How to open a coffee shop: where to rent a place for a coffee shop and how much money do you need? 6 arguments “for and against” points on the street + financial calculations.
Expenses for opening a coffee shop: 360,000 rubles.
Business payback period: 8-12 months.
Coffee to go - like a business which, compared to other projects in the field of “street food”, does not require large investments.
Statistics show that the average person drinks up to two hundred cups of coffee per year.
True connoisseurs are willing to pay any amount (within reason) to enjoy a glass of aromatic coffee.
Despite the fact that there are more and more such points, the profitability of the business is practically not falling.
Of course, you need to understand that tasteless coffee made from cheap beans or brewed by an inept barista will not be popular.
Therefore, before you start implementing a business idea, you should have a good knowledge of the types of coffee, its types and methods of preparation.
In order for coffee to go as a business to generate income immediately and pay off as early as possible, you should immediately take into account the nuances, all possible sources of income and types of services offered.
Perhaps it will be not only drinks, but also buns or some kind of confectionery.
List of what you need for:
Since the coffee shop is a catering establishment, you will need to obtain all permits from the sanitary inspection, and only then register it with the tax office.
To simplify the task, a coffee shop can be registered as an individual enterprise with a tax form of UTII (single tax on imputed income).
It is convenient because there is no need to start a cash register.
Or you can (limited liability company).
The single tax depends on factors such as: basic business income, enterprise indicators (area, etc.), also on possible seasonality and the individual tax rate.
Interesting fact:
Previously, Turkish grooms made a promise during the betrothal ceremony that their wives would certainly be provided with coffee, and failure to fulfill the vow could cause divorce.
In order to open a cafe with takeaway drinks, a working space of 2-3 square meters is sufficient.
You can place a retail outlet both outdoors and indoors.
Moreover, there are pros and cons to both options.
After all, if there are no clients, there is no profit from the business.
Pros and cons of opening on the street:
Renting a site for a coffee shop in a building is also a good option for business development.
But this is only provided that the flow of people in the chosen place is large enough.
Possible options for premises where you can open coffee to go as a business:
Pros and cons of opening in the building:
In addition, when the point is located in a building, there is no need to worry about heating during the cold season.
You also have access to running water and electricity.
To make truly delicious coffee, it is important not only what beans to use, but also how to roast, grind and prepare them.
Obviously, the entrepreneur will purchase already roasted beans, since roasting requires additional equipment.
But to grind coffee you will have to purchase a coffee grinder in any case.
It can come complete with a coffee machine, or be purchased as a separate device.
A professional coffee grinder itself grinds a certain portion, which can be adjusted using special buttons on it.
Choosing the right coffee machine for the job is much more difficult than choosing a coffee grinder. There are a number of factors that should be considered when choosing it:
The cost of a professional coffee machine that would be suitable for a mini coffee shop is about 2500-3000 euros.
It is also possible to rent it.
This is quite a profitable option, considering that when concluding an agreement to purchase coffee from certain companies, the coffee machine and its maintenance are practically free.
For this business, two baristas (coffee preparation specialists) who can work on different days or in shifts will be enough.
In order not to waste time on training, you can hire already skilled specialists, but you will also have to pay them a little more.
If you do take up training, you will have to be present at the point in person for the first month, and possibly longer.
In most cases, students respond to such vacancies, since a flexible work schedule makes it possible to combine study with work.
The main requirement for any employee in the catering industry is a medical record.
Take this seriously if you don’t want to have problems with inspection authorities and receive fines.
It can be:
One of the freshest ideas for a coffee shop that keeps up with the times will be recharging gadgets.
This should be a free service, but it should be well-labeled.
It is important that everyone passing by sees that if their phone is low, they can ask for help without any problems.
This is beneficial, because out of ten people who come up to recharge, at least three will want to drink a cup of coffee while their device gains at least a couple of percent.
As competitors, you can immediately exclude large cafes, restaurants and other representatives of “big” business.
After all, your potential clients are interested in mobility, the ability to take a drink with them and then go about their business.
Competitors can “take away” your visitors by using lower prices, interesting topics, or simply offering better coffee.
The last advantage is the most important!
Practice shows that a person would rather take a cappuccino for 65 rubles, with thick foam and a delicious aroma, than burnt coffee with over-whipped milk for 40 rubles.
Before you open a coffee to go, you need to calculate all possible expenses.
This is the amount that an entrepreneur needs to open a coffee shop.
Expenditures | Amount (in rubles) |
---|---|
Total: | 360,000 rub. |
Business registration | 10 000 |
Equipment | 170 000 |
Pre-opening purchases (inventory) | 30 000 |
Unexpected expenses | 50 000 |
Room decor | 100 000 |
The exact calculation of the investment that will go into opening a “coffee to go” depends on where to rent the premises, what kind of coffee and what equipment to buy.
In order for a business to develop, you also need to invest a certain amount into it regularly.
The biggest cost items are the rental of premises or space, as well as staff salaries.
Why the coffee-to-go business is so popular today is explained in the video:
The profitability of such an enterprise directly depends on the attendance, the pricing policy of the establishment and the number of competitors.
But considering that the cost of coffee will be 25-30% of its price, the coffee shop will pay for itself quickly enough, and will bring its first profit in 1-2 months.
In order for the business to flourish, it is worth expanding the scope of activity and selling some sweets in addition to coffee.
Perhaps enter into a partnership with baked goods suppliers.
The most important thing is not to forget about the quality of service and constantly take into account the competition factor.
If you have no experience directly in the coffee business, you can always use a franchise of a well-known brand.
However, having received the above information, how to open a coffee shop, you can completely implement the idea yourself.
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Organizing your own business is an important step in the life of any person. You need to approach everything competently and responsibly. If you have settled on the option of selling coffee to go, which is quite simple, then you still need to take into account many different nuances before starting to implement everything that was planned.
Let's take a closer look at issues such as the profitability of this business, the necessary steps for its implementation, opening costs and payback periods. Every detail is important and there is a lot to think about so that nothing is overlooked. Concept development is the first step of every entrepreneur. So, we draw up a business plan for coffee to go - calculations, marketing, costs, and then we begin to implement it.
For small businesses, it is important to understand the initial goals and objectives that face an entrepreneur who wants to open his own business. we won’t consider it, because if a person decides to work as a franchise, then he is immediately given a ready-made option, where he doesn’t really need to think, the main thing is to follow the instructions. We will analyze the option from scratch for.
The goal of our project is to organize a point where coffee will be sold in paper cups to take away, so that a person passing by can buy and drink coffee on the way. The enterprise will be managed by the individual entrepreneur himself, he can also be the main employee, but we will start from the fact that the employees will be for hire.
Investments in this business will be 220 thousand rubles. The payback for this type of business, opened in 2019, will occur approximately 8-12 months after the start. It all depends on smart marketing moves, the quality of your product and minimizing recurring costs.
Let's start by choosing a place to locate our coffee stall. The ideal option seems to be renting space in a shopping center, where there is always a lot of traffic, but this is not always the case. It would be best to rent a place on the street near the same center, where there are benches and a seating area nearby. Rent there will be cheaper monthly, but you will have to spend more on the initial arrangement of the point. So, we select a place between a store, a recreation area and a bus stop, the rest depends on your city.
The opening hours of the tent will naturally be long, from 8 am to 9 pm. You will also need to hire two employees who will make coffee, clean the tent after a shift, count clients, and, in general, ensure the functioning of the enterprise. Employees will work on schedule 2 every other day. Naturally, you need to hire employees who already have some experience in making coffee drinks, have imagination and are friendly to customers.
The stall itself should be designed in the form of a small covered tent with an original design. The area should be small, the stall should be made from inexpensive but weather-resistant materials, and there should also be enough space inside for a coffee machine, shelves with ingredients, a small refrigerator and comfortable seating for the seller. Ready-to-go coffee will be served in paper cups of different sizes: large - 400 ml, medium - 300 ml and small - 200 ml. Cups will need to be ordered with an original design specifically for your coffee shop.
Our express coffee shop will offer its customers the following range of goods at average established prices in rubles and a sales plan:
To attract customers to the kiosk, you need to advertise your coffee outlet as follows:
It is planned to sell 70 servings of the drink per day. For exceeding the norm, employees will receive a small bonus on payday. Employees are allowed to drink 3 drinks per day free of charge.
Employees will go to work at the set time and work according to schedule. Employees are allowed to change shifts by notifying their supervisor in advance. Once a day, in the evening, the boss will come to the kiosk and remove the cash register. The seller must keep records of goods sold and arrived products and materials in a special journal. In the morning the seller opens the tent, and in the evening he cleans it and closes it. Each employee and boss will have their own key. An employee's employment is based on a contract.
Costs for implementing a business idea:
Total expenses for the first month for opening will be 220 thousand rubles, expenses for each subsequent month - 100 thousand rubles, and per year 1200 thousand rubles.
It is planned to sell 70 servings of drinks per day and receive an average revenue of 6,850 rubles. Total monthly revenue will be on average 205500 rub., and profit 105 thousand rubles per month. Profit is calculated to the maximum on a sunny day, when a large number of customers are possible. That is, in the future, a business plan for coffee to go is a very profitable idea that can bring quite a lot of income even compared to other types of business.
Thus, the idea of a coffee business is a very promising solution that should bring quite a decent income to its owner. Selling coffee does not require any special monthly costs or problematic efforts, everything is very simple, the main thing is to draw up a step-by-step plan and implement it. An investment of imagination, presentability and, most importantly, delicious coffee will do the trick and there will be no end to customers. Good luck to you and prosperity to your business!
Coffee business from scratch: how to open a coffee shop, what income you can expect.
The coffee business is a very profitable business, judge for yourself, one espresso in a coffee shop costs on average $1, and the cost of preparing this coffee drink is about $0.20. The markup on one cup of coffee is 500%!
.The coffee business is one of the top ten in terms of trade turnover in the world! More than 1 billion cups of coffee are consumed around the world every day, and this figure is growing steadily. Even a small coffee shop located in a walk-through location generates an average profit of $2,000 per month.
This article will talk about how to open a coffee shop with takeaway sales, that is, selling coffee in a small kiosk, where the client receives coffee in a disposable paper cup to take with him.
Why I want to focus on this particular format of a coffee shop, the answer is simple - a coffee kiosk has the lowest opening costs and quite high profitability and a quick return on investment, unlike café-type coffee shops, which require significant investments in the coffee business. Therefore, for a budding entrepreneur, the coffee kiosk format is the most suitable option to open your own small coffee business from scratch.
Until recently, takeaway coffee was not as popular here as in European countries; most of us prefer to drink coffee while sitting. But as the owners of cafe-type coffee shops with seating note, in recent years the average bill has decreased significantly. If previously, in addition to a cup of coffee, a visitor would also take cakes or pieces of cake, but now many limit themselves to only a cup of coffee. Coffee lovers would rather give up cakes than this drink.
In the coffee business, there is a trend and increasing demand for the purchase of takeaway coffee; according to experts, this is currently a promising direction in the catering industry.
Opening a coffee shop begins with finding a place to place a sales kiosk; a good walk-through location is the key to a successful coffee business.
These are primarily places where people gather:
Of course, most of these hot spots have been occupied for a long time, and there is a serious struggle for them, and the rent is often harsh, but the game is worth the candle, if you manage to find such a hot spot, the profit will flow in the first days of sales.
The basis of the coffee business is high-quality equipment and raw materials; you cannot skimp on this. You can’t brew good coffee with cheap equipment, but lovers of this drink are very well versed in the subtleties of taste.
The main investment in the business will be the purchase of coffee equipment, in other words, a professional coffee machine (used cost from $1000) and the production of the kiosk itself, as an option, simply re-equipment and pasting with advertising.
Also purchase of raw materials and rental of space for the location of the point. But with successful placement, the business will pay off within six months. Of course, these are approximate calculations and in each case you need to develop your own business plan.
The main equipment you will need is a professional coffee machine.
Coffee machines differ in the degree of automation into three types:
For a small coffee shop, the best option would be to choose a semi-automatic coffee machine.
The coffee machine should be selected based on the required basic characteristics:
Productivity – number of groups, one group can prepare 2 cups of drink at the same time. The machine can have from 1 to 4 groups; for a small coffee shop, 1 to 2 groups are quite enough.
The volume of the water boiler is optimally 10 liters.
The presence of an additional boiler for steam, which allows you to reduce the time for frothing milk and ultimately prepare espresso and cappuccino at the same time.
Connection to the water supply system - if it is possible to connect to the water supply system and install a water filter, then it makes sense to choose a machine with this capability.
Cappuccino preparation system - the presence of a special nozzle or cappuccino maker (whipping milk into foam) will significantly speed up the preparation of this drink.
Cup warming platform - warming cups is a process that allows you to achieve the optimal temperature of coffee when served to the client.
The main characteristics of coffee machines are listed here, there are also additional characteristics, such as the presence of a display, etc., here everyone can choose a model based on their preferences.
If the coffee machine works with already ground coffee beans and does not have a built-in coffee grinder, then you will need to purchase one additionally.
The coffee shop's opening hours should start at 7 am; not everyone has time to drink coffee at home, and they are all your clients.
The number of coffee drinks offered must be at least 10.
Sold in paper cups only, no plastic.
The salesperson's salary is usually the rate and + 5% of daily revenue.
During the day, the barista should check the taste of the drink at least 3 times.
With the high taste quality of the prepared drink, casual customers quickly become regulars.
Popular business ideas
Growing parsley all year round is a business idea.
Today it is especially relevant! After all, people are constantly rushing to work or on other errands, but at the same time they want to drink a cup of delicious drink. For them, “to go” coffee is a great opportunity to try their hand at entrepreneurship. As in any business, there are professional subtleties here, which we’ll talk about.
It is known that the takeaway coffee business has a low entry threshold and low costs of running it. But budding entrepreneurs have to compete with other, stronger manufacturers and service providers. And if they don’t have enough experience and money, then it’s better to start running the business on their own. There are other important points that you should pay attention to, for example, finding a place to implement the idea, this is where you need to start.
Sometimes it takes a lot of time and effort to find a retail outlet, and you need to be prepared for this. But if you choose the right place, it will become a determining factor in the successful implementation of the “Coffee to go” project. You should turn your attention to business and shopping centers where you can rent space.
And if the administration has given its consent, then it is better to choose a point in an area where there is a high throughput of buyers.
When looking for a place to rent, you can safely operate on the fact that you need a small area - up to 2 square meters. meters. You can find one like this anywhere, and the rent won’t be much.
Getting permission to set up a kiosk is a big win, then the takeaway coffee business has a great chance of not only surviving, but also thriving. And, despite the fact that the number of such places is constantly decreasing, it is still possible to find a suitable one.
This could be a busy sidewalk or a park, a point at the entrance to the metro or near a university. In general, the rule works: whoever seeks will definitely find! Once a point for selling coffee has been found, you can begin to prepare documents: lease agreements, registration certificates and others.
You should also not forget about undergoing a medical examination and obtaining a health certificate.
Today we can hardly talk about conducting business blindly. Planning before opening is an opportunity to calculate everything and foresee possible risks at the start.
So, a takeaway coffee business involves certain investments and expenses, namely:
- on average, the entry threshold is determined by the price of 100,000 rubles. This is a small but quite sufficient amount to start with;
The fixed assets, without which a business is impossible, include a kiosk or bar counter, and a coffee machine. You shouldn’t skimp on the device, because it’s what will make your business happen. If the drink is tasty, then customers will quickly appreciate it and will come back again and again;
To implement a business idea, you do not need a water supply: a few cans of water and disposable tableware are enough;
When starting to implement a business idea, it is better to work independently. This is the only way to calculate net profit, reduce wage costs, and sell a quality coffee drink.
But for this you need to take a barista course or consult with professionals.
Accounting, competent choice of taxation system and quality control of service are necessary conditions for running any business. Also, if you install a mini surveillance camera, many things will become obvious, and decision-making will be more mobile and informed.
The estimated conversion that a takeaway coffee business can achieve is determined to be between 1 and 5%. This means that out of 100 people who pass by a coffee shop, up to five of them will buy a drink.
But real and objective conversion from one point can be seen after 3-6 months of entrepreneurial activity.
For a business to be successful, you need to be not just a professional, but also love your job.
And if you are a barista and love to brew a coffee drink, then the chances of succeeding and making your takeaway coffee business profitable are very high. At first, you can work on your own, but if you approach the implementation of the idea wisely, then, later, it can develop into a network.
Experienced businessmen say: “Don’t look for profit,
25.01.18 111 949 9
Two classmates sell coffee to go in the lobby of a Moscow business center.
Irina Alexandrova
talked to the owners of the coffee shop
They invested 500,000 RUR. Six months later, their turnover is 450 thousand rubles, net profit is 90 thousand for two per month.
Vladislav Redkin is 20 years old, he was born in Crimea, and now lives in Moscow. At the same time, he runs a cleaning company. His partner is Vladislav Teteruk, he is 25 years old and from Belarus. The guys met at a business university.
The first joint experience was a small cafe with several tables. The partners rented space in the lobby of a business center, renovated it, bought furniture, utensils, and equipment. In total, they invested a million, and it was their own money, not a loan.
For six months the guys worked seven days a week and made a profit, but it was so small that it did not justify the effort. As a result, the cafe had to close. With the money raised, each partner went to travel and reflect on their experiences.
The guys believe that the reason for the failure was fear: they were afraid that visitors would not come to them, so they went too far with the price - they sold a cup of coffee for 150 R at a loss for themselves for 117 R.
Spending
Price
Rent for 2 months
RUB 200,000
Equipment, appliances, furniture
RUB 300,000
500,000 R
Consumables
80,000 R
1,100,000 R
The second entry took place six months ago: the guys opened a coffee island in the same business center right opposite their former cafe.
Renting 12 m² opposite the elevators costs 50,000 RUR - about the same as the cost of renting the previous premises. But many times more people walk past the coffee island: every morning a crowd fills the lobby on the way to work, then several times a day people go for breaks, smoke breaks and lunches, and guests constantly come to the offices.
RUB 350,000
there was a kiosk with a display case, a refrigerator, a microwave and a juicer
For 350,000 RUR, the guys bought an island - a kiosk with a display case, a refrigerator, a microwave and a juicer. Additionally, we bought equipment: a grill to heat sandwiches and pastries - 13 thousand; smoothie blender - 10 thousand; cabinet rack for equipment - 10 thousand. Another 30 thousand was spent on inventory.
We rented a coffee machine. Monthly car rental is 13,000 RUR, the amount includes maintenance and repairs if necessary. Over time, the guys plan to buy their own.
Consumables - paper cups, lids, napkins, spoons, baking bags - at the start cost 18 thousand rubles. The guys bought food for the first two weeks for 30 thousand.
In total, the launch cost about 500,000 RUR.
On the opening day, the coffee island's revenue was 9,000 RUR, and two weeks later it reached 15,000 RUR. In October 2017, daily revenue ranged from RUR 20,000 to RUR 24,000. Monthly turnover is 450,000 RUR, and net profit for two is 90,000 RUR. At the end of October, the guys recouped their investments.
2000 R
guest barista salary per day
When things went well, the guys hired a barista, his salary is 2000 R per day, shift from 7:30 to 19:00. Today there are two employees, the second works half a day and receives 1200 R per shift. The coffee island is open from Monday to Friday; on weekends there are not enough people in the business center.
Spending
Price
Showcase and tables
RUB 350,000
Rent 12 m²
50,000 R
8000 R
Microwave
5000 R
10,000 R
10,000 R
Consumables
18,000 R
Products for 2 weeks
RUB 30,000
Coffee machine
13,000 R
RUB 494,000
Spending
Price
Rent 12 m²
50,000 R
Consumables
45,000 R
Products
RUB 89,500
Coffee machine
13,000 R
Barista salary
64,000 R
Taxes and account management
12,000 R
0 R
RUB 263,500
The coffee island is registered as an individual entrepreneur and operates on a patent taxation system (PTS). Tax payment can be divided - the monthly payment is 10,000 RUR.
60% of buyers prefer to pay with cards. Merchant acquiring commission - 2%.
No special permits are required for the coffee island. You need to send a notification to Rospotrebnadzor about the opening. Scheduled inspection of SES only three years after the start of work. To work as a barista you need a medical card.
Spending
Price
State duty
800 R
10,000 R/month
Acquiring
2% of the operation
0 R (for now)
Examination for a medical record
4000 R
RUB 14,800
Coffee beans and milk are the most important ingredients that the guys decided not to skimp on.
There are two types of coffee beans commonly used in coffee: Arabica and Robusta. Arabica is tasty and expensive, Robusta is more bitter and cheaper. To make coffee cheaper, Arabica is often mixed with Robusta. Guys don't do that.
62 R
costs a liter of milk. They buy 600 liters per month
For the island, they buy 100% Arabica, Brazilian Mogiana variety, roasted to medium. For 1 kg of grains they pay 870 RUR, 2 kg per day, about 40 kg per month.
They buy the most expensive milk: low-lactose, 3.5% fat, tastes slightly sweet, 62 R per liter. Cheaper milk differs not only in taste, but also in density - the foam is less airy. 400 liters are consumed per month.
There is no running water connected to the coffee island, so the guys order bottled water. In a week it takes 5 bottles of 20 liters, 165 R per bottle.
At first we ordered syrups for 500 R per liter bottle, later through friends we found a supplier selling syrups for 300 R. It takes 20 bottles in a month.
RUB 89,500
per month the guys spend on groceries
Every two weeks, the guys go to Metro for ice cream (250 R per 1 kg), fruits and berries for smoothies (about 1000 R per kg), toppings (300 R per liter), cinnamon (250 R per 1 kg).