EICC network - free search for business partners in Russia and abroad. Investors for construction Where can you find a business investor

Beginning entrepreneurs often face a lack of funds, without which it is impossible to implement a promising business idea. In this case, you have to look for an investor who will agree to invest money in your business. This is a difficult process that requires persistence, patience and self-confidence. You will learn how to find an investor from scratch for a small business in this article.

How to attract an investor?

Any investor strives to increase his capital. The interest on deposits offered by banks and other financial institutions does not suit people who want their money to work and make a profit, since such dividends barely cover the level of inflation. Therefore, investors are looking for businesses in which they can invest capital and thereby provide decent passive income. If you are interested in how to find an investor for a small business, first of all you need to perceive him as a potential partner, since you are investing an idea into the business, and the investor is investing his money. Accordingly, this should be beneficial for both parties.

Experts believe that finding an investor for a small business is not difficult. The most important thing is a competent presentation of the idea, which can convince him that this type of investment will significantly increase his capital.

In an investment question, the following questions need to be addressed:

Demand and uniqueness of the product;
Investment size;
Payback period of the enterprise;
Calculation of future profits and guarantees.

If you can find convincing arguments for all of these positions, the investor will be convinced that your idea will indeed bring good profit and ensure its financing.

Where to start your search?

Step #1. Make a clear plan that you will present to potential investors. With its help, you must convince the person that your strategy will allow you to make a good profit. The document must contain a complete description of the company, its prospects, and place in the market. Also, do not forget to attach a calculation of the initial investment and the approximate payback period;
Step #2. Decide on the type of investor. For example, you are interested in how to find an investor who will allocate funds to achieve certain goals - to purchase equipment or expand production at a certain interest rate. Or maybe an investor will suit you who will give you money, but will ask for a share in the business in exchange. Choose the most acceptable form of cooperation for you and indicate it in the plan;
Step #3. Seek help from experienced businessmen who have been working in your chosen field for a long time. They can give you sound advice on attracting investors to your business;
Step number 4. Find specialized sites on the Internet where aspiring entrepreneurs are given the opportunity to present their project to business angels. You place your request for financing an enterprise, after which investors contact the author of the idea that interests them.

Where to look?

Before finding an investor for a business, you need to carefully prepare and make a detailed description of the future enterprise. It is advisable to involve experienced economists in this matter who will help you draw up an action plan. It should outline the production technology, the level of competition in the market, marketing research, and markets for finished products. You also need to attach financial calculations and detail the payback period and future profits.

Now let's try to figure out where to find an investor for a small business. There are several options to help you resolve this issue:

Relatives and friends. Since finding an investor to invest in a business idea is not so easy, try to involve your friends and relatives in this business. This is an ideal option that allows you to minimize all risks. If the implementation of your project does not require large start-up capital, you can invite your friends to invest their savings in the business for a certain percentage of the profit;
Businessmen. In any city there are experienced entrepreneurs who have made a fortune and want to invest their capital in some profitable business. Try to get a long-term loan from them on favorable terms or offer equity participation in the business. The second option will significantly limit your freedom of action, so think carefully before taking such a step;
Funds. Another option for finding an investor for a business from scratch is investment funds, as well as funds that assist small businesses. But in order to receive money from such an organization, you need to prove that your project is viable. In addition, an aspiring entrepreneur must have his own start-up capital, which he plans to invest in a new enterprise. This option is more suitable for businessmen who want to find an investor in an existing business. To get a positive answer, you need to draw up an enterprise development plan and conduct a thorough analysis of your company’s work. It is also necessary to constantly monitor the performance of public investment funds. They often hold various competitions that allow them to select the most promising projects;
Venture investing has become widespread in many developed countries. If you want to find investors for business development in this way, you should remember that these organizations invest money only in promising risky projects in the field of science, innovation or IT technology. Sometimes venture funds finance the service and trade sectors. But at the same time, they expect a share in your business and stable profits. As a rule, such funds finance the enterprise for several years and then sell their share to the owner;
Business incubators. This is a special platform that is intended for the implementation of various projects. To find an investor for a business in Ukraine in this way, you need to provide a competent plan and pass an interview or win a competition;
Banks. If you don't know where to find an investor for your business, try getting a loan from a bank. But, unfortunately, getting the required amount is not so easy, since credit institutions usually impose serious requirements on borrowers. You will need a guarantor, collateral and a package of documents. If you do not comply with the bank's requirements, you may not receive a loan. This option is more suitable for implementation.

If you want to find money for your business, be patient. All candidates must be carefully considered and possible risks taken into account. In this case, you can choose a reliable investor who will help you open a profitable enterprise.

Foreign investors

Some entrepreneurs who cannot find money to implement their idea in our country are trying to attract foreign capital to the project. Let's figure out where to find a foreign investor for a small business?

It is pointless to rely on your past victories in various competitions and festivals, since foreign investors are only interested in real financial achievements. You must offer them a project that, with additional funding, will bring in millions in profit, preferably in dollars. It doesn't have to be some kind of technological idea, but if it shows high profitability, you can safely count on the fact that investors will pay special attention to you. Believe me, no one will invest in your ambitions. Therefore, if you are not confident in your abilities, look for interesting ones, the implementation of which does not require large start-up capital. This is an ideal option to start with.

Video on the topic

By franchise

Now let's talk about how to find an investor for a franchise business. This investment tool has been tested by hundreds of entrepreneurs. The main advantages of a franchise are a quick start and entry into the market under the wing of a well-known brand. Borrowed funds for a franchise can be obtained from a bank. This is the only case when banks give money to start a business. In addition, they provide a deferred payment on the loan for 6 months. Thanks to this, the entrepreneur can direct all his efforts to business development and repay the loan from the profits received. To get such a loan, it is enough to have one guarantor.

Help from the state

If you want to implement it, you can try to seek help from the state. There are special programs that allow you to receive a grant to start your own business. This is targeted free assistance, which is quite enough to start a small enterprise. This option is perfect for beginners who are looking for ways to start without starting capital.

In the modern world, more and more interesting business ideas are appearing that require implementation. But to promote any project you need money, which the author of the idea does not always have. Therefore, the question of finding investment to start a business is relevant. However, entrepreneurs and companies starting from scratch risk facing strong competitors in their chosen niche. And in order to implement the idea and find the necessary funds for this, you need to know all the tricks for attracting investors.

Where to look for investors
Attracting investment through the mainstream
Platforms for finding investors
How to act. Basic rules for attracting investors
How to make a project attractive: what an investor will pay attention to
How to prepare to communicate with an investor: from pitch to conclusion of an agreement
How to prepare a presentation correctly: 5 tips for investors

We will tell you how to make your project attractive to investors and what needs to be done to achieve this. The one who walks will master the road, but the business is the one who is ready for something new.

Where to look for investors

There are many more opportunities for finding investors than it might seem at first glance. And you can find money by resorting to both long-existing investment methods and modern ones that appeared with the advent of the Internet.

Classic ways to attract investment

You can get money for your business through investment funds, small business assistance funds. This is quite a difficult task. In addition to the fact that a beginning entrepreneur must find serious reasons for receiving investments, he must invest part of the funds himself, but not everyone has the opportunity to do this.

You can ask for help at venture funds, however, it must be taken into account that they provide funds for the development of projects that have prospects. First of all, in the field of innovation and IT technologies.

Another option is a special platform for investing in business projects, a business incubator. But to get money, you need to win the competition and pass an interview.

Successful people can also become potential investors businessmen who would like to have passive income. Finding investors and making them partners is the most acceptable and simple way. And for this you need to be able to present your project well, prove its worth and relevance.

Attracting investment through the mainstream

One of the most popular ways to attract investment is crowdfunding, which is the collection of funds for a business from ordinary people. There are crowdfunding platforms on the Internet designed to allow you to leave proposals to raise funds for a project, or to invest your own money in the project. But to resort to this method, you either need to be a famous person or be able to advertise your idea very well, which, unfortunately, is not done on crowdfunding sites.

You can also try attract investments through cryptocurrencies and electronic payment systems . It should be noted that some popular cryptocurrencies today, for example, Ethereum, were created with user money.

Platforms for finding investors

If you don’t know where to look for investors, then we offer you several large platforms for finding them.

business-platform.ru. Federal business platform. In addition to projects and proposals for the sale of ready-made businesses, you can find an investor base here. The main task of the platform is to connect investors and authors of business projects online.

beboss.ru. The resource provides an opportunity to search for investors for any industry, as well as a catalog of franchises, business plans and business ideas.

napartner.ru. The platform offers various services for startups and investors, such as transaction support. Beginning businessmen will need to describe the nuances of their project so that investors receive as much information as possible.

investclub.ru. The resource offers ample opportunities for finding investments and investors.

rusinvestproject.ru. A platform for searching for investors both in Russia and in the CIS countries.

How to act. Basic rules for attracting investors

There are many people who want to receive investments and the competition is quite strong, so before looking for an investor, you need to learn a few rules.

The more information you provide to investors, the more they will trust you.

If you know how much you can earn, how your project will develop, you can safely go to a conversation with an investor. Calculate exactly how much money you need and for what.

An example is the startup Talkdesk. Its authors proposed the development of cloud technologies that should be used in call centers. Before meeting with a representative of the Silicon Valley venture fund, from which the project team subsequently received $12,000,000, she already had investments from other investors in the amount of $4,000,000 and received $1,000,000 in profit. Investors were captivated by the team’s ability to save money and devote themselves entirely to work. They made all conclusions based on the information provided about the project.

The more you know about an investor, the more opportunities you have to interest him.

What is your preferred communication style? How is business going? How quickly does he make decisions? Any little thing can turn out to be important.

An example is receiving investment for the Glowforge project. Before applying for investments, the author of the project looked at the blogs of the fund’s partners. Studying them, he concluded that when making a presentation, you need to be based not on numbers, but on the product. In total, the project raised $9,000,000 for the production of laser 3-D printers from venture funds Foundry Group and True Ventures in 2015.

The project also set a crowdfunding record, as it was able to attract another $28,000,000 on sites. That is, the author of the project, Dan Shapiro, successfully used the second rule, but most importantly, the third rule.

The more confident you are in your success, the more others will believe in it.

Investors prefer competent and persistent people who know what they want and know how to justify their plans. Prove that you are capable of doing what you propose. Give up the words “I want” and “I wish”, say “I do” and “I act”. Focus on your goals. Correctly set goals will certainly lead to success.

How to make a project attractive: what an investor will pay attention to

According to statistics, out of ten projects only one receives investment. What needs to be done to make your project interesting to investors?

You and your team

First of all, any investor will be interested in what kind of people he will have to work with. Both the personal qualities of the author of the project and his motivation and willingness to go to the end are interesting. You must prove that you can move forward despite the difficulties. It is important how you achieve your goal, since any investor values his time and money.

Correct calculations

Unfortunately, 95% of aspiring entrepreneurs looking for investors have little idea of what kind of income they can expect. The numbers they present at the presentation sometimes do not correspond to reality. Constantly growing sales and million-dollar profits offered by project authors often have nothing to do with the real state of affairs. Look for how to optimize costs, indicate what exactly you want to receive investments for.

Project potential

One of the most important points in communicating with an investor is determining the potential of the project. The investor needs to know when the project will generate income, how you will identify potential clients, and finally, when the project will fully pay off. Preferably within a year, maximum three years.

To identify potential clients, it’s a good idea to run a crowdfunding campaign. If users are interested in your project, you will have a chance to attract interest from investors.

How to prepare to communicate with an investor: from pitch to conclusion of an agreement

There comes a time when the investor believes that he should choose your project. On average, it takes businessmen 3-9 months from meeting an investor to concluding an agreement. It is possible that you will have to prepare more than one version of a business plan and answer many questions for which you are not quite ready. Therefore, carefully prepare not only for the presentation, but even for a short meeting and telephone conversation. Each stage of communication requires its own preparation.

Stage 1. Getting to know each other

It can be either full-time or remote. The main thing here is to interest the investor in your project. To do this, you can use the following methods.

Elevator pitch or an elevator pitch. The short pitch was so named because businessmen and startups would catch potential investors in elevators and present their business idea to them in 30 seconds. Your mini-presentation must include:

the problem you are solving;
Product Description;
monetization method.

The main thing is to attract attention, for which you can use interesting facts or figures. For example, SpaceX's presentation consisted of only three sentences: the cost of launch, which has not been reduced in decades, the possibility of reducing it by 90 percent, and the impressive amount that can be earned.

Elevator pitch can be used at large forums and business competitions.

Correspondence. It is quite possible to establish a connection by corresponding by e-mail. This method works best for individual requests. In addition to the appeal, the letter must include:

description of the product or services;
description of consumers;
business model;
basis for investment.

Stage 2. Business meeting

Presentation. If a potential investor is interested in an elevator pitch or your letter, he will invite you to a personal meeting, for which you also need to prepare. When going to a meeting, you need to decide what you specifically want from it. If you receive money, you need to say so. This call to action is quite applicable and works.

Now about the presentation itself. It should be short and bright. It's good to follow the 10/20/30 rule. Try not to dwell on the details and keep it to a 20-minute presentation, which consists of 10 slides and is typed in 30 font.

Appearance. The fate of your project will depend not only on a good presentation, but also on your behavior and appearance. That's why:

don't be late;
come in a business suit;
follow the rules of etiquette.

Your ability to carry yourself confidently, your energy and charisma are very important.

Stage 3. Obtaining financing

Finance, finance and once again finance. For an investor, the main thing is making money. This must be remembered above all. Therefore, even if your project is supposed to “save the world”, but does not have a good business plan and financial plan, a potential investor will not be interested in it. A financial model is needed that can be adjusted by the investor himself. It's good to have:

results of marketing research;
letters from suppliers.

It is better to prepare three options at once: optimistic, pessimistic and basic. But, in any case, the model must be carefully verified. Only in this situation can we hope to conclude a deal. It is important to show that you know the market well and to convince them of the feasibility of introducing your product. The investor must believe that by investing in your idea, he can not only quickly recoup his investment, but also make good money.

How to prepare a presentation correctly: 5 tips for investors

Presentation is very important, on which the receipt of investment will largely depend. Many entrepreneurs, when preparing for a presentation, do not fully understand the interests of investors and do not know how to properly present their project. What points should the presentation contain?

Problem Definition. If it exists, then it needs to be confirmed. Demand confirmation must be determined by real numbers.
Solution to the problem. Your decision cannot be the only correct one. But it's your decision, and you need to convince the investor that it works, that people are willing to buy the product. It is best to come to investors already with certain results. To do this, you can take the following steps:

do product testing;
notify about changes to the project;
present the available results.

Search for opportunities to sell the product. Willingness to buy does not mean that the product will sell well. Even if a person buys a service or product once, there is no guarantee that he will contact you next time. Therefore, you need to take into account profit and loss per customer, the so-called unit economics, as well as ways to attract and retain customers.
Searching for a market and determining a strategy for entering it. We need to look for those markets that are growing and not disappearing, such as the cell phone repair market.

If the presentation shows how your income will grow in 3-5 years, then your financial model will arouse the interest of investors.

Determining the investment amount. At the last stage, you must tell the investor what you need the money for and how much you want, as well as how much you are willing to invest yourself.

The right choice of investor, serious preparation for a conversation with him, as well as a good presentation of the project will help you get a chance to invest in your project.

- a subscription to underwear. If you are also thinking about developing your startup or launching something from scratch, then our experience will surely be useful to you.

We spent some of our own money on the project to test the viability of the idea, but there were no longer enough funds to grow and test serious marketing hypotheses. Then we began to look for investments and found.

Trusbox is not a purely technological service, but it definitely has the potential for development towards IT, so we were looking for investments like that. Technological projects often require long and complex development, and the result is measured not only by such metrics as we are accustomed to based on university economics lessons 10 years ago. So if you want to open a beauty salon or a car repair shop, then my advice, alas, will not work for you. But if you came up with a program that facilitates the work of a car repair shop, you can find investments in the project, following our experience.

Anna Gorodetskaya

My documents: what to prepare

At the first stage of the project, it is often recommended to draw up a lot of documents: a description of the concept, mission, necessary regulations - that is, materials without which new team members will hardly understand what your project is about. It is not a fact that you will definitely need all the files later in your work, but they will definitely come in handy when you are drafting key documents for investors.

Detailed presentation of the project
You must have a document ready, from which a person who has no idea about the scope of your project will understand what you are doing, for whom and how. The document answers the usual questions: what do we do, who do we do it for, how do we do it, who are we, what are our plans, who are our competitors. If, like me, you are thrown into a work stupor by open empty files, then use the presentation template on canva.com - there are already structured templates with a minimal design and icons that you can use to visualize processes and numbers.
Project business plan
Even if you have not made a single sale yet, you should still have an idea of where the money is in your project, even if it is small and not soon. But if your project, in principle, does not involve earnings, then perhaps it belongs to the social or art sphere, and sponsors rather than investors will help you better.
road map
A document that will describe what, when and with what forces you plan to achieve. It should consist of several milestones and a description of the processes and resources that will help you get there.

LinkedIn Sales Navigator/Unsplash

Where am I: determine the stage of the project

To choose the right potential investor and project presentation strategy, you first need to decide what you have. For projects in the early stages of development, there is a simple classification.

Pre-seed- you have an idea, a team, a working prototype, hypotheses about the audience and distribution channels, confirmed by small numbers. That is, you have a project in which there are some people, and the project is working confidently, albeit at a low speed.
Seed- you have bypassed all the traps of the previous stage, did not go crazy, did not go to Nepal and are now ready to grow dramatically and strongly.

Your investor search strategy will depend on what stage your project is at: some funds may specialize in projects of different stages. When you contact a specific fund, you will need to indicate what your current status of the project is.

If your stage is a confident pre-seed and you have not released, in fact, nothing, then this does not mean that you will not be able to find an investor. The first option for finding an investor will not require you to have a finished product.

About the benefits of hackathons

If you have a development team, even a small one, be sure to participate in thematic or corporate hackathons. A hackathon is a short-term event (most often they are held on weekends) where teams or individual developers solve one problem voiced by the organizer. In addition to the possible winning of an impressive prize that can be spent on the development of the project, you will meet serious people in your industry.

Companies that host hackathons are obviously interested in additional products, if they like your project, you have a serious chance to attract the organizers of the hackathon as an investor, as was the case with three teams at the hackathon "Create a University" . A list of upcoming hackathons can be viewed.

If the hackathon does not suit you, then nothing prevents you from contacting the investor directly, because thanks to the documents that you have already prepared, you know how much investment you need (although this point will be discussed).

QIWI Universe/facebook

Where to look

1. Follow the trail
If your product can definitely be classified as “something tech” (medical technology, financial technology, etc.) and it solves some understandable problem, then pay attention to large companies in your sector, many of them have their own investment solutions. For example, QIWI has a separate platform through which you can contact the company with a request for investment.

2. Spying on the neighbors
If you carefully and carefully prepared the presentation of your project, then you probably know all the competitive startups in your industry. Information about transactions is a major newsbreak that is very rarely hidden. You can check online to see if your competitors received investments in the last year, and if so, from whom. Feel free to contact funds that have invested in projects similar to yours: this means that the fund is already working with your topic, understands something about it and will be able to evaluate your project for subsequent investment.

3. Contact directly
The simplest and most obvious advice, which for some reason no one uses: just write to investment funds. The Firrma website has a ranking of the most active (that is, those who made the most deals) venture capital funds for the year. There are both seed and new funds. The algorithm in this case is as follows: you need to go to the investment fund website, try to find a project presentation template there, fill it out and send it along with a cover letter to the address indicated on the website. Investment funds really read the letters that come to them. They make money from investments and certainly don't want to miss out on interesting options.

I strongly recommend that you find a specific foundation presentation template and work with it, because in any case you will be asked to provide information in a standard form, and you will simply lose time and some credit of trust if you do not use a document that is in the public domain.

cartierawards/instagram

One of the formats for accessing investments is startup competitions. Most often, an investment fund and some large firm are combined to organize them, and the winners receive prizes from both: in the form of investments, in the form of services from the firm, or both. For example, the First Height contest is held jointly by the consulting giant McKinsey & Company and the large investment fund Winter Capital. But the most famous startup competition in Russia is GenerationS. In addition to the main competition, it has different nominations every year, the application process and expert verification in them can be easier, so check if there is a special nomination on the subject of your project this year, and if so, feel free to apply on the website (list of special nominations located at the bottom of the home page).

Separately, pay attention to competitions that stimulate the development of women's entrepreneurship. So, the famous jewelry house Cartier has a competition program for women - business leaders from around the world.

By the way, not only Cartier has separate women's acceleration and investment projects. Read more about special opportunities in IT for women Pink already.

Investor's Choice

Important and responsible business. Because the investor gives you not only money - he gives you connections and opportunities to make this money even more money.

In addition, investment money is not given just like that - you can only get it in exchange for a share in the company. That is, by letting another participant into your project, whose interests will already be exclusively commercial, you should be prepared for the fact that your actions as a project manager should also take into account the possible benefit for the investor.

This is the main difference between investments and lending: you can simply return the loan and forget it, and the investor will stay with you until he leaves the project (sells his share). So if your project involves a relatively simple development cycle and does not require so many funds, then it will probably be easier and faster for you to take a loan for business development, and only then attract larger investments to scale the project.

Whichever option you choose, I wish you good luck and courage: no matter the outcome of your investment hunt, the experience of communicating with funds and making presentations will remain with you forever.

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Good afternoon, dear readers of the financial magazine “site”! Continuing the topic of investing, we will consider the issues of finding investments for a business, namely where and how to find an investor to start a business from scratch, what to do to get him to agree to finance a business project, and so on.

In this article we will cover:

Why investors are needed and how to properly attract them to start a business;
What steps should you take to find an investor from scratch;
What rules should be followed when searching for an investor;
Who can you turn to for help in finding investors?

You will also find answers to frequently asked questions at the end of the post.

The article will be useful to absolutely everyone: as aspiring businessmen, and for those who already have some experience in developing your own business. The article will also appeal to those interested in the theory of finance and investment.

To find useful information about attracting investors, read our article to the end.

Where and how to find an investor to start a business, what to look for when looking for investors for a small business from scratch - you will learn about all this and more later in the article

Regardless of the type of activity, a business needs cash. If you don't raise capital, even the best project develop will not . This threatens that the business will die at the planning stage.

It should be understood that for the successful development of entrepreneurship it is important not to miss the moment. Therefore, businessmen, as a rule, do not have the opportunity to save money. There is a great risk that while it is possible to collect the required amount, the moment will be missed, and the proposed market will be attacked by faster and more enterprising competitors.

At the same time, novice businessmen should not be embarrassed by the fact that their capital is insufficient. Even successful large companies, when they first started their activities, used borrowed funds.

Young companies with prospects for successful development most often feel a lack of funds. At the same time, they have a huge number of ideas that require implementation." Here and now ».

To date Finding investors has become much easier: created for this purpose a huge number of funds and companies who agree to transfer their funds to start-up businessmen.

But it should be understood that not everyone can receive funds from the funds. First of all, a businessman will need to convince investors to invest in his project. To do this, you will need not only to draw up a business plan, but also to prove that a particular business project is more interesting than that of competitors and also has better prospects.

Most professional investors have extensive investment experience. Therefore, they easily determine those projects in which it is best to invest in order to obtain maximum profit.

Businessmen must remember that how funds, so private investors do not give money to charity. They expect from the projects they invest in maximum and fastest return.

Thus, any sources of investment funds, be it banks, funds or other companies do not issue funds without the necessary confirmation. You can, of course, try to get a grant. However, the companies that issue them approach the selection of applicants even more strictly.

What to look for when attracting investors

2. How to attract investors - necessary conditions 📋

The goal of any investor is to increase the funds he has. Most of them know that income from bank deposits barely covers the rate of inflation. Therefore, such investments investors completely not satisfied .

Investors are striving for a level of income that will not only offset price increases, but also ensure a comfortable life.

All this explains why those who have significant amounts of money are looking for such companies in order to invest in them funds that will be able to provide them with sufficient income.

Beginning businessmen, when starting to search for a potential investor, should perceive him not as a creditor, but as a partner. It turns out that the businessman invests an idea into the project, and the investor invests his own money. Therefore, such a deal should be beneficial for both parties.

Most professionals agree that search for investors– the task is not that difficult. The main thing here is to be smart present your idea. You will also need to convince the owner of the funds that investing in the project will be quite promising and will bring significant income.

When telling an investor about a project, you should cover the following topics as fully as possible:

uniqueness and demand for the product/service offered for production;
the size of the required investments;
in what timeframe it is planned to recoup the investment;
expected level of profit;
What is the return on investment guarantee?

If a businessman correctly characterizes each of these issues, the chances of convincing the investor that the project can really bring good profits are will increase significantly. As a result, the investor will decide to allocate funds for it.

3. How to find an investor from scratch - a step-by-step guide to finding an investor for a business 📝

When looking for an investor, it is important to act consistently in accordance with the recommendations developed by professionals. Thus You will be able to achieve success in finding investors faster.

In the process of searching for investment sources, it is important to take into account the interests of the owner of the funds. It is important to understand that investors are guided by their own commercial interests when making investments.

Potential investors not interested , how innovative the activity will be, and whether it will bring profit to the business owner. They are concerned about the increase, as well as the safety of their capital.

For some investors not important business ideas, as they are looking for passive income, tired of active business development. They have already managed to earn initial capital by working hard. Now the only desire of such investors is for the available funds to make a profit, and at the same time they would not have to do anything.

At the same time, they are looking for investment options that will bring greater income than traditional investments - , mutual funds and similar financial instruments.

Step-by-step instructions on where and how to look for an investor to start a business

Therefore, when looking for an investor, it is important to convince him that they can get such an income. It is of great importance to follow the step-by-step instructions, which we will describe below. This will help increase the chances of quickly and efficiently finding the necessary funds.

Step #1. Drawing up a business plan

First of all, when choosing an investment property, investors pay attention to the business plan. It must be properly executed, otherwise the likelihood of receiving funds may disappear.

A well-written business plan must contain the following information:

project description;
calculation of the required amount of money;
analysis of the commercial benefits that the investor will receive;
the payback period of the project, that is, after what period of time the first income will be received;
what are the prospects for further development of the organization.

Everything should inspire confidence– from the quality of the paper on which the document is printed and the folder in which it is placed, to the use of professional graphic editors when preparing the necessary diagrams.

We wrote in more detail in a separate publication.

Step #2. Choosing a suitable form of cooperation

Cooperation between a business owner and an investor can take various forms. It is important to analyze in advance which of them may be most effective for a company seeking funds.

Investors agree to provide funds, receiving income in the following ways:

as a percentage of the invested amount;
as a percentage of profit during the entire duration of the project;
as a share in the business.

The business owner, having decided which option is more acceptable to him, must indicate it in the business plan. However, it is often difficult for a new businessman to find the necessary funds.

Therefore, if a potential investor categorically disagrees with the chosen model, wanting to use another option for cooperation, it should be assessed. Often It’s better to agree to the investor’s terms than being left without money.

Step #3. Enlist the help of experienced businessmen

Aspiring entrepreneurs can be sure: no one will understand them better than experienced businessmen who have been working successfully in the same field for a long time. Many of them willingly advise newcomers on how to proceed. This is especially true in cases where when mutually beneficial cooperation is possible between them in the future.

Often, experienced businessmen take newcomers under their wing: they can invest money in their ideas or recommend the project for investment to other investors. Even if this does not happen, it is quite possible that professionals will give advice and recommendations that will help in the future.

Step number 4. Negotiation

Often a positive decision from investors to invest in a project determined by competent negotiations . Even those who easily get along with people should carefully prepare for the meeting.

It will be necessary not only to convince a potential investor of the prospects of the project, but also to answer all the questions he has. Therefore, it is advisable to think in advance about what a businessman might be asked and prepare reasonable answers.

From the first meeting, investors usually expect a competent presentation of the project, as well as a business plan.

It would be useful for a businessman to invite a specialist who participated in the development of the project to negotiations. It is quite possible that he will explain all the nuances of the project much more competently, as well as answer any questions that arise.

Step number 5. Conclusion of an agreement

The final stage of negotiations, if an agreement is reached, is signing a cooperation or investment agreement. It is important to carefully study absolutely all the terms of the drawn up contract; it would be useful to involve a professional lawyer in this process.

It is important to ensure that the agreement stipulates:

duration of cooperation;
investment amount;
rights, as well as obligations that are assigned to the parties.

In accordance with the agreement, funds are transferred to the businessman under certain conditions. Their essence is that money must be invested specifically in the implementation of the project .

It is important for the investor that the signed agreement excludes the possibility of outside the intended use of funds, even part of the money invested should not go to needs not related to the implementation of the project.

Conclusion of an investment agreement - sample

An example of an investment agreement can be downloaded from the link below:

(example, sample)

Thus, it is important to maintain a certain consistency in attracting investor funds. A businessman should follow the step-by-step instructions described above. Then raising funds will be as effective as possible.

The main ways and where you can find investors

4. Where to find an investor - 6 options for attracting investment 🔎💸

We have already written about how important it is to draw up a competent business plan at the first stage of searching for an investor. However, not all businessmen know where to next look for someone who will agree to provide funds for the implementation of their project.

However, there are several options, and each of them deserves close attention from a businessman.

Option 1. Close people

Finding investors to finance a business – not an easy task. Therefore, it is advisable to involve as many relatives and friends as possible in this process. This option is ideal for those who are just starting their own business and have neither experience nor popularity. Moreover, loans from relatives and friends are less risky.

If the project does not require large initial investments, it can be offered to be financed by close people for a small percentage, which will be paid when the business becomes profitable.

Option 2. Businessmen

In all cities (especially large ones) there are a large number of businessmen who have already earned capital. Now they want to receive passive income by investing money in some profitable business.

It makes sense to turn to such businessmen to receive funds to develop their own business.

Most often, merchants issue money according to one of 2 (two) schemes:

in the form of a loan with payment of interest;
as a share in a new business project.

It should be understood that the second method leads to a significant restriction of the freedom of decision-making of a novice businessman. Therefore, you should think several times before choosing this option.

Option 3. Funds

Another way to find investors for a business is special funds - investment And assistance to small businesses. However, obtaining funds from such companies can be difficult.

You will have to prove that the new business project is viable enough. It should also be taken into account that a newcomer to the field of entrepreneurship must have his own funds, which he wants to invest in the project along with those attracted. Therefore, funds are more suitable for those who already have an existing business.

So that the decision to invest funds is positive , you will need to analyze the current activities of the company, as well as formulate a plan for its further development.

Those who are looking for an investor should also study the activities of public funds. They often provide funds to the most promising business projects, organizing competitions for this purpose.

Option 4. Venture investment

This option is quite widespread in some developed countries. If you want to raise money in a business through venture capital investment, you should keep in mind that such funds invest only in risky projects with great prospects.

At the same time, business projects are most often financed. innovation sphere , Sciences , and IT technologies .

Less often, but still, venture funds invest in trade, as well as the service sector.

We wrote in detail about venture investments, in particular what they exist and what they do, in a separate article.

When investing in a business, venture funds want to receive regular income. To this end, they draw up a share of the business. Moreover, they own part of the company for only a few years, after which they sell it to third parties.

Option 5. Business incubators

A business incubator is a special platform created for the purpose of implementing various business projects. To receive investment funds through an incubator, it is important to draw up a competent business plan.

In addition, you will need to win a competition or successfully pass a special interview.

Option 6. Banks

If you can’t find an investor, you can try to apply for a bank account. However, getting a large enough amount is often difficult. Therefore, this method of searching for an investor is suitable when when you need a small investment.

Credit institutions demand enough from potential borrowers high requirements. To receive money, you may need to provide property as collateral, guarantors, and collect a large list of various documents.

If a loan applicant cannot fulfill at least one requirement of the credit institution, he will not be able to receive a loan.

Thus, searching for an investor for business– it’s not an easy and rather lengthy matter. Therefore, a businessman will need a lot of patience. It is important to evaluate all possible options and analyze emerging risks. Then you can be sure that your search will be crowned with success.

There is an article on our website in which we talked about where you can and how to properly issue an IOU - we recommend reading it.

Basic rules for finding investors and their investments

5. 5 important rules for finding investors 📌

Every day a huge number of different business projects appear that require investment of funds. The owner of an idea does not always have the necessary capital. However, most ideas require quick start and development. In this regard, huge a number of businessmen are looking for an investor to implement the project.

Often this process is delayed, and often completely ends in failure. To increase your chances of success, it is important to follow 5 (five) basic rules. They allow businessmen to be more confident in finding an investor, as well as approach the selection process wisely.

Rule number 1. The search should begin as early as possible

Every businessman must understand that searching for an investor is a long process. A lot of time passes from the moment they start until the funds are received.

That's why start You should look for an investor as early as possible. Ideally, this should be done already when future activities are planned, and it has also become clear how best to present the project's benefits to potential investors.

It's important to understand that the risk of the investor is higher than that of the project owner. It is the one who invests money in business who risks his capital, loss of time and reputation.

Therefore, he has the right to suspend investment of funds or even negotiations if he decides that the risk level is too high for him.

Moreover, investors usually carefully study the company in which they plan to invest money. They analyze the history of the company, its successes and failures, and prospects for further development. All this leads to the fact that it is better to start looking for an investor at an early stage.

Own funds invested in a business usually run out very quickly. As a result, a sharp rise at the beginning of the project may give way to a fall even before the start of investment receipts, and this situation may alienate most investors.

Rule #2. It is important to collect as much information as possible about a potential investor

When looking for an investor, it is not the best decision to cooperate with the first who will offer their capital. It is necessary to collect as much information as possible about the prospective investor.

In this case, you should find out:

what areas he usually invests;
possible volumes of invested funds;
investor preferences regarding the method and principles of cooperation.

All collected data should be compared with the desires of the businessman himself. Collaborate with the best investor. It means the most optimal, and not large and popular.

It's important to understand that any interaction with an investor should take place in the form of mutually beneficial cooperation.

At the same time, both the businessman and the investor themselves must imagine what stage of interaction they are at, as well as what will happen next.

A good investor, if he knows why, will provide significant assistance in the development of the project. A bad one will ruin even a great idea.

When assessing the investment amount, worth understanding, which, if necessary, 50-100 thousand dollars there is no point in turning to someone who traditionally invests millions. The same can be said in the opposite case: there is no point in going for big investments to someone who simply doesn’t have them.

A large amount of collected information can make it easier for a businessman to participate in the negotiation process with an investor. You can think through a rough plan of negotiations in advance, and also decide what questions you can ask the investor.

Moreover, if there is sufficient information can be predicted, what questions the owner of the funds will ask the businessman, and decide how to answer them. Information about an investor's previous investments can be very helpful during negotiations.

Even before meeting with an investor, a businessman must decide how he will behave during the negotiation process. The investor must believe that a businessman needs not just money, but mutually beneficial cooperation.

If high-quality contact is established between the parties, you can be sure that the interaction will be beneficial for both parties.

There are many examples in history that with good relationships between businessman and investor even if there were errors and small failures, they were still provided. Ultimately, success was achieved in the activity.

Rule number 3. The amount of investment must be carefully planned

A businessman must remember that the investment amount must be indicated specifically in numbers, not a range. An investor will almost certainly refuse to invest if he is asked for an amount from 100 to 200 thousand dollars.

In this case, the owner of the funds may have a huge number of questions, which will almost certainly lead the negotiations to a dead end.

A businessman must tell the investor a specific amount , which should be reasonable. The size of the investment must take into account all possible scenarios that could cause the range to arise.

Rule #4. Focus on goals

When developing company development goals for which you need to raise funds, do not use them too much globalize.

Ideas that are too large, as well as the desire to cover a large number of issues, usually cause investors to doubt that it is possible to successfully implement them.

Therefore, the goals that a businessman sets should be as specific as possible . They must be limited by capabilities as well as needs. A businessman’s goals should be specified even before he finds an investor.

Even in cases where in the future it is planned to develop the project to a global scale, you should not immediately describe this idea globally. Such interpretations usually repel investors.

Those who have experience in investing, as well as developing business projects, agree with the opinion that with globalization, forces and resources are dispersed, but proper efficiency is not achieved.

Therefore, an investor should be sought under solving specific problems And business issues.

Rule number 5. You should be as honest and open as possible

In the process of negotiating, and subsequently when drawing up reports, a businessman should not lie And keep back.

In the process of conducting business, it is quite normal to deviate from the original plan, but such facts cannot be hidden from the investor . He has the right to be aware of the current situation.

At the same time, it is important to explain to the investor the reasons for the deviation from the plan, what this may lead to, and how it is planned to proceed further.

Compliance with all the above rules increases the chances that a good investor will be found. And this is precisely the key to a successful start of any activity.

6. Providing professional assistance in finding investors 📎

Those who are unable to find an investor for their business on their own can turn to professional help.

There are special platforms on the Internet that help not only those who want to invest, but also those who are looking for capital to develop their activities.

The most famous Russian-language sites are 2 (two) sites:

1) EASTWESTGROUP

The resource's specialization is search for investments for investments both in operating and mothballed businesses. To use the services, just register and then contact those who provide the funds. The resource allows you to save not only time, but also energy.

Company specialists conduct business analysis, after which its strengths are determined. This is done absolutely free and helps attract investors. The resource has been investing for more than ten years.

By registering on the site, a businessman gets in touch with several dozen investors at once. This significantly increases the chances of receiving funds. The cost of the investor search service is calculated individually for each user. However, you do not need to pay anything until you receive the funds.

Using the site's services is very simple. Just go through a few steps:

submit your application;
get a free consultation from a company employee;
sign an agreement with the company on the provision of intermediary services;
the resource itself conducts negotiations with the investor;
businessman enters into a mutually beneficial deal with an investor.

2) Start2Up

This resource is a kind of bulletin board on which they post investor proposals, entrepreneurs, startupers looking for business partners.

Thanks to the site, those who have funds can find where to invest them. At the same time, budding businessmen have the opportunity to enter into an agreement with investors who are ready to support their project.

All advertisements posted on the site are divided into groups depending on the region, as well as the field of activity.

The most popular business areas here are:

Internet;
IT technologies;
education;
art as well as culture;
the science;
real estate.

There are also other promising areas of activity.

The site's users include hundreds of businessmen and investors. These are people not only from Russia, but also from Belarus, as well as a number of European countries. Therefore, the chances of those who register on the site to find an investor increase significantly.

The site contains several hundred offers buy out a startup, invest funds in different areas of business, and improve existing production facilities.

In addition, with the help of the project it is possible to purchase or sell the property of ready-made companies. You can follow the news of the portal using the Facebook group.

Thus, those who find it difficult to find an investor for their project can turn to popular Internet resources for help.

Don’t forget about the site’s crowdfunding as well. Thanks to (a type of crowdfunding), it is also possible to attract capital from interested platform participants for a share in a startup.

7. Answers to frequently asked questions 📑

The topic of finding investors is quite complex. Therefore, businessmen have a huge number of questions in this regard. The publication would not be complete if we did not answer the most frequently encountered questions.

Question 1. Where can I get money for my business?

Finding money to grow a business can be a daunting task for any aspiring entrepreneur. This especially concerns the formation and further startup development. Develop any business project without raising funds practically impossible. We wrote about what stages it should go through, how to attract money, etc., in a separate article.

Every aspiring entrepreneur is looking for his own options for finding an investor. That’s why it’s so important to reconsider how you can find funds.

Method 1. Accumulate

This option is the simplest. Having accumulated money, the entrepreneur will not become financially dependent on other people, he will be able to run the business completely independently, without reporting to anyone and without giving part of the profit to anyone.

At the same time, to save money, you only need great desire, as well as financial self-discipline. It is enough to optimize your own expenses to start saving money. With due diligence, already for 6 -12 months you can raise a significant amount of money.

This option is suitable for those who know how to save. If you manage to save for a major purchase or vacation, this method of finding funds will probably suit you. Moreover, this option helps you learn an optimal attitude towards money, which will definitely come in handy in the future when implementing a business project.

Method 2. Take out a loan

Those businessmen who have a good understanding of the rules of financial discipline may well take a bank loan for the development of activities.

The danger of this method is that at the very beginning of business, companies almost always operate on the brink of loss. Therefore, there is a high probability that there will simply be nothing to pay off the loan.

This method is suitable only for those who are confident that the business will become profitable even before the loan payments begin. It should be understood that lending institutions startups rarely invest. Much more often they issue loans for the development of an existing business. However, the decision is always made individually.

A businessman should definitely take into account that interest in most cases is at least 15%. In addition, it is important to contact banks with a good reputation.

To simplify the task for businessmen, the table shows the best banks for small and medium-sized businesses.

Method 3. Government subsidies

The state is trying actively support small businesses. Any aspiring entrepreneur can take part in competitions for subsidies.

If you wish, you can contact the Employment Center to receive a self-employment grant. The amount for this program varies by region, but on average it is 90-100 thousand rubles.

In addition, so-called incubators have been created in the country (most often on the basis of the largest higher educational institutions that teach the subject of “economics”).

Such structures are financed from the budget. The goal of such organizations is to create favorable conditions for business development.

Method 4. Close people

This option can be considered a last resort, since doing business with relatives and friends can be very difficult. Nobody likes to just give away their money, so even close people should be interested. You can offer them a share in the business.

There are also advantages to this method of raising funds. Firstly, it is easier to agree with loved ones on the timing of the return of money. Secondly, receiving funds is much faster, since you do not need to collect a large number of documents and also wait for a decision from third parties.

Method 5. Private investors

In some cases, there are simply no other options other than borrowing money from private investors. You can get funds from private investors quite easily quickly and without unnecessary problems.

Most major cities have Internet sites that host relevant ads. At the same time, to obtain a loan it is enough confirm your identity and write a receipt. Some private investors require mandatory notarization of this document.

Question 2. Where to start looking for an investor for a small business?

There are several basic steps that will help a novice investor navigate the process of finding an investor.

Step 1: Making a plan

A businessman must develop a high-quality business plan, which he will use as a presentation to people who invest money in the business. It is the plan that will help convince the investor that the businessman’s project is capable of generating significant profits.

Important so that the business plan contains not only a description of the company itself, but also a study of the market position, as well as further development prospects.

Step 2. Choose an investment scheme

There are several options for raising funds. Investors can buy new equipment, by providing a loan at certain interest rates. Others invest, demanding in exchange for a share in the company .

In any case, a businessman should decide in advance which of the schemes is most suitable for him. It would be useful to indicate this in the business plan itself.

Step 3. Help from professionals

Experienced businessmen can provide valuable advice on both raising funds and running a business.

Step 4. Search for online resources on investing

There are sites on the Internet that allow you to present projects to business angels. After posting information about themselves on such resources, businessmen often note an increase in the number of offers from investors.

Question 3. I am looking for an investor to start a business from scratch/into an existing business. What portals/sites and forums should I look on?

Popular Internet resources (websites, forums, portals) for searching for investors

The development of Internet technologies has made it possible to significantly simplify the procedure for finding investors. There are quite a large number of Internet resources that help in this difficult task.

Here are the most popular ones:

Starttrack.ru is a popular investor search portal. There is an opportunity to post information about your business project. If it passes approval, the chances of attracting investors will increase significantly.
Ventureclub.ru– a resource that allows you to find fairly large investors.
Napartner.ru- is a regular bulletin board on which investors post information about themselves.
Mypio.ru– here you can place information about your business project. Advertisements on this portal are viewed daily by a large number of investors.
Startuppoint.ru– a project with a huge number of proposals from investors. If today there is no suitable option here, it is quite possible to post information about the project for viewing by potential investors.

Question 4. Where to look for an investor for a startup or how to find an investor to implement an idea?

A businessman must remember that the most suitable place to look for an investor is where the maximum number of them gathers. It can be various exhibitions, and presentation events. As part of such events, round tables of money owners are usually organized where you can get to know the future investor. This option is quite simple, however its effectiveness is highly questionable. Such events are extremely rare, it also happens here to meet the right person. not easy.

Another easy option– investing in a new business project by diverting funds from an old, already developed one. Naturally, this method is unacceptable for novice entrepreneurs.

You can find private investors on various Internet resources. You can find a large number of business investment proposals. But don't forget that areas of large accumulation of funds are infested with a huge number of scammers. Often, businessmen are offered to contribute a certain amount of money to start investing under various pretexts.

It is considered a good way to attract investment assistance of investment brokers. For a small commission, the businessman shifts the worries of finding an investor onto someone else's shoulders. In this case, you will have to pay only upon the issuance of funds.

The help of business angels is often considered effective.. However, today there are too few of them for a large number of applicants. In addition, they often demand a significant share in the business being created.

Incubators do not have the purpose of investing in projects. They are created to provide business with optimal conditions for development.

Question 5. How to search for foreign investors? Where to find foreign investors who will give money?

At the moment, there are several ways to find a foreign investor who is interested in your business:

Using the intermediary services of public or private commercial structures in searching for investment proposals;
By posting information about a project (startup, idea) on specialized sites (investment project databases);
Participating in various specialized exhibitions and fairs.

There are many different agencies successfully operating in the investment market that provide professional services in finding foreign investors. It is important for potential foreign investors to see the prospects of your business project.

8. Conclusion + video on the topic 🎥

If you have read the publication to the end, rest assured that you have received enough information to attract an investor. It is important to remember that this process is not easy and requires high-quality preparation.

A businessman must remember that even if he finds sufficient funds, there is no guarantee that the project will be successful.

Finding an investor is only the initial stage, a small part of a long and difficult journey.

Having spent money, a businessman must make every effort to achieve the desired return from it.

In conclusion, we suggest watching a video from Capital FM - Where and how to look for investment in a business?

As well as an interesting webinar "How to attract investment in business" from the Chamber of Commerce and Industry of the Russian Federation

The site magazine team wishes you good luck and success in attracting a good investor and, of course, success in the further development of your business. If you have any comments or questions on the topic, please ask them in the comments below.