We open a shoe repair shop. Shoe repair as a business Where is it allowed to do shoe repair?

BUSINESS PLAN

Summary

Date of birth: d

home address: Torzhoksky district,

Education - secondary

Qualification - accountant

From 1998-2002 worked as an accountant later transferred to the chief accountant.

From 2008-2011 worked as an accountant.

Currently I am studying at the correspondence department of the TSAA in Tver in the direction of economics

I achieve my goal, I am principled, sociable, I take a responsible attitude to the task assigned

I can get along with people

I own a computer

Project Summary

The shoe repair shop is a winning business. After all, shoes are one of the indispensable things of everyday life, but, like any thing, shoes tend to wear out and tear. The quality of production, even at eminent shoe factories, leaves much to be desired. One season is the average lifespan of a pair of shoes. She needs repairs after that. Consequently, shoe shops have no problems with customers. This type of business does not require the investment of huge amounts of money and is at the same time very attractive and profitable. It is worth noting that the most appropriate, cost-effective and profitable format is an ordinary workshop offering a standard set of services. Opening a shoe repair shop does not require a license. To organize this type of business, you just need to register as an entrepreneur - a legal entity or an individual. A shoe repair shop can offer a wide variety of services, including: repair of heels, their replacement, replacement of shoe heels, sole repair, shoe stretching, replacement of insoles and instep supports, accessories (buckles, locks, snakes, rivets, Velcro), professional shoe cleaning etc. Different types of services offered require different equipment.

Explanatory note

Supervisor.

Yarkova Anna Nikolaevna

Organizational and legal form.

Taxation.

UTII - Single tax on imputed income

1. Project summary

1 Project goal

This project is the opening of an ordinary workshop, where a standard set of services is provided.

The main goal of the project is to provide the population with quality shoe repair services designed for the middle class.

1.2 Production base of the project

To accommodate such a workshop, you will need either a stand-alone kiosk or a small room.

3 Project performance indicator

billing period - one year, at the end of the billing period is expected:

Net income - 817672.00 rubles

Return on equity - 13%

Profitability of the sale of services - 57%

Profitability of production - 461%

2. Marketing plan

2.1 Description of the market

Opening a shoe repair shop, especially in the light of global economic problems and high risks in other areas of business, is a completely justified and logical decision. It is worth paying attention to the lack of competition in this area, the client chooses a master whose quality he is satisfied with and chooses for sure and for a long time. Therefore, when opening a shoe repair business, the main criterion in the work should be the quality of work.

2.2 Description of clients

Everyone wears shoes, women do not need to explain how often heels, heels break off, noses and rolls wear out, almost the overwhelming number of women in a certain radius from the workshop are our regular customers. We must not forget men and children, especially now, when the industry is going through hard times and the quality of products from many manufacturers, including shoes, leaves much to be desired. The question arises, what is more profitable, fixing the heel or buying new shoes?

2.3 Description of works, services

Opening hours: from 8.30 am to 5.30 pm. Day off - Sunday, Monday.

On weekends I will carry out the purchase of components at the bases. Preparing for my project in advance, I found out where they are located in Moscow, where you can buy high-quality, sought-after goods (components), and found out how the goods are purchased so that I can officially confirm my expenses for their purchase.

2.4 Planned public services. (Appendix No. 1)

3.Production plan

3.1 Preparation period

In the preparatory period it is necessary: ​​The area for the workshop is 20 m 2(rent) - 15,000 rubles.

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-sewing machine "bottle" - 12000 rubles.

-electric sharpener - 3000 rubles.

-accessories - 39720 rubles.

-transport costs - 7000 rubles.

-electricity - 6000 rubles.

-other expenses - 3000 rubles.

-IP registration costs - 1080 rubles.

-state duty in the amount of 800 rubles.

Total: 117600 rubles.

For the preparatory period, own funds are available:

-special sewing machine - 20,000 rubles.

-column sewing machine - 10,000 rubles.

In total, 15,000 + 12,000 + 39,720 + 7,000 + 6,000 + 3,000 + 1,080 + 800 = 84,600 rubles should go to the preparatory stage.

Financial assistance in the form of a subsidy from the Employment Center in Torzhok will be spent on components, on a bottle machine.

workshop service profitability income

organizational plan

4.1 Legal form

This project is planned to be implemented in the form of individual entrepreneurship without forming a legal entity, in order to reduce taxation and simplify financial reporting.

4.2 Organizational structure

The implementation of services will be carried out by the Entrepreneur and the hired person accepted through the employment center. Management of the sale of services, accounting and reporting is under the jurisdiction of the Individual Entrepreneur.

5. Financial plan

1 To calculate financial indicators, it is necessary to determine the total amount of initial costs

General organizational costs of the project

№ p / p Name of costs for organization Amount in rubles 1. Funds for the preparatory stage: - rent 1 month - purchase of goods (components) - registration of IP (state duty) - purchase of special-purpose machines - transportation costs 84,600 rubles.

Sources of financing

1. Own funds 58,800 rubles. 2. Subsidies from the employment center 58,800 rubles.

Yearly spending plan

January February March 2nd quarter 2012 3rd quarter 2012 4th quarter 2012 duty800.00хххххPurchase of machinesх12000.00ххххPurchase of components20000.0020000.0015000.0040000.0035000.0035000.00Transport expenses2600.002400.002000.007000.007000, 007000.00PFR tax3434.003434.003434.0010302.0010302.0010302.00ENVDхх6120.006120.006120, 006120.00Rent15000.0015000.0015000.0045000.0045000.0045000.00Electricity6000.006000.006000.0018000.0018000.0018000.00Z/fee6100.006 100.006100.0018300.0018300.0018300.00Other expenses1000.001000.001000.003000, 003000.003000.00TOTAL:55114.0065034.0053754.00147722.00142722.00142722.00

Fulfillment of 18 orders per day at an average price of 300 rubles = 5400 rubles per day. Total earnings per month at the rate of 22 working days - 118,800 rubles. (per year 1425600.00)

Plan of income and expenses for the year

Indicators Amount RUB Proceeds from the sale of services RUB 1,425,600.00 Costs for the purchase of goods RUB 177,000.00 Gross income RUB 1,248,600.00 Employee wages RUB 73,200.00 UTII RUB 24,480.00 Tax from an entrepreneur (PFR, FFOMS, TFOMS) 16,200.00 RUB Employee tax (PFR, FSS, TFOMS, FFOMS) RUB 25,048.00 Rent of premises RUB 180,000.00 Electricity RUB 72,000.00 Transportation expenses RUB 28,000.00 Other expenses RUB 12,000.00

Profitability of production.

RP 817672/177000*100%=461%

Return on equity.

ROE 817672/58800*100%=13%

Profitability of the implementation of services.

RP 817672/1425600*100%=57%

The planned payback period for the total investment is 12 months. Guided by the data and settings, the working goals, criteria for the goals and objectives of this business plan were formulated.

Conclusion

And since it is already clear that a shoe repair shop is a source of permanent income, little influenced by external factors, and the enterprise is sufficiently profitable.

According to statistics, about 10% of shoes are repaired within three months of wearing them. Seasonality in this business, although traceable, is not the main factor. The most important will be the speed of work. The level of income will depend on how quickly we manage to change heels, glue soles, etc.. In the future, I plan to expand the business to open several more points, including one workshop for the repair of elite shoes. The more expensive the shoes, the more expensive the work will naturally be. The network of workshops will bring more income. Now 70% of the population resorts to repairing shoes that have lost their types and more than once, which allows us to consider this type of business as stable and in demand.

We will always have clients regardless of the economic situation in the country. Everyone needs shoes, but they are not eternal, and they need, though preventive, but repair.

Application No. 1

Name of service Change Price, rub Minor shoe repair1Sew the upper of the shoe (for one stitching) or make a piece for one place up to 5 cm. 003Installing an external or internal patch in shoes without filling under the sole up to 5cm, over 5cm, the cost increases in proportion to the increase in the size of the patchpc 100-004 005 Replace the eyelet in shoes or make and attach a buckle strap in sandals and children's shoes pcs 55-006 Attach buckles, buttons, bows or strengthen straps (without changing the buckle strap) pcs 40-007 Attach new buckles (with replacing the buckle strap), decorations in shoes pcs 70-008 Insert curly hook, block, holniten with full replacement or partial replacement of the block block piece 20-009 Shorten the heel strap in summer shoes piece 40-0010 Make and sew a new strap from genuine leather pair 160-0011 Make and sew through the lifting strap around the leg with a buckle strap strap)pcs70 -0013Make and attach new jewelry made of genuine leather and other materialspair 160-0014Replace: (lengthen) "elastic band" with insertion of a buckle (hook) with one stitching or buckle belt in women's shoespc90-0015Replace or lengthen the "elastic band" with two stitchingspc110-0016Replace “Glastic” p/boots, shoes, boots, boots 70-0017 Replace the zipper “Lightning” in shoes with a boot height of up to 25cmp/pair130-0018 Save the lightning shoe in shoes up to 36cmp/pair140-0019 Save the zipper “Lightning” in shoes in shoes up to 40 ° Cm /pair180-0020Replace the zipper in shoes with a top height of up to 40.1 cm/pair240-0021Replace the zipper in shoes with artificial tops, with outer or inner braces, or in "stockings" boots, with a tops height of up to 30cm (without cost of a zipper) pcs. price for inserting a zipper: cut the bootleg with a valve insert for a zipper p / pair 110-0024 Replace the lock or valve in the shoe p / pair 80-0025 Replace the lock (slider) of the zipper simple piece 55-0026 decorative zipper piece 65-0027 Surcharge for a decorative slider lock when replacing a zipper piece 10-0028 Surcharge for sewing products with colored threads (zippers, patches) piece 30-0029 Replace the edging of the upper of the shoe pair 220-0030 Replace the vamp in p / boots, sneakers, boots pair 430-003 1 Extend the shafts with top of all types of materials on a fur or insulated lining by inserting a wedgepair 500-0032 Expand the tops with a top of all types of materials on a fur or insulated lining by inserting an elastic band up to 19 cm deep pair 350-0033 zhek, p / bootspair600-0035Narrow and shorten the tops of boots, semi-bootspair860-00Medium shoe repair1Place soles with adhesive fastening from microporous rubber or prophylacticpair220-002Put soles with glue fastening from wear-resistant rubberpair240-003Put soles with glue fastening from microporous rubber over 44 sizes fastenings made of wear-resistant rubber over size 44 pair 260-005 Put one rib up to ¼ sole area or joint up to 1/3 of the heel area made of microporous rubber piece 70-006 Put one rib up to ¼ soles or joint up to 1/3 of the area of ​​the heel of wear-resistant rubber, leather-like piece 80-007 Place heels of microporous rubber pair 140-008 Place heels of wear-resistant rubber up to 100 cm2 pair 170-009 Place heels of wear-resistant rubber larger than 100.1 cm2 pair 200-0010 Place heels ki made of polyurethane up to 8 cm2 pair 160 -0011Place polyurethane heels from 8.1 to 80cm2 pair 180-0012Place polyurethane heels from 80.1 to 140cm2pair 220-0013Place polyurethane heels from 140.1 to 300cm2pair 260-0014Place felt heels or leather heel padspair 220-0 015Install metal heels of any configuration (simple, curly) pair 230-0016 Supply heels from all types of materials (except metal) or soles made of m / foam rubber, wear-resistant rubber and prevention from the customer’s material pair 120-0017 Replace molded heels from the customer’s material for the installation of figured heels of all types of materials, except for metal (to retail prices for heels) pair 40-0020 Shoe cleaning with shoe polish or finishing shoes, partial tinting of the heel in felted shoes with heels without side gluing pair 430-0023 Replace rubber soles with glue fastening in felted shoes with heels with side gluing pair 450-0024 Replace rubber soles with glue fastening in leather shoes with ordinary heels pair 380-0025 Replace rubber soles with glue fastening in leather shoes with a single-layer wedge prominent heelpair400 -0026 Replace rubber soles with glue fastening in leather shoes with a two-layer wedge-shaped heel pair 430-0027 Replace rubber soles with glue fastening in high boots with heels pair 470-0028 Replace rubber soles with glue fastening in high boots with side pasting, heels inator: styles 911264, 911L462, 84227N, 842242, 1528pair 500-0030Replace TEP soles with instep support reinforcement all styles except those mentioned above replacement p / insole, instep support all stylespara910- 0033Replace soles made of genuine leather or leather fiber, without changing the heelpair470-0034Replace genuine leather soles style 131 with a heel and heelpair90-0035Repair synthetic soles in case of fracture with microporous rubber soles, preventionsteam360-0036Repair synthetic soles in case of fracture with setting outsole made of wear-resistant rubber pair 390- 0037Repair fractured synthetic soles with microporous rubber soles over size 44 pair 420-0038 the crocodile part of the sole in shoes on high and Middle Kablukepara60-0041 Okamantki with genuine skin of insulated shoes on a molded sole with a sorcerer380-0042 Put a decorative rubber wound when replacing rubber podspara80-0043 to insoles from a special card in women's shoes and men's shoes on a molded (without deciduous moths) pair270-0044444444444 soles (with partial re-gluing of soles, the price is applied at a discount in proportion to the area of ​​gluing) pair 220-0045 Sew old soles around the entire perimeter manually shoes up to size 40 pair 220-0046 Sew old soles around the entire perimeter manually shoes over size 40 shoespair220-0048Place a patch with a dressing under the sole with adhesive fastening in leather or textile shoes or a patch on shoes with an upper made of synthetic materials an inner patch up to 5cm around the perimeter over 5cm the cost increases in proportion to the size of the patch pcs 180-00 36-0049Place a patch with a dressing under the sole adhesive method of fastening in leather or textile shoes or a patch on shoes with uppers made of synthetic materials external patch up to 5 cm along the perimeter over 5 cm the cost increases in proportion to the increase in the size of the patch piece 1 cm hard heel pads made of cardboard, metal, semi-insoles made of special cardboard, metal plates pair 440-0051 Install monolithic, single-layer microporous heels pair 260-0052 Install low stacked heels leather heels on heels, or

According to experts, capacitive indicators in the shoe repair market annually amount to hundreds of millions of dollars, which makes it possible to classify shoe repair as a business in the category of demanded and promising. The high profit potential of this industry and stable self-sufficiency for several years have attracted the attention of entrepreneurs who want to open a profitable business with minimal initial investment.

Business Relevance

Shoe workshops, in accordance with the business plan of a shoe repair enterprise, belong to the category of household services that are as stable as possible in terms of security in a crisis.

The deteriorating economic situation makes it possible to obtain additional profit due to the minimization of the population's costs for the purchase of new shoes and the growth in demand for repair work. With the stabilization of the economic situation, a sharp increase in the purchasing power of the population also increases the percentage of demand for shoe repair.

Business registration

The main point that you need to consider if you want to open your own or set up a ready-made shoe repair business is to obtain status. It is individual entrepreneurial activity in this area that is more preferable, and not the education of such a popular one.

Registration of an individual entrepreneur allows you to choose a more favorable taxation system in the patent form or, in accordance with OKVED codes 52.71 or 52.74. After receiving the registration certificate in the tax division, it is necessary to go through the registration in the Pension Fund, and follow the instructions of the fire inspectorate and Rospotrebnadzor.

In addition, this type of business activity requires the purchase of a cash register and the opening of a bank account to pay for equipment and premises by bank transfer.

Selection of premises and hiring of staff

The best option for running a shoe business is represented by renting premises without prepayment, on the basis of monthly rent payments. It is advisable to give preference to markets, large super- and hypermarkets and stop pavilions, where the traffic of potential customers is consistently high.

Most often, shoe shops are equipped with kiosks with a total area of ​​​​about 10 square meters. It is allowed to rent a state land plot from the municipality with the subsequent installation of a stall or the option of renting a finished kiosk on already registered land.

If you wish, you can rebuild your own premises for a repair shop, but renting or buying out a land plot in the city is very problematic and costly. And the construction of a building that meets all the requirements for conducting such activities is very expensive and significantly increases the payback period. A standard room suitable for running a shoe business should be delimited into a customer reception area, a work area and a space for relaxation.

Most often, individual entrepreneurs in the field of personal services work independently in a small firm. Establishing a larger repair shop requires the recruitment of professional shoemakers. It should be borne in mind that such specialists belong to the category of rather rare professions, which are produced by a small number of technical schools. The solution of the problem of selecting highly qualified specialists can be entrusted to a recruiting agency, the conclusion of an agreement with which will help to avoid many problems associated with hiring unscrupulous and unskilled personnel.

Equipment selection

Depending on the range of services offered, the set of equipment may be different. The standard equipment for carrying out repairs in a shoe workshop is:

Volumes of production and form of organization

Currently, the most relevant are three types of shoe workshops, which differ in the volume of work performed and profitability.
The traditional repair shop, which belongs to the economy class category, is distinguished by an insignificant list of shoe repair services offered and is characterized by the replacement or repair of heels, insoles, soles, heels, locking elements, as well as preventive maintenance, stitching and painting. The target audience is consumers with a low income.

The middle class workshop is characterized by the presence of a wide range of services from the list of the middle price category. The optimal size of the area of ​​such a workshop cannot be less than thirty square meters, and expensive and high-quality equipment is used for work. The target audience is represented by consumers with higher income indicators.

VIP-class workshops are focused on repairing shoes of the elite category and are located in areas where a significant part of the population has a high level of prosperity. Specialized equipment allows repair work of any complexity, as well as the restoration of expensive and exclusive shoes.

Starting investment

Entrepreneurial activity in the economy class category involves a minimum initial investment. The cost of the premises, as well as the purchase of a minimum set of equipment and tools, will amount to about 200 thousand rubles.
Almost twice as much money is required to be invested in opening a middle-class shoe shop. However, the payback of such an enterprise will take much less time.

Opening a VIP workshop involves significant costs and is classified as a capital-intensive investment. Such workshops, despite being in demand, are extremely rare.

Income/expenses and profitability

Optimal, in terms of investments, payback periods and profitability indicators, is the opening of a shoe business in the middle production segment.
Standard economic indicators:

• monthly rent - about 40 thousand rubles;
• expenses for the purchase of equipment - 350 thousand rubles;
• the cost of consumables - 150 thousand rubles;
• monthly salary of the staff in the amount of three people - about 75 thousand rubles;
• expenses for an advertising campaign and payment of utility bills - about 35 thousand rubles.

Total costs: 650 thousand rubles.

The main income is related to the number of completed orders:

• income from one order - about 700 rubles;
• the average payback period is 24–36 months.

The rate of return is about 15%.

An organic addition that helps attract customers is the introduction of discount cards that help stimulate the economic interest of consumers. An effective marketing and advertising move can be an order for souvenirs or stationery with the logo of the workshop.

A one-time investment in the highest quality equipment can significantly reduce the ongoing costs of purchasing consumables and maintenance. In addition, a middle-class workshop is almost twice as productive and efficient as an economy-class workshop of the same size.

If the business plan provides for the repair work of one person who is in the status of an individual entrepreneur, then the daily earnings will not be more than five to seven thousand rubles.

It should not be forgotten that the creation of any point must be preceded by a thorough study of the throughput of the place, the presence of closely spaced competing organizations and the standard of living of the population. The success of a business is always based on the recognition of a newly opened enterprise, competitive prices and a high level of service, combined with competent advertising and marketing.

The need for repair services among people arose with the advent of the first shoes. Nowadays, shoe repair as a business is a field of activity that brings entrepreneurs a good, stable income. Therefore, in today's publication, we will touch upon topical issues related to organizing a shoe repair business at home.

Shoe repair business plan

Experienced entrepreneurs clearly understand that pre-planned actions will help them achieve the desired result in a short time. Therefore, take an example from successful businessmen and, before starting your own business, be sure to draw up a detailed business plan.

Business profitability. It is very important to analyze the level of competition and demand for a shoe repair service. This business area is quite competitive, because the demand for services is quite high. But you can always get around competitors by correctly analyzing the pricing policy and the quality of the services provided.

Benefits of a Shoe Repair Business

• Minimum investment. Most people do not have a large start-up capital for starting a business, so you have to look for suitable low-budget areas of activity where you can really realize yourself. Shoe repair at home is a great business option that can bring a good steady income;
• Fast payback. Small investments and a huge demand for services will allow you to quickly recoup all costs and make a profit. Agree, this is a pretty good advantage;
• Fixed salary. Properly constructed pricing policy and the provision of a wide range of quality services will attract people. Over time, having received regular customers, you will provide yourself with a stable, high income.

Business registration

First of all, you need to legally formalize your type of activity. It is most advantageous to choose individual entrepreneurship as a substantive form of activity. After receiving a certificate of registration, you need to select the form of taxation (in this case, UTII).

In addition, it is required to obtain permits for activities from the sanitary, fire services and Rospotrbnadzor.

Room selection

The premises of your repair shop must comply with the requirements of the sanitary and fire services.

Shoe repair at home. Alternatively, you can start your business from home. If the property has a garage, then it can be equipped as a workshop and thus significantly save on rent.

The location of the workshop is of great importance, because the number of customers and, accordingly, the profit will depend on it. Therefore, you should be wise in choosing a place to open a workshop.

You can open a shoe repair shop in the private sector or near high-rise buildings. High traffic and a large congestion of living people will allow you to get your first customers in a short time and a guaranteed stable income.

Room rental. The rental price will depend on the location and area.

Kiosk

The cheapest way is to rent a land plot and place a shoe repair kiosk there. This budget option is suitable for novice entrepreneurs with a small starting capital. Consider the nuance that your visitors will be middle-class people, so the prices for services should be objective.

Renting premises in a shopping center

This option is more expensive, because the cost of renting in a large shopping center is quite high, but there are quite a lot of visitors there, and the cost of services is much higher.

Elite shoe repair shop

Alternatively, you can rent a separate room to provide a wide range of shoe repair services. But here it is worth considering that your clients will be rich people, so the quality of services should be high. Accordingly, you will have to spend a lot of money on the purchase of professional equipment for shoe repair.

Shoe repair equipment

Opening a workshop involves the purchase of the necessary equipment for the provision of shoe repair services. As mentioned above, its cost will depend on the format of your business. An elite salon requires special equipment, and for a small workshop, standard tools will suffice.

Necessary equipment:

• Shoe needles, awl - price from 500 rubles;
• Glue - from 50 rubles;
• Hammer, nails, pliers - from 1500 rubles;
• Shoe gun - about 300 rubles;
• Shoe paw, rasp - about 1000 rubles;
• Electric stove (for heating glue) from 1000;
• Abrasive skins - 50 rubles;
• Sewing machine - from 5000;
• Compressor - from 15 thousand rubles;
• Machine tool - about 40 thousand;
• Components: pieces of leather, soles, heel rubber, soles, insoles, polyurethane, threads. The cost is about 5-8 thousand rubles.

Naturally, some equipment can be purchased second-hand and thus significantly save. In addition, if you open a small repair shop, then it is quite possible to get by with standard tools and inexpensive materials at the initial stage.

hired personnel

Everything here will depend on the format of the business. In the case of opening a small shoe repair shop, it is quite possible to handle it yourself or hire an assistant. If you have no skills in shoe repair, then look for a good master, always with experience. Remember that a lot will depend on the quality of the services provided, so try to create a good impression at the initial stage and get regular customers.

It can be concluded that shoe repair as a business is a fairly profitable business. Wish you luck.

Shoe repair seems to be one of the most affordable and low-budget types of business. Indeed, kiosks and pavilions, where you can replace the heel or glue the sole, are found in a big city at almost every stop. But this format of service remains in demand only among the most unpretentious customers: trying to provide high-quality care for expensive shoes, many citizens prefer to use the services of professional workshops.

So how to open a shoe repair shop with your own hands? First of all, it should be noted that newcomers to this industry have nothing to do: without an in-depth study of the subject, it is impossible to choose the right equipment, properly organize the maintenance cycle and evaluate the qualifications of their employees. Also, marketing knowledge will not interfere: the market has long been occupied by single craftsmen, and therefore the entrepreneur will have to fight with them for each customer. Finally, a certain capital is needed: when using hand tools, even a professional will not be able to meet the growing demands of customers for the quality of work, which means that sophisticated modern machines and special equipment will have to be bought.

Features of the shoe business

Despite the obvious prospects, a shoe repair shop cannot be opened blindly, guided by intuition. When compiling a business plan, an entrepreneur must understand - do citizens really need such a service? The approximate level of demand is clearly illustrated by the following data:

• 10% of domestic and inexpensive imported shoes have to be repaired in the first year of operation. In the premium segment, this figure reaches 3.5%;
• Two years later, the need for the services of a shoemaker appears in 25% of the owners of products in almost all price categories;
• In the third year, 50% of buyers turn to workshops. Imported shoes by this time need preventive maintenance, and domestic shoes need more serious repairs;
• 75% of the workshop's customers are middle- and high-income consumers. Such citizens do not buy shoes in spontaneous markets and in basement shops, where only inexpensive consumer goods are presented: when choosing a product, they are guided primarily by value for money. Such priorities explain their need for the services of repair specialists: shoes for 5000 rubles are more profitable to put in order than to replace with a new pair.

However, the constant high demand is not the only reason why start-up entrepreneurs are interested in the field of shoe repair.

It can be seen that:

• In any market situation, the owner of the enterprise has the right to count on a stable income;
• You don't need a huge investment to set up a shoe repair shop;
• The organization of activities does not require large premises with expensive repairs;
• There are many ways to develop an enterprise, including the creation of an entire network of local or regional significance.

The main disadvantage of this business seems to be competition: the low entry threshold allows anyone to open their own kiosk. But this accessibility has a downside: most entrepreneurs working in the service sector are rather artisans who have a rather vague idea of ​​the rules of doing business. If you think about how to open shoe repair correctly, then it is quite possible to lure a significant part of their customers to you.

Types of shoe shops

Speaking of shoe repair, many imagine a small kiosk at a bus stop, where a lone master performs the simplest operations. However, workshops of various sizes operate on the market and find their customers, oriented to all existing categories of consumers - from pensioners to bankers:

1. Shoe repair at home. A master who knows how to repair shoes and boots can serve customers in his spare time from his main job. Of course, in this case, the circle of customers is limited to acquaintances, but the cost of maintaining the premises is reduced to zero. Simple equipment and manual devices allow such specialists to earn up to 20 thousand rubles a month;
2. Economy class workshop. Included in the top for beginners. The enterprise is located in a kiosk and is equipped with the simplest equipment that allows it to provide basic services. However, due to moderate prices, up to 20 clients visit the workshop per day with an average bill of 200–300 rubles, bringing a single master up to 3,000 rubles in profit;
3. Workshop of the middle level. It usually opens in a shopping center or on the ground floor of an apartment building, in a room up to 50 m². Professional equipment allows masters to expand the range of services, set higher prices and serve up to 40 visitors per day. With an average check of 600-800 rubles, such a flow of customers brings up to 10 thousand rubles of daily income;
4. Workshop of the premium segment. Repairs exclusively expensive shoes of famous brands. For this reason, special technologies and machines are used in the work, and the team is made up of expert craftsmen. Such a workshop should be opened in an elite area where wealthy people live. The flow of customers does not exceed 5–10 people per day, but the average bill reaches 6–10 thousand rubles;
5. Franchise Workshop. There are almost no noteworthy offers in the shoe sector. The existing options, focused primarily on comprehensive consumer services, cost up to half a million rubles - for this money you can easily open your own workshop. Therefore, we can say that it is not advisable for a novice entrepreneur to buy a shoe repair franchise.

Shoe shop services

The shoe repair business idea should be focused on the needs of the target audience. Therefore, the list of services must be compiled on the basis of the actual demand for certain types of work, in order to subsequently select the equipment necessary for their implementation. For example, consider how much shoe repair costs in mid-level workshops:

Shoe shop services

Type of work	Price range, rub.
Preventive work
Shoe cleaning	1500–1800
Prevention of low shoes	1800–2200
Shoe Prevention	2200–2500
Boots prevention	2700–2900
Prevention of ugg boots	2200–2500
Replacing the prophylactic outsole	1500–1700
sole repair
Sole gluing	500–1000
Complete sole replacement	1700–3700
Heel replacement	500–1000
Heel replacement	2000–2800
Heel repair	1000–1500
Leather strap on heels	1600–2200
Upper part repair
Zipper Replacement	400–1000
Slider Replacement	250–300
Replacing a button or button	150–200
Stretching in the foot	600–1500
Stretching in the ankle	600–1700
Shaft stitching	1800–3600
Glassage	1500–2000
repainting	1000–3500
Interior repair
Installing an internal patch	450–1500
Leatherette insole replacement	800–1100
Leather insole replacement	600–1000
Arch support replacement	800–1200
Gluing insoles	150–200
Replacing the soft heel	1000–2500

Business registration

The simplest ones can be implemented without registration. The creation of a shoe workshop is not one of them: even a modest kiosk in the yard will not go unnoticed by the inspection authorities.

The procedure for legalizing an enterprise looks like this:

1. To obtain the status of an individual entrepreneur, it is enough to apply via the Internet or personally visit the branch of the Federal Tax Service at the place of registration;

2. When submitting an application, you must specify the taxation system. Small enterprises providing services to the population have the right to use preferential treatment:

• Simplified system (USN);
• imputed income tax (UTII);
• Patent (PSN).

• 95.23. "Repair of shoes and other leather products";
• 95.29.9. “Repair of other household and personal items”.

4. An enterprise must be registered with the Pension Fund, regardless of whether the entrepreneur performs shoe repair with his own hands, or hires hired employees for this purpose;

5. To obtain work permits from Rospotrebnadzor and the Fire Inspectorate, a shoe repair shop must conclude contracts for the maintenance of ventilation systems, uniform washing, garbage collection, and the extermination of rodents and insects.

Placement of a shoe repair shop

Like any ready-made business, a shoe repair shop cannot operate without a constant flow of customers. Therefore, in each specific case, it is necessary to study the routes used by representatives of the target group. For example, a place near the metro is suitable for enterprises designed for low-income citizens, since car owners almost never use public transport. From this point of view, sleeping areas look more attractive: there are clusters of supermarkets, shops and institutions visited by all categories of customers.

It is not worth considering the possibility of renting a section in a shopping center: going to such establishments, citizens think more about buying new things than about repairing old ones. Moreover, the rent here is fantastically high, and internal rules require entrepreneurs to design their departments to the appropriate level.

Own pavilion is also not always profitable. Firstly, this format is acceptable for economy class workshops, which excludes wealthy citizens from the number of clients. Secondly, renting or buying a site in a lively place will cost a round sum. Taking into account the cost of the building, such expenses will increase the payback period of the business for years.

Thus, the most convenient option is a room on the ground floor of a multi-storey building or in a separate capital building, located on a street with heavy pedestrian and car traffic. In this case, the entrepreneur will not depend on the whims of the management of the shopping center, nor on the policy of the authorities regarding small architectural forms.

Requirements for the premises

Even the simplest require some preparation of the premises. When creating a mid-level shoe shop, this issue should be taken more seriously: a businessman will have to not only equip comfortable workplaces for employees, but also provide comfortable conditions for visitors. If an inspector and two masters will work at the enterprise, then the required area of ​​​​30–35 m² is recommended to be divided into:

• A customer service area with a workplace for a receptionist and several chairs for visitors waiting to complete an order;
• Industrial premises with workplaces for shoemakers;
• Recreation area where employees can change clothes or eat.

In addition, the entrepreneur will have to figure out how to equip a shoe repair shop in accordance with the requirements of the sanitary service. So:

1. Each master must be allocated at least 7 m² of space for work;
2. The stationary room must be connected to the power supply system, water supply and sewerage;
3. The production workshop should be equipped with supply and exhaust ventilation with air supply in the amount of 20 m³ per hour for each employee;
4. Shoe repair equipment that causes dust and emissions of harmful substances must be provided with local exhausts;
5. When placing a shoe workshop in a residential building, the air exchange system must be installed separately from the ventilation of residential premises;
6. Combined lighting is installed in production shops. The level of illumination of workplaces should not be less than 500 lux;
7. In a separate room for shoe repair, the recommended ceiling height is 3.3 m. In a residential building, you can proceed from the actual height of the floors;
8. The shoe shop must have a separate entrance that is not connected to other living quarters in this building.

Shoe repair equipment

Many beginners mistakenly assume that shoe repair is a set of standard manual operations requiring simple tools. Today, most of the procedures are performed on high-tech machines that allow you to quickly put in order even the most worn pair of boots. The specification for such equipment for a mid-level shoe repair shop might look like this:

Shoe shop equipment

Position	price, rub.	Quantity, pcs.	Amount, rub.
General Systems
Security and fire alarms	–	–	26000
Fire extinguisher	2500	4	10000
General lighting	–	–	25000
Power supply system	–	–	20000
Switchboard	6400	1	6400
Basic equipment
Shoemaker's work table with tiles	27500	2	55000
shoe rack	5600	2	11200
Roller chair	3500	2	7000
Hood	13800	2	27600
Equipment table	2500	4	10000
Sleeve sewing machine	72100	1	72100
Single needle sewing machine	28600	2	57200
Edge down machine	31000	1	31000
grinding machine	25000	2	50000
Shoe combine with cutter	61000	2	122000
Cabinet for drying and disinfection for 10 pairs	55700	1	55700
Sole and heel press	73600	1	73600
Hardware press	950	1	950
UV Activator	32400	1	32400
Hole punch manual	1050	2	2100
Industrial hair dryer	2500	2	5000
Foot stretch	17000	1	17000
Calf stretch	12900	1	12900
Electric drill	3200	2	6400
Shoe paw	2400	2	4800
Shoe measuring device inside	1200	1	1200
Nail burner	3600	2	7200
Hand tool
Set of shoe tools 20 pos.	3500	2	7000
Hardware installation kit	450	2	900
Rubber circle for harvester	2800	2	5600
Leather circle	3300	2	6600
Woolen circle	750	2	1500
Set of machine needles	50	4	200
Shoe hook set	30	10	300
Set of shoe needles	25	10	250
Combine cutters	1200	5	6000
Stepping Punch Set	1300	2	2600
Set of shaped punches	1900	2	3800
Cutting mat	2500	2	5000
Extraction pliers	650	4	2600
Shoe scissors	750	2	1500
Shoe rasp	550	6	3300
Set of matrices for eyelets and buttons	450	2	900
shoe hammer	250	4	1000
Individual protection means	750	4	3000
office equipment
reception desk	15000	1	15000
Office table	3000	2	6000
Chair	700	4	2800
Online cash desk	10000	1	10000
Computer	16500	1	16500
Printer	5200	1	5200
Stationery	–	–	5000
Consumer corner	2000	1	2000
Filing Cabinets	3200	1	3200
Rest zone
Table	1800	1	1800
Sofa	7500	1	7500
microwave oven	2300	1	2300
water heater	6000	1	6000
Electric kettle	700	1	700
Hanger	2300	1	2300
Rack for finished products	3500	2	7000
Bathroom set	12000	1	12000
Total:			907100

Suppliers and raw materials

In repair work, the master uses many different consumables - leather, glue, dyes, polyurethane, finished soles, accessories. In order for the activity of the enterprise not to stop, it is necessary to provide employees with a known supply of such raw materials. Before you open a shoe repair shop, you can buy a little of everything, but later you will have to adjust the list according to the level of demand for certain types of work.

The easiest way to order consumables is on the Internet: here are the sites of dozens of large and hundreds of small wholesale suppliers. Premium segment enterprises often purchase raw materials abroad, directly from the manufacturer, while entry-level and mid-level workshops are content with the assortment of Russian intermediaries and Chinese trading floors. Below is a sample list of chemicals and parts used by an average business during a month:

Shoe shop consumables

Position	Price	Qty	Amount, rub.
Repair Parts
Shoe leather	2500 rub./m²	1	2500
Cover for heels	400 rub./m	4	1600
Polyurethane outsoles	120 rubles/pair	30	3600
Rubber for outsole profiled	1500 RUB/m²	2	3000
Sheet polyurethane	3800 RUB/m²	1	3800
Arch supports	12 rub.	10	120
Leatherboard for insoles	450 RUB/m²	2	900
Insoles	100 rubles/pair	30	3000
soles	250 rubles/pair	30	7500
heels	220 rubles/pair	30	6600
heels	25 rubles / piece	150	3750
shoe nails	200 rub/kg	1	200
Sandpaper	300 rub./m	4	1200
Lavsan threads	100 rubles / piece	10	1000
Lightning	40 rubles / piece	30	1200
Velcro	50 rub./m	30	1500
Accessories, buttons, eyelets	5 rubles / piece	120	600
Glue brushes	60 rubles / piece	10	600
Chemistry for repair
Polyurethane adhesive	600 rub/kg	2	1200
Polychloroprene adhesive	330 rub/kg	2	660
Solvent ethyl acetate	250 rub/l	4	1000
Skin paint	1200 rub/l	1	1200
Suede paint	4000 rub/l	0,5	2000
Aerosol impregnation	500 rubles / piece	4	2000
Leather cleaner	1200 rub/l	0,5	600
Suede cleaner	2800 rub/l	0,5	1400
Leather polish	4400 rub/l	0,5	2200
Stretch liquid	3200 rub/l	0,5	1600
Skin restorer	18000 rub/l	0,1	1800
Total:			58330

Shoe shop workers

By implementing any, the entrepreneur gets used to doing everything on his own. However, in the case of a shoe shop, this is only possible when working in economy class: it will not be possible to create a larger enterprise without hiring additional employees.

At this stage, a problem arises - where to find craftsmen who know how to handle professional equipment and understand shoe repair? To solve it, you can use one or more of the following methods:

• Try to find employees among graduates of specialized educational institutions;
• Place ads in newspapers and on job search websites;
• Hire young people with no experience and teach them the intricacies of craftsmanship on their own.

In general, the business plan for a medium-sized shoe repair shop should provide for the employment of several specialists working in shifts:

Shoe shop employees

How to attract clients?

Shoe business promotion is carried out in two stages: first, you need to attract customers to the workshop, and then keep them. Repeated visits are usually provided with impeccable quality of work and a high level of service. But convincing potential customers to refuse the services of competitors is somewhat more difficult.

This is facilitated by:

1. Appearance of the workshop for the repair and manufacture of shoes:

• First of all, it is necessary to carefully arrange the facade and the entrance group. For clients, the reputation of a workshop is closely tied to its appearance;
• You will also need a noticeable sign with illumination in the evening. The name and logo of the workshop should be unambiguously associated with shoes.

• An addition to the sign is a pavement sign. It should contain only brief information about the workshop services so that the text is easy to read on the go;
• If the entrance to the room is poorly visible from the road, several signs can be hung on the pillars and walls of the nearest houses;
• It’s a good idea to install a citylight or other structure directly on the roadway to attract the attention of motorists.

• Citizens usually look for shoe repair shops close to home. Therefore, it is advisable to put leaflets in the mailboxes of neighboring houses;
• Business cards with the address and a brief listing of workshop services are also needed. They should be distributed to all visitors and customers.

• Advertising on the Internet should lead the visitor to the site of the workshop. In this case, a one-pager with prices, contacts and work schedule is enough;
• Banners with a link to the site can be placed on popular city forums and other sites frequently visited by local residents;
• Social media groups can be made useful for business by posting tips and useful articles on shoe care here.

5. Other marketing activities:

• In the shoe repair business plan, you immediately need to include the cost of buying a uniform. Accurate masters inspire confidence in customers;
• Each visitor should be friendly and welcoming. People like to be given special attention;
• Finally, you can give customers inexpensive souvenirs with a logo - pens, calendars, magnets. Each order should be given in a branded package.

However, all advertising spending will not lead to the expected effect if customers see a “Closed” sign on their way to work or on their way home. Therefore, the working hours of a shoe repair shop should be as convenient as possible for citizens: you need to open no later than 7-8 in the morning, and close no earlier than 8-9 in the evening. It is also desirable to work at least half a day on weekends: many people deal with everyday problems on Sunday.

How much does it cost to open a shoe shop?

The initial investment in a business is determined by three factors: the format of the enterprise, its location and the size of the city in which it opens. To equip a medium-sized shoe workshop in a residential area of ​​one of the major regional centers, about 1.4 million rubles will be needed:

Investing in shoe repair

Article	Amount, rub.
Registration of a shoe shop	800
Rent for renovation 30 m²	21000
Premises renovation	60000
Workshop Equipment	907100
Connection to engineering networks	20000
Connection of communication lines	2000
Signboard and pillar	30000
Corporate website	15000
Printable advertisement	25000
Administrative expenses	8000
Consumables	58330
financial reserve	250000
Total:	1397230

Probably, fans will find this amount significant. However, reducing it is difficult: to do this, you will either have to reduce the number of jobs and lose in the speed of service, or abandon professional equipment and sacrifice quality.

The next step is to analyze the monthly costs of a shoe repair shop, taking into account all production and administrative costs:

Workshop running costs

Related videos

To achieve maximum profitability of shoe repair, a ready-made business should be built taking into account the real needs of consumers for such services. The same statistics will provide the initial data for the calculation. In an area with a population of 5,000 people:

• Sooner or later, 50% of shoe owners will turn to workshops. Half of them will prefer economy class kiosks, so 25% of the audience will get quality service. In absolute terms, the client base will be 1250 people;
• Taking into account male modesty and female passion for collecting shoes, on average, there are five pairs of shoes per citizen. Therefore, it can be expected that the workshop will complete approximately 6250 orders per year (17-18 orders per day);
• The mentioned economy class kiosks will be mainly engaged in low-cost operations. Due to this, the average check of the workshop will increase to 750-800 rubles. In this case, the daily turnover will be 13,600 rubles, and the monthly turnover will be 408,000 rubles.

Shoe shop payback calculation

Conclusion

Shoe repair is a business that, even in the format of a small kiosk at a bus stop, can be done for decades. However, the lack of progress is a losing strategy: without development and self-improvement, an entrepreneur runs the risk of hopelessly falling behind competitors and losing all their advantages. However, there are several available ways to gradually conquer the market:

Article

Amount, rub.