Earnings in social networks smm offer. Who is an SMM specialist

SMM is at its peak. Many business owners have turned to him as a lifeline. But someone has to throw this circle ...

Today we will talk about an SMM manager - an employee who promotes projects in social networks. What can and should a specialist do and how much should he pay for it? These questions are asked to me every day, at every meeting and in every conversation, and representatives of both barricades.

In this article, I supported my point of view with comments from SMM specialists and business representatives. Read them, add them up and divide by your opinion - only then will you get an "approximately" objective picture.

What is he doingSMM-schik

SMM-shchik performs the role content manager: draws up a content plan, writes posts, selects photos and videos, publishes posts. He is community manager: answers users' questions, works with negativity and places orders without leaving social networks.

Often it is the SMM manager sets up contextual advertising in social networks.Although I have met those who undertake to set it up even in Yandex and Google.

Next, we touch on the PR-sphere and start attract opinion leaders. To do this, you either need to have your own base, or form it from scratch. Finding the right trendsetter, getting in touch with him, convincing him to cooperate - all this is the work of an SMM manager.

Certainly, partnerships with other brands. It's almost like with opinion leaders, but with its own characteristics. Collaboration can be both online and offline, so the matter is usually not limited to social networks alone.

Unforgettably contests, promotions, mass following/mass liking. It is rare that anyone other than an SMM manager does this.

And the fact that SMM managers often DO NOT do, but in vain - initial analysis of social networks, development of a strategy and a portrait of the target audience. You need to keep your finger on the pulse in order to improve performance.

But that's not all. Our realities are such that a specialist in SMM makes a lot of different, non-core work. For example: search and attraction of photographers, designers; writing texts for the site and blog; analysis of work in Google Analytics; cooperation with the media and bloggers; organizing events and so on.

To tell the truth, business representatives often want to give maximum functions to the SMM manager.

It seems to me that one of the reasons is ignorance of what this specialist should actually do (although another, of course, is the lack of budgets). But the SMMs themselves are good: often, instead of explaining why he ate the dog, he undertakes to perform tasks that he doesn’t understand anything, just to get a project or increase the fee.

My rule in this matter is: do what I can and clearly communicate this to the manager. All. And don’t think, “Okay, once I agree with the magazine, I won’t deal with the media anymore.” You will, as you will. If you do not immediately outline the circle of responsibility.

If you are an SMM manager and are ready to perform additional tasks - a PR manager, marketer, contextualist - take an additional fee for this. Do not be afraid. Because (I will not stop repeating): each work must be paid.

Well, if you are a business representative, there are two solutions. First, if you don't have enough funds, really delegate some of the responsibilities to the SMM manager, but make sure that he understands what he is doing. Secondly, if there are enough funds, find a marketer, or a pr-specialist, or a contextologist - the one who you most need right now. Don't skimp and you'll get the best result.

SMM manager salary

The fee of a specialist depends on several criteria: type of employment (permanent, project or remote work), duties and experience.

Try to allocate funds to a more experienced manager who will recoup your investment. And if you have hired a professional, please trust him.

Well, be sure, when you hire a person, look at his previous projects, or even better - write to the ex-head and ask for a recommendation. Repeatedly faced with the fact that the SMM manager appropriates the achievements of the project, although he could work in the company for a week.

What does he think Anya Laricheva, SMM specialist.

In different projects, I performed different functions. But if we launch a new project in social networks, then I prescribe the strategy, create content and manage the advertising budget. Basically, I still act as a copywriter, that is, I write all the necessary texts (press releases, blogging).

I have long abandoned such indicators as subscribers and the number of posts, this is not serious.

I have a fixed price for my services. The client must understand that social networks introduce and promote the brand, and are not the main source of sales, although everything is individual, of course.

What salary I have - I can’t say specifically, it’s unethical. Depending on the brand and its needs. From 5 thousand hryvnia to 10 thousand for remote work. Unfortunately, there are people who do the same work for less money, thereby destabilizing the market and reducing the cost of such work.

What does he think Alena Evtishchenko, SMM specialist.

Here are a number of functions that I perform in projects: developing a strategy, maintaining pages in social networks, developing and implementing a content plan, analyzing and attracting the target audience, building a brand image in social networks, managing reputation, creating loyalty programs, monitoring and analyzing competitors, working with bloggers and opinion leaders, working with comments, holding contests, setting up and managing targeted advertising, sales promotion.

In my opinion, a decent salary for an SMM specialist who maintains a couple of accounts and works remotely is about 10,000 hryvnias.

My salary is usually fixed, not a percentage of sales or work done. On average - 5-6 thousand hryvnia per project.

Especially for Likeney, the HeadHunter portal analyzed vacancies and resumes for the position of "SMM specialist" to find out how the demand for this profession has changed over the year and what the average SMM specialist is like and how much he earns today.

The number of vacancies for the position "SMM-specialist"

Since the beginning of the year, about 600 vacancies for SMM specialists have been posted on hh.ru in Moscow. In Russia as a whole - more than 800. Last year there were 375 vacancies in the capital, that is, the growth even in less than a year is already obvious. According to Gleb Lebedev, Research Director of HeadHunter, by December 31, the number of vacancies for SMM-specialists on hh.ru in 2014 will reach 700 vacancies in Moscow and 1100 in Russia.

It is worth noting that an SMM specialist is a very competitive position. If you look at hh.index, which shows how many resumes there are for one open vacancy, then it is equal to 4.9, while in general for the Russian labor market it is 3.5. This means that it is quite difficult for job seekers to find a job in a profession with attractive conditions due to high competition.

There are changes in the structure of demand for work experience. Over the past three years, the demand for inexperienced specialists has been decreasing, while the demand for people with experience from 3 to 6 years has been growing.

Average salaries offered

According to data from "Data bank of wagesheadhunter» , currently the average actual salary of an SMM specialist in Moscow is 70,000 rubles (gross). Growth per year - 4%. In general, in Russia - 52,000 rubles (gross), and the growth for the year is 7%. At the same time, it is worth noting that in the 4th quarter, it is the proposed salaries that will fall by 8-10% due to the unstable economic situation.

Demographics

If we try to imagine an average SMM specialist, we will get a girl of 26-35 years old with a higher education and an average level of English proficiency. At the same time, she has been working in SMM for more than three years and earns from 40 to 60 thousand rubles a month.

The job responsibilities of an SMM manager include:

Development of a strategy for the company's presence in social networks;
- creation, maintenance and development of communities and groups in social networks;
- preparation of media plans;
- conducting advertising campaigns, preparation and placement of advertising materials in social networks;
- search, creation and placement of content (texts, photos, videos, audio) in groups and communities;
- organizing and holding contests, polls, promotions in groups and communities;
- attracting the target audience, increasing the number of visitors, subscribers, group members;
- monitoring reviews about the company, answering questions;
- analysis of the effectiveness of advertising campaigns, SMM-promotion;
- analysis of SMM activity of competitors;
- preparation of analytical reports.

Salary and requirements of employers

The salary of an SMM manager depends not only on the region, but also on the specifics of the company: in agencies it is somewhat higher than in companies. In Moscow, the average salary of an SMM manager is 55,000 rubles. in agencies and 50,000 rubles. in companies, in St. Petersburg - 45,000 and 40,000 rubles. respectively.

The initial requirements for applicants for the position of an SMM manager are relatively small: you need to know the basic concepts of online advertising, be familiar with the principles of promotion in social networks. It is desirable to have at least an incomplete higher education. In any case, you will need experience in blogging, communities or groups in social networks, at least your own. Salary offers on a full-time basis in Moscow start from 30,000 rubles, in St. Petersburg - from 25,000 rubles.

Candidates with copywriting skills, experience in advertising campaigns on social networks and working in the field of marketing, advertising or online promotion for at least a year are open to access to the following salary range. In Moscow, it is 35,000-40,000 rubles, in St. Petersburg - 30,000-33,000 rubles.

The third salary range implies more serious requirements for candidates: a completed higher education (preferably in the field of journalism, marketing, PR, advertising), knowledge of the basics of SEO optimization, knowledge of web analytics tools, media planning skills, as well as experience in managing SMM projects less than 2 years.

In the third range, the difference between salary offers in companies and agencies begins to appear. In the second case, you can already earn a little more now due to the number of projects that the SMM manager does at the same time. In Moscow, the offers of agencies in this salary range reach 60,000 rubles, in St. Petersburg - 50,000 rubles.

The maximum salary offers are received by candidates with experience in using various SMM tools and experience in managing SMM projects for at least 3 years. An advantage may be knowledge of English at a conversational or fluent level and experience in commercializing projects in social networks. The maximum offers in Moscow reach 90,000 rubles, in St. Petersburg - 70,000 rubles. The specified ceiling is conditional: in special cases, the real salary can be higher both on the agency and on the client side.

Region Segment Range I Range II Range III Range IV Median
(Without experience as an SMM manager) (With 1 year work experience) (With 2+ years experience) (With 3+ years experience) (Average salary)
Moscow Agencies 30 000 – 35 000 35 000 – 40 000 40 000 – 60 000 60 000 – 90 000 55 000
Companies 30 000 – 35 000 35 000 – 40 000 40 000 – 55 000 55 000 – 90 000 50 000
Saint Petersburg Agencies 25 000 – 30 000 30 000 – 33 000 33 000 – 50 000 50 000 – 70 000 45 000
Companies 25 000 – 30 000 30 000 – 33 000 33 000 – 45 000 45 000 – 70 000 40 000
Volgograd Agencies 16 000 – 19 000 19 000 – 22 000 22 000 – 32 000 32 000 – 45 000 30 000
Companies 16 000 – 18 000 18 000 – 20 000 20 000 – 30 000 30 000 – 45 000 27 000
Ekaterinburg Agencies 20 000 – 24 000 24 000 – 27 000 27 000 – 42 000 42 000 – 55 000 37 000
Companies 20 000 – 23 000 23 000 – 27 000 27 000 – 37 000 37 000 – 55 000 34 000
Kazan Agencies 17 000 – 19 000 19 000 – 22 000 22 000 – 33 000 33 000 – 45 000 30 000
Companies 17 000 – 19 000 19 000 – 22 000 22 000 – 30 000 30 000 – 45 000 28 000
Nizhny Novgorod Agencies 18 000 – 21 000 21 000 – 24 000 24 000 – 35 000 35 000 – 45 000 32 000
Companies 18 000 – 20 000 20 000 – 24 000 24 000 – 32 000 32 000 – 45 000 30 000
Novosibirsk Agencies 20 000 – 23 000 23 000 – 26 000 26 000 – 40 000 40 000 – 50 000 36 000
Companies 20 000 – 23 000 23 000 – 26 000 26 000 – 36 000 36 000 – 50 000 33 000
Omsk Agencies 16 000 – 18 000 18 000 – 20 000 20 000 – 32 000 32 000 – 40 000 30 000
Companies 16 000 – 17 000 17 000 – 20 000 20 000 – 30 000 30 000 – 40 000 27 000
Rostov-on-Don Agencies 19 000 – 22 000 22 000 – 25 000 25 000 – 37 000 37 000 – 50 000 34 000
Companies 19 000 – 22 000 22 000 – 25 000 25 000 – 34 000 34 000 – 50 000 30 000
Samara Agencies 18 000 – 22 000 22 000 – 24 000 24 000 – 36 000 36 000 – 50 000 33 000
Companies 18 000 – 22 000 22 000 – 24 000 24 000 – 33 000 33 000 – 50 000 30 000
Ufa Agencies 17 000 – 20 000 20 000 – 22 000 22 000 – 33 000 33 000 – 45 000 30 000
Companies 17 000 – 20 000 20 000 – 22 000 22 000 – 30 000 30 000 – 45 000 28 000
Chelyabinsk Agencies 18 000 – 22 000 22 000 – 24 000 24 000 – 35 000 35 000 – 45 000 32 000
Companies 18 000 – 22 000 22 000 – 24 000 24 000 – 32 000 32 000 – 45 000 30 000

Applicant portrait
53% of candidates for the position of SMM manager are women. 75% of applicants are young professionals under the age of 30. 31% of SMM managers speak English at a fluent or conversational level.

Blog embed code

SMM manager

In March 2015, the research center of the Superjob portal studied the offers of employers and the expectations of applicants for the position of "SMM manager" in 12 cities of Russia.

“Today, often, different employers determine in their own way who an SMM manager is in his company, and what exactly he should do. At interviews, the conversation often begins like this: "Let's decide what we mean by this word." So, one employer sees an employee in this place, who, having decided on the goal, splits it into tasks, selects tools, briefs, controls, reports to the SMM director or the head of the marketing department. And the other will indicate tasks such as: writing content, moderating communities, working in tandem with a designer, reporting. But he will not, for example, control the budget, select promotion tools, etc.

The fact is that it is unrealistic to cover the entire pool of tasks and do it by hand. We are now talking, of course, about real professionals, and not about schoolchildren or mothers on maternity leave, who were inspired by the opportunity to make money on the Internet. Therefore, ideally, tasks are divided into several employees by specialization, for example, I am responsible for content, moderation and design.

As you can see, the hands of a good CMM worker must grow bushy: he must be diversified and be ready to perform a wide range of work.

And now let's start debunking the myths that have taken root in our heads.

Myth 1. Work in social networks - for interns and students

Social media marketing is one of the necessary tasks for the development of a business of any scale. If you think that this is some kind of childish task that any student can perform, then you can put an end to your reputation. Incorrect positioning, low-quality content, misunderstanding of the strategy and goals - all this will at best lead to a decrease in the number of subscribers, and at worst, it will negatively affect the attitude towards the brand and sales.

Myth 2. Social networks are the same job for 8 hours 5 days a week

Here is another common stereotype. Social media marketing is 24 hours a day, 7 days a week, every day. In order for SMM marketing to have significant authority in social networks, you need to be online all the time. This means that you should be able to use various planning tools, ideally being able to answer questions from potential buyers at any time of the day or night (after all, if the Internet never sleeps).

Myth 3. You will not achieve effective and measurable results from an SMM marketer.

Today it is also not impossible to measure the result and effectiveness of work in SMM. There are several options to track the result of the work of the SMM manager:

  • Pay attention to reach, user engagement, conversion of paid traffic to social. And don't forget to track ROI - an indicator of return on investment for SMM.
  • Track the growth of ER - the engagement index.
  • Analyze the place of SMM in assisted conversions. Thus, you can evaluate the payback of the employee.

Myth 4. All work is just asking friends and acquaintances to like posts to increase the level of social presence.

Experienced social media people won't ask friends and family to like their posts all the time. They know full well that they will not be able to fool the program that calculates the activity coefficient. It is a little more complicated than users are used to thinking. That is why it is so important to work out the creative of posts and interact with a large number of audiences.

Myth 5: We don't need

Social media is not suitable for our industry.” A lot of people talk like that. In our courses, one of the most common questions is what should we write about, because we are from B2B. Especially B2B manufacturing companies such as construction, industry, etc.

However, while they and their B2B partners do not understand how to implement social media, their employees are still socially active people, and they also like to surf the net, watch news on interesting topics, including their professional orientation. Look around: from kids to grandparents, everyone is on social media these days.

A common mistake B2B companies make is to treat their customers as just other companies and not as the people who work for them, who are just as socially accessible as everyone else.

In principle, this is possible. But only if there is a unique product and with initially perfectly designed marketing.

Myth 6. The demand for SMM specialists has already formed

As we can see on the graph, the demand for SMM specialists began to increase significantly since January 2016, and the number of vacancies has almost doubled, as a result of which competition is also intensifying.

Myth 7. SMM should be cheap

Today there is a generally accepted opinion that it is quite possible to get by with small budgets at the initial stage of SMM promotion. Of course, SMM services today do not have any fixed cost, and each company can put its own “price tag”.

But, when starting to work with SMM, it is extremely important to understand that a one-time action will give absolutely nothing to the business. SMM must be integrated into the marketing communications system for any type of business, and it is advisable to wait for the result only with regular work.

Of course, you can pay a specialist less, but in this case, you should not expect a predicted result, it can turn out to be zero. Many employers continue to turn to freelancers who are ready to “make SMM for $200”, but after 1-2 months of wasted time, money and nerves, they turn to professionals for help.

Therefore, if you are really ready to spend some money one-time, it’s better to go through a good SMM intensive in order to understand the big picture, and what your SMM manager should be directly involved in. Such a course will give you a clear understanding of where, for what and with what efficiency your budgets and paid "man-hours" will go.

Myth 8. It is not necessary for an SMM manager to have a lot of subscribers himself?

Maybe yes. But not just bots. Agree, it’s very undignified when a person has 4,000 friends, and on his wall there are cats slammed by his mother.

If you decide to communicate through the personal page of the manager, then it can become another channel of communication with clients. In addition to posting, he can ideally become an opinion leader, able to tell your customers everything about the company, products, and in a friendly way. After all, if you love your project, you will not be ashamed to tell your friends about it, otherwise, you should not take it on.

However, there are many professional SMM people who, on the contrary, appear minimally on social networks. Maybe it's a social media addiction.

The most correct way to communicate with the client in this case is the formation of a separate working page. After all, many people want to tell everything honestly on their page, for example, about a brand. But in this case, the manager has no right to represent his company with such messages on the wall.

Myth 9. An SMM manager can do everything.


Very often, anything can be demanded from a smm manager - to calculate budgets and engage in promotion, and draw, and dance, etc. But as a rule, people who claim that they can do all this are definitely sagging in something.

It is important to decide what work can be done inhouse, and what can be entrusted simply to the control of the SMM manager. For example, write content within the brand, and promote with the help of a contractor. Or vice versa.

Of course, SMM is a complex topic. There are really big budgets here, something changes every day and something new is invented.

SMM managers, and not only - write your comments and additions in the comments, what stereotypes do you encounter in your work?

Greetings friends! Today there will be a slightly unusual post, or rather a case. It is worth noting that this is my first case where I describe (fire) real money making schemes in social networks, so do not judge strictly. The methods that I will write about below may be known to you, since I am not the first on the Internet to share working schemes for free. Of course, I give them to you for free.

Today, there are a huge number of social networks on the Internet that cover more than 70% of the world's traffic. Undoubtedly, such a number of people could not fail to interest businessmen, Internet entrepreneurs and webmasters. Today, most large companies use social networks to promote a brand, product or service. They also use social networks to get to know their target audience better, which is very important for business (in particular, for Internet business).

Why did I write all this? It seems like a case, but I'm writing some kind of crap And here's the thing: I want you to understand that social networks are not just a way for people to communicate, but a place where a potential target audience gathers. You can't treat social networks like . There are no concepts of "quick money" or "a lot of money."

So, you can make money in social networks in several ways: targeted advertising, promotion of groups and pages, opening an online store, earning services, traffic arbitrage, and more. etc. I must say right away that making money on social networks is not as easy as it seems. There are many pitfalls and points, which I will write about below.

For a better understanding of the information in the case, I will divide all the ways to earn money into levels, respectively.

Level 1 Earnings with the help of special services

Interesting experiments in the field of SMM and cases of promotion in social networks are often published here. By reading these groups, you will gradually become a SMM professional. For me, these 3 groups are the main source of new information to this day.

How to start earning on SMM?

Let's say we have knowledge and experience. It remains only to find employers. Unfortunately, at this stage, many stop and become disillusioned with SMM. In fact, the most important thing in SMM is to have a good portfolio and reviews, so you need to work for free first.

Where to find a job?

You can offer your services on various seo forums and freelance exchanges. I advise beginners to start with forums, as they collect 40% of employers in this area. There are also many permanent employers here. By doing quality work several times, you can get many permanent orders.

I will reveal all the SMM chips in the following articles.

Level 3 Promotion of business in social networks

As I have already said, social networks collect a huge potential target audience, which can be very useful for both offline and online businesses. Alternatively, in social networks, you can create official pages of the company or mini-online stores.

Today, it is popular to create a mini online store VK and FB. In fact, this is a regular group filled with commercial information and photos of the products offered. There is nothing difficult in this.

How to attract the first customers?

The main way to attract the target audience is targeted advertising, which brings more than 60% of the target audience.

Tip: when setting up advertising campaigns on social networks, you can select your audience according to various criteria. I recommend specifying the following criteria in all advertising campaigns, with the exception of special products: female, age from 16 to 38 years old, Moscow and St. Petersburg. Also, in some social networks, you can select the target audience by applications and groups. For example, when setting up a VK target, I advise you to show ads only to those who are subscribed to thematic groups or to a group of competitors.

Level 4 A goldmine for everyone

Usually, under the concept of a case, they mean a description of some working scheme, but I get something like an informative article. getting better

Today, the most profitable way to earn money is traffic arbitrage. Few people know that social networks of this kind are best suited for draining traffic. Many place banners on blogs, order links and drain traffic from gaming sites, spending a lot of money on it. But you can merge traffic from social networks, which is much cheaper and the audience is more loyal to various offers. The average earnings of an arbitrator is more than $100.

How to start earning on traffic arbitrage from social networks?

To begin with, we select an affiliate program and an offer to which we will send traffic. I advise you to apply for new offers, as it is highly likely that no one except you will drain traffic from social networks. Next, we go to set up our advertising campaigns. I usually merge game traffic from VK, as the audience is loyal to all kinds of promotional offers. This is due to the fact that advertising in VK is unobtrusive and only interested users click on it.

2023 minbanktelebank.ru
Business. Earnings. Credit. Cryptocurrency