Profitable production of donuts or a business plan for a million. Donut business: donut production

Despite the fact that donuts are not a traditional dish of Russian national cuisine, the popularity of these ready-made dough products is difficult to overestimate. Donuts are always in demand because they are rarely prepared at home, they are tasty and fresh, have an appetizing appearance and are not expensive. Bright, hot, crispy and flavorful donuts are perfect for a hearty snack outside the home.

Perhaps this is why the idea is so tempting for entrepreneurs - to buy a machine for making donuts and start making money by selling these confectionery products.

How can you make money from donuts?

The implementation of a business idea for selling donuts should begin with an assessment of your own resources. First of all, the entrepreneur must determine:

• potential of available retail and production space;
• the volume of own working capital and the ability to obtain credit resources;
• availability of qualified personnel.

Depending on all this, a businessman can either sell from a stall, or open a kiosk with donuts, or organize a cafe - a donut shop.

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Business from scratch

If at the start of a donut business the entrepreneur has neither his own premises, nor large funds, nor employees, then you can start selling donuts using the most budgetary business plan: purchase an inexpensive donut machine, prepare the product at home and sell from a tray.

To implement this idea, you only need your own labor and a small start-up capital (the device can be purchased for 25 thousand rubles).

At this stage, it is important to follow the recipe and sell quality goods, since a new entrepreneur will not be able to attract customers with anything other than delicious donuts and quality service.

Medium format

If a businessman has an amount of about 50 thousand rubles. and the ability to support hired workers, then the format of such a business as the production of donuts for selling them from a storefront becomes available.

Display cases can be installed in rented space in stores and shopping centers, or you can equip kiosks selling donuts.

The donuts themselves can also be baked on small production lines.

A businessman’s expenses increase due to rental payments and maintenance of working staff. But trade turnover also increases due to the opportunity to profitably present your product, as well as through the sale of hot and cold drinks.

Organization of a donut shop

To run a business in this format, it makes sense to think about donuts.

Today there are several franchisors working in Russia, cooperation with which allows you to make a good profit. These are brands such as:

• American Dunkin' Donuts and Krispy Kreme;
• Russian “Lenchik-Donchik” and “Those Donuts”.

Purchasing an American franchise will cost a Russian entrepreneur 80 thousand US dollars. A Russian franchise will cost at least 10 thousand US dollars.

This is the amount of necessary investments, due to which:

• employee training;
• establishing all production cycles;
• purchase of equipment;
• production of launch marketing materials.

But even if you are ready to invest 80 thousand US dollars in a cafe, there is a high probability that the franchisor will refuse to sell the franchise. The reason is the lack of the necessary sales market in the region.

Important! Reputable franchisors value their reputation, and if, according to their information, the donut shop cannot reach self-sufficiency within the stated period, most often this is 1.5 years, then no one will sell the franchise to the entrepreneur.

Therefore, before opening your own donut shop, experts advise ordering a marketing research and only after receiving positive conclusions, plan investments.

Purchase of equipment for a donut shop

There are two types of donuts:

• rings;
• round donuts with filling inside (Berliners);

Rings and donuts can be additionally glazed and decorated with a variety of confectionery decorations.

All this requires debugging production processes, which in a donut shop environment should be automated as much as possible.

The simplest equipment is a machine for producing donut rings.

Its cost is about 2 thousand US dollars. Productivity up to 400 donuts per hour.

Equipment for Berliners is more expensive. The production kit includes

• industrial mixer;
• divider-rounder, which forms dough pieces for Berliners;
• a proofing cabinet (Berliners are made from yeast dough and a proofing cabinet is necessary for the dough to rise);
• deep fryer;
• filling depositor;
• enrobing apparatus.

A complete automated complex can cost more than 1 million rubles.

Today, domestic sets of equipment for donut shops are in demand, since their prices and quality are the most acceptable for starting an independent business. But it is necessary to purchase equipment only from trusted suppliers.

Profitability of donut business

If you are thinking about how to open a donut shop from scratch, you should understand that the implementation of this project will require significant costs, although its payback period is at least 2 years. This period increases significantly if the donut shop is opened on credit, on which interest must be paid.

To evaluate the effectiveness of this business idea, you need to develop a donut shop business plan with calculations. The approximate data presented below will help you in compiling it.

Start-up costs for organizing a business will be about 3 million rubles. This amount includes the purchase of equipment, renovation of premises, concluding contracts with suppliers and purchasing the first batch of raw materials.

The monthly cost of running a donut shop will be approximately 180 thousand rubles. This includes:

• 100 thousand rubles. – salary of 3 employees;
• 30 thousand rubles. – rent of premises;
• 35 thousand rubles. – costs of producing 200 kg of donuts;
• 15 thousand rubles. – and mandatory fees.

The monthly sale of 200 kg of donuts (4000 pieces) will bring an income of about 200 thousand rubles. (the cost of one donut without filling is about 50 rubles). About 100 thousand rubles. can be obtained from the sale of drinks. Additional income will be provided by the service of decorating, packaging and delivery of donuts.

Thus, an entrepreneur will be able to earn money per month to pay for current expenses, as well as return up to 150 thousand rubles, which is 5% of the starting investment. With such indicators, the business will pay off in 20 months.

Donut production - preparation technology + detailed business plan + necessary equipment for production + financial calculations.

Capital investments for mini-production: from 320,000 rubles; for full-scale production: from 3,956,000 rubles
Payback period: depending on the format from 3-5 months

The fast food industry has always attracted novice and experienced entrepreneurs.

With a well-chosen sales location, even fairly large investments pay off within a year.

But the modern consumer has long been spoiled by a wide range of fast food, and it is already difficult to surprise him with something new.

But the exception is donut production.

There is a demand for them, but the number of manufacturers is relatively small, which gives them a chance to take their rightful place in the niche.

If you are interested in this idea, then you probably want to familiarize yourself with the main organizational and financial aspects.

Donut making technology

The recipe for making donuts is quite simple; many housewives can make them at home.

To do this, you need to knead the dough, form balls and drop them into boiling oil.

But the most popular option is a donut with a hole in the middle, topped with sweet icing.

There are also many variations with different fillers.

Main ingredients for making donuts:

• flour;
• yeast;
• leavening agents;
• sugar;
• water;
• eggs;
• milk;
• cooking fat;
• vegetable oil;
• confectionery glaze;
• vanilla (vanillin);
• fillers and toppings.

The donut production technology itself is as follows:

1. Kneading dough in a special dough mixer
2. Dividing the dough into separate parts
3. Preparation of preparations
4. Preparation of fillers and filling of blanks with them
5. Baking donuts
6. Coating of products with glaze and packaging.

Business plan: donuts for sale

A business plan is a document that contains detailed information planning the implementation of the project, namely a description of the selected activity, financial calculations of capital investments, and income forecast.

Let’s take a closer look at the main points of the donut production business plan.

Project Summary

Interesting fact:
In London, as part of the annual event dedicated to sweet donuts, the most expensive donut in the world was put up for sale. The dessert was made by KrispyKreme and is priced at £1,000. This price is quite justified, because the exclusive recipe includes the use of edible gold, “edible gems”, elite CourvoisierdeL’Esprit cognac, DomPerignon champagne from the 2002 harvest and Chateaud’Yquem sweet wine cream.

This section provides the following information:

• description of the activity;
• business founders;
• the locality in which the production will be registered and located;
• project goals.

Our enterprise will produce a wide range of donuts: Berliner, Donuts, Kühle, Kvarkinini and others.

The goals of the project are:

• providing the population with donuts;
• Receiving a profit;
• creating jobs for the population.

Market analysis and determination of competitive advantages

Donuts can be classified as baked goods and fast food.

And this market in modern times is very developed and is represented by a huge variety of manufacturers who are the main competitors of our enterprise.

First of all, you need to study the assortment and pricing policy of the same donut manufacturers, and then consider everything else in the city.

The production of donuts can be organized anywhere, the main thing is to ensure their stable sales.

Your strengths could be:

• wide range of products;
• average pricing policy;
• opening a store under your own brand;
• order donuts online and have them delivered throughout the city;
• carrying out various promotions: “Buy three donuts, get the fourth for free”, “25% discount on every third donut in the receipt”, “Free delivery when ordering over 15 donuts”.

Choosing a place and format for selling ready-made donuts

Before moving on to business registration issues, you need to decide on the format for selling prepared donuts:

Own kiosk.

Such a kiosk can be bought, built or rented.

If the space allows, you can bake donuts directly in it and sell them on the go.

As an option, you can produce confectionery products in a separate workshop and bring them to the kiosk every day.

You can also offer tea with your baked goods.

Of course, these are additional expenses, but thanks to them you can increase your revenue.

Mobile kiosks on wheels.

The difference from the first option is that such a kiosk can move from one point to another.

To do this, you will need to purchase or rent a car that will be suitable for selling donuts.

A full-fledged store or cafe.

This is the most expensive format for selling donuts.

Here it is important to find a room that will be located in a convenient location, equip a kitchen there with a production line, make repairs and attract visitors.

If you plan to open a cafe, then you need to equip the room with tables and seats.

Search for partners.

An entrepreneur needs to find wholesale buyers of his products - cafes, retail stores.

In this case, there is no need to spend money on renting a separate room for, or on recruiting additional staff.

But then you need to focus on increasing sales volumes, because the wholesale price is lower than the retail price.

Schedule for opening donut production

To open donut production on time, it is necessary to develop a calendar plan in which certain deadlines are set for completing the stages.

After finding a suitable premises, you must begin registering the business and obtaining the necessary permits to operate.

Then you can begin to select and purchase production equipment, search for qualified personnel, launch advertising and directly begin production.

Stage	1st month	2nd month	3rd month	4th month
Search for premises and its renovation
Registering a business and obtaining the necessary permits
Purchase of equipment
Recruitment
Purchase of the first batch of ingredients
Implementation of advertising
Opening a point of sale
Start of production

Business registration

Recommended forms of registration for donut production: individual entrepreneur or LLC.

The first option is suitable if you plan to open a stationary or mobile point of sale, where donuts will be baked right away, and the second option is for opening a full-fledged workshop.

If you want to expand in the future and move from small-scale production to a larger one, then immediately register an LLC so as not to have to pay for registration procedures once again.

As for the choice of taxation system, the catering sector falls under the simplified one.

After registration, the next step is to obtain the necessary permits.

You are required to collect the following documents:

1. recipe;
2. technical production conditions;
3. technical cooking instructions;
4. permission from the veterinary service, SES and fire inspection.

Choosing premises for donut production

If you want to organize a large-scale production of donuts, then carefully select the premises for the workshop.

It can be located both within the city and outside it.

The first option is characterized by a more expensive rental cost, but significantly saves transportation costs, while the second has a cheaper rental, but increases travel costs.

Basic requirements for the workshop:

• area - 100-120 sq. m (of which about 40-50 sq. m. will be occupied by an automated production line);
• availability of communications - electricity, water supply, sewerage, supply and exhaust ventilation;
• availability of utility rooms, bathrooms, showers for workers.

If you don’t have all this, then you will have to arrange and equip the workshop yourself.

In the case of opening a point of sale combined with production, the main requirement for the premises is its location in a place where many people gather: business centers, universities, train stations, city parks.

Equipment for the production of donuts

Let's look at two examples of necessary equipment: for a workshop and for a point of sale.

The donut machine prepares 250 pieces of products, and works according to the following scheme:

1. the kneaded dough is placed in a special bowl (chamber);
2. the dough is dosed and placed on a baking sheet with butter;
3. The fried donuts are removed from the oil and placed in a separate baking tray, where excess fat drains.

As a result, the products are filled with filling by hand and covered with glaze, after which they are stored in a thermal display case.

Recruitment of qualified personnel

The same situation arises here as in the previous section.

The staffing level will depend on the chosen format for production and sale of products.

Manufacturing facility.

When it opens, it can provide jobs for 15 people.

As for their work schedule, it looks like this:

• 8-hour working day 5 days a week for director, technologist, storekeeper, accountant;
• 12-hour shift workday for production workers (3 people) and shift supervisor (1 person);
• schedule with “floating” days off for forwarders.

Job title	Qty	Salary, rub.	Payroll, rub.
Total:			270,000 rub.
Director	1	30 000	30 000
Technologist	1	23 000	23 000
Production workers	6	14 500	87 000
Shift supervisor	2	17 000	34 000
Forwarder	3	18 000	54 000
Storekeeper	1	17 000	17 000
Accountant	1	25 000	25 000

1. Point of sale in the city.

   To ensure the operation of the point of sale, 4 people will be enough - 2 cooks and 2 sellers, who will work in shifts.

Advertising and sales of products

The advertising campaign strategy for different business formats will be different:

1. When opening a stationary or mobile point of sale or workshop, to which your own stores will be attached:

   • placement of banner advertising;
   • creating pages on social networks;
   • advertising on the Internet, namely in the city’s social networks;
   • distributing leaflets on the streets;
   • advertising in local media and radio;

2. When opening a workshop with a partner network:

   • searching for wholesale buyers;
   • offering our donuts to chain and retail stores and supermarkets in the city.

Financial production plan for donuts

Start-up capital is one of the most important components in starting a donut production.

Capital investments for different business formats will look like this:

Attachments		Production workshop (rub.)
Total:	RUB 323,500	RUB 3,956,000
Business registration	10 000	10 000
Arrangement of the premises	50 000	250 000
Purchase of equipment	Dough mixer - 30,000; donut machine - 100,000; coffee machine - 80,000; refrigeration equipment - 20,000; thermal display - 20,000; electric kettle - 1,500; kitchen utensils - 2,000; cash register - 10,000.	Automated production line - 3,500,000; equipment setup - 90,000; refrigeration equipment - 40,000.
Sewing uniforms for workers	6 000	16 000
Advertising	50 000	30 000
other expenses	10 000	20 000

Regular investments will consist of:

Expenses	Point of sale with mini-production (RUB)	Production workshop (rub.)
Total:	RUB 207,360	RUB 1,082,200
Renting premises	18 000	50 000
Payment of utility bills	16 000	45 000
Salary to employees	76 000	270 000
ERU (36%)	27 360	97 200
Purchase of raw materials and consumables	60 000	600 000
other expenses	10 000	20 000

Income forecast and calculation of business payback period

To find out the payback period for donut production, you need to make a forecast of approximate income.

To do this you will need the following indicators:

• planned number of donuts sold per month;
• wholesale and retail cost.

Index	Point of sale with mini-production	Manufacturing facility
Number of donuts, pieces	20 000	300 000
Wholesale cost, rub.	-	8
Retail price, rub.	15	-
Revenue, rub.	300 000	2 400 000
Expenses, rub.	207 360	1 082 200
Income, rub.	92 640	1 317 800
Tax simplified tax system, rub.	13 896	197 640
Net profit, rub.	78 744	1 120 160
Payback period	4-5 months	3-4 months

For those who want to learn how to make donuts at home,

Here's a detailed video recipe:

Thus, donut production- this is a profitable and profitable business that quickly pays off.

Moreover, investments in it will differ depending on the chosen format.

If you have a small amount of money, you can safely implement a mini-production of donuts.

The advantage of this format is that already from the first days of work you can understand how much confectionery products you need to bake so as not to work at a loss.

Even if you want to organize a full-fledged and large-scale production, know that with careful business planning, it will be able to pay off in the shortest possible time, after which you can conquer new horizons.

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Business in the production and sale of food products will always be relevant, despite the crisis, the time of year, and the financial condition of people. The need for food will never dry up. Therefore, it makes sense to say that a product manufacturing business is a reliable and stable way to generate income.

Modern people are always in a hurry to get somewhere, and in this crazy pace of life there is not always room for a full lunch. Most people snack on the go, in fast food or a coffee shop. Therefore, in today’s article I want to talk about a profitable business idea in the food industry - the production of donuts.

The modern fast food market is diverse enough for every customer to find food to suit their taste. Even despite the harmfulness of fast food, almost every person enjoys it from time to time. The variety is truly impressive; in every city, even small ones, especially in the warm season, there is a lot of kvass, hot dogs, pizza, pasties, pies, pastries and other goodies. But in today’s article we will talk specifically about a specific type of delicacy that has already been forgotten. Donuts are products made from yeast dough with a sweet filling and glaze. Each housewife prepares them differently, adding her own ingredients and experimenting with fillings. Therefore, this favorite delicacy comes from childhood, attracts us with its smell on the street and involuntarily makes us pay attention to the tent where these fresh, rosy crumpets are baked.

Donut production: business plan

If you like the idea of ​​making money from donuts, then start implementing it by first drawing up a detailed business plan. What is it for?

In a business plan for the production of donuts, all costs of the project should be calculated in detail. In addition, it is necessary to study demand and determine the level of competition. As for the demand for this type of food, there are quite a lot of donut lovers, so a business can be opened in both big and small cities.

Stages of a business plan for the production of donuts:

• Business idea analysis (demand, competition, profitability);
• Collection of all necessary documents for registration of the selected type of activity;
• Business format and purchase of necessary equipment;
• Renting premises;
• Registration and hiring of employees;
• Advertising as a way to attract customers (promotions, discounts, increasing assortment);
• Calculation of profits and payback periods of a business;
• Further promotion (opening a network of cafes and pastry shops, stalls selling fast food).

Business format

Donuts are a favorite treat for many children and adults. Fragrant, fluffy with a sweet filling, rolled in powder or covered in glaze - they are in incredible demand at any time of the year.

Before you start implementing your chosen business idea, you should decide on the format of the business. Naturally, opening a bakery will be more expensive than an ordinary stall on the street, even a beginner understands this. Therefore, there are two options - opening a mobile kiosk for the production and sale of donuts or selling fast food. The first option is suitable for novice entrepreneurs who do not have much capital, those who dream. The second option is financially more costly and requires large investments (renting premises in a crowded place, staffing, etc.).

Business registration

Before starting a donut business, you need to register your type of activity. Control over food production is quite serious, so all conditions under which food will be prepared must be met. You need to obtain permits from the sanitary and fire services, as well as from Rospotrebnadzor.

In addition, the following documents are required:

Agreed and registered technical specifications for production, hygienic conclusions from the sanitary and epidemiological station, technical instructions and approved recipes for the preparation of products.

For more information about the advantages and disadvantages of individual entrepreneurship and limited liability companies, see the diagram.

How to open a mobile donut stall?

The production and sale of donuts can be carried out in a mobile portable tent, which it is advisable to install in the city center or in other crowded places with high traffic (park, hospital, hostel).

Having decided on the location, it is necessary to prepare and issue all permits and permits from the SES, fire service, and Rospotrebnadzor. All you need is to install electricity and water.

Equipment for the production of donuts

You don't need any special equipment, all you need is a donut making machine. At the initial stages, you can save money and not buy an expensive unit with high productivity; it is quite enough to produce 15–20 donuts at a time.

The advantage of this option is that you can prepare donuts to order, rather than selling ready-made ones. The smell and aroma of fresh baked goods attracts customers from afar.

But naturally, as in any other type of business, this option for making money has its drawbacks.

• Firstly, it is seasonality. Only in the warm season you can sell donuts in an open tent on the street.
• Secondly, there are bad weather conditions. Let's say that in the rain, frying donuts will be problematic, the hot oil will sizzle and the donuts may burn.
• Thirdly, surplus production in the form of leftover dough. As a rule, donuts are made from yeast dough, which has a limited shelf life, so you have to throw away the leftovers.

But, despite all the disadvantages, this type of business is quite profitable and quickly pays off, so it makes sense to occupy a niche that is still poorly filled.

Video on the topic Video on the topic

Donut making technology

As a rule, donuts are prepared with yeast dough, but there are other recipes. First you need to prepare the dough, then you should choose the filling (jam, chocolate), then you need to make a donut and fry it in a deep fryer on both sides until golden brown. Remove the finished donut, allow the remaining oil to drain and serve to the client, decorating with powder or glaze.

Financial investments

• Rent or purchase of a tent – ​​from 1000 rubles;
• Preparation of documents and obtaining permits;
• Purchase of equipment for the production of donuts, the price of a new machine starts from 20,000 rubles;
• Furniture for a kiosk – from 5,000 rubles;
• Purchase of products from 10,000 rubles (at the initial stage);
• Salary to the seller - from 25,000 rubles per month and above;
• Other expenses.

Thus, the minimum amount for starting a business in the production of donuts is about 70-100 thousand rubles. The payback will depend on the number of donuts sold per day. Therefore, as noted above, choose crowded places to place your tent.

Attracting clients

There is no need for special advertising; it is enough to place the tent in a crowded place. The smell of fresh baked goods and a bright sign will help attract the attention of customers.

Range. It is advisable to constantly update the assortment, exclude the worst options from it and replenish it with new interesting options. After all, everyone has different tastes, they like sweet donuts with chocolate or jam, others with meat or mushrooms. You can prepare several options to choose from, thereby attracting as many people as possible.

Donuts are a pretty old dish. Because the process of making the average donut is temptingly simple. A ball of dough is dropped into the boiling oil. All. Although the dish itself is classified as Polish cuisine, you can find them in any country, and there are more than a hundred names for this simple treat. Beignets, bunuelos, donuts, makrud. Surely many of you, mothers and grandmothers, during the process of baking pies, when there was no more filling left and the dough had not yet run out, prepared dummy buns. Essentially these are the same donuts. In addition to numerous names, today this dish has no less variations. Plain, with powder, with filling, with raisins... you can’t find any of them on the market. And all because there is always a demand for them and the consumer loves to treat himself to this simple fast food. They are convenient to eat with tea, take on the road, or buy for a snack along with a cup of aromatic coffee. And they can be sold not only in supermarkets on bread shelves, but also in any eatery where you will also be offered to flavor them with syrup.

By the way, according to statistics, about thirty percent of grocery stores are ready to satisfy the demand for donuts, since there are always buyers for these products. But there are not so many manufacturers on the market in our country. Therefore, there is no tough competition, and therefore it will not be difficult for a newcomer to the donut business to find his niche. But still, let's take it in order.

Starting a business right away in the food industry is never an easy task. Because risks associated with requirements for product manufacturers, registration of licenses, and issuance of certificates from various oversight bodies will revolve around you. After all, if you make, for example, iron products, then you can safely store all the stock that is not used for demand in a warehouse, and then sell it in batches or en masse. Products are another matter.

Besides everything else, donuts are more profitable to sell hot. In this state they have the best taste and are able to satisfy the demand of most customers. The cooled ones, of course, will also not be deprived of attention, but will still lose some of their buttery charm. And stale ones can already bring losses to the company. Therefore, before the stove you need to find a buyer. We are, of course, not talking about the end consumer, unless you have your own cafe. Namely, about stores that will offer your product on their grocery shelves. And now, when you have a direct order with a signed contract for the purchase of a certain batch of your delicious donuts, only then you need to start making them. Until then, your task is to persistently look for clients wherever possible. And, as mentioned above, since the competition is not intense, the search for work will not be difficult.

Room

Since this is just the beginning of a big donut business, there’s no point in jumping out of the frying pan and into the fire. You need to develop gradually. And since the first clients according to the plan will be retail stores and chains, the location plays a small role for a novice entrepreneur. That is, renting a room in the very center of the city means huge rental costs that will simply sink the business in the first months. It is better to choose inexpensive premises, even if closer to the outskirts. Thirty to fifty squares will be enough. All the equipment will fit here, as well as racks with products ready to be sent to the buyer. The cheaper you find space, the fewer headaches you will have in the future and the easier it will be when moving if you expand. However, we must not forget about sanitary standards. A mossy basement with cockroaches is not our option at all.

The premises will need high-quality repairs. Because serious people from inspection authorities will periodically come to visit you, and it’s simply necessary to comply with all the standards that ensure the quality of food. The health of your customers is important to you. Start with the pipeline and sewerage, deal with networks and cables, install a fire alarm. These are the basic attributes of the premises by which they will begin to check you when issuing licenses. After this, you should begin finishing and cosmetic repairs. No, there will be no visitors or buyers here; you are not renovating a store, but a workshop. Therefore, of course, there is no need to spend money on stucco molding or 3D wallpaper, but your staff baking donuts requires comfortable working conditions and good lighting. The average cost of repairs will be twenty thousand rubles, which must be budgeted initially.

After the premises have been renovated, it will be possible to begin obtaining all necessary permits. You will need papers from the sanitary and epidemiological station, the fire inspectorate and a food production permit. All tax matters and registration of your business must also be settled. Please note that if you are registering as a private entrepreneur for the first time, it will take several weeks. If this state of affairs is critical for the business and you will lose too much, it is better to hire specialists who will do everything for you for a reasonable fee. This may end up saving you infusions. And instead of weeks, the papers will be ready within three days.

Equipment and manufacturing process

Donuts, as usual, are made from dough. This means that a lot of it will be needed to cover the demand for each point of sale. A mixer for preparing dough will cost twenty-five thousand rubles. And although the choice of equipment on the market allows you to choose a more functional model, at the first stage this will be enough for you. Such a device can provide you with a batch of 800 donuts per day.

After preparing the dough, it is put into another machine, which then prepares the donuts themselves. Again, the choice will depend on functionality, volume and speed of work. The optimal one at this stage will be the one that can provide up to 1000 donuts per day. Its cost (if you take a Russian manufacturer, although you can find an imported one) is about 35,000 rubles. It makes no sense to look for imported options, which are obviously more expensive, but are not much superior to domestic ones in functionality and speed. In any case, if you spend a day combing through information and reviews about a particular model, you will benefit because you will be able to find what you need yourself.

After the donut is formed in this machine, it goes into the oven. And if our machines for kneading dough and making donuts were designed for a capacity of 1000 donuts per day, then there is no need to spend money on an oven capable of producing more. You will overpay and will not recoup it in any way. The stove will cost 20,000 rubles.

After baking, the donuts are decorated (for example, with powdered sugar) and sent to the buyer. Special surfaces are used for decoration. Usually these are tables that, because they conduct heat poorly, do not allow the product to cool before it should. The cost of one table fluctuates around 6,000 rubles. You'll likely need at least two.

Also, when forming a budget for equipment, include in it racks for finished products (About 12 thousand for two pieces, like tables) and, of course, small inventory. You will need spoons, knives, a sieve, spatulas, and so on. Budget at least 5,000 rubles for such uniforms for your workshop.

Staff

And although your business is just beginning its journey, and you have to invest a lot of money, you cannot cope with all the processes alone. Hiring staff is a necessity. Your donut shop will need at least two workers at first. One will be involved in the production of donuts, and the second will decorate them and send them to the shelves and on the way to customers. Usually, since the processes take place in the same room, both workers must be replaceable with each other and be able to help. Considering that donuts are even kneaded by machines, the process of making them is simple. The worker is essentially responsible for ensuring that the product is delivered to the car on time and that the ingredients are properly seasoned. Therefore, it will not be difficult to find an employee for such a position.

The first worker, the one who is responsible for kneading the dough and sending it to the forming machine, will essentially be a technologist and must know the whole process, understand the equipment and be the main one in the pair. If you select a professional with experience in a similar enterprise, then you will need the services of a labor exchange or a specialized website. Plan your salary around 20 - 25 thousand rubles per month, depending on your skills.

The second in the bunch is not only an assistant, but also actually a donut designer. It will decorate the finished products, giving them an appetizing look. For this you can use not only powdered sugar, but, for example, chocolate or other ingredients of your choice. The main task is to make the appearance of the product as much as possible causing a desire to eat it immediately. His salary will be 15 - 20 thousand rubles per month.

And since you will need to pay every month, it is worth repeating that by the time the first batches of your wonderful donuts are produced, you should already have customers waiting.

Expenses and income

So, in order to take your first steps in the world of donut business, you will need to rent and renovate a premises, legalize your rights to do business, and purchase equipment (mixer, production machine, oven, tables, shelving and inventory). All this costs about 150,000 rubles in capital expenditures. To this is added 50-60 thousand rubles for ingredients monthly. This is how your production will function.

Income. We will expect that the workshop will be able to produce 800 donuts per working day, which you will sell to customers on the same day. It will be possible to sell donuts to a client for an average of 10 rubles apiece, with a cost of three rubles. Please note that prices vary depending on both the region and the competitive environment in your market. And the figures given are only statistical averages; in reality they may differ. Thus, the net profit will be 160 - 170 thousand rubles per month. From this profit you will need to deduct expenses such as paying taxes, renting premises, and staff salaries. At the exit there are about one hundred thousand rubles left. A very good amount to start with.

If you don’t sit idly by, but aim to constantly expand the list of your regular customers, establish relationships with local shops, cafes, eateries, and supply goods to all establishments where there is a constant demand for fast food (gas stations, cafes near train stations, coffee shops), and your products will meet the taste preferences of your potential audience, without exceeding the threshold of an adequate price, then you can very quickly expand your business by increasing the daily number of donuts produced and sold. Accordingly, the profit of the enterprise will grow, allowing you to plan and implement new ideas.

Not only production, but also sale of donuts

In addition to organizing a donut production workshop, you can also think about opening an establishment selling your product. But this is both more difficult and costly. Therefore, you have two options. Either include opening a donut shop in your business plan during the development stage of the enterprise, or, if the margin of safety allows you, use a larger budget as the basis for the initial capital investment.

A donut shop, unlike a production workshop, will require a location that is more advantageous in terms of traffic. Accordingly, it will be necessary to think more carefully about the plan for dealing with the competitive environment. Because all crowded places already have fast food areas. But, of course, this does not mean that you cannot “get into” it. You just need to be prepared for the risks. After all, the competitive struggle until the capitulation of one of your “enemies” can last more than one month, which means that during this time you will need to put in at least zero profit work.

If you nevertheless decide to measure your strength with the other participants in the struggle for a passing person (perhaps this is the food court of a large shopping center), then do not be lazy to find out all the strengths and weaknesses of your competitors. These may include uncomfortable tables, rude employees, high prices, and a small assortment. Anything. If you take note of everything that visitors don’t like, you can distinguish yourself in your business. The main thing is to form a favorable attitude towards your establishment among the consumer.

If you are opening a public place where people will use your services, then you will need to work on the name. Not too bland, but not too abstruse either. It should stick in the mind of a passing potential buyer and be easy to remember. If opportunities allow, you can hire specialists to build your brand.

In any case, before you act, you will need a well-thought-out business plan, which will reflect both the risks and the payback. Since the point of sale differs significantly from the production workshop in many respects. And unaccounted for subtleties can turn against you. However, if you have the desire and ability not to stop at the first difficulties, then opening your own donut shop will not be difficult.

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Despite the large-scale development of the modern fast food market and great competition, there is always a sector more or less free for beginners to open your own business with the right approach. According to experts, today about 35% of grocery stores are ready to sell donuts. The demand for these products is high; manufacturers supply half as many donuts as the consumer wants. The competition in this market segment is not that great. Using different types of fillings, the product range can expand to dozens of types. Therefore, the idea of ​​starting a donut production with proper organization can bring good profits to the owner.

• Choosing a form of doing business.
• Preparation of relevant documentation.
• Choosing the premises, method of production and sale of donuts.
• Carrying out detailed calculations of the entire process.
• Purchase of equipment.
• Recipe development.
• Purchase of necessary raw materials.
• Sales organization.

Design features

This type of production, like any other related to the production of food products, cannot be done without a special package of documents approved by Rospotrebnadzor and SES. To open a donut production facility, the following documents will be required:

• TU (technical conditions) production agreed upon and registered by the relevant authorities;
• TI for product manufacturing;
• Recipe Project;
• Conclusion on hygienic production conditions issued by the SES;
• Fire inspection permit;
• Additional documents (depending on the specifics of the specific production).

You can pay 3,000 rubles to a special company, and it will do it for you within three days.

Organizational matters

At the present stage, to open a confectionery shop for the production of donuts, the most advantageous option for organizational and legal registration is considered to be an individual entrepreneur. Its activities are subject to the minimum tax regime (15%). If you need a detailed business plan with an analysis of the market characteristics of your region and calculations made on this basis, market analysis, you can always order specialists to draw it up on an individual project.

Workshop room

To organize such a business, the premises are selected in accordance with a number of special technical requirements:

• The presence of a powerful hood (to avoid child poisoning);
• Availability of access to basic communications: gas pipeline, water supply;
• Electrification of the premises;
• Compliance with SanPin standards (regarding food production);
• Compliance with fire safety standards.

Search for clients, advertising

When drawing up a business plan for opening a donut shop from scratch, it is important first of all to decide on such aspects as methods of production and sales of products. Options to consider:

• Production and sale of products from a tray;
• Organization of a specialized mini-cafe;
• Line production.

For beginning businessmen with minimal financial resources, the first option is most suitable. The production and sale of donuts can be organized in a tent or stall (you can rent it at first), and over time, if everything goes well, you can purchase it.

As an alternative, you can consider a small van with the necessary equipment inside and an equipped counter for selling finished products. The advantage of this option will be mobility (the location of the donut shop can easily be changed). In addition, such vans are equipped with basic communications. Moving will require connection to a local power source.

For a more serious organization of sales, you will need to conclude contracts with stores (preferably supermarkets), but you will have to pay a percentage of the proceeds. You can also enter into agreements with mini-markets located near offices, institutes, and schools, where there is the greatest demand for this type of product. Payment for the delivered goods is made on the same day or on the day of the next delivery in cash.

Purchase of equipment

One of the main expense items when drawing up a business plan for opening a donut shop is the acquisition of the necessary equipment. At the beginning of development, it must meet such criteria as “price - quality”, then the invested funds will quickly pay off. For a small enterprise there is no need to buy very expensive equipment. To open a small confectionery shop with the goal of establishing the production of donuts, you will need a minimum set of equipment:

• Automatic deep fryer with built-in proofing cabinet (capacity 200 - 300 donuts per hour, cost up to 80,000 rubles);
• Dough mixer (about 25,000 rubles), enough to make 800 pieces per day;
• Dividing and rounding apparatus for forming products (the most optimal domestically produced one makes up to a thousand donuts per day, costs up to 35,000 rubles);
• Planetary mixer;
• Glazing plant;
• Filling dispensers;
• Special tables (with poor heat conductivity) for decorating finished products 12,000 rubles for two;
• A display case for storing donuts, allowing you to maintain their magnificent shape (priced up to 20,000 rubles);
• Packaging materials (paper bags or plastic containers) for selling products;
• Racks for storing ready-made donuts (two are enough - up to 12,000 rubles);
• Industrial refrigerators for raw materials and finished products (approximately 20,000 rubles);
• Small equipment (strainer, spoons, spatulas, etc. – up to 5,000 rubles);
• Tea or coffee machine (about 20,000 rubles).

If the plan involves not only selling donuts to take away, but opening a mini-cafe, you should also plan the costs of purchasing furniture for visitors. Their number must be calculated taking into account the volume of the room.

In case of successful development for the purpose of expansion, you can buy an automated line for making donuts, which includes equipment for the entire production cycle. For example, an automatic BERLINER cooking line (production capacity 780 pcs/hour) costing about 60,000 euros and a large set of functions will be needed at the stage of organizing flow production. This will limit the number of working personnel and increase productivity, ultimately reducing production costs (direct and indirect).

Material selection

Another important point that must be included in the business plan being drawn up is high-quality materials. The process of making donuts requires the presence of basic raw materials:

• Flour;
• Eggs;
• Margarine;
• Sugar;
• Yeast;
• Jam;
• Glaze;
• Other Ingredients.

In order to reduce the cost of manufactured products, ingredients must be purchased from regional wholesale companies (less delivery costs). You can pay with suppliers in cash or by bank transfer, delivery is carried out by his transport. Partnerships with suppliers provide the opportunity, if necessary, to ask for deferred payments.

Staff

Such an enterprise only needs two employees - one is engaged in the production of products, the second - in their decoration. The main role in this process is given to the technologist (salary 20,000 rubles), he manages the process, is responsible for the recipe and design of the finished product. Finding employees is not difficult; the cooking process is semi-automated. Workers are only engaged in delivering materials from one unit to another. No special skills or knowledge are required.

Profitability

Before opening a donut shop, even at the stage of drawing up a business development plan, it is important to calculate as accurately as possible the terms of its actual payback. The above-mentioned aspects of the organization indicate that you should not hope for a quick profit in the donut business. The confectionery shop will begin to make its first profit only 5-6 months after opening. A workshop for the production of donuts with different types of fillings, equipped with an automatic line, will pay for itself in at least a year and a half.

But with the right approach, this process can be accelerated through a well-thought-out advertising campaign. At the first stage, you can use free information platforms (the Internet, for example, word of mouth, etc.), then you can organize various events (children’s, family parties) at the location of the production. If the donut shop is located in an area with a large concentration of people, especially children, who are the main consumers, these actions will help “acquire a customer base” and will have a positive impact on the development of the business in the future.

Possible income level

• Preparing and repairing the premises;
• Registration of an enterprise;
• Purchase of equipment and small inventory.

In total, these costs (capital) will amount to about 128,000 rubles. And for production work a month you will need approximately 55,000 rubles without purchasing raw materials for donuts.

Profitable part of production. The confectionery shop can produce 800 donuts per shift; they need to be sold as quickly as possible. If you sell donuts to a consumer for 10 rubles per unit, the cost of the product will be 3 rubles. As a result, the net profit per day will be 5,600 rubles, and per month 168,000 rubles. If you subtract salary, rent and tax funds, you will be left with about 100,000 rubles of net income. To do this, we need to make sales stable: organize supplies to regional mini-markets and points at bus and railway stations, near offices and schools. Here the number of consumers is always large, and tasty and fresh products are even in great demand.

Disadvantages and advantages of this business

Like any business, donut production has its pros and cons. The list of advantages includes the following:

• Simplicity of production technology;
• Affordability in terms of investment (300 – 400,000 rubles are enough);
• Lack of mandatory product certification;
• Availability of a wide range of equipment;
• Profitability of production (on average ranges from 13.8 - 20%);
• There is no need to hire highly qualified specialists.

The disadvantages of such production are:

• High degree of risk (donuts are a perishable product);
• Big competition;
• High quality requirements.

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• It is better to look for premises on the periphery (far from the city center). An area of ​​30-40 m2 is the best option. It is convenient to install equipment and arrange shelves for products. If you are lucky enough to rent a room for 20-25,000 rubles per month, this is an excellent option for starting a donut business.
• To ensure the recoupment of such production, it is necessary to organize maximum and regular consumer demand. This can be done by supplying retail outlets in crowded places: near entertainment and business centers, educational institutions and market squares. You should not lose sight of the amusement park and recreation areas, although there is great demand here only on weekends and holidays; on normal days sales are minimal. To ensure financial stability, the finished donut product must be actively sold in many locations in the region.

Opening a donut production: business plan, financial calculations

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