Find an investor for business development. Finding an investor for a business: where to look for investments and how to sell your idea

- a subscription to underwear. If you are also thinking about developing your startup or launching something from scratch, then our experience will surely be useful to you.

We spent some of our own money on the project to test the viability of the idea, but there were no longer enough funds to grow and test serious marketing hypotheses. Then we began to look for investments and found.

Trusbox is not a technology service in its purest form, but it definitely has the potential for development towards IT, so we were looking for investments like that. Technological projects often require long and complex development, and the result is measured not only by such metrics as we are accustomed to based on university economics lessons 10 years ago. So if you want to open a beauty salon or a car repair shop, then my advice, alas, will not work for you. But if you came up with a program that facilitates the work of a car repair shop, you can find investments in the project, following our experience.

Anna Gorodetskaya

My documents: what to prepare

At the first stage of the project, it is often recommended to draw up a lot of documents: a description of the concept, mission, necessary regulations - that is, materials without which new team members will hardly understand what your project is about. It is not a fact that you will definitely need all the files later in your work, but they will definitely come in handy when you are drafting key documents for investors.

• Detailed presentation of the project
  You must have a document ready, from which a person who has no idea about the scope of your project will understand what you are doing, for whom and how. The document answers the usual questions: what do we do, who do we do it for, how do we do it, who are we, what are our plans, who are our competitors. If, like me, you are thrown into a work stupor by open empty files, then use the presentation template on canva.com - there are already structured templates with a minimal design and icons that you can use to visualize processes and numbers.
• Project business plan
  Even if you have not made a single sale yet, you should still have an idea of ​​where the money is in your project, even if it is small and not soon. But if your project, in principle, does not involve earnings, then perhaps it belongs to the social or art sphere, and sponsors rather than investors will help you better.
• road map
  A document that will describe what, when and with what forces you plan to achieve. It should consist of several milestones and a description of the processes and resources that will help you get there.

LinkedIn Sales Navigator/Unsplash

Where am I: determine the stage of the project

To choose the right potential investor and project presentation strategy, you first need to decide what you have. For projects in the early stages of development, there is a simple classification.

• Pre-seed- you have an idea, a team, a working prototype, hypotheses about the audience and distribution channels, confirmed by small numbers. That is, you have a project in which there are some people, and the project is working confidently, albeit at a low speed.
• Seed- you have bypassed all the traps of the previous stage, did not go crazy, did not go to Nepal and are now ready to grow dramatically and strongly.

Your investor search strategy will depend on what stage your project is at: some funds may specialize in projects of different stages. When you contact a specific fund, you will need to indicate what your current status of the project is.

If your stage is a confident pre-seed and you have not released, in fact, nothing, then this does not mean that you will not be able to find an investor. The first option for finding an investor will not require you to have a finished product.

About the benefits of hackathons

If you have a development team, even a small one, be sure to participate in thematic or corporate hackathons. A hackathon is a short-term event (most often they are held on weekends) where teams or individual developers solve one problem voiced by the organizer. In addition to the possible winning of an impressive prize that can be spent on the development of the project, you will meet serious people in your industry.

Companies that host hackathons are obviously interested in additional products, if they like your project, you have a serious chance to attract the organizers of the hackathon as an investor, as was the case with three teams at the hackathon "Create a University" . A list of upcoming hackathons can be viewed.

If the hackathon does not suit you, then nothing prevents you from contacting the investor directly, because thanks to the documents that you have already prepared, you know how much investment you need (although this point will be discussed).

QIWI Universe/facebook

Where to look

1. Follow the trail
If your product can definitely be classified as “something tech” (medical technology, financial technology, etc.) and it solves some understandable problem, then pay attention to large companies in your sector, many of them have their own investment solutions. For example, QIWI has a separate platform through which you can contact the company with a request for investment.

2. Spying on the neighbors
If you carefully and carefully prepared the presentation of your project, then you probably know all the competitive startups in your industry. Information about transactions is a major newsbreak that is very rarely hidden. You can check online to see if your competitors received investments in the last year, and if so, from whom. Feel free to contact funds that have invested in projects similar to yours: this means that the fund is already working with your topic, understands something about it and will be able to evaluate your project for subsequent investment.

3. Contact directly
The simplest and most obvious advice, which for some reason no one uses: just write to investment funds. The Firrma website has a ranking of the most active (that is, those who made the most deals) venture capital funds for the year. There are both seed and new funds. The algorithm in this case is as follows: you need to go to the investment fund website, try to find a project presentation template there, fill it out and send it along with a cover letter to the address indicated on the website. Investment funds really read the letters that come to them. They make money from investments and certainly don't want to miss out on interesting options.

I strongly recommend that you find a specific foundation presentation template and work with it, because in any case you will be asked to provide information in a standard form, and you will simply lose time and some credit of trust if you do not use a document that is in the public domain.

cartierawards/instagram

One of the formats for accessing investments is startup competitions. Most often, an investment fund and some large firm are combined to organize them, and the winners receive prizes from both: in the form of investments, in the form of services from the firm, or both. For example, the First Height contest is held jointly by the consulting giant McKinsey & Company and the large investment fund Winter Capital. But the most famous startup competition in Russia is GenerationS. In addition to the main competition, it has different nominations every year, the application process and expert verification in them can be easier, so check if there is a special nomination on the subject of your project this year, and if so, feel free to apply on the website (list of special nominations located at the bottom of the home page).

Separately, pay attention to competitions that stimulate the development of women's entrepreneurship. So, the famous jewelry house Cartier has a competition program for women - business leaders from around the world.

By the way, not only Cartier has separate women's acceleration and investment projects. Read more about special opportunities in IT for women Pink already.

Investor's Choice

Important and responsible business. Because an investor gives you not only money - he gives you connections and opportunities to make this money even more money.

In addition, investment money is not given just like that - you can only get it in exchange for a share in the company. That is, by letting another participant into your project, whose interests will already be exclusively commercial, you should be prepared for the fact that your actions as a project manager should also take into account the possible benefit for the investor.

This is the main difference between investments and lending: you can simply return the loan and forget it, and the investor will stay with you until he leaves the project (sells his share). So if your project involves a relatively simple development cycle and does not require so many funds, then it will probably be easier and faster for you to take a loan for business development, and only then attract larger investments to scale the project.

Whichever option you choose, I wish you good luck and courage: no matter the outcome of your investment hunt, the experience of communicating with funds and making presentations will remain with you forever.

How to make your business proposal attractive and find a private investor? Where and how is the search for investors for startups? Who will help if I am looking for an investor to open a business in Moscow?

Hello everyone who visited our site! Denis Kuderin, an investment specialist, is in touch.

We continue the topic of investing. In the new article I will try to answer in detail and in detail the question of how to find an investor for business projects, start-ups and other commercial undertakings.

The publication will be useful for both novice entrepreneurs and those who already have experience in promoting and developing their own business.

So, let's begin!

1. Why are they looking for an investor?

Every business needs financial support. Without attracting funds, the full development of the project is impossible - it will simply die in its infancy.

Saving money and patiently waiting for the right moment is not an option: in business, time is the most important factor in success. While you save money, your niche will certainly be occupied by smart competitors.

There is nothing shameful in the lack of finance. Even the largest modern companies (for example, Google) at the debut stage developed exclusively at the expense of third-party capital.

Young and promising enterprises almost always feel a shortage of finance: as a rule, this is balanced by an excess of promising ideas. Today, the process of finding investors has become much easier - there are hundreds of funds and companies ready to provide their resources to budding entrepreneurs.

However, these funds do not provide money to every businessman. First you need to convince the partner to cooperate with you, to prove that your project is better, more promising and more interesting than that of competitors, and to provide a competent business plan.

And since most investors are professionals with extensive experience, they are able to almost unmistakably determine where it is better to invest in order to get a guaranteed profit.

Remember: funds and private investors are not involved in charity: they are interested in a full and, if possible, quick return on their investments.

Any sources of financing - credit institutions, venture capital companies, business angels - are interested in the return of their assets and do not distribute money without sufficient commercial grounds. The exception is organizations that issue grants, but their attention is even more difficult to win.

Natural questions arise:

• How exactly to attract an investor to your business?
• how to talk to an investor so as not to get rejected?
• where is it better to apply - to investment funds, banks, directly to businessmen, to friends and acquaintances?

These questions (and some others) I will try to answer in the following sections of this publication.

2. What may be of interest to an investor?

Why do some entrepreneurs manage to find money in a matter of days, while others have been looking for financial support for promising (at first glance) projects for years?

The point is not at all in natural charm (more precisely, not only in it). To interest an investor is a whole science or even an art. First of all, depositors need guarantees that their money will work.

Every investor needs to know everything about business participants - their professional and organizational skills, motivation and goals.

When approaching partners for support, entrepreneurs should prepare in advance:

1. Presentation of your project- an intriguing introduction to the essence and meaning of the upcoming business - half the battle.
2. Competent business plan: this document, among other things, should contain specific indicators that the company intends to achieve over a certain period.
3. Real plan for spending the funds received The investor must know where the funds provided to them will go.

Your partners do not need redundant information, but for any possible question from the side of the contributor, you should have ready answers. Excessive optimism also does not inspire confidence: do not try to overestimate the possible profits and do not keep silent about the possible risks.

Try to interest the investor in the originality of your idea, but also remember that overly radical innovations can scare off conservative lenders.

Example

A startup developer starts a conversation with an investor with the following phrase: “I want to provide you with a product that has never been on the market!” It sounds spectacular, but an experienced businessman will immediately become alert. He knows that there is usually nothing on the market for which there is no demand.

Even if your product is truly unique, be prepared to prove it to a potential partner with facts. Think ahead about how you will deal with objections and personally conduct a risk analysis.

Starting the search, it is also desirable to immediately determine the circle of people who will be interested in your offer. Your actions must be purposeful. You can search for partners on your own or with the involvement of professional consultants.

3. How to find an investor - step by step instructions for beginner businessmen

By acting consistently, competently and, as they say, "according to science", you will achieve results much faster. The main rule in the search for sources of financing is to take into account the interests of the investor. Do not forget that the person providing the loan is always guided by commercial considerations.

Your potential partners do not need innovation, they do not care about your well-being, but the multiplication and preservation of their own funds. Many of them are not interested in new business ideas at all, because they are already dead tired of active commerce.

Investors have already earned money by their own labor and now they just want to receive passive income from their assets. At the same time, they are interested in ways that will bring more money than mutual funds, banks and other traditional areas of investment.

Your task is to convince partners that you will provide them with such income.

Step 1. We draw up a clear business plan

A business plan is the first thing investors look at. If you do not have a well-formulated development strategy, the chances of success in seeking financial support will be minimal.

The plan should contain the following items:

• the essence of the proposed idea;
• the size of the required investments;
• commercial benefit for the investor;
• approximate payback periods and first profit;
• company development prospects.

Experts advise to pay attention to every detail up to the execution of documents: it is recommended to print them on high-quality paper and accompany them with professional graphic design.

Step 2. Decide on a suitable form of cooperation

There are various ways of interaction between the recipient of the investment and the investor. It is necessary to decide in advance which form will be most effective for your company.

Some depositors give money at interest, others may demand a share in the business or a commission on future income. Having chosen the most suitable cooperation model for you, be sure to indicate it in the plan.

Keep in mind that a novice merchant needs to be flexible: if an investor insists on some particular form of interaction, it may be worthwhile to meet him.

Step 3. We turn to experienced businessmen for help

A beginner will be best understood by experienced entrepreneurs who have been working in your chosen niche for a long time. Many successful businessmen are willing to give advice to neophytes if they are planning a mutually beneficial partnership in the future.

Even if the “senior friend”, having listened to the business idea, does not decide on direct investments, he will certainly provide you with valuable parting words or wishes that will bring success in the future. In addition, he may recommend your candidacy to others.

Step 4. Negotiate

A positive response to an investment proposal often depends on skillfully conducted negotiations.

Even if you have no problems communicating with people, you need to prepare in advance for a conversation with a potential investor. As I said, you will need answers to possible questions and logical arguments in favor of the viability of your startup.

At the first meeting with a potential partner, they will expect a competent presentation from you. You will not be mistaken if you invite a narrow specialist to participate in the presentation of the project, who will clearly and clearly explain all the nuances of your idea.

Step 5. We conclude an agreement

The culmination of the meeting is the signing of investment documents or a cooperation agreement. I think there is no need to remind you that the contract should be read, not viewed. Even better, if you get acquainted with a professional lawyer.

The contract must specify:

• investment amount;
• terms of interaction;
• rights and obligations of partners.

According to the document, the money is transferred to the customer on certain conditions. The essence of these conditions is that funds are invested in business (production, equipment, creation of an online project).

The investor must be sure that his assets will not go (even partially) to extraneous needs - say, to pay the debts of the head of a startup.

4. Where to find an investor - 5 proven ways

We have come to the next most important question - where to find an investor? The short (albeit banal) answer is this: you can find a contributor to a business anywhere.

It is enough just to carefully look around, and you will see how much free money is spinning in the financial space. These funds are just waiting to be "taken into circulation" by energetic and enterprising people, which (I sincerely believe in this) are our readers.

Consider the most popular ways to raise funds for your project.

Method 1. Friends and relatives

It is unlikely, of course, that you have heard such a phrase from your friends: “I wish I could become a contributor to some promising startup.” However, the inner circle is exactly the area from which to begin the search.

This is especially true for young and novice businessmen, who usually have zero real contacts in the business world. But on the other hand, almost everyone has friends or relatives who have the amounts necessary for the initial deposit.

And often these people do not know what to do with "free" money. Due to the low level of financial literacy, citizens of the Russian Federation sometimes do not even suspect that their assets can and should be increased by making smart investments.

However, everyone strives to protect finances from inflation. Your goal is to convince your acquaintances to become business partners. I agree that the task is not an easy one: in our country, even close people often do not trust each other. But it is no more difficult than borrowing money from a bank or an investment fund.

The only advice - do not promise your friends, uncles, aunts and cousins ​​\u200b\u200bthe golden mountains. Be realistic. Treat your loved ones like official investors: you can even provide them with a full-fledged business plan to dispel possible doubts.

Method 2. Experienced Entrepreneurs

Even in the smallest city there are people who own successful businesses and have already made a solid fortune. Experienced entrepreneurs understand that money should work, and not be a dead weight.

Successful businessmen are always looking for where to invest their capital so that it brings a stable profit without much labor. Your task is to get such people to believe in your commercial idea and invest in a new endeavor.

There are two main partnership options:

• borrow money in the form of a long-term loan;
• offer equity participation in the project.

In the second case, your freedom of action will be significantly limited, but experienced businessmen are more willing to cooperate with such cooperation.

Read more about this method of finding investors in the article "".

Method 3. Investment funds

Such structures often specialize in assisting small and medium-sized businesses. To get money in an investment fund, you need to prove to its representatives the viability of your project.

This option is more suitable for those who already have an existing business, but do not have enough funds to develop it. For a positive decision from the management of the organization, again, you will have to carry out thorough preparatory work.

Namely, to analyze the work of the company and draw up a plan for its development or reconstruction.

Method 4. Business incubators

Incubators and technology parks are ways to organize a favorable business environment for start-up businessmen. In incubators, the development of businessmen occurs quickly and painlessly. Beginners get a chance to implement their own ideas at minimal cost.

Each major city has one or more business incubators. They may be called Centers for the Development of Entrepreneurship or something else, but their essence is the same - to help neophytes create their own business or enterprise.

Technoparks are usually based at universities or scientific institutions. Their task is to introduce into practice production developments related to hi-tech (high technologies). Thanks to technoparks, large industrial companies use the achievements of small science-intensive businesses.

Most Russian institutions of this type were created with state support.

Method 5. Banks

The most traditional way to raise funds for a business. Alas, it is not always possible to get a loan.

Typical requirements of financial institutions for recipients of business loans:

• the presence of collateral;
• impeccable credit history;
• reliable guarantors.

In addition, such loans are issued at high interest rates (the average rate is 17%).

Sometimes it is easier to get a consumer loan: easier, but by no means cheaper. After all, if things suddenly do not work out, you will have to repay not only the debt, but also the accrued interest.

If this prospect does not scare you, then my advice is to borrow money from companies where you already have an account. Or contact large financial organizations - Sberbank,.

The table shows the most popular loan products for debutants of small and large businesses:

5. Alternative sources of investment - what is it?

It is not always possible to find an investor or a sufficient amount to implement their plans. In such situations, try to get help from alternative sources.

These include:

• state funds for entrepreneurship support;
• grants from private companies;
• franchise companies.

There are committees and centers for promoting small/medium businesses in Moscow and some other cities. These organizations are willing to act as guarantors for loans and sometimes even provide interest rate subsidies.

Some companies (particularly Support of Russia”), even they themselves are ready to give money for promising projects. Applicants for subsidies are selected on a competitive basis.

The grant is the most desirable option for young businessmen. The advantage of such assistance is that the grant does not need to be returned, it is free of charge.

Finances are allocated from budgetary funds and directed to the development of priority business areas for a particular region or city. Often, large regional and metropolitan universities act as intermediaries in issuing gratuitous loans.

There are also international organizations of a similar nature, for example, the Scientific Potential Foundation.

Do not forget also that the availability of money for business development does not guarantee success. After the launch of the project, a long and thorny path awaits you, full of dangers and obstacles.

I would like to end with a statement, an adventurer and a successful entrepreneur, to whom a separate publication on our website is dedicated:

“Right now, it seems to you that investor money is a ticket to a dream, but the only person who can win for your startup is not an investor and not a mentor. It's you. Good luck!"

Investing in stocks - instructions for investing: 5 simple steps + professional help for novice investors

Where to find an investor to open a business and develop an existing project, how to prepare for a meeting with potential partners - answers to these and other questions in the article. As well as sample business plans that will be useful for finding an investor.

In this article you will learn:

Search for an investor in a bank

Where to find an investor in an existing business or for a new project? The first thing that comes to mind is a bank. Probably, every second inhabitant of our country is regularly called by banks and happily informed that they have been approved for a loan from 50,000 to 50 million rubles. For example, a certain bank approved a loan of 5 million for me at 11.8% per annum. However, upon closer examination, it turns out that the rate increases: without insurance - by 5.1%, without prepayment - by 2%, without collateral - by 2.1%, without an online application - by 0.5%. From the date of issue of the loan until the date of the first payment, the rate increases by 1.5% per month. The maximum total cost of the loan is 24.103%. No, thanks!

However, if you look in different banks, you can get a loan somewhere under 11%.

In addition, you can involve your friends or subordinates in co-financing. They draw up a loan at the bank, you repay it, and you pay them a commission for using the loan. This scheme works, since few of the subordinates will dare to refuse the boss if they are confident in his enterprise.

This method also includes obtaining loans for small businesses in banks at 9.5% per annum on security (goods in circulation, equipment, transport, real estate, third-party pledge, guarantee of a small business support fund). The only case when banks provide funds for opening a new business is famous brand franchise(recipe for success).

To find an investor, you need a business plan!Download documents that will help you draw it up correctly, and sample business plans:

How to justify the effectiveness of an investment project to a bank using Excel

To prove to the bank that the company will be able to pay off its obligations, use the ready-made model in Excel to evaluate the effectiveness of investment activities in general or a separate investment project.

Funds and business angels

It is possible to attract investors' funds for a project from scratch or for its development in Russia directly, bypassing banks. For this, connections and acquaintances, recommendations, etc. are usually used. But there are more modern ways to attract attention - these are electronic investment platforms. For example, "City of money".

The applicant places his proposal on this site: a brief description and financial calculations. Provides the necessary documents (constituent, business plan, guarantees, if any, documents for the property that will be pledged. Portal specialists evaluate the borrower's credit history, documents and the business itself: profitability, stability, equity, debts, etc. After that, they go to the site and evaluate everything live, because according to the papers everything can be in order.After that, they publish an offer, which investors evaluate, as a rule, within two weeks, ask clarifying questions and either finance the project or not. . Also .

What is the advantage

Firstly, there can be many investors, respectively, the possible losses of each of them are reduced, and they, unlike the bank, can take risks.

Second, they may evaluate the offer differently than the bank. If the project is attractive, then a reverse auction situation is created - when there are more people who want to invest money than necessary, then the interest rate on loans decreases. As a result, a loan is much cheaper than a bank loan. This is the best way to get investment for a business.

Thirdly, investors, unlike a bank bound by rules, can take risks and give funds without collateral. Here, the platform itself acts as a certain guarantor, which checks the borrower and his affairs. Therefore, through the platform, investors can allocate funds even to those who would not be allowed in from the street even on the threshold of their office.

And finally, fourthly, on the site you can place , without having any business yet, and if it seems attractive, then it will be “buyed”.

For its services, the site takes a commission of 3%, and if we are talking about a startup, then a fixed payment is 4,000 rubles.

Investor proposals

There are also reverse platforms where investors themselves place their offers. For example, "Business platform" .

If you put together sentences from the first page that indicate , you get the following table:

Table 1. Offers of investors

Sum	Percent	Industry	Conditions (information from the site)
		Know-how, production, energy, agriculture, pharmaceuticals, biotechnology, polymer processing	Feasibility study, business plan, team information
		Financing a business through leaseback, real estate and shares, equipment, unfinished projects, or commercial real estate.	We invite partners to cooperate with projects for the reconstruction and development of an existing business
		New technological projects and startups through ICO (Initial Coin Offering) - by issuing (emission) of new cryptocurrencies.	The minimum participation with the customer's own funds is from 20-30 thousand dollars, in this case you can remain 100% owner. The project must have a prototype, a working model, under the "idea" - we do not work
		Construction	Unfinished objects
		Private American business angels invest in any IT and Internet startups with high development potential	Availability of a business plan in accordance with the UNIDO world standard: the project must provide a return on invested capital of at least 12% per annum; upon successful consideration, the registration of the company in the United States and the relocation of the head or one of the first persons of the company to permanent residence in the United States are required.
		Extraction and processing of raw materials, construction and real estate, any production and processing, any industry and energy, any services and trade	Stage of business: from scratch and operating enterprises. The volume of investments is from 10 to 500 million rubles. into one project. Payback period: up to 60 months. Availability of a business plan and a ready-made team.
		Mechanical engineering and metalworking, polymer processing, waste processing, petrochemistry, new materials, HoReCa	A presentation containing general information about and the team, analysis and forecasts of the market for this product / service, key financial indicators, an offer to the investor. Financial model for the next 2-3 years.
		Any highly profitable projects	We are looking for specialists charged with the idea of ​​development, who do not have enough start-up capital and are ready to lead the direction. With a successful start, the initiator receives the right to buy the option after 3 years. Prior to this salary +% of profit
		Mining and processing, agriculture, construction, manufacturing, trade, services and other industries	Pledge or collateral for the project by the initiator is not required. Own financial resources from the initiator are not required. 100% financing is provided by the investor. All risks are assumed by the investor
		Working projects in the field of production, wholesale / retail trade, real estate, construction, Internet technologies, agriculture, finance.	Investment schemes – business equity (priority) or secured lending
		Medical industry (dentistry, diagnostics, MRI), accommodation services, catering, tourism	With a successful start, the initiator receives the right to buy the option after 3 years. Prior to this salary +% of profit
		Investments to buy or open a store	Provision of investments, assistance in sales
		Production, provision of services, trade, IT,	Details from the investor
		Any industries and business areas	A clear business plan Brief information on the project initiator (education, work experience, contacts) and on the investment project (brief description indicating the main economic indicators)
		Automotive, architecture, woodworking, industrial parks, engineering, investment / finance, information technology, mechanical engineering, medicine / pharmaceuticals, metalworking, real estate, oil refining / petrochemicals, know-how, transportation / transport / logistics, leisure, waste processing, polymer processing, industry, robotics, crop production, agriculture, communication and communications, construction, energy	Both individual trading companies and chain stores actively cooperate with us in obtaining both short-term and long-term loans in order to increase working capital and increase commodity turnover.

The table shows that the minimum investment amount starts from 1 million rubles. A deposit, as a rule, is not required, but it is necessary that the initiator himself be engaged in the development of his business, that is, first of all, businessmen evaluate the business and personal qualities of the applicant himself. As for industries, most of them invest in innovative and IT technologies, or in classic business areas.

If we look at the generalized diagram, we will see that the larger the loan amount, the higher the interest that the investor requires for it (see Figure 1). Although there are exceptions. For example, an American fund for 100 million rubles. asks only 12% per annum, and our businessman-builder 100% for 224 million rubles. (see table above).

Drawing

Raising money through various funds (venture funds, small business support, etc.) can be attributed to the same method. You can come to these funds in person, you can find them through Internet sites, through acquaintances, etc., but the essence of this does not change.

You can get investments for business from your suppliers

A few years ago, a friend of mine organized a cafe-bar without a single ruble in his pocket, moreover, he was heavily in debt. On paying the rent, he agreed with the owner of the premises on a two-month delay, since he needs time to unwind. He also received a two-week reprieve from beer vendors who install taps on the condition that only their beer is served in the bar. With coffee, the same story - a coffee machine was installed for him under the condition of a certain volume of purchases of beans per month with payment at the end of each month. The same goes for beer snacks, cakes, etc. The staff, of course, gets paid at the very end.

Thus, he earned a bar and in the first month he was able to close the current payments, and by the end of the second to pay the rent.

In other words, not only cash, but commodity credit, deferred payment and other forms of in-kind lending can act as investments for small businesses. The most important advantage of this type of security is that it is much easier to find suppliers who are ready to provide a commodity loan under exclusive conditions and they will cost less than professional investors or banks.

For example, when a university publishing house needed funds to publish academic literature, they granted one of the large stationery enterprises the exclusive right to sell stationery products in all buildings of St. Petersburg State University. And so we got the funding we needed.

Grants

Another way to get funding is to participate in competitions and receive public and private grants. To do this, a business must have a social component or pretend that it exists.

For example, in St. Petersburg for several years there was a network of folk pharmacies selling medicines at reduced prices through state subsidies. The pharmacy positioned itself as a social project and filed a corresponding application for the state. help. In order to get it, she sold medicines to the population for half a year, in fact, at wholesale prices. Due to low prices, the pharmacy gained popularity and profited from a large turnover. As a result, Mr. the authorities had already heard about her, and she easily won a grant for the social security of the population with drugs.

This method seems specific, but in fact, any business can be represented as socially significant.

Numerous business incubators and small business assistance programs can be attributed to the same category. Each profile committee in state bodies has its own budget, which it needs to master in its own direction: sports, youth, social sphere, health care, education, social housing, etc.

This also includes fundraising, crowdfunding, crowdsourcing and other ways to collect donations from the public.

In general, finding money is quite difficult, but real. The only question is that both the applicant himself and the investors are confident in the business he offers.

How to Prepare for an Investor Meeting

Before negotiations with potential partners:

• collect information about them;
• think about how to present project data;
• determine the forms of participation in the project;
• prepare documents for the meeting.

Pay attention to the scale and timing of past projects, forms and conditions of participation in them. Study the industry preferences of a potential partner. For example, venture companies are interested in innovative companies. Find out the minimum and maximum amounts of invested money, the requirements for the level of profitability.

Determine what type of investors are strategists or financial investors. To draw conclusions, analyze information about the projects in which they have invested money. The former take part in the management of the company, the latter are only interested in income from invested funds. With the help of the information received, the financial director will assess in advance how much the company will be of interest to potential investors, and will place emphasis in preparing information.

What documents to prepare

Before meeting with investors, prepare the following documents:

• patents, licenses, documents confirming exclusive rights (if the project involves a high-tech or innovative product);
• commercial proposals or draft contracts for the purchase of equipment, real estate, the creation of utilities. Describe the supplier, the reasons for choosing him and this equipment or real estate, cost, terms of delivery;
• loan agreements, if you have already attracted banks to finance the project. In the description, indicate the amount, interest rate, loan term, loan period, main covenants;
• draft agreement on participation in the project;
• loan agreement indicating the amount, interest rate, disbursement and repayment schedules. This is true if the investor participates in money;
• memorandum of association, share purchase and sale agreement, share purchase and sale agreement or additional issue prospectus (in case of equity participation). In such agreements, fix the size of the investor's participation, the procedure for depositing funds, the procedure for evaluating the contributed share of assets, the procedure for participating in the management of the company, and the rules for distributing profits.

Show phone

Attention! This business is ONLY suitable for entrepreneurs / investors with experience and free capital from 1.7 million rubles.

Reading time 3 minutes.

You will receive a yield of 31.7% per annum if you make a contribution of 1.69 million rubles. to the opening of the GARAGE men's salon. For you, this is 100% passive income, the responsibility for running the business lies with me.

The intended purpose of the funds is the opening of the GARAGE business class men's salon, men's manicure, pedicure, massage and haircuts.

Why is it convenient and profitable to invest in "Garage":

✅ minimum yield of 20% per annum (under the contract), estimated 31.7% per annum;

✅ return of the investment body is possible at any time starting from the 10th month;

✅ completely passive income, I am responsible for managing the business (I’ll tell you about myself a little lower);

✅ I myself invest 2.8 million rubles in the project because the analysis of the market and competitors exceeded the calculated data by more than 25%;

✅ the financial model includes a sufficient budget for marketing (there is detail) for the first 6 months, this reduces the risk of closing the salon.

Read more about the project and conditions below ⬇⬇⬇
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Who am I and why can I be trusted❓

My name is Vitaly Shinkov. I am 31 years old, 4.5 of which I have been in business. In 2015, he created from scratch the companies BK-Resource and SK Vertical (production of metal structures). The companies are profitable and still operating. In March 2018, he became a partner of the young network of manicure studios "Fruity Nails". In October 2018, he began cooperation with an international network of barbershops (192 salons in 13 countries of the world, included in the TOP-5 networks in Russia and the CIS). In 2019 he founded the GARAGE project. Key Skills: Marketing, Sales, Recruitment and Automation.

Experience in managing 2 beauty salons and a barbershop for 1.5 years. I myself hired 17 masters and set up traffic, as a result of which I received more than 2400 leads in 6 months.

My goal 🎯 : to create an international network of men's salons with the best customer service.
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🏛 I watched 14 locations live, chose a room on the Arbat and signed an agreement with the landlord (we are waiting for the current tenant's congress on August 25);
®️ paid for the creation of a logo and corporate identity in Artemy Lebedev's studio;
📈 launched a test RK on Instagram with a budget of 31,500 rubles. and received 120 leads;
🔛 agreed on advertising with 5 businesses with an adjacent audience (expensive clothes, watch sales, salons for adults, car dealer, business class taxi service);
📑 received quotations and invoices from 8 marketing partners;
🧔🏻 signed up 5 of my friends for manicure/pedicure with competitors and received data on the average bill, duration of procedures and quality of customer service;
🎛 conducted a linguistic analysis of reviews of men's manicure over the past 2 years and identified arguments for and against;
📊 calculated the financial model and the cost of launch costs.

Every day I work on the project and invest in it.

To get access to the calculation of the investor's profitability, financial models and other business documents - ☎️ call or write ✏️ on Whats app!

This section is for those who are either ready to invest and are looking for an object for profitable investments, or, on the contrary, are interested in attracting Russian or foreign capital. Here are both announcements of private investors who are ready to invest in business, and investment programs of investor companies, which offer, among other things, project financing. Direct and venture capital funds, the largest regional and industrial investors are invited to fill in the section. A wide range of investment opportunities will be found here for both small and large businesses.

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