If you have at least basic skills in men's household work, then “husband for an hour” is the perfect way to start your own business. Not every woman, and even not every man, can hammer a nail, fix broken household appliances or change a light bulb. And also, in addition to skills, sometimes there is not enough time, so organizing a husband’s business for an hour as a business idea is a great option for starting a business. “Husband for an hour” can serve as a way to earn extra money in difficult times, and subsequently become an entire organization that brings a stable monthly income. Today we bring to your attention a business plan for the “husband for an hour” service, as well as advice from experts in this field.
In order to start your small household help business, you need to have only basic skills in domestic male work.
In order to open your own business in this area, you need to draw up a business plan for the “husband for an hour” service. Calculate economic indicators, evaluate your capabilities, study the competition market.
After the business plan is ready, it is necessary to register a legal entity and choose a legal form. The most suitable option would be an individual entrepreneur with a simplified system of taxation and reporting, in the case of the development of the company, it will be possible to subsequently register an LLC.
The next step before opening a company will be the choice of services provided. Usually a representative of the company "Husband for an hour" provides the following services:
As we can see, nothing supernatural is offered in the services provided, however, you can make good money on them.
In order to successfully provide services to her husband for an hour, it is necessary to purchase the necessary equipment. To begin with, it is recommended to purchase a screwdriver, drill and puncher, they are often required when assembling furniture, installing antennas and cornices. It is also necessary to purchase a set of wrenches, screwdrivers, hammers, a jigsaw, pliers, a grinder, a meter.
When buying a tool, you need to focus on reliable and professional brands, as they will be used daily. Only professional equipment can withstand such a load. At the same time, there is no need to purchase a complete set of tools at once, some of them can be rented. The average cost of a set of such tools is from 40 to 100 thousand rubles.
If you are going to start your business already with hired personnel, then you will have to spend money on several similar sets or look for employees with their own tools.
You can start providing small household assistance services on your own, but if you are striving to open your own business, then you need to hire experienced staff.
First, you need a person who will receive calls - a dispatcher. Of course, at the first stage, this can be done independently, but as the company develops, this will be problematic. The salary of a dispatcher is from 15 to 20 thousand rubles.
You will also need additional masters who will provide services to the company. The number of masters will directly depend on the number of orders, at the first stages 2-3 people are enough. The salary of the master consists of a small salary and a percentage of the work performed, on average, the master receives 20-25 thousand rubles.
In order for the organization to be constantly replenished with the necessary equipment, a supplier is needed, but at low speeds this can be done independently. Because the employee must receive at least 17 thousand rubles.
An accountant is required to keep tax records and submit declarations to the pension and insurance fund. The best solution would be to hire an outsourced accountant who will receive 10 thousand rubles a month.
If you have masters, you need to think about buying a uniform, this will allow your organization to be more solid in the eyes of customers and serve as additional advertising.
The price for the provision of “husband for an hour” services varies depending on the size of the city and the quality of the services provided. Of course, the cost of setting up household appliances and installing an interior door will be different.
Also, in addition to paying for work, you can take money for a call, this will pay off the cost of travel to the client. After all, some services can cost only 100-200 rubles, which will cover only the road. The cost of a call is usually 150-250 rubles. However, at the first stage, it is better to exclude charging for calls in order to compete with existing firms.
To advertise the services of the company "husband for an hour" you can use almost all types of advertising, from newspaper ads to the Internet. The printed version of the advertisement will reach an adult audience that has not mastered the worldwide web. The announcement can be placed under the heading “Services”. Distribution of leaflets and business cards also bring a good return, and contributes to the collection of a client base. You can print and place an ad with a contact phone number at the entrances of houses and bulletin boards near public transport stops.
If the company has reached the level at which it is necessary to rent a room where the masters and the dispatcher will be all day, then you need to look at the sleeping areas of the city. Since the greatest demand will be there, and specialists will be able to quickly reach customers.
The room should have convenient access roads, since many tools are heavy, and it is not so easy to drag it to the car. The area of the office can be 30-40 square meters, it should have several rooms: a reception room, a warehouse for tools and a recreation room for craftsmen.
Starting investments for the development of the company mainly consist of the purchase of tools. First you need to buy 2-3 sets of tools worth 80 thousand rubles each. After that, you need to order a uniform for the company's employees, these costs will range from 30 to 50 thousand rubles. Consumables for tools will cost the entrepreneur 20-30 thousand rubles. Total expenses at the first stage are 300-320 thousand rubles.
The next step will be the creation of the site, advertising and hiring staff. A business card site will cost 40-50 thousand rubles, advertising in a newspaper and distributing business cards - 20 thousand rubles. The staff will need from 70 to 100 thousand rubles a month per month. The rent for the office will be from 30 to 40 thousand rubles. Total monthly expenses will be about 200 thousand.
The profit of a company that has already managed to declare itself in the services market averages from 250 to 400 thousand rubles a month. The payback of the company "husband for an hour" is from 6 months to a year.
“Husband for an hour” is one of the most promising and profitable businesses in Russia, at the first stage you can do without large investments, working independently. That is why many aspiring entrepreneurs turn to this niche to start their own business.
"Husband for an hour" is an excellent example of a family business, when the spouse has "golden" hands, and his wife has developed organizational skills and business acumen. The target audience is single ladies who do not have the talents of builders, carpenters, electricians.
To promote a business, you should study the market for similar services, monitor the pricing policy of competitors, analyze the need for small and medium-sized repairs in the city.
It’s good if you know how to do minor repairs yourself - fix leaky faucets, assemble furniture, replace plumbing and electrics. Otherwise, you will have to hire qualified craftsmen.
In addition to working skills, you need to have strategic thinking, the ability to plan a day and increase the speed of repairs without losing quality. It would be nice to learn how to handle a computer competently in order to maintain a customer base and place ads for services on the Internet on your own.
If you plan to provide repair services yourself, you will need the skills of a locksmith, carpenter, electrician
"Husband for an hour" is a business that brings a small but stable income. The organization of the company costs the entrepreneur a minimum of investments, the main thing is to draw up a competent business plan and calculate one-time and systematic costs.
Open a company before starting work. You can choose the form of IP or LLC for the provision of services. The advantages of individual entrepreneurship are a quick registration procedure, the ability to work without a seal and a current account, simply by issuing receipts to customers. But in the event of debts, the entrepreneur is responsible for non-payment with his property. The advantage of an LLC is that financial responsibility does not exceed the size of the authorized capital.
Regardless of the form of business organization, determine the codes for the services provided according to the OKVED classifier 2. Possible options:
IP | OOO |
Application form P21001, signed by the future entrepreneur (signed at the tax authority) | Application for state registration of LLC in the form P11001 |
Copies of passport pages | Charter of the company - 2 copies |
Receipt of payment of state duty 800 rubles | Decision to establish a company (for an LLC with one founder) or minutes of the general meeting of founders and an agreement on the establishment of a company (if an LLC has more than one founder) |
Notification of the transition to a simplified taxation system (if necessary) | Receipt of payment of the state fee 4000 rubles. |
Notification of the transition to a simplified taxation system (if necessary) |
The general taxation system for individual entrepreneurs or LLCs is too complicated and inconvenient. Together with the registration documents, submit an application for changing the system to a simplified one (STS) or a single tax on imputed income (UTII). The advantage of UTII is a fixed tax rate. But when choosing this system, be careful - all services provided must fall under the concept of "household". If the inspection has any doubts, you will be fined.
For a simplified system, there are two subspecies:
Use the first option in your work if your expenses are small or difficult to account for.
Taxation system | USN | UTII |
Interest rate | 6% from income or 15% from the difference between income and expenses | 15% of state-imposed income |
Tax base | Income of an individual entrepreneur or LLC or profit | imputed income |
Ability to reduce the tax base and the amount of payments (benefits) | If the taxable base is income, you can reduce the tax on contributions to the Pension and insurance funds, but not more than half. And if the entrepreneur or LLC does not have employees, the tax is reduced by the full amount of contributions. For the USN "Income-Expense" benefits are not provided | You can reduce the tax on contributions to the Pension and insurance funds, but not more than half. And if the entrepreneur or LLC does not have employees, the tax is reduced by the full amount of contributions |
Tax deadlines | Until March 31 of the year following the reporting period | Until the 25th day of the first month of the new quarter |
Book of accounting "Income-Expense" | Yes | Yes, physical indicators |
Do I need a cash register for work | Yes, but when providing services, strict reporting forms are sufficient | Optional, can be replaced by sales receipts and forms of strict reporting |
Opportunity to voluntarily change the tax regime | Yes, from the beginning of the next calendar year | From the new calendar year. On the simplified tax system, if an individual entrepreneur or LLC ceases to be a payer of the imputed tax - from the month of termination of the imputed activity |
Determine the list of services provided. To avoid competition with large construction organizations, give priority to minor repairs. Focus on the qualifications of the craftsmen - let them perform a minimum set of work, but with high quality.
Possible options:
Having decided on the types of work, set tariffs that are understandable to customers:
Call competitors and find out the prices for services. Form a price list, focusing on the average prices in the city.
Depending on the set of services that you plan to provide to customers, purchase basic tools.
You will definitely need:
Additional equipment for the repair of electrical and water communications:
Each master should have their own set of tools so that they don't have to work in turns, increasing the waiting time.
Initially, you can work alone - do work, keep accounts and customer base. Over time, when the number of orders will increase, you will have to hire employees. You can do this before opening a company, if the initial capital allows.
Personnel for work in the company "Husband for an hour":
The dispatcher, accountant and cleaning lady will need to be paid a fixed salary, and it is more profitable for the craftsmen to install the “salary +% of orders” calculation system.
Once you've calculated your pay options, post ads on city job search resources and wait for responses. Prepare questions that you plan to ask applicants to learn about their experience and skills.
When hiring craftsmen, choose those who have their own car. Then you won't have to keep the company on the balance sheet and maintain several machines.
The listed resources do not require serious costs and are most effective for the provision of personal services.
Get a short phone number that's easy to remember, and don't forget to post a sign in front of your office.
Before starting a business, work out a financial plan for the company, taking into account one-time costs and fixed costs. Calculate the planned income and net profit. If the resulting figure suits you, feel free to start a business. Below are the approximate costs for a company that will employ two foremen and a dispatcher. Accounting is outsourced.
The calculation of income is given subject to a 5x2 work schedule, a daily 80% workload for masters and an estimated revenue for each - 2000 rubles / day.
The tables show the average income - the real figures may differ depending on the number of clients and the speed of the company's masters.
Business "Husband for an hour" has a number of features:
To expand the company, you should not rent an office in the center - better think about sleeping areas, where the demand for such services is more in demand.
An excellent option for organizing their own business for people who have perfectly mastered the skills of minor household repairs will be an enterprise that has received the code name “Husband for an hour” in our country. The concept of this business is to provide small household services for a fee. It is useful for a future entrepreneur to figure out how to organize such a company from scratch, what skills and tools will be useful in work, what the range of services provided looks like, what personnel to recruit and where to look for them, how to attract customers and how much it can cost to open a business.
Start any business with an analysis of the market where you plan to work, and with a study of competitive organizations. By paying some attention to the study of existing enterprises, you will discover the potential strengths and weaknesses of the future business, as well as formulate certain goals that you need to strive for in your work. Understanding the situation will help to draw up a detailed business plan, based on which you should start organizing the activities of the enterprise.
Competitor analysis aims to clarify:
Contrary to popular belief, firms of the “Husband for an hour” format do not compete with large construction and repair organizations, since the latter are much more interested in large-scale orders in which they immediately perform a turnkey package of work.
The traditional business plan contains all stages of the enterprise: from registering a business to spending profits. All key points should be reflected in the business plan. Following the summary, you will be able to adapt the recommendations given to a specific situation and get the first approximation of your own business plan as a result.
The most common forms of business registration in Russia are individual entrepreneurs and LLCs. Registration of a business takes a maximum of three business days, but registration of an LLC will require more money than for an individual entrepreneur.
The costs of opening an IP consist only in paying a registration fee in the amount of 800 rubles, and to open an LLC, you must pay 4,000 rubles as a registration fee, and then deposit at least 10,000 rubles into the company's account as authorized capital.
In addition, many businessmen engage professional lawyers to draw up the statutory documents of an LLC; this procedure is also not free. Significant differences between individual entrepreneurs and LLCs include the fact that an individual entrepreneur is liable for the debts of the enterprise with all his property, and an LLC risks only its authorized capital.
The office of a company providing small household services to the population is best opened in close proximity to potential customers, that is, in densely populated residential areas of the city. A space of 40-50 square meters is enough for work, in which you can organize a small warehouse for storing tools and equipment, a customer reception area, as well as workplaces for office specialists. In addition, it is necessary to allocate a small room for the masters to eat and rest between the execution of orders.
Make sure that all necessary communications (sewerage, water supply, electricity, heating, telephone and Internet) function properly in the rented premises. Agree with the landlord on the possibility of attaching a bright and noticeable advertising sign above the entrance, even at night, indicating contact information and opening hours. This will help future customers learn about you.
If you plan to work alone at the initial stage, you will need the skills to carry out minor repairs. For further business management, knowledge in marketing and advertising, the ability to analyze data and operate with numbers will be useful, an entrepreneurial vein is also useful, which allows you not to lose your composure in difficult situations. Any necessary skills are acquired in the process of work, the main thing is that there is a desire and ability to learn.
The list of services can be anything. It all depends on your inclinations and skills, as well as on the abilities of the hired employees. As a rule, firms operating in the “husband for an hour” format provide the following services:
Some companies also provide minor cosmetic repairs.
Regularly analyze which services are in demand by the population, and enter them into your price list. Depending on where the bulk of clients are located, the list of services provided may vary. So, residents of new buildings who are just moving into apartments will need help in assembling furniture, installing lighting fixtures and inserting locks into doors, and residents of houses built in the 70s of the XX century will more often repair plumbing and order minor household repairs.
To ensure the work will require equipment of two types: office and production. The equipment necessary to ensure the operation of the office includes office furniture and office equipment.
The list of production equipment used by the master directly when performing work at the customer's site varies depending on the type of services provided.
The number of tools of each type can be changed depending on the number of masters in the state, as well as on how much demand this or that device is in the work. All overalls are quickly made to order for a particular employee, so it makes no sense to purchase a uniform in advance.
The cost of a power tool can be quite impressive, but you should not save on the quality of this equipment. For the provision of services, it is necessary to purchase a professional tool. Meanwhile, you can buy used office furniture and office equipment in good condition.
If the budget allows, it is also useful to purchase a vehicle to deliver the master with tools to the site.
You will need to organize accounting in your company. Today, there are various ways to solve this problem:
A useful employee will be the dispatcher-administrator, who will receive incoming calls and requests from customers, and then distribute orders between the masters and control their execution. The main staff includes craftsmen who go directly to the client to fulfill the order. They can go to the call alone or in pairs, depending on the type of work performed.
To ensure order in the storage of tools used in the work, you will need to hire a storekeeper. Cleanliness in the office premises can be ensured by a cleaning lady invited 1-2 times a week. The purchasing and supply manager will make sure that the craftsmen have enough tools and supplies for the job. If you use company vehicles to deliver employees to the customer, you will also need a driver.
The table shows the approximate salaries of specialists for the city of St. Petersburg. Salary rates may differ in other cities and regions. In addition, some professionals may receive piecework or hourly wages. For example, an administrator-dispatcher can be paid for a shift, and a marketing and advertising specialist can only be involved in the implementation of large projects, for example, to launch a new advertising campaign or to hold an event. Depending on the desires, capabilities and skills of the business owner at the initial stage of the development of the enterprise, he can perform part of the work on his own. This will also save some amount on the payroll of employees.
When interviewing candidates, pay attention to their integrity, lack of bad habits, family and social status. As a test case for an interview, you can consider several conflict situations in communication with the customer and offer the candidate to find a solution. By the reaction of the applicant, you will understand how friendly and conflict-free this person is, and whether he fits your selection criteria. Be sure to ask for references from past jobs. This approach will allow you to insure against the occurrence of undesirable situations in the future.
The experience of many companies suggests that the most effective channel for advertising and attracting new customers is word of mouth. The most effective advertising is made by satisfied customers, but before there are enough of them, the owner of the business will have to take care of advertising. The specifics of this type of activity is such that you are unlikely to be able to form a worthy pool of first customers only from among your acquaintances.
Modern promotion methods include using your own website and online advertising. It is necessary to place contact information on the site, indicate the mode of operation, the list of services provided and the price list. If you have the necessary skills, the site can be developed independently using specialized designers (for example, ru.wix.com or mozello.ru). The cost of website templates can vary from zero to several tens of thousands of rubles. You can not waste time studying web layout and immediately apply for website development to a web studio or a freelance webmaster. In this case, the cost of creating a site will increase, but you can spend the freed time on something else.
Interesting and promising contextual advertising in search engines, as well as targeted advertising in social networks. Modern technologies allow you to set the settings of advertising campaigns in such a way that exactly those people who are most interested in it will see your ad. When setting up ads, you can choose not only the gender, age, and city of residence of potential customers, but even the names of specific streets and house numbers, as well as the time the ad was shown, and other significant factors.
Do not skimp on the production of uniforms for employees. Thanks to this identification mark, customers will be able to easily identify your specialists and distinguish them from representatives of competing companies. The uniform usually consists of overalls, a jacket, and several T-shirts. Some companies also provide employees with footwear and provide change sets of clothing for winter and summer.
Work clothes must be of high quality and very comfortable to wear, otherwise workers will simply ignore them. Work suits must be branded. The company logo can be placed on a T-shirt, on the front of the overalls, on the back of the jacket so that it is readable and recognizable. Some companies also place logos on headwear, such as caps and hard hats. If opportunities allow, you can also brand a case with tools.
Regardless of which advertising methods you use, you need to regularly analyze their effectiveness. It is likely that the cost of some type of advertising will be inappropriate, and you can optimize your budget by redirecting funds in another direction. If your company employs a marketing specialist, all these efforts can be put on his shoulders.
Here is an approximate list of expenses for supporting the business of providing small household services to the population.
♦ Capital investments - from 400,000 rubles
♦ Payback – from 8 months
Women get married not only because they fall in love and want to connect their lives with a specific man, but also to save themselves from having to worry about minor repairs, installing plumbing, installing lighting equipment and much more.
Many modern men are either too busy with their main work, or they no longer know how to do all of the above, and the number of single women is in no hurry to decrease.
That is why business idea "husband for an hour" so promising today.
If you have a few handy acquaintances, and you yourself can easily cope with domestic men's work, you will be able to return capital investments in a short time.
To start compiling a business plan for your startup, you need to weigh all the pros and cons in order to understand whether the advantages of the “husband for an hour” business outweigh the disadvantages.
But the “husband for an hour” business has only one serious drawback: you won’t be able to earn huge sums, because the cost of the work that your masters will perform is relatively low.
If this does not bother you, then you can safely start a business.
But the thing is that the masters who will work for you will not have to compete with them.
Construction teams do not undertake minor repair or installation work, they prefer to take one object and completely build or repair it.
While your "husbands for an hour" will do other things:
It will be quite difficult to form a client base only from among your acquaintances, and the faster you will have regular customers, the faster you will recoup your capital investment.
You can tell people about your company “husband for an hour” using:
"Even the most beautiful and powerful idea is completely useless until we decide to use it."
Richard Bach
The launch of this startup does not require long preparatory work.
Once you have an idea, registering a business, finding premises, recruiting, purchasing tools and an advertising campaign will not take you more than 5 months with due diligence:
Stage | Jan. | Feb. | March | Apr. | May |
---|---|---|---|---|---|
Registration and obtaining the necessary permits | |||||
Rental of premises and repairs in it (if necessary) | |||||
Purchase of tools for the work of craftsmen | |||||
Recruitment | |||||
Advertising campaign | |||||
Opening |
Then you should proceed to its implementation stage by stage.
The most beneficial form of business registration for you is IP.
In this case, you can pay taxes according to a simplified scheme: UTII.
When registering your company, indicate all possible codes so that in the future you do not waste time and money on rewriting documents: 36.14, 45.31, 45.33, 45.42.
The registration procedure for the company "husband for an hour" will take you about two months.
Decide on the profile of your business: if you want to repair household appliances, then you will need a room with an area of at least 50 square meters. meters, so that it is enough for the administrative premises, and for the repair shop, and for office rooms.
If you do not want to open a repair shop on the basis of your company “husband for an hour”, then a small room with a total area of 25–30 sq.m. is enough. in order to place a control room there, a closet for storing tools and a room where the masters will change and rest.
The idea of opening an appliance repair shop is not bad, but the competition in this sector is much higher than in the “husband for an hour” business, so decide for yourself how profitable it is.
In order for the business to pay off and not require large capital investments, you need to rent a room for your company in a densely populated residential area. This is how you can reduce rental costs and quickly build a customer base.
This stage includes the following costs:
Item of expenses | Qty | Amount (in rubles) |
---|---|---|
Total: | RUB 160,000 | |
Renovation of the premises (the amount depends on the condition of your premises) | 30,000 (light cosmetic repairs) | |
Table (for the dispatcher, for the director, dining for the staff) | 3 | 20 000 |
Chairs and office chairs | 6 | 15 000 |
Service bathroom equipment | 10 000 | |
Laptop | 1 | 18 000 |
Printer+scanner+copier | 20 000 | |
Telephone set | 1 000 | |
Lockers for changing clothes and storing personal belongings of staff | 5 | 20 000 |
Rack and tool storage | 1 | 8 000 |
Other | 18 000 |
Even if you hire excellent craftsmen, but hand them bad tools, you will incur costs, because these tools will not withstand the daily load.
You should purchase professional tools from trusted manufacturers.
The number of tools directly depends on the number of “husbands for an hour” that will work for you.
Each of them needs:
Item of expenses | Amount (in rubles) |
---|---|
Total: | 90 000 rub. |
Screwdriver | 3 000 |
Drill | 7 000 |
Perforator | 30 000 |
Electric jigsaw | 5 000 |
Bulgarian | 8 000 |
glue gun | 2 000 |
Tool kit (wrenches, hammers, pliers, screwdrivers, meter, nails, screws, various sizes, etc.) | 20 000 |
Workwear set | 5 000 |
Other | 10 000 |
Now multiply this amount by the number of craftsmen you are going to hire.
Resist the temptation to buy one set of tools for two craftsmen, because your business will suffer because the specialists will have to work in turns, which will affect the number of orders they complete.
If you do not have too much start-up capital, then for a start you can limit yourself to hiring two generalists and a cleaner.
At the initial stage, you can perform the functions of a dispatcher (take orders) on your own.
But bookkeeping can be entrusted to an outsourcing company or a part-time accountant can be hired, which will help reduce business costs.
How you will pay the masters, decide for yourself.
You can give them a fixed rate, or you can give them a rate + percentage.
The idea of material rewards for masters, depending on the number of completed orders, is more beneficial for the owner of the “husband for an hour” company, because this will spur specialists to do their job better.
Keep in mind that “husbands for an hour” will have to go to the call along with all the tools and in uniform.
Traveling in public transport with all this luggage is impossible.
Buying cars and keeping drivers on staff is unprofitable for a new business.
It is better to hire craftsmen who have their own cars and issue gasoline coupons to them.
The more services your company will provide, the more employees you are going to hire, the more money you need to have to launch a startup.
If, for example, you decide to hire only two craftsmen, take orders on your own and not provide services for the repair of household appliances, you can get by with an amount of 400,000 rubles.
But the named amount for opening a business “husband for an hour” may be different:
The table of current monthly business expenses "husband for an hour" looks like this:
The amount of salary expenses for employees depends on what percentage of the profit you pay your masters and how many orders they completed during the month.
how to start a business "husband for an hour":
It's one thing to install an outlet or make slopes, and the client himself clearly explains what he needs. In this case, you can take a fixed payment for the work performed.
But there are clients who themselves do not know what they need, or they name a long list of work for a “husband for an hour”, then you can take an hourly payment.
Enter a service such as “consultation” into the price list, let it be inexpensive, but it’s wrong to go home, spend time and money, and at the same time earn nothing.
It all depends on the number of your customers and the cost of the orders themselves.
If we take the average indicators of such companies, then they earn from 150 to 500,000 rubles a month.
As you can see, in any case, you will not remain in the loser.
Trying on such a business, you probably think: husband for an hour - is it profitable this business, will it bring me profit?
It will bring if you form competent competitive advantages and quickly form a customer base.
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Modern houses and apartments are fully equipped with all kinds of engineering communications, literally crammed with appliances and electrical appliances. This allows you to make a person's life easier and more comfortable, but any technique and system tends to break down, but not everyone can fix it. When there is no skilled owner in the house or a constant shortage of time does not allow minor repairs, qualified craftsmen come to the rescue. "Husband for an hour" is a profitable business for those who know how to work with their hands and are ready to provide their services to a wide range of consumers.
The provision of comprehensive household services to the population appeared in the early 2000s. in the form of cleaning and repair organizations and has been actively developing since then. In the modern pace of life, there is less and less time for household chores, and the number of appliances and intelligent systems in the house is greater, so the help of a home repairman is often invaluable. With the proper level of organization, such a service company can become very profitable in today's highly segmented market.
As an example, consider a common form of implementation of such an enterprise - "Husband for an hour", which provides effective help around the house, which implies a wide target audience and demand for services.
The main idea of this type of business is that not everyone has the opportunity, time or skills to do homework. Numerous families are busy with earnings, and they prefer to spend their free time on vacation, rather than household chores. Therefore, repairing a faucet, repairing an outlet or replacing an electrical wiring can be endlessly postponed “for later”, and eventually become a stumbling block and cause accidents.
Single women, elderly people are also unable to carry out even minor housework on their own, not to mention taking out bulky rubbish, dismantling old furniture or replacing a bathroom. To solve these ordinary problems of the population, there are service companies.
The product of this type of business are household repair services:
With the successful development of the business, the range of services offered can be expanded by “female” specialized jobs: nurses, housekeepers, cooks, governesses.
An invited home master allows you to put your home in order without significant time and money, which can be in demand among the following population groups:
Among the wide mass of potential customers, one can single out the key purchasing core: single women, elderly people and busy men.
Marketer's advice: you need to use the consumer preferences of different customer groups
Given the segmentation of the audience, it is worth dividing all your potential clients into groups and determining what exactly is the key point in choosing a master for each of the groups: his decency and punctuality, his efficiency, the cost of work or the availability of his own material. All received options include in the price list
In the development of the assortment and price portfolio, it is possible to take into account the turnkey service with a higher cost. This will be in demand among busy men who will be interested in the maximum independence of the performer and minimal contact. Elderly single people need attention and cheapness.
In order for the “Husband for an Hour” organization to have maximum efficiency, it is necessary to provide for all forms of consumer appeal: telephone, Internet, personal contact. And also it is necessary to use the potential of repairmen masters.
The main business formats for a service company are:
Marketer's tip: if you wish, you can open a repair and technical tool store.
A consumable item for repair calls may be registered here. It is better to replenish the assortment with a variety of accessories, fasteners and insulating materials. In fact, the store can be located in the same place as the repair box.
Since the business is based on the provision of services, the main feature of this idea is the absolute dependence on the professionalism and personal qualities of the executive personnel. If the master is not polite or knowledgeable enough in the process of fulfilling the order, then the company risks losing a client.
Thus, when forming the state, special attention should be paid to the following:
Marketer's advice: it is imperative to track the level of service
It is very important when working with personnel to carry out explanatory work, to introduce service quality standards, a service management system simultaneously with financial motivation and service quality control:
When providing electrical work, electricians must have the appropriate level of admission and permits (certificate of passing the certification commission).
The second point to keep in mind is tight control of orders. This will eliminate requests "by the cash register" and increase the efficiency of work in general. It is carried out by organizing a dispatch service (call-center), through which the call and distribution of orders between the masters takes place.
Another key feature is competition in services. We must prepare for the fact that the market will have to be conquered and do this not with the help of dumping, but also with high-quality service and a long-term strategy.
Marketer's Tip: How to Determine the Level of Competition
Before entering the market with an offer, it is necessary to carefully look around and analyze the competitive environment and determine which of the existing players can be equal to (these may be foreign enterprises acting as a headliner), who will have to fight for the consumer, and who can not be considered as a threat.
It's nice to be a sphere monopolist or share a client with 1-2 enterprises, building up with simple marketing tools (segmentation, branding, PR, etc.). But becoming a pioneer in the service sector is not easy enough, so you should prepare for the fact that there will be competition. To understand the degree of market saturation in the segment of pensioners, you can make simple calculations using the statistics of the number of disabled citizens:
For example, in city N the population is 300,000 inhabitants, respectively, in the city there are 100,000 pensioners, about a third of whom live independently (with an average family composition of 2.83 people). Those. about 35,000 people potentially require outside help every 3-5 months. That is, the monthly market capacity in the segment of disabled single citizens of the city of N is 7 thousand requests. This number is divided by all market operators, and we get the likely share and degree of competition.
Given the scale and wide demand for services, promotion and sales channels should also be massive. This is, first of all, an advertising campaign on outdoor media (billboards and city lights).
Thanks to the popularization of such a business, franchises are already being offered by major pioneers of the idea in many regions of the country:
However, this type of business is so easy to organize that with the right level of planning, it is quite possible to organize it yourself. At the same time, it is important to take into account the key features, pros and cons indicated in the description of the idea.
Let's draw a small price cut of similar services in megalopolises and regional cities, as well as, for comparison, in the Crimea:
Summary pricing table
On average, capital prices are far ahead of regional ones, which are comparable with each other. Installing a toilet, for example, in Moscow will be 6 times more expensive for the consumer than in Simferopol. This gap is justified by large distances and transport costs, as well as the level of prices for all services in large cities.
Moscow and Crimea are leading in the list of assortment services - all types of work are described in detail here, which should be noted, since for most clients it is important to see the specific cost of each work. On the site of the Tula company, we see only a generalized price list, which implies detailed contact with a consultant before making a call, which is not convenient for the consumer.
For a detailed regional comparison of prices, you can use these resources, where you can clearly see the real price range, which can have a “fork” of 500%. For example, in Moscow the price of painting services ranges from 550 rubles/hour to 3500 rubles/hour.
This type of business can be interesting and profitable only if three important components are observed:
The prospects of such services for the segment of Internet users can be easily justified by looking at the statistics of key queries in Yandex.