Open a shawarma stall step by step instructions. Business plan and tips for opening a shawarma kiosk

This type of business is considered one of the most promising among small businesses. The main difficulty lies in the fact that there are no specially developed norms and rules governing this type of activity. And when opening and operating a kiosk for the preparation and sale of shawarma, you will have to be guided by the requirements of public catering. Although even the auditing structures admit that it is almost impossible for an enterprise of this size and focus to comply with all the requirements.

Regulations

• RF GD No. 322 dated 06/30/04 (as amended on 09/20/17) - a resolution considering the protection of consumer rights.
• ZoZPP No. 2300-1 - law on these rights.
• No. 294-FZ of December 26, 2008 - on the rights of legal entities and individual entrepreneurs.
• SP 2.3.6.1079-01 (as amended in 2016) - requirements for catering organizations.

With regard to the latter document, the sanitary services recommend following paragraph 16, which describes the requirements for temporary catering organizations.

Requirements for fast food establishments

Before opening your business, make sure that there is no SanPiN in your area that regulates the work of fast food organizations at the local level. If not, discuss with the reviewing authorities whether it will be sufficient for your organization to clearly comply with the requirements of SP 2.3.6.1079-01 (paragraph 16). Usually this is enough.

The requirements are as follows:

• restroom or staff toilet no further than 0.1 km from your outlet;
• containers with lids for collecting garbage;
• contracts for waste disposal and measures to ensure the epidemiological well-being of the outlet (deratization, disinfection, disinfestation);
• refrigeration equipment for storing food that can quickly deteriorate;
• cutlery and crockery for customers must be disposable;
• drinks can be prepared with bottled water of appropriate quality.

For points of this magnitude, it is allowed to do without a central supply of water and a tie-in to a centralized sewer network. But water must be supplied uninterruptedly. The staff of your outlet must strictly follow the rules of LH (personal hygiene).

According to P 2.3.6.1079-01 chapter II, your stall can be mounted as a stand-alone temporary modular structure. According to the requirements of SP 2.3.6.2867-11, supplementing the specified document, modern equipment should be used. This means that exhaust emissions should not affect the living conditions of the population in the houses adjacent to your stall for the worse. These are the main points that the sanitary services pay attention to during checks.

Like any catering organization, a shawarma kiosk must have a consumer corner.

Employee Requirements

Your employees are required to have sanitary books, undergo a medical examination both upon admission to work and in the process. The medical books should contain the conclusions of the medical board and attestation information about the knowledge of each employee in sanitary standards and hygiene. Shawarma sellers must wear disposable gloves when preparing dishes.

Requirements of the State Fire Supervision

According to the documentation of the fire inspection, kiosks include structures up to 20 m 2. If your enterprise is planned in such a size, you can appeal to NPB 103-95. These standards apply to free-standing structures.

Basic standards

• SNiP 2.01.02-85* (PP norms);
• SNiP 31-05-2003 (public buildings);
• SP 42.1330.2011 / SNiP 31-06-2009 (urban planning).

Kiosk Requirements

Fire resistance for kiosks of 20 m 2 is not described by the regulations. The distance from your enterprise to the nearest structure is taken in accordance with urban planning standards.

If there is waste that can burn, the places for their collection and temporary storage will be placed 15 m from the kiosk (no closer). Your kiosk should have space for storing containers and packaging, it is allowed to allocate up to 5 m 2.

Electrical equipment and lamps

The equipment connected to the mains, which you install in your kiosk, must be brought into line with the PUE.

Fixtures are used:

• in the case of ordinary "Ilyich bulbs" under special caps that protect personnel and food from fragments;
• or non-starter options.

The device provided for disconnecting the equipment in the kiosk is mounted on a solid, non-flammable base.

Fire alarm and extinguishing media

All kiosks are equipped with an alarm system with an audio signal output (siren) on the front part of the structure (facade) or inside the kiosk. Each such institution is equipped with at least two fire extinguishers.

Fire extinguishers must be valid, certified (as evidenced by the tag on each of them). Fire extinguishers come with instructions.

Staff

Employees must comply with safety measures, know the instructions you have for these measures, be able to use fire extinguishers and know what to do in case of fire. All employees of your kiosk should be instructed about the rules of the PB, which should be recorded in the briefing log. When checking the State Fire Service (Fire Inspectorate), a check log must be available.

Step by step guide how to open shawarma. The article contains useful recommendations, a calendar plan, calculation tables.

♦ Capital investments – 150,000 rubles
♦ Business payback – 3 months

Not everyone has the money to go to restaurants.

Add to the already named groups those who simply love junk food: hot dogs, shawarma, fried pies, etc., and you will see how reasonable the decision can be. open shawarma.

A stall where street food will be sold can be opened without large investments, and it’s quite easy to make your business profitable: the main thing is to feed customers with shawarma tasty and relatively inexpensive.

How much does it cost to open a shawarma stall, what steps you need to go through to become the owner of such a business, how to quickly return the initial investment and other necessary information, you will learn from this article.

Benefits of opening a shawarma stall

Entrepreneurs, choosing a niche for their business, for some reason are rarely interested in how to open a shawarma stall believing that this type of business has exhausted itself.

But that's not true. It can be made profitable.

In addition, opening such a shawarma stall has many advantages compared to opening the same restaurant or cafe:

1. It does not require large investments and is suitable for entrepreneurs who do not have start-up capital.
2. Finding a master who will cook shawarma is much easier than finding a unique chef for a restaurant, and you can pay him much less.
3. You do not have to install a stationary stall, you can make it mobile (on wheels) to serve festivals or city holidays.
4. It is not difficult to register this business, and shawarma stalls are much less frequently checked than the same restaurants.
5. If you cook deliciously, you can form competent competitive advantages and attract many customers, then gradually turn one shawarma stall into a whole network of street food establishments.

Disadvantages of opening shawarma

Unfortunately, this type of business also has some disadvantages that you need to be aware of before deciding to register a shawarma stall:

1. There is a lot of competition in this area.
   Finding an empty niche is hard enough, and staying in business and making it profitable is even harder.
2. Inability to earn huge money.
   How much would you pay for the shawarma you sell?
   It should be borne in mind that the client will not pay more.
   So, your income will not be too great.
3. Shawarma is made from perishable food.
   You should be very careful in choosing and storing them so as not to poison one of the customers.
4. A shawarma stall is a small business, and it has always been difficult for a small business to stay in the market.
5. One of the favorite topics of many city officials is the fight against MAFs, so if you know that there is an activist in your city that you don’t feed with bread, let the owners of shawarma stalls ruin their lives, get ready for numerous checks.

Features of opening a stall with shawarma

A moment of humor:
A tent with shawarma in colloquial speech is sometimes jokingly called "shawarma", "shawarma", "shaurmanka", "shawarma", "shaurmerka" or "shaurmyachechnaya".

There are no special tricks in this business if you are not going to make shawarma on your own.

You only need to deal with the organizational and financial side of the issue, while not forgetting to control the activities of your employees.

And yet, pay attention to the existence of three nuances if you want your shawarma stall to turn into a profitable business:

1. The three main components of success are an advantageous location + delicious shawarma and other products + a reasonable pricing policy.
2. If you have chosen an impeccable location, then you will not observe the seasonality of the sale of shawarma and other dishes.
   But this same seasonality should be taken into account when forming the assortment of drinks: in summer, customers will ask for cold water and juices, in winter - teas and coffees.
3. The courtesy and smile of your employees is very important.
   You should not think that if you own not an elite restaurant, but a shawarma stall, then you can give up on service.

Competitive advantages of opening shawarma

It would seem, well, what is so incredible that you can come up with to attract new customers if you have such a modest business as a shawarma stall.

However, there are enough opportunities to form competitive advantages to stand out from the owners of other stalls:

1. Cooking is not only tasty, but also healthy.
   Shawarma, hot dogs and other street food are called unhealthy for a reason.
   It is worth trying to break this myth: change the frying oil more often, use quality meat, do not spare fresh vegetables, etc.
2. Diversify the range of goods sold.
   Enter vegetarian shawarma on the menu for those who do not eat meat, or children's shawarma so that kids can enjoy their favorite dish without harm to health.
   Add stuffed toast to your menu, which requires the same equipment as shawarma, etc.
3. Maintain perfect cleanliness in your stall.
   The seller and the part-time cook must serve customers in clean uniforms, the dishes should shine, all ingredients for shawarma should be stored in closed, clean gastronorm containers, etc.
   Maintain cleanliness as if you are waiting for the arrival of the auditor and are eager to receive an award.
4. Don't fool customers.
   Very often, the owners of such stalls with street food, not wanting to suffer losses, sell the goods, even if they cannot be called fresh.
   Such games with people's health are very dangerous.
   Use fresh ingredients to make shawarma.
5. Give discounts to wholesale customers.
   For example, you buy 5 types of shawarma or toast, 6 are free.
   So you can encourage employees of nearby offices to buy shawarma to eat at your lunch break.
6. Add nice bonuses to the shawarma you buy, for example, a serving of tea or chewing gum.
   Such trifles will cost you mere pennies, and customers will be pleased with such attention.
7. Stick to a reasonable pricing policy.
   Remember that shawarma is a food product for the poor, so its cost should be appropriate.

Calendar plan for opening a shawarma stall

What should especially please entrepreneurs who have set their sights on this business is that the shawarma stall can really be launched in 3 months, if everything is done correctly.

The registration procedure and the execution of all paperwork will take you the most time, so you should look for acquaintances among officials or seek help from a qualified lawyer to speed up this procedure.

To rent / buy a stall, purchase equipment for cooking shawarma, hire staff, you need no more than two months, and if you have someone to help, then these terms can be further reduced.

Stage	Jan.	Feb.	March	Apr.
Registering a business and obtaining the necessary permits
Renting a stall and bringing it back to normal (if necessary)
Purchase of equipment for cooking shawarma and furniture
Recruitment of a stall with shawarma and advertising
Opening a shawarma stall

Advertisement for a shawarma stall

A serious advantage of this business is that you do not need to spend a lot of money on an advertising campaign.

If you implement this minimum program, then nothing more can be done.

You can insure your business at first:

• handing out flyers in public places;
• by registering on social networks and on the city forum under the guise of a satisfied client who was delighted with the shawarma that he was fed in your stall.

Stages of opening shawarma

Business registration

First you need to register as an individual entrepreneur (individual entrepreneur) and choose the appropriate form of taxation (better - UTII).

Registering as a sole trader will allow you to sell food and non-alcoholic beverages.

If you decide to sell alcohol along with shawarma, you will have to choose the legal form of an LLC, but this is not very profitable, because you will not have large capital turnover.

As soon as you are registered and entered into a single register, you need to start storming two state monsters: the fire service and the sanitary and epidemiological station.

The first one will be easier, but getting permission from the second one is 40% of the work done by opening a shawarma stall.

Shawarma stall and choosing a place to install it

There are many ready-made stalls for selling shawarma that you can rent or buy on the market today, so you don’t need to make something to order.

You can easily find a stall that suits you in all respects, but choosing a place to trade can be more difficult.

Firstly, the most profitable points may already be occupied by competitors who started cooking shawarma earlier. Secondly, the closer to the city center, the higher the cost of rent, and on the periphery you have nothing to do, you will not be able to earn much there.

The best places to set up a shawarma stall:

• city ​​center (ideally, one of the central squares, where there are many people on weekdays and weekends);
• in front of universities and other educational institutions, hospitals, office buildings (just don’t try to gain popularity with the elite, shawarma consumers are middle managers and simpler staff);
• in the immediate vicinity of the markets, and even in the bazaars themselves;
• in amusement parks, in zoos (but there may be problems with seasonality, since you can make good money here only on weekends, in the evenings, and even then - in the warm season).

Shawarma stall staff

It’s quite difficult to talk about exactly who you need to hire to work in a shawarma stall, it all depends on what work schedule he will have, where he is located and what function you yourself are going to perform.

If you're into bookkeeping and purchasing, you'll need a sales chef or two if your establishment is open seven days a week.

If you are going to cook and sell shawarma yourself, then you may not have enough time for bookkeeping. You will have to hire an accountant part-time.

Imagine that our stall is located near the market (therefore, it will work seven days a week), the owner does accounting and is engaged in purchases, which means that we need to hire two shawarma manufacturers to work in shifts 2/2 or 3/3 days.

Employees must clean, clean equipment, wash dishes themselves after the shift and throughout the day, so there is no need to hire a cleaner.

Shawarma equipment

I would like to say right away that you can buy not new, but used equipment in good condition, the cost of which is much cheaper than zero.

But carefully check what you buy so as not to buy a defective product.

The table of expenses for equipment for a shawarma stall looks like this:

Name	Amount (in rubles)
Total:	80,000 rub.
Grill	10 000
Shawarma making machine	6 000
tea dispenser	7 000
Furniture (tables, chair, hanging cabinets)	10 000
Refrigerator and freezer	30 000
Hood	4 000
Water dispenser	7 000
Crockery, gastronorm containers and various kitchen utensils	3 000
Cash machine	3 000

How much does it cost to open a shawarma?

The amount of initial capital depends on many factors: in which city you are going to work, how much the registration procedure will cost, what is the cost of renting land and real estate from you, how much you will spend on purchasing equipment, how cheap a supplier of products you will find, etc.

An approximate table of expenses for opening a shawarma stall looks like this:

As you can see, the amount of 150 thousand rubles should be enough for you to launch a startup.

Table of mandatory monthly expenses for the operation of a shawarma stall

Of course, start-up capital is far from all the expenses that the owner of a shawarma stall will incur.

On a monthly basis, you will have to spend the following amounts:

Item of expenses	Amount (in rubles)
Total:	80-100 000 rub.
taxes	6 000
Stall rental	10 000
Utilities (light and garbage disposal)	5 000
Purchase of products for the manufacture of shawarma, mineral water, juices, ice cream and other	30-50 000
Ordering bottled water	1 000
Consumables (disposable tableware, polyethylene gloves, napkins, etc.)	1 000
Employee salary	24 000
Additional expenses	3 000

When forming start-up capital, it is advisable to include in it the expenses indicated in the table for at least the first month of operation of your shawarma stall, because you will start earning normally only from the second or third month.

And for those who like to enjoy shawarma

We invite you to watch a helpful video about

how easy and quick to cook it at home:

How much can you earn by opening a shawarma stall?

The amount of your profit depends solely on how much shawarma, toast, drinks and other goods you can sell within a month.

The owners of street food stalls, whose products are in demand, brag about this daily revenue:

Item of income	The cost of one unit. (in rubles)	Number of goods sold	Total amount (in rubles)
		Total:	6 000 rub.
Shawarma	100	15	1 500
Toasts with fillings	50	20	1 000
Drinks (tea, coffee, juices, mineral water)			2 000
Ice cream and other sweets			1 500

As you can see, it’s realistic to make revenue of 5,000–7,000 rubles a day.

And, given that your stall works seven days a week, and on average in one month - 30 days, then the amount of monthly revenue is about 200,000 rubles.

Your monthly expenses are about 100,000 rubles, which means that you receive a net profit of 100,000 rubles.

Agree, for such a small business, these are very good numbers.

Download a ready-made business plan for the sale of shawarma and grilled chicken with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

To launch a startup, we spent about 150,000 rubles, that is, even with the deduction of mandatory monthly expenses, you will return the initial investment for a maximum of a quarter.

Now you know all about how to open shawarma, and, having specific calculations, we were convinced that the implementation of this business plan does not require huge investments or a long preparatory period.

Even special knowledge and skills are not required from you.

Feed tasty and inexpensive people, do not get tired of developing new competitive advantages, and your business will flourish.

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open shawarma the task is not easy, it takes a lot of strength, but no one said it would be easy. The documentation is the most important:

1. Permissions.
2. Documents for trade from the sanitary-epidemiological and fire services.
3. A document that confirms the assortment.
4. Product quality certificates.

In order to open a shawarma, purchase a pavilion, or other structure, but for this, contact the local authorities for appropriate recommendations. Develop a menu concept, then it will be clear what kind of gradients, and how much is needed for normal operation. Buy already pickled raw materials, but keep it for a long time, it will deteriorate, especially in summer, immediately prepare a dish from it. If you know what the turnover is, then it will be easier to arrange supplies. It is best to buy and pickle it yourself, but not all at once, in parts, depending on the number of customers. There are different structures in which food is sold.

Advantages of stalls in trade:

• Detached building.
• Lease of land from the administration.
• The check will be only after a year, or if a complaint has come against you.
• If you register a stall on wheels, this is a vehicle.

Decide where the product will be sold. The wrong choice of location will lead to collapse. Before concluding the contract, ask to see the contract with the city authorities.

The cost of equipment depends on the country of manufacture, foreign equipment is more expensive, ours is much less. Having agreed with suppliers, having received all permits, setting up a stall - recruit workers. Check the chef's work, try the dishes, and only then, make a discovery, invite customers.

What do you need to open a shawarma

To start selling shawarma, finances are required. In order to understand whether you should take a loan, and how much capital you need, calculate approximately on paper how much and what you need. Nobody can answer exactly how much money it will take to open a shawarma, because it all depends on the city of sale, competition, where you will place sales and many other factors.

Money to open a stall with shawarma can be received:

• Take a bank loan. When signing the contract, read it very carefully, if you know a lawyer, call him with you.
• Investment. Finding an investor who will invest is not easy. An excellent business partner.
• State aid.

You, as the owner, must understand what will be placed in the stall or kiosk, how the kitchen will work, how the equipment works, observe the work of the sellers and the chef, whether they are doing everything right, whether they violate the technological process, whether they observe safety precautions. For a novice businessman, it is important to understand what kind of design it will be. It is best to choose a place where there are many educational institutions, business centers.

When thinking about opening a shawarma, make sure that you can, for example, put tables in the summer, near the stall for convenience in the summer, and if you work in the winter, the room should be prepared for this.

More important component for any business - new clients. Shawarma is the food that people most often buy for a snack, or to feast on. A good option would be to make a website for your products so that your customers can learn about it, get acquainted with the range. You don't need a lot of staff, a few chefs and an accountant will suffice.

• For normal operation, purchase equipment:
• Grill on which meat is fried.
• Refrigerator for food storage.
• Work surface for the seller;
• Sink with washbasin.
• Cash register.
• Microwave.
• Cabinets for inventory storage.

Connect your business premises to electricity and water supply.

How to open shawarma

Do you eat shawarma, but you don't like where it is prepared, in what conditions, and where it is sold? There is only one way out - start cooking shawarma yourself. So you will be able to control the whole process, you will monitor the quality of products, you will select a team of chefs, you will be confident in the products you sell.

Do you want to sell shawarma? This product is tasty when prepared from fresh products in new equipment and in premises that comply with safety regulations. To open shawarma, draw up a rough plan for the implementation of your project. You have a clear understanding of where you will produce the product, who will be your customers.

To identify your competitors, you can simply walk near metro stations and see how it is prepared. There it is not always done well, and in violation of all possible norms. Shawarma or shawarma is a sought-after product that came to us from the Middle East. Quite inconspicuously, beef with vegetables, rolled into a flatbread, began to be in demand. The secret of success is tasty, comfortable and possible to eat on the go.

For the dish, choose only fresh pita bread. If it's not fresh, it's no longer good. It will explode and burst. By the way, in order for it to stay longer, as it turned out, it must be frozen! Before cooking, take it out of the freezer and put it in the refrigerator so that it thaws there. The sauce makes a lot of sense. Naturally, mayonnaise is used, or ketchup. But if you have time, make your own sauces.

For cooking, 2 sauces are used - snow-white garlic and spicy scarlet. Properly wrap the filling then the shawarma will not fall apart! Spread the pita leaf, moisten a little with a little water and lemon juice. In the middle, grease with snow-white sauce, put vegetables on top. Pour over the sauce and lay out the meat. Top everything with ketchup. At the beginning, overlap the filling with short edges, and then roll it up like a roll. If the shawarma has cooled down, then do not heat it up, it will flow and unstick. Heat in a skillet without oil.

Open shawarma, if you really want to make a business on this and make a profit, you will have to delve into all the processes. Let's look at how to prepare shawarma. From the very beginning it was called "shawarma". It was prepared exclusively from calf and lamb meat, but the Turks added chicken to the traditional recipe. The main ingredients are meat with spices. It is prepared on special equipment that rotates.

The meat is marinated and overlapped on a needle for frying. The tastiest thing is shawarma cooked on coals. Take the meat from the hip part, sprinkle it with spices, marinate for several hours. The main spice is turmeric and paprika, you can add cardamom, pepper or curry. This is a dish that is popular in our country.

The main dish should be tasty because the profitability of the business depends on it. You can diversify the list of dishes by making it with different flavors, from different types of meat seasoned with different flavors at the request of the client. Buy only fresh meat that will not stay in the refrigerator for a long time, but will immediately go for cooking.

Equipment for making shawarma:

• Electric grill.
• Refrigerator for storing meat.
• Microwave.
• Burner for your grill.

Select staff carefully, preferably with experience in restaurants. The head chef has to cook shawarma quickly and tasty. Read more: How to open a healthy food cafe.

What you need to open shawarma

Open a shawarma stall at first glance it is simple, but the most difficult thing is to get permission from the fire, sanitary, tax services. The most important document for opening is permits from the sanitary and epidemiological service and fire safety. At the end of the check, start purchasing equipment and recruiting personnel.

First, find a good spot. The main mistake of most businessmen is to find or pay money for renting an area in a business center or other premises. The disadvantages of this approach are the high cost of rent, you will need to obtain permission from the employees of the SES and the fire department. It is best to install a stall on a land plot, rent it, or buy a mobile structure, it is much more profitable and cheaper.

Next, you draw up a range of products, a list of raw materials, and plan out processes. Make the filling different, so you will have a wide variety. There are many options for filling. You can buy meat and cut and marinate it yourself, it will be much more profitable and cheaper. You need to buy a refrigerator, or a refrigerator, a grill, kitchen utensils, a microwave.

The production of the product should be done by a cook who loves to do it, because tasty is the key to good sales.

The preparation technology includes the following steps:

Slice the meat thinly.

Thread over the skewer.

Cut meat into small pieces.

Put all the ingredients on the pita bread.

Fry everything in oil.

Sell ​​the product in branded packages. This will be very convenient for both you and your customers.

How much does it cost to open a shawarma

Starting your own business project requires a capital investment. The initial cost of investment depends on where you will open the sale of shawarma, how long the registration will take, whether you will pay for the leased land, what equipment you buy, and many other nuances.

Advantages:

• Small investment to get started.
• Find a shawarma chef.
• Easy registration.

Flaws:

• Big competition.
• Products are prepared from perishable products.

Features of opening a stall with shawarma

For lovers of oriental cuisine, the opening of a stall selling shawarma is a real holiday. But, they will buy a product from you only if it is made from fresh meat and is very tasty.

A feature of the development of such a business is the time spent on paperwork. Good location, delicious shawarma and reasonable price are the main components of success.

To be successful in business, you need:

• Selected location
• Excellent service.
• For success:
• Quality products.
• Diverse assortment.
• Purity.
• Integrity.
• Discounts.
• Good prices.

The main feature of trade is the success of the business, which depends on the flow of people.

Shawarma business plan

Shawarma business plan- this is a clear understanding of how much money and what will go. Approximate time to launch such a project is 3 months. To speed up the time, you can hire a lawyer who will deal with the issuance of permits from the authorities. It will take you 2 months to buy a stall, rent land and invite staff.

This document describes:

• Goals and objectives.
• Brief summary of the entire document.
• An analysis of the market for services for the sale of shawarma can be characterized both by city and by country.

Highlight your competitors, it is also desirable to make a brief description of their negative aspects in the work, how and with what they attract buyers, due to what. To do this, it is advisable to look into some of them, eat, see how the chef works, evaluate how shawarma is made, view the menu, mark important dishes for yourself.

It’s very good, it will be asked a question when ordering: what would you recommend me, or with what filling do you have the most delicious shawarma, how long does it take to cook it. The most important factor when buying is whether the seller has change.

Development strategy:

• Shawarma price. Calculate the approximate cost of products with different fillings. Make it a little lower than in other places.
• Product.

Make a menu, add variety to it. In addition to the main one - shawarma, sell juices, mineral water, soft drinks, so you will have more customers. For example, while the buyer is waiting for the order, give him a questionnaire, where there will be a number of questions:

1. You like our products.
2. For you to add to the range.
3. With what fillings would you like to try shawarma.
4. The location of our stall suits you.
5. Where would you like our stall to open again.
6. Would it be convenient for you if we sat down and launched a shawarma delivery.

   By asking such questions, you can identify the needs of customers, make the business work according to the needs of your customers.

• Sales. Set the working hours and days off, if any. How many people do you need to work.
• Advertising. How will you inform existing and potential consumers of products about your new products, promotions, etc. This is very economical, because when you open such a business, you do not need to do an advertising campaign. The client will make it himself, coming for shawarma next time. If you want to use advertising methods, then here are the main ones:

1. a) Distribution of flyers.
2. b) Group in social networks, filling it with information, holding draws.

   Make financial calculations (the cost of rent, equipment, staff salaries, paperwork costs, as well as an approximate price calculation, advertising costs).

Stages of implementing a shawarma business plan:

• Register businesses and obtain permits.
• Rent a stall.
• Purchase equipment and furniture.
• Recruit staff.
• Open a stall.

Stages of a business plan for opening a shawarma:

• Registering your business

You need to register as a private entrepreneur and think about which taxation system is better to choose. You can also purge soft drinks and more food. You will be entered into a single register and registered.

• Place for sale

To sell shawarma, you can buy a ready-made stall and put it up, or pay for an existing one. The second option is much easier, because you do not need permission from the local authority, the owner already has it.

• Permissions

The fire brigade will inspect the premises and issue their recommendations for safety. Read more: What is a franchise?

1. Choose the city center.
2. Near educational institutions.
3. Close to markets and bazaars.
4. In the vicinity of parks, and places of entertainment for a large number of peoples

Equipment

Delicious shawarma requires quality equipment.

1. Grill. A gas grill is more economical, but it requires a permit from the gas service to use it. It is also recommended to use electric.
2. Grill burners
3. Fridge. It is mandatory, because without it you will not receive permission from the SES.

• Recruitment

In order to determine what kind of staff you need, first determine the schedule for their work. Staff for selling shawarma:

1. Cook.
2. Seller (1-2).
3. Accountant.
4. Cleaning woman.

For all employees, issue sanitary books, inspect safety precautions. Friendly service is a guarantee of good work and a positive image.

An important factor is the appearance of the stall, or kiosk. They can be very comfortable and functional. The sign should be visible from all sides, while making sure that it does not look too defiant. It will be warm in winter and not hot in summer. The cost of a shopping kiosk is significantly less than building your own store.

You can also buy a trading stall, and it will be delivered to the site immediately, or you can develop an individual project, then this will take time. The cost is less than you would rebuild. Depending on the size of the building, the total area and internal content. According to its functional purpose, it can be mobile and stationary. By type of outer skin and metal frame.

The price may vary. Stall - a building that consists mainly of 1 floor, and everything you need is inside: a kitchen, a restroom, a pantry, etc. The cost depends on many factors, mainly the materials that are used and the internal fullness. You can see the approximate cost on the websites of companies. The area, the complexity of the design, all this affects the price. The standard size of the structure does not change and, accordingly, the price of different companies is almost the same.

For the sale of shawarma, the price of an ordinary stall will be much less than if you order it to work in the winter, because then the cost will depend on whether heating is carried out there, whether it is insulated.

Practicality, durability and versatility of use, comfort, due to this they have a long period of operation. Production time is at least two weeks, it all depends on the area, number of windows, design. It can be placed in a small area, and at the same time it is comfortable to work in it.

An excellent option is a pavilion for trade. It also sells shawarma. Setting up a pre-purchased space is much more profitable than renting square meters in a shopping center. When developing a model, we can choose the size, wall thickness, color, insulation. The most important thing in the construction process is to make the conditions for working personnel comfortable.

When choosing a shawarma stall, pay attention to companies that have their own production. A company that is reliable regardless of its contractors. He will never have problems with materials, and the order is made within the specified time. The main leaving will be a huge choice and an individual approach to the client.

Stalls are standard in size, it takes from several days to a week or two to make them. Inside there is thermal insulation, the walls are upholstered with clapboard, a moisture-resistant floor and electrical wiring. Considering all these nuances, you can safely purchase premises, sell your products every year, regardless of weather conditions, whether it be frost, wind, or heat.

business shawarma- it's very popular now. The investments made are repaid due to the highest demand. The high degree of competition at this stage provides the key to generating revenue. A plan in which you include the costs of all items.

A shawarma business plan with calculations is of interest to many enterprising people. This is not surprising, because this type of fast food is quite popular today. To open your own stall with shawarma, you do not need a large initial capital, but it pays for itself quickly enough and begins to bring a stable profit. Let's figure out how to open shawarma from scratch.

Action plan

The launch of the kiosk for shawarma takes place in stages:

• IP registration,
• obtaining appropriate permits and certificates,
• conclusion of contracts,
• rent or purchase of a stall,
• equipment purchase,
• recruitment,
• purchase of products
• carrying out promotional activities.

First of all, you will have to make detailed business plan for a shawarma stall.

What documents are needed to open a shawarma

For an ordinary shawarma stall, it is enough to register as an individual entrepreneur. This action will simultaneously become a permit for the sale of drinks. After registration and entry into the register, the following documents:

• permission to operate,
• permission based on the sanitary and epidemiological condition of a particular shawarma tent,
• conclusion of Rospotrebnadzor and annex to it,
• production control program,
• contracts with the disinfection center, laundry, utilities,
• certificates of conformity of manufactured products.

All these documents give the right to legal activity. You will have to follow the rules and regulations related to catering products. Otherwise, during the inspection of the object by the regulatory authorities, the owner may be fined, and the stall closed.

Choose a point location

The choice of the location of the stall affects whether the shawarma business will be profitable or not. Purchasing power and traffic have a direct impact on the payback period and profitability.

The following places are considered the most successful:

• busy street intersections
• surroundings of educational institutions, markets or stadiums,
• shopping centers.

There are always a lot of people at the intersections. They are usually in a hurry, not everyone has enough time to eat, and a shawarma kiosk nearby can exacerbate hunger. A person then simply can not pass by.

During breaks, many schoolchildren and students want a quick bite to eat, and the food in the canteen is not as tasty as in the nearest kiosk. There is a lot of traffic in shopping centers, so someone between the process of purchasing purchases will definitely want to enjoy delicious shawarma.

The stall is compact, so you can choose any place for its location. Do not forget that the shawarma business has many competitors. This means that many profitable sites may already be occupied. You will have to think carefully and analyze all the places in the city or give customers something that other shawarma outlets do not have.

Stall decoration

The room for cooking fast food is usually a transparent tent or stall. It should look aesthetically pleasing and make you want to buy food in this particular place. The shawarma kiosk includes the following designs:

• ventilation,
• water dispenser,
• toilet (ideally).

The room can be stationary or mobile. Shawarma on wheels is convenient because it is easily transported to crowded places when celebrating certain events.

Stationary are equipped more thoroughly. In this case, you can either open a shawarma stall simply or place tables and chairs around it so that customers can have a bite to eat in comfortable conditions.

What equipment is needed for shawarma

The business plan for a shawarma stall must also include the purchase of equipment. You can save on it, but then the quality of the cooked food will suffer. If there are few financial resources, then high-quality equipment is bought from hand or original domestic or Chinese products are purchased.

The minimum set of equipment and its cost:

After all the costs have paid off, you can purchase better items or supplement the existing assortment with equipment for preparing some newfangled fast food.

Recruitment

Selling shawarma as a business implies the presence of employees. For cooking fast food, two chefs are usually enough, who will work in shifts. They must simultaneously perform the duties of a cashier. If the influx of buyers is too large, then you will have to look for an assistant.

At first, the owner of the business will be the manager. You can also do accounting calculations on your own or contact an outstaffing company.

Before you open a shawarma shop, you should take a responsible approach to choosing a chef. The popularity of the outlet depends on how tasty it will cook and how respectfully treat customers. The standard requirements for personnel look like this:

• medical book,
• job experience,
• honesty,
• politeness,
• cleanliness,
• stress resistance,
• hard work.

Standard work schedule - 2/2 for 10-12 hours a day. With such a schedule, a ready-made shawarma business brings maximum benefits.

Where to buy ingredients for shawarma

What you need to open a shawarma, and it has attracted many customers, is quality products for making fast food. In every city there are suppliers who specialize in delivering ingredients to catering outlets.

You need to try to choose the most conscientious and attractively priced company. If you constantly order products in one place, then sooner or later you can get a discount. It is better to have a few more suppliers on hand for unforeseen circumstances.

It is recommended to buy products often and in small batches. Fresh ingredients have a positive effect on the taste of shawarma. It also saves on storage space. Before you open shawarma, you need to take this point into account in your business plan.

How to diversify the assortment

Usually, shawarma stalls are not limited to offering only one type of product. They also sell related products that increase profits. Usually this:

• chilled juices,
• lemonade,
• tea and coffee,
• Hot Dog,
• pizza,
• pies, etc.

Carbonated water and chilled juices are offered in small packages up to 1 liter. To make tea and coffee in the stall, you will have to conclude an agreement with a local company for the supply of water. Drinks are prepared from disposable bags.

In addition to shawarma, the chef can prepare sandwiches, hot dogs and other fast food. Conventional semi-finished products, prepared only by heating in the microwave, are stocked directly at their production.

Making shawarma in unusual ways is of additional interest to buyers. Instead of pita bread, you can use a tortilla or pita. Recipes borrowed from the cuisines of different peoples of the world will become part of a diverse assortment. Fajita and burrito from Mexico will surely want to try every customer at least once.

Competent marketing

Shawarma as a business requires knowledge and application of marketing tricks. The right approach will make the point popular and noticeable among existing or potential competitors.

How to open a shawarma from scratch so that it immediately begins to attract a large flow of customers:

• carefully consider the design of the stall,
• choose only fresh and natural products,
• do not save on advertising,
• organize promotions.

Demonstration of cooking whets the appetite. Just imagine how the opportunity to see how the chef roasts fragrant meat and wraps it together with bright vegetables and sauce in thin pita bread will affect customers.

Do not try to cook shawarma from expired products. Word of mouth works well in many cities. A client who has eaten low-quality food will never return to this stall, and along with him, you can lose potential buyers in the face of his acquaintances.

The sign at the stall should be bright, and the menu should be accessible and presented in the most understandable form. You can print flyers and distribute them near the point or scatter them in the mailboxes of nearby houses.

Advertising in social networks is also effective, given that they are used by the majority of potential buyers - schoolchildren and students. Promotions are made for regular customers. For them, how much shawarma costs will depend on the amount of fast food purchased.

How much does it cost to open a shawarma

The shawarma business plan assumes the availability of cost calculations for opening a point. An example list looks like this:

The largest cost item from the list, included in the list of how much it costs to open a shawarma, is the purchase of equipment, but it is only needed once. Also, once you have to spend money on paperwork. The remaining items must be paid either once every few days (purchase of products), or monthly. Advertising is optional.

Profitability of shawarma

A shawarma stall can operate no more than 12 hours a day. On average, the cost of the finished product fluctuates around 150 rubles. If you sell about 7 products per hour, then in one day the revenue will be 12,600 rubles, and 378,000 rubles per month. Monthly expenses are deducted from this amount, and a net monthly income of about 100,000 rubles is obtained.

Based on the fact that 240,000 rubles were spent on opening the stall, the business pays off within three months.

Risk factors

Before you open a shawarma business, you need to study information about the possible difficulties that you may encounter in the process.

1. Great level of competition.
2. Difficulties in recruiting.
3. Responsibility for the sale of defective products.
4. Raising prices by suppliers.

- this is food for poor people, so the cost of one product should not be high. To reduce costs, you need to properly think through the entire process of work.

The cook must be responsible. If the buyer is poisoned due to improper adherence to the technological process, the owner will be responsible for the consequences.

If the business plan to open a shawarma helped successfully, then in a couple of years you can acquire a few more points and become the owner of an entire network.

With each new discovery, costs are reduced as experience will accumulate.

Not everyone can afford to have a bite to eat at home, so shawarma stalls are sometimes a real oasis for those who want to satisfy their hunger. Why shawarma? Perhaps the main reason lies in its high nutritional value and taste. In addition, shawarma is very convenient to hold in your hand and at the same time it does not take up much space. Compared to other types of fast food, this product noticeably wins. Of course, its price is also very attractive for most people, because for this money it is quite difficult to organize a full-fledged lunch or dinner. It turns out that shawarma is tasty, convenient and inexpensive. At the same time, this dish is relevant for people of all ages and social statuses.

To open a stall selling shawarma, you do not need a particularly large investment. At the same time, the business is very profitable. Even against the backdrop of great competition, such points do not lose out. Ideally, of course, you should choose a place with high traffic. Even if such stalls are close to each other, they practically do not stand idle without customers. So, the advantages of this business are obvious:

• a small amount of investment;
• no professional chef required;
• simple procedure for registering a business;
• the ability to scale and open new points.

The size of the initial investment here is 270 thousand rubles.

The break-even point is reached here literally in the first month of operation.

The estimated payback period here is approximately five months.

Net monthly income: about 80 thousand rubles.

2. Description of the business

Shawarma is an oriental dish based on meat with vegetables and pita bread. The ingredients are usually prepared ahead of time and the meat is grilled and chopped into small pieces. The cost of shawarma in our case will vary from 110 to 150 rubles (it will depend on the filling). Consider further the range of dishes that will be offered to customers.

Shawarma:

• from chicken;
• from pork;
• in cheese pita bread (both pork and chicken-based);
• with a double portion of meat.

As an addition, it will be possible to offer drinks and pastries.

Beverages:

• coffee;
• sparkling water.

Bakery:

• samsa;
• hot dogs;
• pies.

As for the place to work, it will be a small kiosk with an area of ​​ten to fifteen square meters. It will be located in a high traffic area. Point of operation hours: from 9:00 to 21:00.

3. Description of the market

To explore the market, just look at how many similar points are in your city. Moreover, even in relatively small settlements, you can find several kiosks selling shawarma. As we said above, this dish has many advantages and, compared to traditional cuisine, it wins significantly. Shawarma is sold in many countries of the world, so this product is in demand everywhere. The following categories of customers can be cited as the target audience:

• pupils;
• students;
• middle managers;
• construction workers;
• tourists;
• taxi drivers and drivers of other directions;
• other fast food eaters between the ages of 18 and 35.

It turns out that the coverage of the target audience here is very wide, especially since the prices are acceptable even for people with relatively low incomes.

4.Sales and marketing

The big advantage of this business is that there is no need to spend a lot of money on advertising. It is enough to make a noticeable sign only once and then it will attract customers on an ongoing basis. For the first day of work, you can organize a small holiday and diversify the menu with free bonuses. As an addition, you can create communities on social networks and periodically hold contests. Maybe sometimes it's worth handing out flyers on the streets.

The best advertisement for such a business is satisfied customers who can eat tasty and inexpensive. The reputation gained at the initial stage of work will allow you to receive buyers throughout further cooperation. Rumors about high-quality shawarma are spreading with space speed, so many customers can come from other parts of the city. Based on customer demand, you can create a few simple rules that allow you to distinguish a company in the market.

Food should be not only tasty, but also as useful as possible - this, by the way, can even be mentioned somewhere in advertising. In particular, only fresh meat should be used, and the frying oil should also be changed regularly. Naturally, the vegetables should also be fresh. Otherwise, you can face the most negative consequences, up to the poisoning of customers. It is most correct to buy all the ingredients from ordinary citizens living in the private sector - all products with this approach will be as natural as possible and, perhaps, you will be able to get a good discount for large volumes.

As we said above, there will be several types of shawarma here and, curiously, you can also “update” it sometimes. For example, sometimes pita bread of non-standard colors (for example, pink or orange) can be used. Perhaps you should think about beautiful and reliable packaging so that customers have vivid impressions in their memory. As in any business, recognition in the market matters here, because it has a very positive effect on the company's reputation.

A huge role in the conduct of activities here is played by hired personnel. The seller (who is also a part-time cook) must always be neatly dressed, and all ingredients must be stored in closed and clean containers. That is, the workplace must always be perfectly clean. A friendly attitude towards customers is also the key to successful business here. Do not forget about regular cleaning, which should be carried out here as it gets dirty.

"Wholesale" customers are recommended to make a discount. For example, when buying five pieces of shawarma, you can give the sixth as a gift, and so on. You can also organize free delivery, make it possible to order by phone. Pleasant bonuses in the form of one serving of tea or coffee are possible.

Of course, when selling shawarma, a competent pricing policy is mandatory, based on customer demand and the prices of nearby competitors. Only in this situation it will be possible to talk about the successful implementation of the marketing strategy.

5.Production plan

This section includes a detailed scheme of business organization. To describe it in more detail, we will analyze everything in stages.

Company registration

Initially, you need to register as an individual entrepreneur (individual entrepreneur). In this case, you will immediately need to choose a taxation system - in our case it will be UTII. Just do not think that this is the whole process ends. Partly there will be difficulties with permits from other supervisory agencies. It is important to understand that if the point complies with the legislative norms, there are usually no obstacles in the preparation of documents. So, after registering as an individual entrepreneur, you will need to complete a number of documents:

• permission to conduct activities (it is issued by municipal authorities);
• permission to open a stall in a certain area (this document is issued by Rospotrebnadzor, which, as you know, resolves issues of the sanitary and epidemiological plan);
• sanitary and epidemiological conclusion from Rospotrebnadzor (provided if the enterprise complies with sanitary and epidemiological standards);
• the appendix to the conclusion of Rospotrebnadzor is, in particular, the "Assortment list of manufactured products" (it is also of particular importance when opening such an enterprise);
• a program of production control over the procedure for observing sanitary standards when selling products;
• a contract for laundry and/or dry cleaning services for washing employees' uniforms;
• documents confirming the compliance of manufactured and sold products with current standards;
• documents on disinfection, deratization and disinfestation;
• a document stating that the ventilation and air conditioning systems have been disinfected;
• agreement on the export of solid domestic and organic waste;
• medical books of sellers (cooks).

Choosing a place for a kiosk

There are no special criteria here and, in fact, there cannot be, since even in the most remote areas you can successfully sell shawarma and make high profits. At the same time, as practice shows, it is best to place a stall in the following places:

• the central part of the city (it is best if it is closer to the main square of the city, where a large number of people are constantly located);
• close to educational institutions, business centers and office buildings;
• close to markets and shopping malls.

Of course, when placed in a place with high traffic, the cost of rent may increase. In this regard, it is necessary to accurately calculate the profitability so as not to be at a loss due to high rental payments. As for the parameters of the kiosk, they are quite standard. For example, the area of ​​​​the place should be from ten to fifteen square meters. Be sure to have insulated walls, because the work will be carried out in the winter season. Of course, there should be water and electricity supply.

Search for product suppliers

Usually in all major cities there are wholesale bases or companies involved in the supply of food. For a successful business, it is enough to choose one or more suppliers who will successfully sell goods at affordable prices. Ideally, it is better to foresee cooperation with several entrepreneurs in order to avoid force majeure situations. For example, the main supplier may increase prices at any time, or there may be delays in deliveries. Naturally, this can lead to disruption of the company. Therefore, it is worth considering these points at the discovery stage. The cost of the offered goods also matters here - this will allow you to calculate the most accurate income for the near future.

As we noted above, all products must be of high quality and, therefore, the shelf life of the blanks must also be taken into account. Based on this, a detailed study of the logistics system will be required, namely: when and with what frequency all the necessary ingredients for cooking will arrive. As a result, it will no longer be possible to be afraid that the products will accidentally turn out to be tasteless or stale. As a rule, many suppliers try to follow these nuances and at the same time they are ready to take on the regular delivery of blanks at affordable prices.

Recruitment

When looking for suitable employees, it is enough to look at the resume or post the relevant announcement on social networks, as well as on the relevant Internet boards. There are usually no special difficulties here, and it is important that employees already have or are ready to issue health books. From cooks (sellers) you need a minimum experience, and in the absence of this, you should immediately decide who will train them. Ideally, of course, if the entrepreneur personally learns all the technologies and initially works on his own. When mastering the skills, it will then be possible to transfer the entire workflow to existing employees.

Premises renovation

Here everything, of course, needs to be looked at individually. The room may require minimal repairs, but it is important that it meets sanitary standards. It will be good if there is free space in it for placing tables and chairs. In the absence of such an opportunity, you can make a semblance of a bar counter (shelf) near the window so that customers can have a bite to eat here without any problems. At the same time, many of these enterprises also successfully operate in a window mode in a kiosk, that is, when customers take food with them and consume it in the most convenient place.

Purchase of furniture and appliances

It should be noted that this item of expenditure is very individual. Much depends on the size of the room and the initial data. You may be able to find a kiosk with all the necessary equipment and it will cost significantly less. At the same time, this direction implies major investments. In this case, you will need equipment such as a grill, extractor hood, refrigerator, microwave and electric boiler. You will also need a cash register. As furniture, you will need to purchase tables, chairs and small cabinets. It is also important not to forget about plumbing and, of course, about buying a sink. You also need utensils for cooking.

The advantage of such a business is that there is no need to create a separate website and advertise in the media. It is enough at least once and invest a little in advertising, customers will come on the recommendation. Special costs are not required here and it is only important to make a bright and noticeable sign that will be visible from all sides. You can also create a company community on social networks and place ads on the Internet. It is important to immediately make sure that any user can leave a review about shawarma - this will be a very good advertisement and increase the reputation of the company. Again, a grand opening can be included here, which can be organized with music and balloons.

6. Organizational structure

At the initial stage of work, the business owner himself will work as a manager. The staff here will consist of two people, each of whom will combine the duties of a seller and a cook. Schedule: 2 through 2, 12 hours every day. In the event that there are too many buyers, then with further work, two employees can be put on one shift at once. Perhaps the seller and the cook will work separately. The salary of one employee will be calculated according to the following principle: salary in the form of 10 thousand rubles + bonus in the form of 0.08 x revenue).

The total investment for opening a point will be 270 thousand rubles:

• it will take 10 thousand rubles to register a business;
• the cost of the first month of rent will be 20 thousand;
• repair costs will amount to 20 thousand rubles;
• 150 thousand rubles will be needed to purchase equipment;
• for the initial purchase of products, it will be necessary to allocate 50 thousand rubles;
• 10 thousand rubles will have to be spent on the implementation of an advertising campaign;
• other expenses (fuel, telephone, detergents, etc.) will amount to 10 thousand rubles.

In the first four months of work, a gradual increase in sales is expected. As a result, with a successful combination of circumstances, investments will pay off in about five months. Of course, some deviations are possible here, but especially unforeseen expenses in this case are not expected.

8. Risk factors

Like any other business, there are risks involved. Of course, it is impossible to predict all of them, but most of the problems are quite familiar to experienced entrepreneurs.

High level of competition

The high profitability in the sale of shawarma is obvious, so many have long picked up the idea. If the point opens in a metropolis, then for sure the locals already have favorite places to buy shawarma. Therefore, in the presence of a large number of strong competitors, the business can pay off for a long time.

Short shelf life of used products

Probably some of the ingredients will simply be thrown away. Also, the use of expired products is simply unacceptable here - customers can easily get poisoned. Again, over time, it will probably be possible to calculate the approximate amount of products needed to work for a certain period of time. Based on this, it will be possible to work out the logistics and negotiate with suppliers in the best possible way. You also need to take care of the optimal way to store food in advance.

Problems with recruitment

It is quite clear that the main thing in such a business is good chefs who can make a really high-quality and tasty dish. Factors such as courtesy, accuracy and conscientious attitude to work are of great importance. Such qualities in this business are valued no less than the direct results of the work. So here you have to try hard. Finding not only a skilled, but also a responsible employee is not an easy task. It is difficult to give any specific recommendations here. Probably the best thing to do is to constantly monitor and follow the feedback from customers who should always be satisfied. Only in this case it will be possible to talk about creating a positive image of the company in the market.

Increasing the cost of meals

Considering the widespread increase in prices, it is unlikely that a simple kiosk can make them lower than the market average. Moreover, dumping in itself is a negative point, so you should carefully study the prices for shawarma in other parts of the cities. At the same time, the average cost of shawarma has not increased much in recent years. At the same time, most customers are willing to pay well for such a tasty dish. In order not to face a price increase from the supplier, you should also constantly monitor the market in this direction. Ideally, you should always keep in mind similar partners who will be ready to start cooperation at any time.

So, at least minimally insuring yourself against risks, you can avoid many unpleasant consequences. Competent business planning, combined with constant monitoring of the market, will help maintain a consistently high demand for all products.