Examples of beautiful, creative and successful LLC company names in alphabetical list. Names of transport companies What is the name of the transport company

Anyone who has worked in transport and logistics knows that the names of transport companies are their mascot, and either it is there or it is not.

Naming experts argue that the name of a transport enterprise should be short, but succinct, and even in the abbreviated version it should sound grandiose. Therefore, when creating a name, you need to use the recommendations below.

Logistics is people and means of transport working around the clock and connecting cargo in the territories of all countries of the world, at all latitudes and in all zones. And people work there of all nationalities, negotiate in all languages of the world. Based on this, when coming up with a name for a company engaged in transporting people or goods, be sure to look at its translation into English. Please note that it should be easy to read in English and have a clear meaning. And certainly in translation it should not be an obscene expression.

To avoid excesses or inconsistencies, special terminology has been introduced in the cargo transportation system, which includes abbreviations in the area of cargo weight and volume, path difficulties, fastenings, responsibility for cargo, warehouse complexes, delivery conditions and, of course, the names of carriers.

This is what you need to rely on when choosing a name for your transport company. This is the best option, since these terms are clear to transport workers and are easy to remember.

It is true that logisticians never sleep, because they constantly monitor the cargo, and your name should be bright and expressive so that it is not distorted by the blurred gaze of a tired operator. Imagine how logisticians will abbreviate the name of your transport company when corresponding on WhatsApp or Viber, Skype or ICQ. Make sure that your company name will be correctly interpreted in the telex sent to customs.

Having gone through the previously selected names and their abbreviated versions, try to compose a telegram stating that cargo is arriving at the enterprise with the selected name. In the text, the meaning of words must be clear and undistorted.

felt trust;
felt attractive;
safety of this name;
I wanted to contact such a company.

Whether he will become a client depends on the professionalism of the employees.

The best option for the name of a transport company can be considered “Eurocargo”, “AsiaTransGruz”, “Continent-logistic”, “RusBaltTrans”, “MortransGroup”, “Association of Business Transportation”.

Another factor to consider when choosing a title is how it will be written and read in English. After all, the dream of any director is to be famous and compare with such transport companies as Maersk, China Shipping, PEC, Autotrading, TrasOcean, NYKline and others.

It is necessary that the chosen name is easy to read and easily perceived.

With a future perspective, be bolder in using words related to something global. For example, transcontinental, European, Eurasian, regional, 21st century. The result will be a completely modern creative name, like “Tyumen-logistics-21st century”.

Imagine that your business and you personally have become known in your own country and abroad. Imagine your shipping company's name in English on board a ship, container or boxcar.

If at the same time you feel pleasure and pride that your dream has come true, then this is the right name for your business.

As for the carriage of passengers, in this case the name should:

evoke a feeling of confidence (“Commander”, “Authority”, “Victory”, “Leader”);
give a feeling of special comfort (“Business lady”, “Chocolate”, “Halva”, “VIP person”);
be original (“Kucher”, “Dream”, “Flight”, “Special Forces”, “Red Price”);
associated with speed (“Express”, “Strela”, “Vitesse”, “Temp”, “Flight”);
promise maximum services (“Optima”, “Maximum”, “Ideal”);
guarantee security (“Angel”, “Security”, “Bodyguard”);
reflect the special qualities of the service (“Women’s taxi “Chill”, “Children’s taxi “Karapuz”, “Taxi “Mute Driver”).

Follow these instructions and you will be able to choose the best name for your moving company.

The name of the transport company is a short story about your business. Therefore, its choice must be approached responsibly, because the name can be crucial when choosing a business strategy.

First of all, proceed from the specialization of your company. Do you transport people, transport goods or provide taxi services? For example, for a taxi service, a mandatory criterion is an easy-to-remember name. And a company engaged in cargo transportation needs to focus on such advantages as reliability and fast, high-quality delivery.

In any case, the name should be easy to pronounce, stand out from competitors, and not be interpreted ambiguously or negatively.

Not sure you can handle it? Look at the competitors' businesses. Maybe this way you can find fresh, creative ideas and make the right decision faster.

Examples of names and logos of transport companies

Keywords in the niche:

transport, cargo transportation, transportation, trip, flight, transfer, countries, cities, delivery, quality.

How to create a good logo for a transport company?

If you already have a few naming ideas, start working on the logo and other necessary corporate identity elements. Click "Create" and choose the result worthy of your business!

The name of a new company is no less important than a prestigious appearance for a business person. It creates the first impression of the organization, a successful and memorable name increases the client base. Do not overestimate its importance - without quality, a suitable price and other components, the name itself will not make the enterprise popular.

Nevertheless, this issue should not be postponed or taken lightly, since this is one of the main parts of the PR image of any company, which should be handled by people of appropriate qualifications who know the rules of marketing and are not devoid of a creative approach.

Types of names

Any enterprise can have one to six titles. But only one of them is compulsory– full company name in Russian . Based on the term, it becomes clear that this should be a full-fledged name containing the phrase "Limited Liability Company", written in Cyrillic, in compliance with the rules of the Russian language.

Also to the full name there are a number of other requirements:

the mandatory name should not have English words, except in Russian transcription, foreign characters, some prefixes like "VIP";
it is not allowed to use obscene words or any word forms that discredit any part or social group of the population, just like violating the rules of morality and ethics;
a prerequisite is uniqueness, that is, a company with such a name should not be in Rosreestr;
you can not insert the names of foreign countries;
without special permission, it is forbidden to use the word "Russia" and all derivative (single-root) words, as well as the names of subjects of the Russian Federation, settlements, authorities, the word "Federal" and other similar words.

Other than the official business name, other forms are optional and some of the requirements do not apply to them. Such an “alternative” could be an abbreviated name, a full English name (in accordance with international standards) for the external market, and an abbreviated English name. A short name in any language of the peoples of Russia is allowed.

Legal aspects

Regulation of the activity of any organization takes place in accordance with the legislation of the Russian Federation. There is article 54 in the Civil Code, the content of which affects the name, location and legal address of the organization. In addition, the fifth paragraph indicates that the full company name of the legal entity is indicated in the constituent document and in the Unified State Register of Legal Entities (EGRLE).

The name is officially approved by the enterprise at the time of state registration.

The uniqueness of the name is another prerequisite. However, at the time of the emergence of a legal entity, a repetition is not ruled out. You can verify the uniqueness using a special service available on the Internet, which is called the "search service in the Unified State Register of Legal Entities" at egrul.nalog.ru.

If two firms have exactly the same names and they are engaged in similar activities, the previously formed company may require a change of name from the second in court.

How to come up with a company name yourself

Anyone who decides to solve this problem on their own needs to rely on the rules of marketing, the Russian language and, of course, a creative approach.

What you need to keep in mind when choosing the name of your organization:

Reflection of the scope of the company. If necessary, the name should indicate what exactly the company does or the product it produces, for example, Plumbing Planet.
Internet Oriented. It's no secret that a person solves most of his problems through search engines. Therefore, you need to make sure that, for the corresponding query, the firm is high enough in the list of answers and does not have consonant (identical) names with firms in the same list.
positive effect. The word (phrase) should evoke neutral or positive associations, without negativity and ambiguity.
Ease. Make sure the name is easy to read, pronounce and remember. You should not go too far with abbreviations, few people want to contact the RPKZL company without knowing what it does.
The absence of unnecessary hyperbole (exaggeration). It would be a mistake to call an average establishment a big word, especially if the essence does not match the name. These include "elite", "royal", "empire" and other similar epithets.
The right combination of beautiful, one might say, fabulous words and pragmatism. In this case, much depends on the specific activity.
No hint of a larger organization. Many entrepreneurs sin this way by creating twins of large holdings with a consonant name in order to attract additional customers at the expense of the name of a senior competitor. At one time, the twins "Abibas", "Neike", "BucksstarsCoffee" were known. Beware of the craze introduced after Apple's success of using "i" at the beginning of a name to prevent something like "iBank" "iCoffee" or "iWheels" from coming out.

Suitable for most areas standard naming rules, which do not differ in rich imagination, but have already been tested by time:

names (own, relatives), folded syllables from names or surnames, with and without prepositions;
surname, in which the ending "-ov" changes to "-off" or a surname with the addition of "and K", "and Ko", "and partners";
activity/product abbreviations or made up of the first letters of various words;
geographical names (reservoir, mountains, street);
category of activity, types of services.

How to choose a name for your company, you can learn from this video.

Examples by field of activity

For organizations, different names are suitable depending on the type of services provided and the scope. Below are examples of such names that can be considered successful.

Trade. For a trading company, it is important to point out the wide choice, the quality of the product and, possibly, specific types of goods. Example: "Alliance" - speaks of a wide range, "Planet of Wallpaper" - about the sphere.
Construction. The use of single-root words, professions, the use of objects will do. Example: "BigStroy", "Foreman", "New House".
Transport, cargo transportation. In this area, speed, power and expeditionary component are important. Example: Fast and Furious, Outpost, Ural-Logistic.
Public catering. The widest flight of fantasy and room for experimentation is provided specifically for catering establishments. From the banal "At Maxim's" and "Georgian Dinner" to the direct "Rainbow of Taste", "Sweet Paradise" and "Wine City". The main condition is memorability and the absence of repulsive factors.
Construction of oil and gas wells. A serious industry requires a serious campaign. The name should inspire confidence and reliability. Often there are such letter combinations as "gas", "oil", "oil", "tech", "resource". Example: "Sakha-Oil", "Gazbank" or "Producer".
Medicine. Medical terms and words related to the industry will sound good. Example: Hippocrates Medical Center, Emergency Surgery Clinic, Vision+.
Consulting. Any firm advising on important legal issues should inspire confidence with one name, speak of involvement in the law and a high level of knowledge. Example: "Hand of Themis", "Partner", "Legal Adviser".
Tourism. When people think of tourism, they think of sun, sea, flight and vacation. This is what the name of the travel agency should inspire. For international tours, English words are also not uncommon. If the company specializes in last minute deals, this must also be indicated. Example: "Fire tours", "AsiaFly", "Let's fly", "Open the Earth".
Car service. The most common prefix is "Auto". If we are talking about a tire and wheel service, then the corresponding word is added. Example: "Altai-Auto", "Tires and wheels", "Siberian tuning".
Furniture. Furniture production and sale is an expensive and important business, which means that the name plays an important role. It should attract and speak of grandiosity and elitism, the use of certain styles is not excluded. Example: "Exclusive furniture", "Loft-Classic", "Sofa empire".

For those looking for a relatively neutral and simple name, here is an alphabetical listing of some of the names:

Proper use of creativity

Often, in pursuit of originality and attracting attention, many companies fantasize about the topic of the name, sometimes coming to an amazing result. One of the toy stores for children's creativity regretted even two letters, calling itself "Y" LLC.

The Moscow supplier of sand and gravel did not even change the letter, creating a resounding Ooo LLC. The travel agency "A go away" seems to call with its name for incredible journeys and accomplishments. In Zelenograd, there are incredibly positive installers of engineering equipment working in LLC "EVERYTHING WILL BE COOL!!!".

Another innovative way name your legal entity according to Feng Shui. According to this theory, the name should contain a vector of development, it should not be capacious (3-5 letters) and, preferably, start with a vowel.

Uniqueness and humor, of course, can attract a client base, but you need to be aware that humor is inappropriate in some areas, so be careful with it.

How to come up with a brand name?

A brand (from the Old Norse “brandr”, that is, “burn”, “fire”) is a successful trade or service brand that enjoys a high reputation, widespread popularity among consumers, and also creates a holistic image of a product or service in the mass mind. This term can denote a name, sign, design, product, service for their identification from competitors' offers. It has a unique name and its own symbol.

Huge amounts of money are spent on the creation, improvement and distribution of brands, and the rights to use them become a source of large financial income, because almost every business founder is sure that a catchy logo and a successful name are one of the most reliable guarantees against failure in the competitive struggle. To a large extent, this is true, so choosing a beautiful company name is a very important mission. When creating options, you need to take into account that it is formed as a commercial proposal based on a pronounced positive image of the product, offering unique opportunities to meet consumer needs.

Having come up with a good name for an LLC, it will be possible to save time at the stage of turning a small business into a large one. But if it is planned, for example, without development prospects throughout the country, then the requirements for the name can be slightly reduced and focus on the general rules. It will be useful to organize a survey among potential customers and hear their opinion about the names in the list of proposals of the owner.

Advice A: A brand is not a product. The name should not describe its essence, characteristics, but only disclose, show its differences from similar offers of competitors.

Name the company in a way that embodies its value, creates a strong connection between the buyer and the product or service. Almost any name can be used to create a successful brand, as long as efforts are constantly made to give it a unique meaning. For example, Coca-Cola reflects the composition of the drink, Marlboro - the area. The name should have a connection with the specifics of the product or service, be focused on the prospects for their development and not depend on the commodity situation at the time of creation. What are the principles for choosing the right brand? Let's look at them in more detail:

It is necessary that it does not directly describe a product or service, because such a name should distinguish, not describe them (the latter function will be successfully performed by advertising, marketing, there is no need to duplicate this information in the title). In addition, a descriptive name limits the ability to promote it, especially if competitors start copying the product. Over time, this will lead to the transformation of the true trade name into a generic product (as is the case with the first penicillin-based antibiotics - Vibramycine, Terramycine). But modern drugs for the treatment, for example, ulcers are already being produced under various brands protected by a patent: Zantac, Tagamet.
A successful company name may not be related to product characteristics (as is the case with Apple). This approach will only emphasize its long-term uniqueness.
When choosing a name, it is important to consider the time factor. Over time, the name should remain relevant. A list of examples of unsuccessful names: Radiola (from Latin the root of the word is translated as “heat”, and the product being sold is associated with household appliances that are not based on heating), EuropAssitance (indicates a close connection with a certain region and prevents distribution around the world), Sport 2000 (linking to a year makes the product seem old-fashioned), Silhouette (translated as "silhouette", now promoting the idea of drinking yogurt for health benefits, not weight loss). This rule is especially relevant when choosing a name for LLCs selling technology-related products.
The name should not interfere with the development in the international format. For example, Nike cannot be registered in some Arab countries, consumers sometimes confuse the products of the American company CGE with the offers of a competitor - GE (General Electric).

Now, individual approaches to creating a brand name are especially popular: syllables from surnames, names of the founders, combining the creator’s surname with the prefix K °, off, displaying the product theme in the name without direct mention - compare drops for washing the nose based on Dolphin sea water and many others names that focused on the root aqua, the theme of the sea and merged together - Aquamaris, Aqualor, Morenazal.

Advice: in order to direct your thoughts in the right direction or see examples of beautiful brand names, you can use special sites with free "generators" of proposals, which give out a whole list of proposals. Another way out is to contact special agencies (they are engaged in naming, that is, they select good names), which will help to name the company correctly and beautifully, and offer creative ideas.

How to choose a business name that brings good luck?

Choosing a beautiful name for your company (for example, construction, legal, furniture), you must first of all focus on the consumer and his reaction, emotions. It is worth inventing those that will be understandable to the target audience. To confirm the success of a potential name, you can conduct a small survey among consumers.

When choosing a successful name for an LLC, first of all, you need to focus on the general principles of choice:

The names of the company in the proposed list should not cause unpleasant, double-digit, confusing associations (the Vityaz flower shop, the Elena Prekrasnaya cafe).
It does not have to contain information about the type of service or product. But it is imperative that the name is easy to pronounce and evokes positive emotions in the consumer.
It is better to name the company in such a way that it does not feel tied to a geographical point. This will allow at any time to expand the development prospects without renaming.
If the name is a foreign word or includes their roots, it is important to know exactly the meaning and possible interpretation of the name (the Chevy Nova was not sold in the South American market due to the translation “does not go”; subsequently the name of the model sold in this region was renamed).

What not to do:

call the enterprise (construction, furniture, legal) name, surname. There may be problems with a possible sale, personal negative associations of customers may form;
come up with a complex name or containing a negative meaning;
the name of the LLC should not be template based on hackneyed phrases;
in accordance with Art. 1473 of the Civil Code of the Russian Federation, the name of the company cannot contain even abbreviated names of states, official names of Russian federal government bodies, local governments, public associations, contradict public interests, principles of morality, humanity.

Unlike the brand name, the name of a company that does not claim to develop on a very large scale can reflect the type of activity (for example, "Breeze" is a company engaged in the production and repair of air conditioners). But here it is important to feel the edge. Names that are difficult to pronounce and remember will not bring good luck to the owner (Stroypromconsult, Moskavtotransservis). But, for example, in the title you can safely use words that directly indicate the characteristics of the product.

Advice: the words Russian Federation, Russia and derivatives from them can be included in the name of the organization, but only after obtaining special permission. For this you will need to pay an additional state fee.

Transport company name - examples

The name of a successful transport company must comply with the general principles of choosing a beautiful name and be different from the names of competing firms. You can beat an English word, for example, arrive (arrive), artway (art, road), combine initials or parts of surnames, names of co-owners. It is also important that it is easy to pronounce and sound beautiful (AvtoTrans, AvtoGruz, VestOl, Rota Leasing, TransLogistics, TRUST, Zodiac Avtotrans, Azimuth, TransAlyans, Inteltrans). To create the original name of an LLC, you can focus on the following list of directions:

connection of parts of names and prefixes auto, trans - RusAl, AlRosa;
beat associations with the road, speed - Traektoria, Smart transportation;
use a metaphor (use in a figurative sense based on comparison, similarity) or beat a word, for example, Avis, that is, a bird;
come up with derivatives of "transport, express, speed";
use an abbreviation, for example, MTL (Management Transportation Logistics);
come up with a new word (neologism).

In any case, the name of the company (construction, legal, furniture, etc.) must be so that the name is easy to pronounce, be euphonious, not interpreted ambiguously, and also not have floating stress and negative associations in sound, sense, cause pleasant visual comparisons.

Construction company name - examples

The name of a successful construction company should form in the mind of the consumer associations with reliability, comfort, and be easy to understand. Examples: Cozy House, RiMake, Domostroy, StroyService. It is necessary to avoid names that will be consonant with the names of competing firms, abbreviations. But in the name of the LLC, you can display the profile of work or services. Sample list: RegionStroy, StroyMaster, Safe House, StreamHouse, MegaStroy, GarantElite, ComfortTown. Another option is to play with the word (StroyMig, Build-ka, PoStroy), add a prefix (Derwold & Co). Recently, more and more company founders are opening their business online, but the importance of a correct and beautiful name does not change. building materials can be through ads, including online, on special sites.

Law firm name - examples

The name of a law firm must necessarily inspire trust, confidence in competence, a sense of reliability. It is desirable that it is not long and well remembered, for example, "Right". Often the owners decide to combine parts of surnames or names, including foreign ones. Here is an example list: SayenkoKharenko, White&Case, Yukov, Khrenov & Partners, Spencer & Kaufmann. You can also use a foreign base, which will be revealed in the slogan (the name Avellum, combining the first letter of the Greek alphabet and vellum, denoting parchment for legislative acts).

List of useful tips:

the name of the LLC should be sonorous, easy to perceive and pronounce;
it is desirable that the name of the law firm does not contain more than 3 words;
for work at home, it is best to come up with a name in Russian, it is possible in Latin, and only after that it is worth considering options in English;
when using neologisms (new words), it is desirable to attach a transcript, for example, in the slogan of the company, in order to form positive associations and outline the scope of the company;
if the name consists of several words, it is necessary that their abbreviation be harmonious;
it is better not to use legal terms, they sound trite and almost all beaten;
if you use a common name, there may be problems with trademark registration.

The name of a law firm should be a mirror reflection of the professionalism, personal values of its owner and employees. It is also worth paying attention to the graphic design of the logo, colors.

Furniture company name - examples

When choosing a name for a successful furniture company, it is worth focusing on some aspects: style, luxury, leadership, comfort, all of which should evoke positive associations. You can also focus on geography (Eden). If the profile allows, you can beat the English glass (mirror, glass) - Sunglass, Glass Tower. The basis for the name “furniture” is always suitable - Mebelink, MebelLux, MebelStil or an emphasis on the type of activity of the enterprise, positive associations, for example, Interior, Empire, Comfort Formula, Triumph, Residence, Soft Line, Furniture Formula. Another way out: add the prefix K °, use symbols (Furnish & Ka, Glebov and Co., Prima-M). You can also play around with the word a little: MebelYa, SoftZnak, Mebelius, Mebelion, or use the English base - MebelStyle, IC-Studio. Sometimes the name of the LLC includes a surname or a name (Furniture from Petrov).

Names of accounting firms - examples

The name of such a company must be perceived positively, inspire confidence and indicate the solidity of the company. It is impossible to beat humorous names (for example, BUKA - AccountingConsultingAudit). The company should be named so that the name indicates the type of activity, creates a positive image (ExpertPlus, Garant, AuditService, Your accountant, Openwork, Chief Accountant, Referent, Accountant, Balance, Accounting and audit with a guarantee of results). You can beat English words, prefixes, for example, Account (account), TaxOff.

Recently, abbreviations are often used - BOND (Accounting Statements Tax Declarations), connect parts of the surname or names of the owners, of course, if the name turns out to be harmonious. Creating your own business, you can without problems. You need to register on the state portal, fill out the form using step-by-step instructions. Then a letter will be sent to the post office with the date when you can pick up the certificate at the tax office.

FAQ

Consider the most common questions from users.

Is it possible to call a store the name of a cartoon (for example, Barboskins)?

A good name is the basis for building a successful business. Its creation can be entrusted to a specialized company, but it’s really possible to do it yourself, of course, after studying the theory and some practical points. The choice of name must be approached responsibly, because if you make a mistake, this will negatively affect the image of the organization and profits.

A lot of outlets are named after cartoon characters, but there is not always a legal basis for this. When choosing a name, it is important to first clarify whether copyright applies to it (according to Article 1259 of the Civil Code of the Russian Federation). It should be borne in mind that such objects also include processing of another work, its components (names of characters, geographical places invented by the author), if they are the result of a creative process. But at the same time, ideas, concepts and principles of implementation are not covered by copyright.

Important: if the entrepreneur decides to name the store by the name of the cartoon or the name of the character, it will be illegal, even if the copyright is not registered. But if the owner uses the plot of the cartoon and creates his own hero on its basis, there should be no complaints against him. But you cannot use the name of the character, cartoon (for example, Barboskins, Fixies, etc.) in its original form for the name of the store.

Where can I read about copyright? What is possible and what is not?

Detailed explanations regarding copyright objects, protected results of intellectual activity and means of individualization can be found in Art. 1259, 1225 of the Civil Code of the Russian Federation, clarification of various points - in other articles of Chapter 70 of this Code. A lot of useful information, practical advice is posted on legal forums, sites where questions are asked to lawyers.

If an entrepreneur works as a legal entity and plans to seriously engage in his business, experts recommend registering the exclusive right to use the company name. The procedure and practical details are described in Art. 1474 of the Civil Code of the Russian Federation. An individual entrepreneur cannot have a company name, in the documents he is listed as an "individual entrepreneur". But if desired, a person has the right to register exclusive rights to a service mark or designation to individualize the services provided. You cannot use names that are identical to the already registered one, similar to it to the point of confusion, if entrepreneurs work in the same area.

To avoid unpleasant situations and losses, it is worth at the initial stage to clarify the presence of a name in the Unified State Register of IP or Unified State Register of Legal Entities, to agree on granting the rights to use the name of a cartoon character with its author. If this is not done and rush to start activities without prior agreements, the owner of an already registered name, literary, cartoon character or his heirs have the right to demand not only a change in name, but also compensation, compensation for losses incurred.

Save the article in 2 clicks:

It will not even be able to fully function without a beautiful name. His choice is not an easy task, because you need to take into account a large number of nuances that will largely ensure the success of the business. The name of any company (construction, legal, furniture) should be harmonious, easy to pronounce and evoke positive associations. To get professional help in creating a successful company name, you can contact special naming agencies, use name generators on special sites that will show an approximate list of proposals.

In contact with

A name similar to the name of a competitor company. For example, there is a firm "EuroTrans" on the market, then you should by no means call yours "EuroTransport". In this case, your firms will certainly become confused and even accused of plagiarism. Be more original: "Full steam", "There - Here" or "Flight of the Bumblebee".

You can not use in the name of the company such words, the meanings of which distort its real activities. It also prohibits obscene language or language that means that the organization provides any obscene or scandalous services.

It is quite possible to use foreign words in company names. But in this case, you must definitely remember that in different languages it can have completely different meanings. For example, if you decide to name the transport vehicle “Nova” after the car of the same name, you should know that in Spanish, No-Va “does not go”. So the name is definitely not right for you.

If there are many competitors in your area, consider starting your company name with "A", "B" or "C", that is, no further than the first five letters of the alphabet. Why? It has been noticed that most often, a person, looking through the telephone directory in order to find the company he needs, calls the first few numbers. And if your company is "Fast Walkers", "Lucky" or "Lucky" there is a high probability that they will call you.

Names - jokes are also acceptable. Name your company, say, "Good Cloth", "Ant", "Caravan" or "Donkey" and give customers not only the quality of their services, but also a good mood.