What is offline business? World Wide Web or real street: where is it better to start your business? No commercial experience required

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Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) was accepted freely and of its own free will, and applies to all information that Insales Rus LLC and/or its affiliates, including all persons included in the same group with LLC "Insails Rus" (including LLC "EKAM Service") can obtain information about the User while using any of the sites, services, services, computer programs, products or services of LLC "Insails Rus" (hereinafter referred to as the Services) and in during the execution of Insales Rus LLC any agreements and contracts with the User. The User's consent to the Agreement, expressed by him within the framework of relations with one of the listed persons, applies to all other listed persons.

1.2.Use of the Services means the User agrees with this Agreement and the terms and conditions specified therein; in case of disagreement with these terms, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Insails Rus", OGRN 1117746506514, INN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushina St., 4, building 1, office 11 (hereinafter referred to as "Insails" ), on the one hand, and

"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such person is a resident;

or an individual entrepreneur registered in accordance with the laws of the state of which such a person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about the methods of carrying out professional activities (including, but not limited to: information about products, works and services; information about technologies and research activities; data about technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information, related to intellectual property, as well as plans and technologies related to all of the above) communicated by one party to the other in written and/or electronic form, expressly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, concluding contracts and fulfilling obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other instructions).

2. Responsibilities of the Parties

2.1. The Parties agree to keep confidential all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2.Each Party will take all necessary measures to protect confidential information using at least the same measures that the Party uses to protect its own confidential information. Access to confidential information is provided only to those employees of each Party who reasonably need it to perform their official duties under this Agreement.

2.3. The obligation to keep confidential information secret is valid within the validity period of this Agreement, the license agreement for computer programs dated December 1, 2016, the agreement to join the license agreement for computer programs, agency and other agreements and for five years after termination their actions, unless otherwise separately agreed by the Parties.

(a) if the information provided has become publicly available without a violation of the obligations of one of the Parties;

(b) if the information provided became known to a Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully received from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a government agency, other government agency, or local government body in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the received request;

(e) if the information is provided to a third party with the consent of the Party about which the information is transferred.

2.5.Insales does not verify the accuracy of the information provided by the User and does not have the ability to assess his legal capacity.

2.6. The information that the User provides to Insales when registering in the Services is not personal data, as defined in Federal Law of the Russian Federation No. 152-FZ of July 27, 2006. “About personal data.”

2.7.Insales has the right to make changes to this Agreement. When changes are made to the current edition, the date of the last update is indicated. The new version of the Agreement comes into force from the moment it is posted, unless otherwise provided by the new version of the Agreement.

2.8. By accepting this Agreement, the User understands and agrees that Insales may send the User personalized messages and information (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in Tariff plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the email address Insales -.

2.9. By accepting this Agreement, the User understands and agrees that Insales Services may use cookies, counters, and other technologies to ensure the functionality of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.

2.10. The user understands that the equipment and software used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insales has the right to establish that the provision of a certain Service is possible only on the condition that the acceptance and receipt of cookies is permitted by the User.

2.11. The user is independently responsible for the security of the means he has chosen to access his account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under the User’s account, including cases of voluntary transfer by the User of data to access the User’s account to third parties under any conditions (including under contracts or agreements) . In this case, all actions within or using the Services under the User’s account are considered to be carried out by the User himself, except in cases where the User notified Insales of unauthorized access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of his means of accessing your account.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently safely shut down work under his account at the end of each session of working with the Services. Insales is not responsible for possible loss or damage to data, as well as other consequences of any nature that may occur due to the User’s violation of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged, at the request of the injured Party, to compensate for the actual damage caused by such violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damage does not terminate the obligations of the violating Party to properly fulfill its obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be in writing and delivered personally or via courier, or sent by email to the addresses specified in the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may subsequently be specified in writing by the Party.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for termination of the other provisions (conditions).

4.3. This Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement are subject to the law of the Russian Federation.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, building 11-12 BC “Stendhal” LLC “Insales Rus”.

Publication date: 12/01/2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

LLC "Insales Rus"

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Akademika Ilyushina, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC “Stendhal”

INN: 7714843760 Checkpoint: 771401001

Bank details:

When we get tired of working around the clock under the yoke of a strict boss, we, of course, think about creating our own, independent individual entrepreneurship. However, not everyone moves from the dream of “working for themselves and earning money” to action. And if you are one of those who decided to open your own business, you may certainly have a question about how to do it correctly.

Hundreds of offline bookmakers start operating every day. Many people are confused when they first hear the concept of “offline business”. But in reality, offline business refers to ordinary entrepreneurship in “real” life.

Recently, even more online stores of goods and services began to open than in reality: the reasons for this were the availability and low cost of “starting” Internet projects.

However, online businesses die much more often than real businesses.

What is the pattern of work and its termination for offline and online stores? Are they complete alternatives to each other or can they coexist, bringing double profit to their creator? Let's look at the answers to these questions.

What is offline and online business?

Often people with offline businesses completely switch to online platforms. What is the reason? Everything is very simple. Internet business does not require rent for premises and allows you to work without leaving your home. And with an established customer base and proven regular suppliers, there should be no problems with transfer in the form of a decrease in profits.

The Internet has become much more popular than real stores: people do not want to leave home and go to a store where the product may simply not be there, if this same product can be delivered directly to their door.

And the point here is not even laziness, but rather a reluctance to perform unnecessary unnecessary actions.

On the other hand, very often well-promoted offline projects launch their own online store to increase sales. For example, if the store is located on the other side of the city and it is simply not profitable for a person to return to it, he will be able to order delivery and receive the desired product.

As you can see, online and offline are essentially two different sides of the same coin. But what is the fundamental difference between online and offline business, besides the environment of existence? What are the advantages of both types of stores?

Receive rather than invest: where is the starting capital less?

We already said above that starting an online business is quite easy. There are many average-quality platforms for creating simple, but nevertheless working and ergonomic sites that will function and, with the proper resourcefulness of the seller and a good idea, can even make a profit.

To make their Internet business more profitable, many create a professional website, hire a programmer, designer, layout designer, buy advertising, and pay for the services of suppliers and outsourcers. That is, at the proper level, the business requires investments, but at the initial stage it is quite possible to do without them or use minimal ones.

As for business “in real life,” this is where cruel reality comes into play. The fact is that, unless you plan, of course, to open a hairdressing salon at home, where only your friends will come, then the threshold for entering a real business will be quite high.

As practice shows, in large cities of Russia, for example, in Moscow or St. Petersburg, opening a medium-sized offline business can cost a minimum amount of 500 thousand rubles.

We emphasize that this is the minimum for entering the business.

Why? Because rent alone to open a dry cleaner, store, beauty salon, restaurant or car wash will cost a tidy sum. Add here goods and household expenses - and you get quite a lot of money that not everyone can afford.

To open an online business, it is not at all necessary to purchase all the products before the order arrives: it is quite possible to simply negotiate with the supplier. People come to a real store to buy, and not to find out that the product is out of stock. Therefore, you will have to fork out money to purchase goods that may not be bought.

As you can see, in terms of starting capital, an online business is much more profitable than an offline store.

If you want to save money and are eager to create an online store, you can create an online store without any initial investment.

The whole world or people from next door: reaching customers in real life and offline

Clientele is the most important thing for any business. There are many ways to gain a client base, but not all of them work in reality.

In order for a client to come and make purchases, it is necessary, first of all, to know the main thing - your target audience. This correctly applies to both online stores and real ones. If you don't know your target audience, then you can't count on the client to come to you on their own.

With proper development of an online business, a store can operate not only on a regional scale, but also deliver throughout the country (using Russian Post, for example) or even around the world. Here it is important to properly work out the delivery system and implement it competently, so that the client trusts you and is confident that the goods will be delivered on time.

All issues are resolved online, mainly by correspondence. Advertising, of course, plays a big role, but with high-quality PR and good work with outsourcers, you can receive orders from all over the world.

In offline business, things are much more complicated. If your store is located in the center of a busy metropolis, then a constant flow of customers, including the target audience, is guaranteed for you. However, if your store is located somewhere on the outskirts, then only people who live on this outskirts will be able to find out about it.

Advertising will work here, but not as actively as on the Internet: it is much easier, as a skilled user, to get into an online catalog and inspect all the store’s products than to drag an hour from one end of the city to the other to a store that does not promise you to fulfill all your desires. secret dreams.

The maximum reach of clients for an offline business can be measured by region, but, let's be honest, it is unlikely that people from other cities will come to you intentionally.

Therefore, in terms of customer coverage, the online store definitely wins.

In terms of trust, unfortunately or fortunately, the offline store wins. Why? People still haven’t gotten over the idea that people can be deceived on the Internet.

And if some people have already begun to trust well-known sites that have already established themselves as a brand, then an unknown store always raises the fear of getting a pig in a poke.

People live by sensations. After all, if you are scammed on a dubious site, where should you turn for support?

The reason for this mistrust is the many errors and deceptions associated with payment and delivery of orders. Many active online shoppers report experiencing the possibility of an incorrect item being delivered or a delivery delay.

Each time this causes a certain amount of worry: will the goods arrive at all? Also, many buyers are afraid of prepayment, which is also understandable: where to look for money if the “budding Internet entrepreneur” simply disappears from sight?

It is impossible to see the product in an online store: very often the color, size or any other quality characteristic does not correspond to reality. In a store, such a situation simply cannot arise - all the goods are on display.

Is it worth investing: the payback of an online business and an offline store?

Of course, if an online store were not a profitable business, no one would spend their time and money on it.

However, popularity on the Internet does not come suddenly—for this you need to invest, not only money, but also time, labor, and effort.

And if you see screaming posters on the Internet “I earned $1,000 in a week,” rest assured that this earnings did not come to them on the first day, or even in the first year.

If you create an offline store in a crowded place, you can start making a profit within a month after you open your business. The situation is different with an online store: you can endlessly increase traffic with the help of bots and purchased visitors, but real people will start visiting your site not even in the first month after its “opening”. Advertising, of course, will come to the rescue, but the business will not begin to pay off immediately.

Cost per customer: profitability of store and customer service

The topic of service should start with the fact that a real store will cost much more money. After all, hiring salespeople who know their business and treat customers kindly costs a lot of money. You yourself are unlikely to be able to do all the household chores and at the same time
serve customers.

In an online store, everything is a little simpler: since 90% of business is discussed by correspondence, you can handle several clients at the same time without the slightest damage to the business. Service by phone or correspondence is much more cost-effective than personal meetings and customer visits to stores. Therefore, the online store definitely wins here.

Which product is better to buy on the Internet, and which one in real life?

What do we most often order online? What is not at hand, and what we cannot do ourselves. Simply put, most often we order exclusives.

But for “typical” goods, we most often turn to an offline store. You can buy groceries on every corner, and it is not at all necessary to apply for paid delivery to receive these services.

But if you want something unusual that you can’t buy in a store in the yard, then you should contact the online store - there you can order sushi for yourself, find unusual clothes or interesting gifts for the whole family.

The situation is the same with the sale of services: universal services of a hairdresser or plumber can be found everywhere, and friends can recommend trusted people. Therefore, opening an online store selling generic goods and services is not worth it—it won’t work.

To create an online business, you need to come up with a new unique theme, while for an offline business, proven methods are enough.

Is there a product: does the speed of purchase affect the choice?

The client wants everything at once: the product must be new, unusual and at the same time affordable. Explanations that something is not delivered right away is a lost cause.

A customer who wants to buy something comes to a regular store with money. He takes what he needs and leaves. And all you have to do is count the money and wait for his return.

Sometimes an online store doesn’t work simply because the product takes too long to be delivered or it takes too long to produce “to order”, while in a real store you can buy everything in the same minute.

Let's sum it up

A real store and an online store have a lot of differences with one seemingly goal: to sell the product to the client so that he is satisfied and comes back again. Let's look at the main differences between online and offline businesses.

-	Online Store	Offline store
Attachments	With proper planning, you can get by with minimal investment.	Requires large investments.
Clientele	With the right business organization, the clientele can span the whole world.	Regional clients.
Confidence	The client does not trust an online store if it is not a brand.	You can see the product with your own eyes and make sure that there is no fraud. Complete trust.
Payback and profit	Profit does not come immediately; it pays off in full in more than a year.	Pays for itself after a few months of operation.
Service	Maintenance is simple and costs the businessman a minimal amount, since he can carry out the maintenance himself.	Quality service is expensive.
Product versatility	Only exclusive products are successful.	The versatility of a service or product is important for offline business: this is what customers will always come for.
Product availability	Products are not always in stock, and sometimes acceptance and delivery may take a long time.	The client can only see the product that is in stock.

Sincerely, Nastya Chekhova

Business on the Internet or offline business. What to prefer? Advantages and disadvantages of each. The eternal question is, can they still be united? Be flexible and act according to the situation.

The weekend has arrived, you can relax and unwind. Of course, it’s such a strange feeling of relaxation when you look at yourself from the outside and realize that it’s time to take a break from work. Everything seems to be correct, but the inner voice tells you that you haven’t finished this work yet, something still needs to be corrected. Have you made any plans for next week? Turnover, turnover. You mentally push away all these thoughts, sit down at the computer and systematically float along the waves of the great mighty Internet. Sometimes even without any particular purpose. Looking for any useful information. How sweet it is.

The entire Internet is filled with various information, good and bad. Banners with beautiful advertising, useful links flash everywhere, and various services are offered. One of which is how to create a business on the Internet. A tempting offer. And everything is so beautifully painted, even magical.

You understand that you could try something new, maybe it will work out, but your inner voice says be careful, look at the tempting offers, is it real? Most likely, you have been thinking about business for a long time. More precisely, you think about it with a certain frequency. Only certain circumstances arise that just as consistently stop your further actions. In reality, these are just excuses. Although this is your right. You are a free person.

Let's return to the topic of our discussion. You learned from various sources about business on the Internet, and the question arose whether this is real, whether it is worth spending your time and energy on these events, or wait for better times and organize your business offline. Still, real life is closer, and, as they say, you can touch, see and hear.

To begin with, I want you to understand that business and working for yourself, so-called individual entrepreneurship, are two different things. You need to understand that creating a system or creating a workplace for yourself are completely different concepts.

As you understand, becoming a lawyer, without a law office, opening your own point at the bazaar, being a blogger, and making money on your website is creating a workplace for yourself. Yes, it’s good that you don’t have a boss, you dictate your own working conditions and other privileges, but you’re definitely still far from a business, it’s just a workplace.

As one very good young man said, business is when you have at least two hundred people subordinate to you. Just imagine, just listen to this number, not one and not ten, but two hundred. Is it funny? How does this statement affect your values?

Now let's discuss what is better business online or offline? In fact, this question will always be open. For example, I have friends who are still very skeptical about the Internet, but in real life they have achieved considerable results. When I start explaining to them about the advantages of doing business on the Internet, they tell me, look, I see, I know who I’m dealing with and how, I understand where the money comes from, that’s more than enough. And they don’t need the Internet at all. This is their right and their choice.

Thus, you must agree that the choice of area and place of activity depends entirely on the priorities of the individual. Everyone chooses for themselves how to develop and earn money. And it’s good when a person has such clearly expressed beliefs. They will lead him to the goals that he has set for himself. And let them contradict, for example, mine. We are free people.

Therefore, when you make a choice, be sure to be guided only by your inner convictions, and stop any pressure from the outside. Think first, then make a decision.

If you decide to organize your own business, the question arises whether to prefer online or offline. I’ll tell you this, if you have a lively character, a pronounced ability to negotiate with people, and many, many connections, then organize a business offline, because you have for This is all the makings of it. Over time, you yourself will understand that the energy of life simply will not allow you to stand still; it constantly needs to be put somewhere. You can always find the necessary funds to invest in your ideas from those around you; your abilities for dialogue are simply amazing.

For those who are forced, are afraid, or are looking for simpler ways to realize their abilities, the best solution would be to organize an online business, in particular, it is better to start with blogging. The advantages will be a cheap start, almost no investment, no need to negotiate with various bureaucratic authorities and other participants in economic life. And, what is important, the whole world is at your feet, which is difficult to do in offline business.

More and more sites are appearing on the Internet every day - these are sites of small and large companies, sites just for making money, sites for people with their subsequent monetization, and sites just for hobbies and interests. And the last of them are created even by not the most literate schoolchildren. So why don’t you make yourself a website or blog that can bring you some income?

Let's look at the advantages of online business over offline:

1. You don't have to be a programmer

To create a website, programming skills, of course, will not hurt, but if you don’t have them, you can do without them. Nowadays there are a lot of different engines for websites that implement certain capabilities.

2. Opportunity for self-expression

3. It doesn't matter where you live.

It's hard to earn two thousand dollars in a provincial town with a small population - unless you own an Internet service. If you are happy with your hometown, you want to be close to your loved ones, and you’re just used to it, then you don’t need to leave to “conquer” Moscow in order to have a decent income.

Your website or blog becomes your second home. At the same time, you are not tied to a specific place, as happens when doing offline business. All you need for your work is a computer connected to the Internet.

4. You don't need a lot of money

Why not open a web studio or create your own online store? Because to open them, related to renting or buying real estate, expensive equipment, hiring staff, you need to have a tidy sum or take out a “damn” loan :)

And to launch a website you need minimal financial costs; if you only need some “heavy” functionality, then you will have to order website development from specialists. And even then, it’s several orders of magnitude cheaper than an offline business. Of course, there are large Internet projects that require a lot of investment, but we will not discuss such projects.

Again, based on minimal financial costs, you can freely experiment with online business areas. And even in the event of a possible failure, your financial losses will also be insignificant.

5. No commercial experience required

It is generally difficult to enter an offline business. Finding money may not be a problem; real difficulties lie ahead. You need the ability to act in a crisis, look for allies, hire people and kick them out of work, lead, don’t forget about the roof and your brothers :)

By creating and promoting your business online, you will be able to implement your plans almost 100% even without specific commercial skills.

6. No need to pay taxes

As you know, almost all financial transactions online are tax-free. You can receive money by regular postal transfers, transfers to a personal bank account or online wallet.

And if you decide to register your business in the form of a legal entity or individual, then your actions are now controlled by many government organizations. And to top it all off, you are obliged to pay taxes, and also explain why you don’t pay them, if there is such a thing :)

7. No need to give up offline work

You can create, launch and promote your website in parallel with your existing affairs. If, in addition, at work you have free access to the Internet, then every day (without harming your main job) you can spend a little time on your “child”.
But you can go to work and do not only other people’s business, but also your own 🙂 And when your own business begins to bring in enough income, then you can safely slam the door behind you and become a free person century 🙂

In we talked about where to start your business if you only have an idea. Now let's continue our conversation. The next question before us is which business to choose to start, online or offline? Should you start selling in the real world, as is usual for most clients, or with sales on the Internet?

The correct answer for an experienced businessman is most often “both offline and online.” But for beginners, it is now better to start with online trading. Perhaps not in all niches, but in most.

For clarity, let’s make a small comparison of online and offline trading according to some parameters. This will help us understand the situation.

Start-up capital

To start a business on the Internet you need literally a few thousand rubles; as a rule, you can keep it to 5,000 if you do everything yourself. To start an offline business, you usually need to rent a room - this can cost 20-30 thousand rubles, or even 150, depending on the region and location.

Customer Reach

An offline business basically allows you to trade in the area where it is located. There are, of course, options for delivering goods to other regions, but, as a rule, an offline store at the initial stage is a point of sale. Everything is more interesting with online trading. It, of course, can also only be conducted in a selected area. But maybe throughout this world - the Internet makes it easy.

Binding to place

A huge advantage of an online store is that it is not tied to a specific location. While an offline store is located where you rented or otherwise obtained premises for it. And if the location of the offline store is chosen incorrectly, then sales may drop to 0, and moving the offline store to a new location is a costly matter.

Familiarity for the buyer, trust

Offline business wins here. Say what you want, but most people’s trust in online trading is still inferior to their trust in traditional stores, where you can come, touch the product with your hands, and talk to the seller. But, as I already wrote in my article, over time this difference between online and offline trading will disappear.

To summarize and answer the question “Should I start an online or offline business?” I would answer definitely online. Since the total cost of an attempt in an online business is, as a rule, several times less than a similar attempt with opening a physical offline store.

But in the end, offline and online trading do not compete for the client - they complement each other. Many successful companies have both online and offline stores.

If you liked the thoughts in this post, it would be great:

🙂 If you leave a comment below – what did you like, what did you not like, what questions do you have? I will be pleased to read