Children's cafe where to start. Opening a cafe

A cozy cafe can become a favorite meeting place for many people. Despite the abundance of such establishments in big cities, not all of them find their regular customers and many are forced to cease to exist. Obviously, their owners made serious mistakes at the planning stage. When developing a business plan for opening a cafe from scratch, it is important to consider all the nuances in as much detail as possible and think through several possible solutions for each controversial issue. Of course, a cafe does not require fulfillment of as many requirements as a restaurant, but being a catering establishment, it must comply with sanitary standards. Experts recommend developing a project taking into account sanitary standards, rather than trying to adapt a half-finished establishment to them.

Drawing up a detailed business plan

You should start drawing up a business plan by looking for a non-standard format of the establishment, because a profitable cafe is not easy - 3 tables and an ice cream counter. The cost of rent, the need to order designer services, furniture and equipment depend on the chosen concept. For example, if the cafeteria is located in an office building or educational institution, it should have a sufficient number of seats and a wide selection of snacks suitable for potential clients, but the design of such an establishment may be discreet and even modest. And opening a themed establishment, for example, a café for book lovers, will require much more investment in the design of the premises.

Before opening a roadside cafe from scratch, you will have to carry out large-scale analytical work and identify a good location, a set of dishes and drinks that will be in demand among travelers who decide to visit the roadside eatery.

In order to figure out how to open a children's cafe from scratch, you need to have information about current trends in the children's entertainment world, and also be aware of which superheroes are now held in high esteem in order to properly decorate the room. In addition, increased demands are placed on the children's menu, and the main range of dishes and drinks should be expanded, taking into account the fact that children usually relax accompanied by adults. Before opening a family cafe from scratch, you should choose a room close to places where families spend time en masse and make sure that those vacationing in the cafe are not disturbed by lovers of strong alcoholic drinks and noisy pastimes.

Drawing up a detailed business plan is a mandatory step in the step-by-step instructions on how to open a cafe from scratch. The business plan must include the following:

• Detailed descriptions of the format of the establishment, its location, premises for the cafe, organizational structure, work schedule;
• Analysis of the market and closest competitors;
• Marketing plan;
• Pricing policy of the establishment;
• Equipment;
• Suppliers;
• Financial expenses;
• Profit calculation and risk assessment.

Where to start opening a cafe? – With a clear understanding of exactly what it will be like. The basis of the business plan will be a detailed description of the very idea of ​​​​the establishment, based on what will be selected: location, room design and necessary equipment. The format of the establishment will also determine the number of employees, requirements for them and the appropriate work schedule.

It is necessary to analyze the market in order to better understand current trends and assess the competitiveness of the future cafe. Familiarization with the activities of your closest competitors will help make your establishment unique and build the right pricing policy. The marketing plan is designed to promote the cafe everywhere and should be drawn up for the long term. The choice of equipment in the business plan is prescribed taking into account the format of the establishment, but in the future some items may be changed. It is also better to take care of product suppliers in advance, not forgetting to write down backup options in case of force majeure. Financial investments, expected profits and possible risks will make it possible to imagine what the establishment will look like from a financial point of view even at the planning stage. Therefore, “Draw up a business plan” is the first point in a comprehensive answer to the question: “I want to open a cafe, what do I need for this?”

Registration of activities

Before starting the process of registering an activity, it is necessary to determine the legal form of the business. To open a mini cafe from scratch, it is more profitable to register as an individual entrepreneur, but in this case, the sale of alcohol in the establishment will be impossible. IP is suitable for small eateries, mini coffee shops located in educational institutions or office centers.

The LLC legal form is chosen if you plan to open a cafe where alcoholic beverages will be sold.

Before registration:

• The authorized capital is paid;
• A legal address is being organized;
• Signatures on the registration application are certified by a notary;
• State duty is paid;
• The seal is made;
• A bank account is opened;
• The OKVED code is selected (56.10);
• The charter is prepared;
• An application is filled out in form P11001.

After registering an LLC, you must obtain permits for the premises, a license for trading activities in a cafe, licenses for the sale of alcohol and tobacco products, and employees must obtain the results of a medical examination.

The list of permits for the premises includes the following items:

• Lease contract;
• SES permission;
• Conclusion of the fire safety authority;
• Agreements for waste removal and sanitation.

You should proceed to the implementation of the following points for opening a cafe only if you have all the permits and licenses. In addition, you must first register with the tax authority at the place of business activity.

Choosing a tax system

Registration of an enterprise for tax purposes is carried out at the stage of registration of an individual entrepreneur or LLC, and then the system by which taxes will be deducted is selected. For cafes, in cases where UTII (unified tax on imputed income) cannot be applied (this depends on the region), they choose the simplified tax system (simplified taxation system) with a rate of 15% (income minus expenses).

The right location is half the success

Selecting the location where the establishment to be opened is an important item on the list of what is needed to open a cafe. The place must have high traffic, otherwise the establishment will stand idle without customers. In many ways, its choice depends on the format of the establishment and the expected categories of visitors. For example, a separate building in the center of a large residential area or in a large park next to a residential area is exactly what you need to open a cafe bar. During the day, such an establishment will sell coffee and confectionery products for mothers walking with their children, and in the evenings the visitors will be residents of nearby houses who want to relax after a hard day.

A room with an area of ​​250-270 sq. m. – that’s what you need to open a cafe from scratch with 50 seats. Based on these parameters, as well as the requirements of the sanitary and epidemiological service, it is necessary to select a room in a place where the traffic of people is quite high. If at first your cafe serves up to 50 people per day, which is considered a fairly low workload, and the average check for each visitor is 200 rubles, the profit will be 200,000 rubles. per month, and this is a pretty good indicator.

Arrangement and search for design solutions for the premises

It is unlikely that you will be able to avoid the stage of renovating the premises before opening a fast food cafe from scratch. But before calling a team of workers, it is also necessary to think about what the interior of the future establishment will be like and find appropriate design solutions. To do this, you can order the services of professional designers, or you can sketch out a preliminary plan yourself and assign specific tasks to the masters, and they will tell you how to properly implement them.

For example, a calm atmosphere and the illusion of privacy are important for small cafes; student eateries do not require fancy furniture, but should attract young people with some unusual, catchy and memorable interior details. It’s more difficult with themed establishments; their arrangement will require more skill and considerable financial investments, which will most likely pay off precisely because of the unusualness of the cafe. The cost of opening a cafe from scratch will largely depend on the focus of the establishment. Experienced restaurateurs advise that you must place a bar counter in establishments where alcohol is sold.

Cafe equipment

The list of standard equipment needed to open a cafe from scratch consists of the following items:

• Plate;
• Grill;
• Frying and cooking cabinet;
• Refrigerators;
• Production tables;
• Sinks;
• Dishes;
• Furniture sets for visitors.

Purchasing equipment is a significant part of the cost of opening a small cafe from scratch. The approximate amount of expenses is 600,000 rubles. Equipment is usually purchased from Russia, tableware is imported. Furniture for the hall can be made to order if there are no ready-made sets on sale that match the interior of your cafe.

Advertising of the establishment

At the stage of thinking about the idea of ​​​​how to open your own cafe and where to start, you should take care of a memorable and self-promoting name for the future establishment. Before the opening, the advertising campaign is carried out by a beautiful and bright sign that attracts attention and arouses interest. This is what you need to know to open your own cafe. In the future, the sign should be a landmark by which the establishment will be recognizable. Therefore, spare no expense in developing the design and manufacturing a high-quality sign using the latest technology.

The marketing plan should be drawn up for the long term and include a list of regular promotional events and promotions that attract attention to the establishment. Answer to the question: “How much money does it take to open a cafe?” must take into account the costs associated with advertising.

Happy hours, discounts on banquet menus, corporate cards - any methods of attracting visitors are good in the fight for regular customers for those who want to open a cafe.

Video on the topic

Calculation of financial investments

When deciding to start his own business, an entrepreneur must estimate how much money he needs to open a cafe. Costs may vary depending on the region and size of the locality where you plan to start a business. The cost of opening a cafe from scratch can be calculated by the main expense items at the initial stage: registration of activities (10,000 rubles), rental of premises (300,000 rubles), repairs and arrangement, purchase of equipment (600,000 rubles) and products (200,000 rub.), advertising (60,000 rub.). Monthly expenses will include: rent, utility bills, tax deductions, employee salaries, food purchases, advertising costs. Thus, the answer to the question of how much it costs to open a cafe from scratch will be an approximate amount of 1,200,000 rubles.

Profitability and payback

By calculating how much it costs to open a cafe, an entrepreneur can estimate the profitability of such a business and its payback period. If you follow the intended business plan and choose the right location for the establishment, then the cafe, even according to the most conservative estimates, will pay for itself within a year. A well-chosen and well-implemented concept is what you need to open a cafe, the profitability of which will be 20-25%.

Advantages and disadvantages of business

Question " ?" is very relevant and many are looking for an answer to it. Opening your own cafe is a good answer to a question that interests enterprising citizens. The current time is called successful for entering business. The benefits of starting your own business now include still low rents, plenty of empty space in busy areas and people gradually emerging from austerity. However, before opening a cafe, you should familiarize yourself with the nuances of running a restaurant business in order to avoid annoying mistakes. For example, you need to be prepared to stop the theft of food and alcoholic beverages by unscrupulous employees, and also ensure that your cafe maintains its brand and does not turn into an ordinary eatery. For those who want to open a cafe and are wondering where to start, be prepared to check the work of their establishment every day and personally monitor all processes.

Here we will look at the question of how to open a cafe, what is needed for this, what documents, a ready-made example of a business plan for opening it.

If you decide to open a cafe, it is important from the very beginning to familiarize yourself with the defining concepts, conditions, and also weigh all your strengths and capabilities. As in any other matter, a wise and competent approach is important here even when “laying the foundation.”

The main thing

First of all, you need to know the clear difference between a cafe and a restaurant and other catering places. The restaurant provides its customers with the highest level of comfort and service, as well as a rich assortment of all kinds of dishes, which are often very complex to prepare and require highly professional skills from the chef. In addition, each restaurant, unlike a cafe, has its own specialties.

Among other requirements for the operation of a restaurant are branded markings for devices and other paraphernalia, a unique interior, etc. All this, of course, requires much more effort in maintenance and significant investment when opening.

As for this industry, many of the above points are simplified. Basically, visitors come to a cafe to have a snack, drink coffee with sweets and chat in a cozy atmosphere, so no special tasks are required here.

Business plan

We present to your attention a detailed free ready-made example of a business plan for a cafe of this catering establishment. The file contains all the approximate figures and calculations that you will need when opening.

The archive also contains visual graphs, thanks to which you can quickly assess your capabilities.

How to open a cafe from scratch?

So, let's look at all the information point by point about how to open a cafe from scratch and what you need to open it.

Planning

The first stage when opening a cafe is planning time, volume and budget. If you are not sure how long your establishment can last, and also cannot determine its profitability, it is difficult to talk about anything further. Therefore, at the first stage you need to know exactly how much money you are willing to invest in your project in order to open and maintain it. In other words, you need a high-quality business plan and the appropriate specialists will help you draw it up.

Sanitary standards

All rules that relate to sanitary standards for public catering establishments are prescribed in SanPin standards 2.3.6.1079-01. Plan to open your cafe from scratch only based on sanitary standards! Do not under any circumstances try to adapt your already finished project to them. Unfortunately, we rarely encounter such an approach from the owners of such establishments. Compliance with these rules is, first of all, respect and love for your clients who bring you money.

Permits and other documents

To avoid unnecessary problems, you need to know in advance what documents are needed to open a cafe.

Here is the main list of papers that will need to be collected and executed:

• permission to locate an enterprise (in this case a cafe) in a certain premises;
• lease contract;
• state registration certificate;
• results of medical examination of all personnel;
• a document confirming the full compliance of the premises with the necessary sanitary standards (issued on the basis of the previous three documents);
• permit issued by fire safety authorities;
• licenses for trading activities in a certain territory and, if required, for the sale of alcohol and tobacco products.

The above list of documents for a cafe can seriously frighten those who want to start their own business, because, as you know, in the countries of the former Soviet Union not much has changed in terms of bureaucracy and corruption. Here, as they say, everyone uses their skills and connections, but the documentary component still cannot be avoided.

Practical points

Without delay, you need to take care in advance about what equipment you will purchase for the kitchen and main halls, as well as the full technical equipment of your future cafe.

As for the kitchen, it is important to immediately take into account that the main part of the success of the enterprise will depend on the reliability of the equipment. If, for one reason or another, one or another production device fails, this invariably entails a suspension of the work process, dissatisfaction of cafe customers and, in turn, a decrease in profits.

The same applies to the correct selection of key points in the work area that connect the kitchen staff with the service staff.

The next stage is choosing reliable product suppliers. A balance is important here: do not skimp on quality (after all, the quality of the dishes served and the reputation of the cafe directly depend on this), but also do not overpay extra money that can be spent on other purposes.

And last but not least: the selection of management, kitchen and service personnel. It would be superfluous to note that these should not only be professionals in their field, but also honest, decent people who can be relied on in any, even extreme, situation. You must also be prepared to motivate and encourage your employees in a timely manner to avoid dissatisfaction and related problems.

We hope that this article on how to open a cafe and its business plan will help you start your own business.

A cafe is the most popular format of a catering establishment. It doesn't take millions to start this business. costs. If the cafe works well, it is easy to acquire a permanent, loyal clientele. You can work in one place for decades and even pass this business on by inheritance.

But in order for a cafe to bring in a constant, stable income, before opening it, you need to study the key points of this business. Of course, nothing can replace your real experience, but still, it’s worth knowing where to start if you decide to open your own cafe from scratch.

For our users, we wrote a book about opening a small cafe, where we collected only practical recommendations, examples and calculations. This is little more than just step-by-step instructions, so we highly recommend you read it.

What will you learn by reading our book? Before opening your own cafe, you need to answer a number of questions:

• Where will you open the cafe? Will it be a shopping center, a busy street, a residential area or a closed area such as an office center, university, or enterprise?
• Are there enough of your potential clients there? How to estimate the expected attendance of your cafe?
• How are your competitors doing? What niche in the catering market can you occupy?
• Where to buy equipment, furniture and dishes for your cafe?
• How to legally resolve the issue with musical accompaniment?
• What is needed to obtain permission to open a cafe?

Our instruction book will tell you where to start to open your own cafe. But we did not limit ourselves to just describing the procedure for opening a cafe. You will also learn how to evaluate a restaurant’s menu for profitability, what efficiency indicators exist for an operating cafe, what your chef should do, and what area of ​​responsibility you should control.

How much does it cost to open a cafe from scratch?

To understand how much money you need to open a cafe, you need to decide on the format of your establishment. At the preliminary stage of assessing the location, the activities of competitors, possible attendance, and the average bill, you can already guess how much daily income your cafe will generate. A good payback period for a café would be one year of its operation at full capacity, and this is what you should proceed from when calculating how much money you will need to open your café.

All costs of opening a cafe from scratch can be divided into one-time costs and those that will have to be borne throughout the entire period of the cafe’s activity. Let's collect this data in a table:

We did not indicate in the table the most important item of expense - premises, since the situation here may be different:

• you already have your own cafe premises;
• you are planning to buy a premises;
• The cafe space will be rented.

Most often, cafe premises are rented. There are several reasons for this. Firstly, areas where there is good traffic are often located in shopping centers, where the premises can only be rented. Secondly, renting, rather than purchasing, premises reduces the cost of opening a cafe. Thirdly, despite all the preliminary calculations, the location of the cafe may turn out to be unsuccessful.

You need to rent space for a cafe wisely. We talked about what you need to pay attention to when concluding a lease agreement with the owner in our book. Well, if the premises are yours, congratulations, your risks when opening a cafe from scratch will be much less.

In each specific case, the amount of expenses when opening a cafe from scratch will be different. In our book, we calculated in detail and down to the smallest detail the cost of opening a summer cafe for 20 people. One-time costs amounted to 500 thousand rubles, plus 330 thousand rubles were fixed costs for the first month of the cafe’s operation, taking into account the rent of the premises. Total, 830 thousand rubles.

For business starters, we advise you to consider the option of a franchise in the catering industry. In some cases, opening a cafe as a franchise will be cheaper due to the fact that the franchisor is interested in promoting its brand. For example, he can offer you equipment in installments, for rent, or even for free use. Of course, he will later reimburse his expenses when he receives monthly payments from you, but at the first stage, operating a cafe as a franchise will help you quickly start making a profit.

When choosing a franchise, keep in mind that the examples of expenses and income in the franchisor’s proposal may not be entirely reliable. The franchisor is interested in selling you a franchise, so recalculate all the given figures yourself and add those expenses that are not taken into account in his rosy picture.

Are you planning to open your own business? Don’t forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Moreover, now many banks offer favorable conditions for opening and maintaining a current account. You can view the offers here.

How to open a cafe from scratch: business plan

Do you need a business plan to open a cafe? If we talk about a professionally compiled document with formulas, graphs and marketing research, then it will not be cheap. Unfortunately, even an expensive document prepared by specialists will not guarantee you the stated income figures. A business plan is just a plan; only the cost figures will be more or less accurate.

However, before you open your own cafe, you must also calculate its income. Yes, it will only be estimated, but you should imagine what you can count on if the cafe is well organized.

We propose to replace a professional business plan for opening a cafe with an example with calculations of expenses and revenues. You can also find such an example in our book. In this example, we calculated not only the amount of expenses, but also how many visitors should come to the cafe, what the average bill should be, and what the payback period for your cafe might be.

What documents are needed to open a cafe?

What permits are needed to open a cafe? A cafe is a public catering establishment, and such establishments are under increased attention from supervisory authorities. Answering the question: “What does it take to open a cafe?”, we must draw your attention to the presence of certain bureaucratic barriers.

Unfortunately, the process of obtaining permits to open a cafe can take you a lot of time. The procedure itself is not explicitly stated in any regulatory act, because approvals must be obtained from different services.

The package of documents for opening a cafe in 2019 will include:

• coordination with the fire inspectorate;
• sanitary and epidemiological conclusion from Rospotrebnadzor on the compliance of the cafe with the requirements;
• permission to open a cafe from the local administration;
• permission to place outdoor advertising;
• a license to sell alcohol if you sell it;
• agreement with the police on the placement of a panic button.

The most difficult thing will be to obtain permission from Rospotrebnadzor to open a cafe, because To do this, you must comply with the requirements of several special documents (SNiP). During the issuance of the conclusion, Rospotrebnadzor will request contracts for disinfection, garbage removal, laundry services, a technological project for connecting equipment to electricity, water, sewerage and other documents. Next, a sanitary production control program will be approved, according to the plan of which further activities will be checked. We advise you not to enter into a lease until you know the sanitary requirements for your type of cafe. It is possible that the room you have chosen cannot meet them at all.

It is easier to open a cafe in a room where there was already a catering outlet, or in a shopping center in the food court format, where the administration of the shopping center will provide some assistance in obtaining permits.

You can find out what documents you need to open a cafe in Russia from specialized law firms that help in obtaining various types of licenses, approvals, and permits. It is no secret that the presence of connections, knowledge of the procedure, and regional characteristics are of great importance in this matter, therefore, if you have the opportunity to order such services, it is worth taking advantage of it.

In any case, do not despair, you can obtain permits to open a cafe yourself, especially since you only need to do this once. Look at how many catering outlets there are, all of which were able to overcome these bureaucratic obstacles. So can you.

How to open a restaurant from scratch and how much money do you need? Step by step instructions

Despite its vast territory, our country lags significantly behind the countries of Eastern and Western Europe in terms of the number of public catering outlets. For example, in Poland the number of such establishments is almost twice as large, and in Spain - almost six. According to experts, even despite the unstable economic situation, the Russian public catering market has a high rate of development and is one of the most promising for business. Thus, the average payback in this segment is considered to be 1–3 years, which is an excellent indicator.

In this regard, many of our fellow citizens are thinking about opening their own catering establishment. In this article we will try to answer questions about how to open your own restaurant, cafe or bar, where to start and what stages you need to go through to realize this goal.

I want to open a restaurant: where to start?

It’s worth deciding what type of establishment (at least approximately) you are going to open:

• By format. Bar, canteen, fast food, family cafe, fashionable restaurant, establishment “for your own” - the choice is wide. As practice shows, novice businessmen most often “succeed” in classic city cafes, without the difficulties and features inherent in all target establishments.
• By price level. This criterion is often, but not always, dependent on the previous one. Usually, one of the significant limitations here is the budget of a beginning restaurateur: the higher the level of the establishment, the higher the costs of opening it will be. Experts do not recommend that business beginners start with expensive restaurants - the public is very demanding, the investments and risks are too high. The optimal solution would be to open a democratic casual establishment.
• By type of cuisine. Usually, both the interior and the desired location of the establishment depend on the type of kitchen. Japanese, Russian, Italian, Georgian or maybe exotic Peruvian? Here experts recommend not to complicate your task and choose one that you understand: the concepts of Russian or simple European cuisine are good for beginners.
• According to the maximum number of guests. The cost of furnishing an establishment is directly proportional to the number of seats. No matter how great the temptation to open a large restaurant at once, it is better to limit yourself to a room for 30–80 guests.

The Russian public catering market, despite the crises, continues to develop. Thus, in 2014 its volume increased by 8.3%, and turnover reached 1.2 trillion rubles. Despite a slight decline in 2015, experts talk about the inevitable further growth of indicators and reaching a turnover of 2 trillion rubles by 2017.

So, at the moment, almost all experienced restaurateurs recommend that newcomers open establishments in the format of a “democratic” cafe or restaurant, serving local, European or mixed cuisine and alcohol. The hall should be designed for an average number of visitors.

It should be remembered that circumstances can make the most unexpected adjustments to plans: after calculations, the expected costs will exceed possibilities, the rented premises will not fit the original concept, but will be ideal in everything else. Therefore, it is optimal to think through several suitable concepts for the style of the establishment and the type of cuisine and be ready to make some changes to the planned menu and pricing policy.

How much does it cost to open a restaurant?

The answer to the question about the cost of opening a restaurant from scratch will directly depend on its features, defined in the previous section.

The total amount consists of several points:

• rent/purchase/construction of premises. If we consider an establishment with 50 seats, then renting a room (presumably 150–200 m?) will cost from 200,000 rubles per month. In this case, you will have to immediately pay at least two months plus a deposit, that is, from 600,000 thousand rubles. In the central areas of megacities and in large shopping centers, the amount can increase by 3–10 times. Construction or purchase of premises, of course, will cost significantly more, but do not forget that these will not be fixed costs;
• paperwork- from 300,000 rubles, depending on the specifics of the establishment, when constructing a building for a restaurant - several times higher;
• design and engineering on average they will cost about 2,000 rubles per square meter, that is, from 300,000 rubles for our premises;
• repair- costs will depend on the complexity of the design and the initial condition of the room. On average, about 3,000 rubles per m2, which means from 450,000 rubles for the calculated area;
• furniture- the required minimum of chairs, tables, sofas, as well as a waiter station and a bar counter will cost from 300,000 rubles;
• kitchen equipment and supplies- in order to supply the establishment with the necessary number of high-quality professional tools, equipment and utensils for storing, preparing and serving dishes, as well as for washing the above, you will need an amount of 1,500,000 rubles;
• dishes and serving items designed to serve 50 guests will cost from 350,000 rubles;
• primary purchase of food and alcohol usually costs from 200,000 rubles;
• staff uniform- an optional, but desirable element, part of the corporate identity. When purchasing a minimum set of clothes for waiters and cooks, you should expect an amount of 50,000 rubles.

In total, the total amount of all payments will be about 4,000,000 rubles. If you add to this the cost of special software, installing terminals for waiters (R-Keeper), printing menus, creating a company website, conducting advertising campaigns, you can count on an amount of 4,500,000 or more.

In addition to one-time expenses, the restaurateur faces ongoing expenses:

• rent (if the premises are rented);
• wage;
• communal payments;
• telephony, Internet;
• buying food, alcohol;
• advertising expenses.

What documents are needed to open a restaurant?

Organizing a catering enterprise is one of the most difficult types of business in terms of collecting documents. The list of papers required for the legal operation of a restaurant includes more than a hundred items, and the list of required permits may differ in different regions. Therefore, most entrepreneurs, in order to save time and money, prefer to contact companies that prepare the necessary turnkey documentation.

The first step when opening any type of establishment is to register a legal entity. The “LLC” form is rightfully considered the most popular and convenient for restaurants. Availability of complete package of constituent documents And lease agreement(or certificate of ownership of the premises) is mandatory at all stages of further approval.

To open an establishment you will also need:

• conclusion of the SES on the establishment’s compliance with sanitary standards;
• conclusion of the Ministry of Emergency Situations on compliance with fire safety standards;
• presence of a registered cash register;
• contracts for disinfestation, deratization and garbage removal;
• security agreement, security alarm connection(to obtain a license to sell alcohol).

And this is just the basic package of necessary documents. The owner of the establishment should remember about many nuances, without which the activity of the establishment may be unlawful.

Business plan development: stage 1

As you know, when opening a new business, including a restaurant, you need to draw up a business plan from scratch. This is a kind of “scheme” for creating a future enterprise with calculation of planned costs and income, analysis of profitability and other indicators.

Typically, there are two types of business planning: for external and internal use.

The first is required for those who are going to attract borrowed funds to their enterprise - a loan or investment. In this case, the best choice would be to turn to special organizations: it is quite difficult for a non-professional to convince investors or banking organizations of the return on investment. Those who are still planning to create a document on their own should take into account that it is better to do this after having already received data on the premises, the number of staff and the size of the salary fund, traffic, as well as having finally approved the concept of the establishment.

Another thing is an internal business plan, which is necessary for any entrepreneur to understand the prospects for creating a business. Typically the document contains the following chapters:

• name and general description of the project: planned concept, area of ​​premises, number of staff, type of kitchen and pricing policy;
• approximate product range;
• preliminary estimate of opening costs;
• estimated monthly expenses (rent including utilities and communications, salary fund, purchasing expenses);
• calculation of time costs for each stage before the opening of the establishment;
• planned financial indicators;
• calculation of return on investment.

It makes sense to draw up an initial business plan at the very early stage of opening a restaurant - by analyzing the market as a whole, competitors of a similar format, as well as statistical data. Then the indicators will need to be adjusted in accordance with realities.

Selection and renovation of premises: stage 2

Finding premises for a future restaurant often becomes a headache. Experts recommend approaching this issue with the utmost care, often citing a quote from the Italian restaurateur and chef Marziano Palli: “In first place is place, in second place is place, in third place is place, in fourth place is place, in fifth place - kitchen".

The general rule of profitability is this: the lower the average bill of a cafe, the higher its attendance should be. If the most expensive establishments in the world can afford to be located far from civilization, good gastronomic restaurants - in the courtyards of the central districts of the city, then middle-class cafes should choose busy streets, and fast food should look for places in large shopping centers and train stations.

However, not only traffic is important, but also the compliance of the potential audience with the level of the establishment. This applies to both pricing policy and cuisine features. For example, it would be appropriate to locate a vegetarian cafe near a large yoga center, and a budget restaurant serving Pan-Asian cuisine near a market. Because of all these subtleties, experienced entrepreneurs begin creating a restaurant concept after renting a premises: there are not many suitable sites in any city, and an establishment of any format can be successful, provided there is demand.

After renting, the question of repairs and often redevelopment inevitably arises. Here it is better to trust experienced designers and planners - this will help you avoid many mistakes common to beginners. There is no need to remind you that the style of a restaurant must correspond to its concept, and it is extremely rare to create an ideal interior without the help of a specialist.

Purchase of equipment, furniture and utensils: stage 3

As a rule, all equipment for the kitchen area is selected in agreement with the chef: it is he who orders the tools and equipment necessary for the work, taking into account the intended menu. Furniture and serving utensils are chosen according to the general concept of the style. The number of dishes usually corresponds to the maximum number of seats multiplied by 2 or even 3 - that is, for 50 guests there should be 100–150 plates, cutlery and glasses of each type.

It is better to buy equipment in specialized stores that supply equipment for restaurants: firstly, here all tools and utensils can be purchased at wholesale prices, secondly, such organizations provide installation and warranty repair services for equipment, and thirdly, in case of loss or damage to serving items, you can easily purchase similar ones.

When arranging furniture, it is better to turn to professionals - designers or suppliers - they will offer a competent and beautiful solution.

Computerization: stage 4

It is difficult to imagine a modern restaurant without production and accounting programs and personnel monitoring. You can develop your own software, but there are a sufficient number of ready-made packages on the market.

The most popular of them: R-Keeper, 1C: Public catering, POS Sector. They completely coordinate the work in the establishment: the waiter sends the order through the terminal to the kitchen, the cook sees the list of dishes to be prepared on a special monitor, after calculation, all ingredients are written off from the warehouse according to the calculation card, income and expenses are recorded for the accounting department. And this is only a small part of the possible functions of such software: in addition, many programs are capable of accepting orders directly from customers’ smartphones, collecting and storing the purchase history of discount card holders, using special controllers to record the number of drinks poured in a bar... In short, the costs of programs for a restaurant completely justify themselves, and a novice businessman simply cannot do without special software.

Recruitment: stage 5

Of course, to hire the right people, it is better to turn to specialized agencies, but if you have a limited budget, you can do it yourself. When recruiting dishwashers and cleaners, an interview is usually enough, but when hiring buyers, waiters and administrators, it is worth studying their work experience and recommendations, but it is advisable to verify the skills of the chef, cooks and bartenders personally. Chef , as a rule, is selected at the stage of approval of the final concept of the establishment. A significant part of success will depend on this employee. Not only culinary talents are important, but also an understanding of the target audience and the key idea of ​​the restaurant. Candidates for the position cooks most often selected personally by the chef.

How many workers are needed for the normal functioning of the establishment? The answer will depend on the size and format of the establishment. Since we are focusing on a small restaurant of a democratic level, an approximate list of personnel will be as follows:

• Chef;
• cook (for 50 guests per shift, 2–5 cooks will be enough);
• bartender/barista (for small restaurants, one per shift is sufficient;
• dishwasher;
• buyer;
• administrator/hostess;
• waiters - as a rule, one waiter can serve up to 10–15 guests (accordingly, our establishment should have 3–5 such employees per shift);
• cleaning woman;
• accountant (you can limit yourself to “coming”).

A common mistake of novice entrepreneurs is to try to embody their own ideal picture of the enterprise in business: in the case of a restaurant - service, interior and cuisine. You shouldn’t be guided by your own tastes - after all, not only you and your friends will visit cafes and restaurants.

Menu creation and supplier selection: stage 6

The menu development stage coincides in time with the stage of final approval of the concept. Typically, one of the main participants in this process is the chef: he creates a list of planned dishes, and the owner or manager evaluates them in terms of attractiveness, taste and cost of ingredients.

The selection of suppliers is carried out by the restaurant manager or purchasing manager: they analyze the product market, choosing the best companies in each segment in terms of price-quality-reliability. Almost no establishment is limited to one supplier, usually there are 7–10 of them: firstly, the conditions for each group of products must be considered separately, and secondly, it is better to provide some kind of “backup” source, especially for rare ingredients.

Advertising: stage 7

To convey information about their establishment to customers, entrepreneurs usually use a set of measures:

• ordering a sign that reflects the type and concept of the establishment;
• placement of billboards and signs;
• website creation and promotion;
• registration on various specialized portals (Afisha, etc.) and opening accounts on social networks;
• advertising in the press;
• distribution of leaflets, booklets, etc.

The launch of an advertising campaign occurs shortly before the opening of the restaurant or immediately after. The set of activities is selected depending on the intended target audience: for casual establishments, distributing leaflets and PR on the Internet is well suited; for high-end restaurants, posting information in specialized publications.

Opening a catering establishment is an extremely difficult task. It is especially difficult for beginners: they have to take into account a lot of nuances and make many mistakes before they begin to understand the “kitchen” of the kitchen. Therefore, many beginning restaurateurs turn to specialists for help - companies that are ready to help in creating a successful establishment.

With the right approach, opening a cafe from scratch is a great business idea. In order for the invested amount of money to bring the expected return, it is important to take into account all the nuances of the chosen area and think through the details - from choosing a place to buy or rent to obtaining the consent of inspection services to open an establishment.

The first stage of opening a cafe from scratch is registering an individual entrepreneur or LLC

Conducting commercial activities is impossible without registering yourself as an individual entrepreneur (IP) or establishing a company (for example, a limited liability company).

The process of registering an individual entrepreneur is simpler and faster than organizing a full-fledged company.

When establishing a company in the form of an LLC, it will be necessary to spend more time on creating a package of documents required for registration, consisting, in particular, of:

• orders to hire the general director and accountant or formalized consent to perform their duties by one person;
• decisions of the founders to create a company;
• agreement on the rental or purchase of premises, the address of which will be indicated as the legal address;
• charter and others.

When organizing an LLC, you will definitely need to create a constituent fund; its minimum size is now 10 thousand rubles.

To correctly generate reports, it is important to initially correctly determine the OKVED code. For a cafe, the main number will be 55.30, the accompanying numbers will be 52.63 and 52.25.

You should definitely notify Rospotrebnadzor about plans to open a point. Otherwise, the owner may face a fine.

Licensing activities and choosing a system for paying taxes

To open a cafe, you do not need a license. The only exception is obtaining a permit to sell alcoholic beverages and/or tobacco products. Without a license, you can only serve beer to visitors.

For taxation, individual entrepreneurs can use the simplified tax system, the patent system or UTII. Organizations have access to only UTII and simplified tax system.

There are limitations for each system:

• the patent system can only be applied when the number of staff is up to 15 people and the total area of ​​the establishment is up to 50 square meters;
• UTII is applied only with the permission of the regional authorities and with a point area of ​​no more than 150 square meters;
• The simplified tax system can be used with a total profit of up to 60 million rubles for the tax period and an average number of employees of up to 100 people.

To open your own cafe from scratch, analysts recommend using the simplified tax system in the form of “income minus expenses.” But to avoid making the wrong choice, it makes sense to consult with an accountant or tax specialist.

How to open a cafe from scratch - step-by-step instructions

For a business idea to be successfully implemented, you need to understand what it takes to open a cafe from scratch. It is recommended to act according to the following algorithm:

1. Selecting an area for location.
2. Searching for premises to rent or buy.
3. Purchase of equipment.
4. Arrangement of the facility.
5. Obtaining the necessary permits to open a cafe
6. Search and hiring of workers.
7. Menu creation and marketing activities.

Each of the above points must be considered separately.

Determining the area to open a cafe

Without the right choice of location for a cafe, a business will not be effective.

You can successfully open an establishment both in the city center and on its outskirts. Each option has its own advantages.

The cost of hiring or purchasing premises in the center is higher due to increased traffic. It is cheaper to buy or rent space on the periphery, but due to low client flow, profits may also be lower.

When choosing an area, it is necessary to take into account its specifics. For example, it is best to open a cafe in a densely populated area and with minimal presence of competitors.

Selecting a specific room

First of all, you need to decide whether the area will be rented or owned.

When concluding an agreement and renting a premises, the initial cost of opening a cafe will be lower, but you will have to pay rent regularly.

Purchasing property also has a negative side - if the business idea is not successful, then you will need to spend time selling the premises. And if the market situation changes, then you can lose money on fluctuations in the value of the property.

The best option is to rent space with the option to buy it if the chosen business idea is effectively implemented.

Regardless of which option is chosen, when searching for an object, you should focus on the following parameters:

• size of the room - it is necessary to select the area for the planned volume of business, taking into account that you need to fit a hall for visitors, a bar, a kitchen, utility rooms and storage rooms;
• trafficability - you need to evaluate not only the pedestrian traffic of potential visitors, but also the automobile traffic;
• the location of the entrance is optimal if the door is from the street, and not from the yard or the depths of the house;
• visual characteristics - high ceilings, large windows, high-quality ventilation and spacious rooms will make the chosen establishment attractive to visitors.

For effective business implementation, it is also desirable that the premises be located on the ground floor, and the windows overlook a visually attractive location. Preference should be given to objects that are located at the intersection of streets.

Equipment purchase

To get started you will need the following equipment:

• mixer;
• fridge;
• freezer;
• oven;
• baking equipment;
• coffee machine.

Depending on the specifics of a particular business, additional equipment may be required. It can be purchased in addition after the establishment is open. But it’s better to think through and purchase all the equipment in advance.

To reduce costs when starting a business, you can rent equipment with the option of subsequent purchase.

Repair and arrangement of the facility

The satisfaction of visitors with visiting the establishment depends on how well the repairs are made in terms of fire and sanitary and epidemiological safety and on the effectiveness of the design of the premises. Otherwise, you can not only lose real and potential clients, but also be refused approval by inspection authorities.

It is better to entrust the interior arrangement to professional designers - an expert approach will increase the return on business.

Obtaining permits

For the full operation of an open establishment, it is necessary to obtain approval from the inspection authorities:

• permission from the fire inspectorate;
• a conclusion from a representative of Rospotrebnadzor confirming the point’s compliance with sanitary and epidemiological standards;
• consent to opening from the Administration;
• permission to place external advertising;
• license for tobacco and alcohol (if necessary);
• coordination with the police authorities for the installation of a signal button.

The most difficult thing is to get consent from Rospotrebnadzor. To open a point, it is necessary to establish disinfection and garbage removal procedures in accordance with standards, organize drainage, enter into an agreement for laundry services, etc.

Before purchasing premises or concluding a lease agreement, it is necessary to check the point for compliance with the requirements - it is possible that the costs of bringing it into compliance with the standards will be unreasonably high.

Recruitment and employment of personnel

• 2 cooks;
• 2 bartenders;
• administrator;
• 2 waiters.

At first, it is possible to combine positions, for example, assigning cleaning responsibilities to the administrator. The determination of the number of employees is influenced by the operating mode, its type, potential and actual workload of visitors.

Menu creation and promotions

Before you finally open an establishment, it is important to think through the menu. It is necessary to include dishes that can be prepared quickly - visitors do not have to wait long. In this case, it is generally worth using ingredients that can be stored for a long time - at the beginning of doing business there may not be the desired flow of customers.

To attract potential visitors, it is advisable to carry out a number of promotions - make every fifth order free of charge, introduce discounts for referrals, develop a bonus system. It is important that the activities carried out ensure the flow of customers, but do not reduce the final profit.

How much does it cost to open a cafe from scratch?

Before implementing a planned project, you should understand the costs of opening it. All costs can be divided into one-time and permanent.

Expenses that need to be taken into account when starting a business include expenses for:

• purchasing equipment;
• purchase of furniture and consumables (tablecloths, dishes, cutlery and others);
• renovation and design;
• ordering and installation of signs and outdoor advertising;
• acquisition of premises (if it is not rented).

Regular expenses are considered:

• purchasing products;
• employee remuneration;
• payment of rent and/or utility fees;
• tax and insurance deductions.

The lists are approximate. Before opening an establishment of one type or another, it is important to think through and calculate all possible costs.

To determine the cost of opening a cafe from scratch, you definitely need to make a list of expenses for implementing your current business idea. The cost of the project depends on all the factors discussed above - the location and size of the point, the profile of the establishment, the amount of necessary repair and design work, and so on.

To open a medium-sized establishment designed for 20 people, you will have to initially spend 500-900 thousand rubles, then the costs will be about 350-380 thousand rubles per month. The return from a point with 50 clients per day with an average bill of 400 rubles will be 600 thousand rubles.

Summarizing

Opening a cafe is a good business idea if organized correctly. The project does not require particularly large costs or capital investments, and its payback period for efficient operation is less than 1 year. During this period, a pool of regular customers will be formed, which will make it possible to turn the business into a source of passive income with minimal participation of the founder.

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