parties agreed that Microsoft would develop software for the Macintosh. Thus, the most famous program at that time, Microsoft Excel, soon appeared.

Steve Jobs personally developed a marketing plan to promote the Macintosh PC, which was aimed at selling 500 thousand copies of the product per year. At that time, Steve Wozniak had an accident, after which he was unable to continue working at Apple. Jobs understood that the success of the Macintosh would largely depend on him personally.

Steve Jobs purchased an apartment in Manhattan, where he soon met Pepsi President John Sculley. After talking with him, Steve realized that this man was well versed in business and could become a successful president of Apple. And Steve Jobs decided to lure John Sculley to his company. The phrase that Steve once told John, after which he agreed to move from Pepsi to Apple, became world famous:

Are you going to sell your sugared water all your life or do you want to change the world?

By that time, Microsoft programmers, working literally day and night, still managed to complete the necessary software to run the Macintosh within the given time frame. Steve Jobs personally presented this new product, demonstrating his oratory skills.

At first, Macintosh sales were simply stunning, but soon users began to feel a serious lack of software (then the only software was the Office suite, and Microsoft simply did not have time to develop new programs for the graphical interface). Then sales began to fall. Soon problems with the technical part of the Macintosh were revealed, and they fell even further.

Steve Jobs tried to shift the blame for this to others - in particular, to the new president of Apple, John Sculley, accusing him of failing to fully refocus on the computer business. He began to play various “behind-the-scenes games” with the goal of independently taking the place of president of the company. However, the project investor noticed this and fired Steve from the company.

So Steve Jobs lost his job at Apple, which he himself founded. In anger, he sold his entire stake in the company, leaving only 1 share for himself “as a souvenir.”

Steve Jobs after Apple.

After leaving Apple, Steve Jobs decided not to quit the computer business and founded a new IT company called Next. This company was immediately able to receive huge investments from businessman Rosa Perot - he invested $20 million in it. This is despite the fact that Steve Jobs did not even develop any specific one: the investor simply relied on him as an experienced and successful entrepreneur in the IT field.

However, Perot's hopes were not realized. Next's computers were not as successful as Apple's. There were some sales, but they did not bring the investor the desired profit and could not even recoup the investment. A lot of money was spent on promoting the company, but Steve Jobs was unable to “recapture” it. Nevertheless, Jobs did not lose hope and made new attempts.

So, in 1985, he acquired the Pixar company (its seller was George Lucas, the director of “Star Wars”). An interesting fact is that Lucas asked for $30 million for the company, but Steve Jobs negotiated down to $10 million, taking advantage of the moment when Lucas was in a critical situation and needed money. The Pixar company was engaged in computer animation and had at its disposal the most powerful computer systems for that time.

Steve Jobs hired artist John Lasseter, luring him away from Disney, and began producing animated videos demonstrating the capabilities of Pixar's hardware and software. The company subsequently released a short film, which was awarded an Academy Award. For a time, Pixar brought Steve Jobs a small income, but gradually the business became unprofitable.

However, this period became favorable for Steve Jobs's personal life: he met the woman of his dreams, Laurene Powell. Their acquaintance was very romantic, and soon, in 1991, the wedding took place.

At the same time, Steve Jobs signed a contract with the Disney studio, which included the creation and promotion of animated films. By that time, in the eyes of the press and public, Steve already looked practically bankrupt; no one believed that he could make his enterprise profitable. However, this contract was successful and made it possible to compensate for a significant part of the losses.

But in 1992, Steve Jobs realized that his company Next could not continue to exist without additional capital, and was able to persuade one of the largest investors, Canon, for the next tranche of financing - $30 million. Thanks to this, Next sales increased slightly, but in comparison with Apple they were still tens of times less.

In 1993, Steve Jobs made a difficult decision for himself - to gradually curtail PC production and transferred all the company's efforts to software production.

Steve Jobs: return to Apple.

By 1995, Apple also began to experience serious problems: it had already replaced several managers, but turnover was still falling, and its activities became deeply unprofitable. Apple investors wanted to sell the company, for this they negotiated with several major concerns (for example, Philips), but this did not lead to the desired result.

Steve Jobs and his Pixar, meanwhile, released the animated film Toy Story, which became a huge success. And the Next company developed a new operating system, NextStep.

Then the success story of Steve Jobs took an unexpected turn: his second company, Next, was bought by his first company, Apple. She needed the NextStep software itself, which became the basis for Mac OS X, and its team of developers (more than 300 specialists). The transaction amount was $377 million + 1.5 million shares of the company.

However, this acquisition did not immediately lead to the desired result. When it was unable to bring Apple out of losses, the board of directors fired the next president of the company, Gil Amelio. And taking advantage of the situation, his place was taken by... of course, Steve Jobs.

Having taken control of the company into his own hands, he immediately made a lucrative deal with Bill Gates and his Microsoft. Gates' company invested $150 million in Apple in exchange for several developments and the installation of the Microsoft Internet Explorer browser on Mac computers.

Soon, Steve Jobs was again able to bring Apple to breakeven, and then to profit. In 1998, one might say, the revival of this company began. At the same time, his second brainchild Pixar released several highly successful films, including “Monsters, Inc.”

Then Apple worked successfully, with a profit, constantly developing, its shares showed stable growth. In 1998, the company released the first iMac, which was a great success and was put into mass production.

The first dedicated Apple Stores opened in 2001. Today, it is these stores that generate the greatest income per square meter of space in the USA and Europe; they also already have their own Apple Store on the Internet.

This was followed by the release of the iBook and iTunes, and the iTunes Store network of music stores began to develop. The success of iTunes contributed to Steve Jobs' interest in the mp3 player market, and so the first iPod was soon developed and released, then new versions began to appear.

At the same time, the use of the Mac OS X operating system again increased sales of Macintosh computers, at which point they received their rebirth.

Well, a little later, Apple released the first iPhone, which became a real breakthrough in the IT technology market. It was first introduced in 2007. Sales of this gadget brought Apple revenue of 150 billion dollars over 5 years.

And even later, the iPad appeared: Steve Jobs personally presented it in January 2010. Already in March 2011, he presented the iPad-2.

In August 2011, Steve Jobs resigned as president of the company due to health reasons, but remained chairman of the board of directors. The stock market then reacted to this event by falling Apple shares by 5%.

And on October 5, 2011, Steve Jobs died due to respiratory arrest at home, surrounded by his family.

In the last years of his life, Steve Jobs spoke a lot in front of wide audiences; his speeches were always long-awaited and were a great success. And many authors described his biography and interesting facts from life in their books.

This is the long story of Steve Jobs' success that I have. I hope that you were interested and were able to form your own opinion about this man, who has made many breakthroughs in the IT field. We have used many of the developments of Steve Jobs and his Apple ourselves and still use them today.

See you again at ! I wish you success in all your endeavors. Stay with us and receive a lot of useful and interesting information that will help you with this.