Toy rental is a new line of business. Business from Scratch: Toy Rental Cost of Opening and Maintaining

Of course, the desire to become financially independent is not an indicator of greed or greed. On the contrary, here we can state how rational a person is, as well as how much he worries about his future. This also applies to the future of relatives and loved ones.

However, such a breadth of views on a future wonderful and prosperous life can lead to a dead end, since there is no original idea for its implementation. How to proceed? The answer is more than simple. Considering how popular the global Internet is, you can use its search engines. Of course, quite a lot of Internet sites will be presented to your attention that satisfy the search conditions, but priority is given to the KHOBIZ.RU portal. This is where you have the opportunity to access information of interest at any time of day or day of the week. So, you have decided to open your own business. It is required to choose an idea that does not contradict established legislation. An aspiring businessman should always know the following: he should not achieve success at absolutely any cost. Here it becomes important to take into account the norms and rules in force on the territory of the state that affect the development of economic relations. Remember that together with KHOBIZ.RU you can achieve your goal.

In reality, there is no denying the fact that there are an infinite number of business ideas in the world. The implementation of some of them brings good luck, and some are completely opposite. Consequently, a novice entrepreneur must develop his own tactics and some approaches in order for the start of a business project to be more than successful. Remember that the priority has always been and remains honest earnings.

It's never too late to start earning money! You may be surprised, but even young parents can successfully implement their own business idea.

Speaking about the idea of ​​starting and subsequently developing a business for moms and dads, it would be appropriate to voice it. A rather original and well-known business idea in small circles of the public is toys for rent. Agree, this is a very interesting alternative for making money. Everything here is based on exceptional transparency and openness. Therefore, you should put aside embarrassment and worries, because you will earn money honestly.

So, let's take a closer look at the idea for a business - renting children's toys. To understand the essence of this idea, it is recommended to draw an analogy with such popular rental points as DVD rentals and wedding dress rentals. The specifics of the business are based on the fact that you, as the curator of this project, help parents in need with some kind of toy. This type of business allows you to provide assistance and earn money. Moreover, this type of activity will always be in demand. This thesis can be confirmed on the basis of some consistent facts:

• Parents have children growing up;
• The bulk of toys accumulates from the time a child is born;
• So-called “extra” and unnecessary toys begin to appear;
• There is a problem of recycling some of the baby’s toys;
• Subsequent purchase of new toys.

As you can see, the chain of facts confirms that providing toys for rental will be popular. After all, you must admit that not every family can afford to purchase new and expensive toys for their child based on a limited budget. The considered toy rental service will allow you to save available funds and not limit your child to those toys that will correspond to his age and level of development, including personal preferences at a more conscious age. If a child likes a toy and does not want to return it to its rightful owner, then it can be bought back. However, this condition must be specified at the time of concluding the lease and establishing the period of use of the toy.

Thus, its novelty will contribute to a successful start and further conduct of the business. Naturally, there is no competition. The development of your business project will be facilitated by its mass popularization. To begin with, you can just place advertisements on the appropriate information boards. However, after popularizing the business, it is allowed to purchase a certain area of ​​real estate for rent for the subsequent implementation of a project regarding the rental of children's toys. Rest assured, you will recoup your initial costs.

Especially for KHOBIZ.RU

• Rental range
• The meaning of the idea
• Website creation
• How much can you earn
• What OKVED is required to create and register a business
• What documents are needed to set up a business
• What taxation system to choose for business
• Do I need permission to organize the rental of children's things
• Technology for promoting the rental service
  • • • Similar business ideas:

Today, the children's goods market is oversaturated as never before, and it is very difficult for a novice businessman to survive in such competition. There are two options: 1. Invest heavily and push with an assortment 2. If there is not much money, you need to come up with an original "trick".

One of the "chips" of the business is the rental of all kinds of children's things and toys

Just one of the "chips" in a small trading department can be the rental of all kinds of children's things and toys. For example, today it is legally required to install a child car seat in the back seat. The price of a chair is from 3 thousand rubles, and it is usually not used often. It is often more profitable to rent than to buy a new chair. And there are many other examples (walkers, strollers, rocking chairs, etc.). After all, children grow up and bought things and toys quickly lose their belonging. The list of popular services includes the rental of children's carnival and New Year's costumes.

Rental range

• Child seats;
• Children's cars and toys;
• Baby clothes;
• Walkers and swings;
• Carnival costumes;
• Baby cots.

The meaning of the idea

The meaning of the idea is that at each stage of the child's development, give him those toys that are interesting to him and that develop certain skills in the child. When the toy is tired, and this usually happens after a month, then you can return the rented toy and take a new one. If the child likes the product, then you can just leave it.

The service should be provided against the full collateral value of the goods. As a result, the parents themselves will choose whether to return the goods and pay only for the rental period or simply keep the thing.

It is very important in this case to think over the issue of hygiene. Many mothers will probably ask this question. Therefore, the careful use of special disinfectants, such as "dezavid", as well as steam treatment, are necessary in the first place. And it is imperative to convince the client that the toys have been completely disinfected and absolutely safe to use.

How much money do you need to spend to open a children's goods rental

Startup costs can vary greatly. If it is just a rental, then you can open for 100 thousand rubles, but you won’t have to wait for a big “exhaust”. Therefore, the best option would be to use rental as an additional service in conjunction with trade. It is the rental that will be an additional advertising move for the store. The cost of starting the project in this case will be at least 500 thousand rubles.

Website creation

It would be a good idea to create a full-fledged site with the ability to select toys by age, functionality, price, etc. The site should contain full information about the rental conditions and its benefits. As an additional service, you can include the delivery of goods to the client.

Step by step plan to create a business

In order to organize a rental point for children's goods, you need to do the following:

1. Find and equip a suitable room;
2. To study the assortment demand for children's goods;
3. Purchase appropriate children's clothing, accessories, toys, furniture, etc.;
4. Rental advertisement.

How much can you earn

Only by renting clothes and carnival costumes can you earn from 300 thousand rubles a month. To calculate the cost of the service in order to receive the maximum benefit in the future, the following formula is used: 5 rental facts pay off the cost of the item. But here, too, you need to take into account the value of the purchase price of the item. Since it is not necessary that a thing worth 10 thousand pay off for 5 rental times, while scaring off a potential client with the high cost of the service. Each thing must have an individual calculation of the rental rate, taking into account the demand and purchasing power of the client.

What equipment to choose for organizing a rental point

The premises must be equipped to attract, first of all, the client, for his convenience and needs. Since the goods are for children, it is best that the design of the office resonate with children's fairy tales and cartoons. You may need a small fitting room. You will need office equipment and means of communication in order to process orders promptly. There should be a place to store rental items, where they will not lose their presentation.

Toy rentals are a great business idea for the consumer society we live in. For young families with small children, buying toys and children's products often becomes a big expense. Every year the child asks for more and more toys, parents want to give the baby all the best, but sometimes desires diverge from possibilities, because the price of a number of children's goods is high. Another factor that may force parents not to buy, but rather to rent, children's goods is the small size of the living space - it is difficult to store bulky toys or a stroller in a one-room apartment.

Organizing a business for renting children's goods can bring a stable income to the owner, without requiring significant expenses to launch the business. This is a great opportunity for mothers on maternity leave (often this business is started by women who are forced to stay at home with small children).

Official registration of services for booking children's goods

It is advisable to start formalizing business activities only when there are already some positive results: first orders, income, repeat requests from clients. At least, experienced entrepreneurs advise doing just that, taking risks initially. Otherwise, you risk opening an individual entrepreneur or LLC, paying taxes, contributions to the Pension Fund, etc., and ultimately, without receiving a single client, going into a deep “minus”.

But if you have already received your first results (or are confident in them), then to register an individual entrepreneur for renting children's goods and toys, you should select OKVED 77.2. (rental of personal, household and household items).

Risks when starting a children's goods rental service

The very first fear that comes to the mind of novice entrepreneurs is the risk of non-return and breakdown. However, as they say, entrepreneurs themselves, in reality, do not return goods quite rarely. And clients often compensate for damage to toys without any problems. But, of course, both cases, although not often, do occur, because business always involves certain risks.

In order for clients to reimburse the cost of repairs or purchase of a new product in the event of damage (they spilled juice on the toy, broke or broke any part of the toy), it is necessary to conclude a rental agreement with them. This agreement specifies the terms of rental of the goods, its estimated value, other conditions and obligations of the client and the lessor.

Example of a children's goods rental agreement:

To minimize conflict situations, the contract should describe the conditions in as much detail as possible, and clients need to explain the principles of your rental service.

It is important to remember that in this type of business the personal component, your customer focus, is very important. After all, most of the buyers of your services will be regular clients (at least, this is what you should strive for), and, therefore, clients should trust you. Try to judge fairly, try to meet people halfway (within reason, of course), build good, friendly relationships. Your goal is to make a client who comes to your rental for the first time contact you again and again, and also recommend your service to their friends and acquaintances.

Pricing. What price should I set for renting a toy?

Toys are expensive, so what price should you charge for renting your product? For each unit of goods, a different price is set for 1 week, 2 weeks, monthly rental. It is logical that the cost of renting one week should be the highest per day, and renting for a month should contain the largest discount percentage. To interest customers, develop a system of discounts and bonuses. For example, these could be savings points for regular customers.

The rental price should be based on the cost of purchasing a specific toy. So, renting a gaming table at a price of 8,000 rubles can cost about 400 rubles for 1 week of use. The price of a stroller you purchased for 15,000 rubles may be 800 rubles/7 days.

Analyze your competitors' pricing policies. If you have the opportunity to offer a cheaper price, offer it, but weigh your options correctly so as not to work at a loss. If you can't please potential clients with a low price for your services, interest them in adding value. This could be excellent service, convenient location or opening hours, free delivery, etc.

Customer concerns. How to sell your services?

One of the first objections you will have to deal with is probably hygiene issues. Since we are talking about the health of their babies, parents will be very sensitive in this matter. Toys must be clean, otherwise no parent will pay you to rent the product. Without exception, all entrepreneurs who engage in this type of business place emphasis on cleanliness and hygiene. Therefore, under no circumstances should you ignore this issue. Dirty toys will be the beginning of the end of your business. Toys that you receive after another child should be washed, cleaned and quartzed immediately. To do this, you need to purchase cleaning products and a quartz lamp.

Your clients are parents and grandparents of children aged 0 to 7 years. The range of toys should be wide - this is ideal. It is advisable for the rental to include toys for home activities (game tables, cars, carousels, slides), products for babies (strollers, cradles, walkers, playpens, baby scales for newborns), products for travel and outdoor recreation (houses, wigwams , carriers, car seats, etc.).

Customers often book car seats for traveling with a child.

Car seats and strollers are very often rented - be sure to include these products in your assortment.

The main assortment should consist of expensive children's goods, otherwise parents will not be interested in renting goods; they would rather buy them as their own.

Costs of purchasing goods

As we wrote above, toys must be expensive so that not every parent can afford to purchase such a product. On average, the cost of one toy is at least 3-4 thousand rubles.

Where to buy goods

Before purchasing, analyze the offers on the market for the same item from different sellers and select the offer that is most interesting to you. If the product is unique, it makes sense to take a closer look at foreign online stores. Analyze the well-known Aliexpress, visit ebay and amazon. Be sure to request price lists from Russian suppliers, including those in your city. You can purchase some items already used on message boards like Avito, if they are in good condition and the owner offers a decent discount for a used item.

Advertising and promotion of toy rental services

The advertising channels most often used by entrepreneurs in this type of business include social networks, advertising signs at the location of the rental point, working with potential clients - parents of small children in kindergartens, hospitals, children's clubs, interest clubs, etc. Very rarely Advertising in the media is used due to its high cost.

“Word of mouth” is the most effective (and free!) channel for notifying your target audience. However, it will require a lot of work and time to activate it. However, when starting a business, tell as many people as possible about your activities - this will give you additional opportunities and chances.

Social media. An engaged audience in your groups on social networks is a reliable supplier of orders for you. But to achieve this, you need to develop your community. Effectively promoting a toy rental group will involve working to identify your target audience, inviting them into the community through targeting and other means, engaging through posts, and other outreach to members/subscribers.

What information should be posted in baby rental groups?

Firstly, any visitor to your page should immediately understand what you offer. Provide information about the cost of your services, a catalog of toys with high-quality photographs, customer reviews, their questions, location data, and working conditions. Tell us about your toys and new arrivals. From time to time, hold competitions to increase the reach and activity of participants and their number.

The career of an entrepreneur for Maria Popova, a mother of three children, fell practically from the sky: due to family circumstances, her friend Galina had to leave Moscow. Galina still has a business in the capital - rental of children's toys, which Maria has been successfully developing for the past year.

“It’s like I adopted another child”

Maria immediately makes a reservation - the innovative idea for renting toys belongs to her friend, Galina Voronina, who brought it from Tomsk in 2012. “I practically adopted a child, because for Galya this business was a child. She started from scratch - with 20 toys and three clients."

However, life turned out in such a way that Galina had to return to her hometown with two children - her husband died of cancer.

“Initially, Galina had the idea that she would take all the toys to Tomsk to rent them there too. I needed to purchase the entire assortment, which I began to do with her help. - Maria recalls. - We looked for rare toys on Avito - something that was no longer possible to find in stores because it had been discontinued, but at the same time was in demand at the box office. We also ordered through Ebay, from her suppliers with whom she works.”

Maria's total investments in the business amounted to 800 thousand rubles. “500 thousand rubles were spent on purchasing toys,” comments Maria, “then it turned out that Galya’s husband died, she didn’t open a rental store - she had another idea. And Galina’s toys also stayed with me. We subsequently sold some of it. In the end, if we are talking about the amount I gave, it’s 800 thousand.”

"Children's" money - for children's business

The decision to open my own business was not made lightly. On the one hand, Maria argues, being an entrepreneur is the dream of most residents of the capital. Working 24/7 for your “uncle” at an intense pace is so exhausting that over time the idea of ​​“working for yourself” turns into the American dream.

“I am an economist by training, a bank employee,” says Maria. - Five years before that I worked in a bank - this was my very first job. And then I had a child. With him we became rental clients and became friends with Galya.” Then Mary immediately gave birth to twins. It was not possible to return to work after maternity leave. In addition, I realized that working in a bank is not what I would like to get out of life. “I understood that my options were as follows: either I go to work as a cashier at a nearby store to be closer to the children, or at McDonald’s, or I sit further on my husband’s neck, which is also not very possible with three children.”

Maria had only a week to think about opening a business. “It was hard for me to decide because I needed to invest money.

At that time, Maria had savings that consisted of “children’s” money. „I am a mother of three children. There was money for the first child, then for two more. They had accumulated and we had the idea of ​​investing them in a subsequent mortgage or something else. Still 500 thousand. But it was decided to invest in the business because it worked. It was clear that Galya was her own person, she was my friend and was unlikely to just “push” her business.”

A friend helped Maria make her decision, who said that in order to understand whether this is for you or whether you should never associate yourself with entrepreneurship again in your life, you need to try it. “Now this is our business,” Maria sums up.

The business is truly “ours”. Maria's husband is directly involved in its development. He repairs toys, “on weekends he comes to solder and tighten things up.” In addition, thanks to my husband, we are able to implement a second pickup point. “He works at the other end of Moscow, and in our contacts we indicate that pickup from the place where he works is possible.”

“We had to flounder somehow”

Despite the fact that Maria had a well-established and working business idea and a sought-after product in her hands, she had to develop toy rental from scratch. “In this business,” explains Maria, “when there is a gap of a couple of months, it drowns out everything. I had to develop everything again, then I had to develop my skills. Initially, Galya promised me support, but could not give it, and I found myself in the state of a child thrown out of a boat who is being taught to swim. And it was necessary to flounder.”

“Initially we invested a lot. However, at the end of the year, my investment probably paid off.” There are more clients, but there are nuances to this issue. “Since I’ve been involved in this business, the client base has hardly grown, because while I hesitated, several more rental shops opened in Moscow. And the clients are distributed geographically.”

However, compared to other rental stores, Maria's rental has a clear competitive advantage - the widest range in Moscow.

Today, Maria has more than 300 unique types of toys for children from 0 to 5 years old. Rental prices start from 200 rubles. per week and 500 rub. per month for one toy.

Toy rental is promoted on the social network VKontakte, and will soon appear on Instagram. The rental website is under development. “There are also leaflets that are distributed throughout the area,” says Maria. - We place great hope on delivery. Previously, there was only pick-up, which stopped potential customers.”

“There is seasonality in this business,” explains Maria. - I have slides, swings, large complexes that people take to their dachas in the summer. We raise prices for them a little in the summer, because using them in the country increases depreciation. Starting in September, people come for regular toys that they play with at home.”

Today, according to Maria, in “good” months the net profit from rentals is 60 thousand rubles, in “bad” months - 30 thousand rubles.

How emotions saved you from McDonald's

Life experience has shown that in Maria’s business the main thing is to focus on the client. “I had a moment when the landlord behaved rudely. I moved into the premises, and a month later they kicked me out because they found another tenant. We had to organize the move again.

I stood with my hands down and thought: “I’ll sell everything to hell, I’m tired, I’ll go to work at McDonald’s and won’t think about anything.” And then a girl comes in and returns my order - she was organizing her son’s birthday - enthusiastic, telling me how great and cool it was. And I understand that you need to work for these emotions. When you give joy to people, it's great. When you realize that thanks to you, children can play all this.”

Theory of reasonable consumption

Maria believes that the main problem of business is that people do not know that toy rentals exist in principle. In addition, all consumers are divided into two categories - the first is ready to use used toys.

“These people calmly wear things for someone, play with toys,” says Maria. But there is also a second category. People who belong to it are deeply convinced that children should wear only new clothes and shoes, and play only with new toys. “I myself am from the first category,” notes the rental owner. - This is something that is finally coming into fashion. Because there is no point in cluttering both the house and nearby garbage dumps with broken toys.” In addition, Maria is sure that it is better to rent a toy for a child that costs 5–7 thousand rubles than to buy a cheap analogue that will break in a week.

“If we talk about bias, purity, etc., then we provide everything,” says Maria. - Each toy that arrives is washed, washed, treated with special solutions used in operating rooms, and quartzed. We are for cleanliness!”

Toys “live” for a long time

When you rent an item, there is a risk of getting it back broken. However, Maria has a proven solution to this problem.

“When a person comes to me, we draw up an agreement with him, which states the estimated cost of this toy. This estimated value changes downward over time. There are different types of breakdowns. When I see that a toy is broken because it is old (a contact has come loose somewhere, a button has failed), then I don’t charge the client anything for it. If I see that it has been filled with juice, or, for example, the entire bottom of the trampoline has been torn out, then clients pay the estimated value specified in the contract. There are times when a toy needs repairs or some part is lost - here we reach an amicable agreement. There were cases when people behaved inappropriately, but these are risks that you take in any business. For every hundred normal people there will be one abnormal one, you need to be prepared for this.”

The toys that are truly loved by rental customers surprise with their durability.

“We have one table,” says Maria, “which has long been out of production; it was bought on ebay already used. He's 7-8 years old, but he's amazing. Both children and parents love him, he blows air, and is very funny. The lifespan is not so much determined by the quality of the toy, but by how it will be used. Almost all toys in rentals are more than a year old, some are 2–3 years old.

“Let everything go as it goes”

Maria is not actively seeking to expand her business today. The owner is satisfied with the current stage of development. “When it all just started, my husband and I dreamed that now we would open a network, we would have five points here, five more here, and so on. However, when you come up against the fact that it takes exactly a year to find a normal, sane courier for adequate money, and to work online you will need to find a lot of adequate people, and also not very expensive premises. Everything is complicated, and I specifically am not capable of this. Maybe when I have more free time and experience, this will turn into a network.”

Maria believes that the network is not a profitable idea. In her opinion, those same 5-6 rentals in Moscow completely calmly covered her and so far there is enough for everyone.

“I’m used to living by this saying: “If you want to do it well, do it yourself.” Therefore, I do not see the business developing geographically. I won’t be able to work at three locations at the same time, and finding sane, conscientious people is a big problem. However, we develop from within and work with the loyalty of our customers. We are now introducing bonus card programs, i.e. a person rents toys and receives bonus points on a virtual card for this.”

Lyudmila Bulavkina, co-founder of the rental service Rentmania.org:

Our service appeared in mid-2014 and at first half consisted of offers for renting children's goods. Two years later, we also see toys and children's products second in popularity both in the catalog of offers and in the number of orders.

The situation is similar throughout the country: children's goods are a popular segment for temporary use, exchange and rental.

The cost of children's goods is growing every year, families are focused on having more than one child, and in anticipation of the second they are not ready to part with strollers and playpens forever.

During the break between children, renting things is the best way to avoid clutter in your home and make money on your property. Some of our users seriously abandoned the idea of ​​selling a bored car seat, and preferred to rent it out, since the profit is greater, and the item does not lose its usefulness and returns to the family.