Formation of business ideas for the enterprise. Business Startup Ideas for Beginners

There are happy people in our world, those who have already found their place. Starting with enlightened Buddhists and hermits and ending with those who managed to find themselves in their business. It is quite possible to find options when work is not work in fact, but a well-paid hobby. However, the vast majority force themselves to work because they need money, means and opportunities for a normal life.

It is precisely in this majority that an idea similar to an annoying idea necessarily arises: why work for others, why work so hard for a penny, if only you could create your own business and not depend on anyone. Usually it remains the same disembodied thought, and only a part begins to at least be interested in what it is like to create a business from scratch, how it could be put into practice.

And already at this stage the very first mistake is made. In the modern world, which is built on the interaction of people through money, the very first desire and the first task are voiced: where to get money to start your own business? What is wrong? No one claims that money is needed to quickly start a business, however, without specifics and without direction, it is impossible to determine the required quantities, there is no way to weigh their significance at each stage of the development of a business idea. This devalues ​​the very question of whether.

Finding an idea for your own business becomes fundamental. It is important to understand that the mere desire to start your own business will not achieve success, and will not even budge. To get at least some result, you first need to start acting. It should be remembered that modern history is excessively rich in examples of people who ultimately achieved unimaginable success and heights, while each of them started from scratch and with minimal start-up capital, or even without it.

How to highlight a profitable idea

Let the creation of a business from scratch fill you with ideas and flow like from a cornucopia, or you could hardly find a couple of options, you still need to stop at one of them first. It is best to stop only on the option that is closer in spirit, which will be liked and it will be most pleasant to put it into practice. This will ensure that you will not stop at the obstacles that will get in your way, solve them and gain even more experience.

So how do you actually decide on the choice of direction of activity? You can use a lot of ready-made ideas from the Internet, you can weigh your own capabilities and, using these parameters, choose the best option.

Mediation is an ideal option for sociable people

The easiest, in fact, way to start your own business. Nothing is easier to get started than mediation. After all, how easy it is now to distribute your own ad so that it finds its reader. Let's say you are looking for those who need repairs in the apartment or who are looking for metal at a reasonable price. The second step will be the search and negotiations with the performers. So you will bring people together and ensure their well-coordinated cooperation, and in turn you will receive the percentage due.

In the future, it will be clear in which direction to develop and how to expand your opportunities, your income. This is how you start your own business from scratch. All it takes is time and communication.

Own business at home

There are plenty of options in this regard, the main thing is not to even think about various ads with similar text, because this is most likely another fraudulent pyramid scheme. Otherwise, everything depends on your own skills and desires.

Let's say you can provide massage services, or you're a hairdresser. If there is free living space that can be set aside for receiving clients, then your own small business from scratch is actually ready. Moreover, the price of the service no longer includes extortionate rent, lower prices will be an additional plus for attracting clients.

You can initially put up an ad to make people aware of the services provided. It is also best to organize reception by appointment from the very beginning, so that in no case customers have to wait in line. Moreover, it makes it possible to plan your time without compromising the creation of your own business.

If you are a connoisseur of cars or simply like to deal with cars, and most importantly you know how to do it, there is a garage and tools, at least basic ones, you can do tuning, auto repair.

If you already have a pedagogical education, you are a lawyer or an accountant with work experience, then there is nothing to talk about at all. For such people, there will always be something to their liking, which can be done at home or traveling to clients. Tutors, auditors and consultants will always be in demand.

The most important thing that can ultimately help in creating a business from scratch at home and promoting it is word of mouth. Each satisfied client from you is potentially several more invited clients from among his friends and relatives.

Learn from your competitors too

When it comes to a business idea that someone is already doing and quite successfully, then the first step would be to hire one of the competing firms. What will it give? You can study aspects of the business from the inside, establish the first contacts with customers, suppliers, and gain applied experience. After this, you can already start your own business, only the start will be much more effective than understanding everything on your own.

If you want to get into the real estate market, it is quite reasonable to first get hired in a real estate office. After some time, the accumulated list of clients can become the basis for their own activities. The same applies to the market for a variety of services, from haircuts to corporate activities.

Exclusive idea - free path to success

It is logical that if the idea for your own business from scratch is unique, then a lot of unpleasant moments associated with promoting a business through the barriers of competition disappear. The exclusivity of the idea does not mean that this should not be at all all over the world, it is enough that the offered product or service is not in your area, city or even district.

Narrow activity is also similar to exclusivity. Along with many grocery stores and entire mega chains, it is possible to develop quite effectively, for example, a store specializing in the supply of only fish or other products, for example, under the brand name of natural goods from all over the world. You can always find a niche in which there are connoisseurs and, of course, customers.

Well-placed advertising and the quality of the services provided will inevitably attract not only connoisseurs, but also their friends and acquaintances, who will also want to join the unique opportunity. From this moment on, your own business idea will receive the main impetus for development through effective word of mouth.

Earning from scratch? The Internet is the best platform for this.

The Internet provides excellent opportunities for the formation of a stable and high income. At the same time, the easiest and most natural option is to create your own website. After the site receives sufficient promotion, high attendance, there are plenty of opportunities to monetize it. It is extremely easy to add contextual or banner advertising and get income from it.

There are, in fact, many other possibilities, including systems of referents and so on. The most attractive thing about the Internet is that the result is a real source of passive income. And this is exactly the format that best indicates the goals that were originally set when deciding to start your own business.

How to start your own business

After you have found an idea to create a business from scratch, and you are ready to act, it is important to analyze in as much detail as possible everything that will be required to implement it. At this stage, it is determined just the means that will be required to start and the time, what the first steps should be.

A business plan is required

The backbone for the future business is. It doesn't have to be a legal document, at least not at first. It should be more like a description of the business so that important points can be clearly identified. It is absolutely not necessary to immediately think over some unique features for your business; for a start, even building a business in the image and likeness of existing options, like competitors, is enough. After the business gets back on its feet and there are first profits, more free time will appear, and you can think about improving your own brand.

Learn the laws to start your own business

Any business from the very beginning must be brought into line with the laws. Be sure to study everything related to individual entrepreneurship. This means studying the regulatory framework, if they relate to the chosen type of activity, the necessary licensing of activities, the choice of taxation and everything else. When registering an individual entrepreneur, you can choose a simplified taxation regime, in which only 6% of income will be transferred to the budget.

Considering that the legislative framework is constantly changing, it is important to study thoroughly the points of interest at the time of registration of the IP, in the future it will already be possible to respond to its change without consequences for immediate activities.

Another aspect should not be forgotten. It is better to register an individual entrepreneur and, in general, to formalize your business after it becomes clear that it will bring real income, and the important points have already been thought out. Even in the absence of income as such, you will have to make, for example, contributions to a pension fund.

Where to get money for your own business

Is the question of money still unanswered? Don't know where to get them and this is the main stopper? This means that there is still no understanding that money is, although one of the goals for creating your own business, but far from being an introductory parameter. There are many examples of successful people who started their business with empty pockets.

An example is Ingvard Kamprad, who created and developed the world-famous IKEA brand. He also started without any funds, but now his fortune is estimated at $ 3.3 billion. Any person will definitely find people in his environment who were able to overcome initial fears and problems by creating their own profitable business.

It's time to get acquainted with the experience of the most successful people in the world. To do this, it will be very useful to read their biographies and works, in which they describe in detail their achievements, and most importantly, the start on the path to success.

Do not forget that starting a business from scratch is first and foremost an idea. Well thought out plan for its implementation. A firm belief in the need to be aware of your own business and that this is exactly what you want to do, for this, in fact, the idea of ​​​​a business is chosen based on your own preferences and capabilities. Only in the last place is the question of the tools with which the very creation of a business actually begins.

As soon as the creation of a business plan is completed and it becomes clear in terms of points and stages what needs to be done, it will become clear where to get the money from. In the most extreme case, you can take help from the state. There is a program that finances individual entrepreneurship initiatives.

Ideas such as creating a website or working remotely on the Internet do not require any investments at all, the main thing is to have the desire and desire to earn money and create a source of permanent income for yourself without leaving your home.

Numerous webinars and seminars on entrepreneurship, in particular on the Internet and not only, will help you create your own business. You can find a lot of useful information on them. Even if not immediately all the points become transparent, in the end it will help form the final plan of action.

The only advice that is better not to be neglected can be given regarding lending. Getting money from a bank in loans is quite simple, but it is extremely important to remember that you will have to return the money in any case. It turned out or not the creation of a business from scratch, and obligations will have to be fulfilled. Therefore, it is better to postpone lending as the very last option, when it will be known exactly what the borrowed money will be spent on and how it will be given back.

Don't put it off for tomorrow

The ideas you've written down, the business plan you've drawn up, and all the steps you've prepared to get your business off the ground, don't put it off. Decisiveness in this case plays a key role. Throw away prejudices and doubts, then your own business will soon help you gain both financial independence and the opportunity to take a fresh look at the world around you.

Millions of articles and tutorials have been written on how to start a business from scratch. Ideas may be different, but how to find an effective one that will bring big profits?

To organize a profitable business? it is necessary to study the consumer market, determine the area of ​​development, develop competitive advantages, draw up a competent plan and promotion strategy.

But in practice, everything starts with an idea. You must navigate it well, correctly assess your capabilities, set realistic goals and tactics to achieve them.

If you notice, in the above statement there are no words "money", "capital", "investment". Is it possible to build your own business without financial investments? These and other aspects will be discussed in the article.

Business without investments: myths or reality

It is very difficult to start a business, make it profitable and without using funds. Regardless of the chosen idea, money will be needed to purchase consumables, tools, rent a room, etc. But investments can be minimized.

In terms of financial gain, the lack of large capital to start a business eliminates financial losses and losses.

For example, you need several million rubles to open a hotel. It will take several years to pay off the project. Only then is it worth talking about earnings.

Advice!According to statistics, 70% of newly opened enterprises in our country are closed without having worked even a year, regardless of the initial investment. Therefore, in the absence of experience in the field of entrepreneurship, do not invest a lot of money in the development of your business, even if you consider it profitable.

Before deciding to start a small business, make sure you have a "financial airbag" - a reliable rear in case of force majeure.

In the event of unsuccessful business development, you and your family should not be left without a livelihood.

Important:do not spend a penny before making a profit will not work. Many companies run a surplus for at least a year of hard work.

Starting a business

At the start, every newcomer to business asks the question: “What kind of business to start from scratch?”. Organization of any business begins with an idea. Keep in mind, 90% of all options already exist.

Even T. Edison, an American inventor, said: "If you are looking for good ideas, you should know that it is better to borrow the best of them." Select for yourself the parameters by which you will select ideas for organizing a business:

• personal predisposition;
• availability of start-up investments;
• experience and knowledge in the chosen field;
• payback period of the project;
• competition.

Do not choose a field of activity in which you have not worked before and do not understand the main aspects. For example, a vegetarian should not open a meat shop, but a glamorous girl should not.

The National Federation of Independent Enterprise in the United States has monitored where businessmen get their ideas from. Result:

• past work - 42%;
• interests, hobbies - 18%;
• unexpected offers - 18%;
• along the paths of parents or relatives - 12%;
• a matter of chance - 8%;
• education – 6%;
• other factors - 6%.

Approach the choice of idea carefully, carefully select all the options. Answer the question: What do I like to do? What can I give people, for which they will be willing to pay me money?

Perhaps you know a foreign language at a professional level, know how to cook, play a musical instrument, or do needlework.

Every girl or guy has their own interests. Business should be based on what you are good at, what you like to do. The detailed algorithm is shown in the figure.

Crisis phenomena, the fall of the national currency, the instability of the domestic economy have made their own adjustments to the development in every city and village.

Keep in mind that competition in profitable areas is intensifying, and the consumer market is shrinking. But don't give up.

Before starting your own business from scratch, it is important to analyze the relevance and effectiveness of the chosen idea, the direction that you plan to pursue. Consider relevant and profitable.

Production of foam concrete and aerated concrete

Starting your own production in the village is an actual direction that many consider profitable. This business can be done even by a woman, but with employees.

It is realistic to organize a mini-workshop in a small garage, saving on renting a room. It can be equipped both on the outskirts of the city and in the village.

The manufacturing technology of aerated concrete and foam concrete is simple, does not require special knowledge, and has minimal equipment requirements.

The output is a valuable demanded building material that can be used for the construction of a variety of structures.

Aerated concrete is produced by adding a special substance to the cement solution, which leads to the process of gas formation. The main ingredient in this case is aluminum powder, which reacts and leads to the formation of pores.

The cement mass grows in volume and hardens, forming porous concrete. In the village, the organization of mini-production can become a promising direction and a source of stable income.

For the production of foam concrete, it is necessary to mix the cement mass with a special foam. As a result, bubbles are formed, which are distributed throughout the volume and remain until solidified.

To organize this business in the village, you will need to purchase equipment and supplies.

Financial plan:

• purchase and organization of a mini-factory - 120-250 thousand rubles;
• purchase of equipment (foam generator, compressor, peristaltic pump, molds) - 350-500 thousand rubles.
• purchase of raw materials (sand, cement, foam concentrate, aluminum powder) - 520-560 rubles. per 1 cube of material.

Today, the cost of a cube of aerated concrete and foam concrete in the village starts from 3800 rubles. According to experienced players in the building materials market, this project can pay off in 1-1.5 years.

virtual assistant

According to experts, by 2018 online work will exceed the turnover of 6 billion dollars, and this is by the most modest indicators.

The rapid growth of remote work (freelancing) has not bypassed our country either. Moreover, it covers almost all spheres of our life, opens up new opportunities for a young girl, a mature woman, and a respectable man.

Attracting freelancers can be in any area: bookkeeping, tax reporting, organizational documents.

Many organizations are already delegating their functions to virtual assistants - for answering Skype calls, parsing mail, negotiating.

Thanks to modern technologies, both a woman and a man can start organizing their own business to provide master classes (make-up, cooking, hand-made), become a personal tutor in studying foreign languages ​​or other areas - economics, mathematics, etc.

You can start a business without investment. All you need is a computer with internet connection. Both a business woman from a metropolis and a man living in a village can now share valuable knowledge and skills, receiving income for this.

Benefits of virtual work:

• the ability to organize a business without investment;
• flexible work schedule;
• a wide range of areas for development.

coffee business

Anyone can start their own business in the “coffee business”, although women are most often interested in the idea. Moreover, it is relevant both in the countryside and in the big city. It can be organized in different formats:

• A traditional coffee house is a cozy place where, in addition to a fragrant drink, you can have a snack with pastries and desserts. Both in the village and in the city there are always a lot of such establishments. The threshold for entering this business starts from 1 million rubles, the payback period is 2-4 years.
• The mobile cafeteria is a coffee shop on wheels. The investment level for a start starts from 200 thousand rubles. - this amount includes the purchase of vehicles (possibly used), equipment and consumables (coffee, sugar, cream, milk, disposable tableware). With a favorable location, it is realistic to earn 60-70 thousand rubles, so the payback period varies within 3-5 months.
• Vending - installation of a coffee machine. The cost of installing one machine starts from 200 thousand rubles, but for its operation it is not necessary to hire personnel or issue a license. The average income from one point is 40 thousand rubles, the payback period is 6-8 months.

Advice:despite significant investments, the coffee market is a promising industry, which in 2015 showed an example of stability and development. At a time when a host of businesses were facing falling sales and even bankruptcy, the coffee business was booming.

Creative studio for children

A business idea is more suitable for a talented, patient, child-loving woman. If you are a mother or plan to become one in the future, it is realistic to start a business in the field of development and provision of educational services to children.

Psychologists have found that during the rapid development of society, the latest technologies and globalization, many women pay less and less of their precious attention to their children. As a rule, the scope of their duties is small: take the child to kindergarten / school and pick it up in the evening.

But educational institutions do not sufficiently develop the creative potential of the child. The way out of the situation is to sign up for a development studio. The effect of such classes has already been appreciated by thousands of women who have seen changes in their children.

It is realistic to organize such a studio even at home by decorating one of the rooms. You can teach children various types of applied arts or creativity - drawing, modeling from plasticine, cooking, embroidery, hand-made.

It will not be difficult for every woman to engage in a similar direction in the development of children. The main thing is to start with the study of thematic literature.

At the start, your customers may be the children of neighbors or acquaintances. This business is in demand not only in big cities. You can start a business in a village where there are no such studios, which means there are no competitors in general.

The threshold for entering this business is minimal and does not require significant investments. It consists of paying rent (in the case of working in a separate room), buying consumables for creative work and advertising.

Conclusion

Own business is an occupation for enterprising, hardworking, purposeful and energetic women and men. If you are confident in your abilities and the chosen idea, start acting.

Analyze the environment, think over each new step of action, develop a development strategy and don't be afraid to make mistakes.

Hello. In this article, we will talk about small business at home and give the most working and relevant home business ideas. And we want to ask you to supplement this list in the comments, in case we missed something.

In a difficult economic situation, everyone is looking for additional sources of income. In this article, we’ll take a look at today’s most relevant ways to make money from home by starting a home-based small business.

I would like to say a few words about the demand for such ideas. The crisis is a difficult time for any citizen of the country. Decreased purchasing power, layoffs, layoffs. Anyone can become a victim of the system, but in no case should you get upset and give up, because there is always a way out, you just need to try to change your life for the better!

For some, the idea of ​​​​a home business they see will become an additional source of income, for someone it will be their main place of work. The main thing is not to be afraid, act and choose for yourself what really suits you! Listen to yourself and act!

Home Business Benefits

I would like to mention the advantages of this kind of work. These include:

• Independence. You yourself plan your day, make a work schedule. You can always leave time for urgent matters.
• Saving time. You work for the result, there is no need to "serve" the required hours. You yourself are the blacksmith of your working day.
• No need to pay rent, allocate funds for employees' salaries or pay for transportation to work.
• Own independence. There is no need to coordinate your actions with anyone. You decide what to do and when.
• Great opportunities. Of course, a lot depends on you. With composure, high efficiency, you can count on high financial profits in the end.

Let's start looking at the possibilities.

Earn money or business on the Internet

Today, working on the Internet is a common thing. Although just 10 years ago, this seemed impossible to many. Working on the Internet surprises with its diversity. So, we present you the most relevant ideas for making money on the Internet:

Copywriting

Writing texts. You don't need much for this kind of work. Today it is absolutely not necessary to be a philologist to write. If you have a great desire, at least an average knowledge of the Russian language, then this job may suit you. Do not forget that today you can check yourself for mistakes using Word, special sites such as Gramota.ru and Spelling. All of them are free and do not require investments. You don't need any initial capital either, but enthusiasm is highly desirable. There are many exchanges where you can start working. There is no registration fee. Upon reaching a certain level of income, you can. Here .

Placing your own literary works in various article stores and online magazines

There is no upfront investment required, but writing skills will be required. Unfortunately, it is unlikely that you will be able to earn a lot on such resources without a well-known name. There are no licenses or restrictions here either. If you have the talent of a writer or a poet, this option will help you not only earn income, but also realize yourself!

Electronic libraries, where you can publish your work, can also be attributed to the same type of earnings. At the same time, the author receives a certain income from each view.

Creation, promotion and filling of sites with the necessary content

In this case, special skills are required. So, to create a website, you need knowledge of programming and design, or skills in using specific platforms. To promote, you need at least a basic understanding of what seo-optimization is, what it is for and how to use it to promote the site. But almost everyone can publish content. Here you only need to be able to work with the site through the admin panel. I must say that such work is especially relevant today, because the number of users is constantly growing, which means you can make money on sites.

Creating your own information site or blog and promoting them

This process is more time-consuming than working with someone else's site. Here it is necessary either to have the appropriate knowledge yourself, or to involve content managers, programmers, designers, seo-optimizers in the work. If you do all this yourself, then the initial investment will be small, all of them will go to the promotion of the site, its advertising. At the same time, you need to understand that it is unlikely that you will be able to get big profits right away. But if you work with professionals, you will have to spend a lot of money on creating and promoting the site. You can't get by with 20,000 here. You will first have to save up a certain amount, and only then start creating a site. Here is a selection of articles on.

Content manager, moderator

Such work today can be found in groups of social networks, in various forums. Initial investments are not required, but without an appropriate portfolio, you are unlikely to be hired for such a job. In the first case, you need to be able to select content suitable for a specific target audience, and in the second case, you need to be restrained and have certain knowledge. The moderator usually takes care of discipline (removing spam, preventing swearing, editing posts, etc.) and can also answer questions from visitors. Naturally, no licenses or permits are needed to carry out such activities.

Opening your own online store

Approximate investments: from 70 thousand rubles.

Here we are talking more about creating one-page sites. Those are the best to start with. What will you need? Actually a website with a catalog of goods, suppliers of goods (these can be both Russian manufacturers and suppliers from China, for example), a well-established delivery system. The latter will not be necessary if the work is carried out in a certain territory or there are not so many orders and you yourself will send the necessary goods. The initial capital will largely depend on the area in which you will work. But you will definitely need 70-100 thousand. For many niches, this amount can be several times higher. Here is a selection of articles on .

Earnings on affiliate programs

Approximate investment: no investment.

Earning on youtube

infobusiness

Here we are talking about various kinds of video courses. Moreover, they are in demand in very different areas. Who can record such videos? Anyone who has knowledge and skills in a particular area. Here success will depend on the presentation of material and the promotion of your own videos. You can do this both simply through YouTube and through the site (a free promo video will attract potential customers and they will want to buy a video course). Initial capital will be needed to purchase consumables and promote websites. Who can make videos like this? It can be an experienced lawyer, an accountant, or just a woman who loves to cook, sew, make crafts, who knows how to take care of herself. In a word, everyone can be realized here. This type of business is very relevant, but at the same time not easy, as you will have to face high competition.

Also read articles:

Professional Services

We are talking about services that require knowledge in a particular industry and experience in it. So, here are the most relevant ones:

Locksmith, plumber, electrician, turner

We combined these specialties into one group due to the similar specifics of the work. What will you need? Knowledge in a specific area, work experience, tools necessary for the implementation of work. If there are no tools, then they will have to be bought. On average, this will have to spend from 10 to 30 thousand rubles. Similar services can be provided to neighbors, relatives, friends. If there are not enough customers, then you can advertise on the Internet, post ads on nearby houses. Another option is to provide one-time services to companies (for example, those involved in repairs). These types of work are always relevant, because people constantly break something, they make repairs. This ensures a high demand for the service.

Tutoring

Approximate investment: no investment.

To work as a tutor requires special knowledge. Today they are in demand among schoolchildren, students and adults. Their main task is to improve their own skills. It is important to be well versed in the subject being taught in order to pass on your knowledge to others. At the same time, you can not only teach yourself, but also assemble a team of tutors and be their intermediary. Today there are many opportunities. It is not necessary to invite students home. Courses can be conducted via video communication, for example. This method is currently in high demand.

Performing work for students

Approximate investment: no investment.

This type of work has always been in demand. To provide such services, you will need a fairly deep knowledge of individual disciplines. Higher education is also necessary, especially if you work through an agency (they always collect data of this kind). You can carry out similar activities through special sites, freelance exchanges. Although, of course, it is more profitable to work directly with students. If one person likes your work, then he will certainly advise you as an excellent specialist to his classmates and friends. You don't need any capital investment. To reduce your risks, you should ask for an advance payment or payment in installments for the work done.

Music lessons

Approximate investment: no investment.

Such work is not suitable for everyone, because professional skills will be required. There can be several formats here at once - singing lessons, lessons on playing certain instruments. Today, the most popular instruments are the guitar, piano and violin. For work, special education is required (a music school, at least a conservatory is ideal) and talent. If you play something well, then you probably already have this instrument. This means that no costs will be required. But it will be necessary to make lessons for your students. These activities can be done at home. You can earn from 500 to several thousand rubles per hour, depending on your skills, education and customer confidence.

Translation services

Approximate investment: no investment.

Here you can not do without knowledge of the language. At the same time, their level will vary depending on the complexity of the source texts. Here you need to be not only literate. Knowledge of special terminology in specific professional areas is welcome. What can be translated? These are articles in specialized magazines, and news for websites, and documentation. Such work does not require initial investment, except for deep knowledge of the language. The cost of remuneration largely depends on the rarity of the language, its exoticism. So, for the translation of 1.5–2 thousand characters (about a page), you can get about 500–1,000 rubles, sometimes more.

Designer

Approximate investment: no investment.

This is a rather specific and very creative profession. In addition to knowledge and skills, you will need a natural sense of style, artistic taste and the ability to draw. Experience in various graphic editors is also welcome. There are many opportunities in this profession. What can be drawn? Advertising brochures, banners, various posters, business cards, logos. When working with various ateliers and shops, you can create sketches of clothes, shoes, accessories. You can also do simple photo processing, but here you need to be good at graphic editors. The chance of getting a good and well-paid job is greatly increased if you have a detailed resume and portfolio with completed work. This will allow a potential customer to assess the level of skill.

Photographer

Approximate investment: no investment.

To work, you will need a professional device, different lenses, knowledge of photography, skills in working with graphic editors in order to process the resulting images. Here you can go in several ways. Conduct photo shoots, exhibit photos of nature, animals, cities and other things on special photo stocks. One photo session costs about 1000-2000 thousand rubles, or even more if the photographer is famous. If you work with a bank of photos, then you won’t be able to earn a lot right away. There, the price for a photo increases with time. So, for the first photos you will receive about 60–80 rubles, and after 100 images sold, the cost can reach 150 rubles.

Typesetter

To work, you will need skills to work with either publishing packages (if you are working with a printed edition), such as QuarkXpress or Adobe InDesign. If the layout is carried out on the Internet, then you need to be able to work with CMS. To find clients, it is worth acquiring a portfolio, this will increase the chances of getting high-paying orders. This work is mechanical, no creative skills are required. What matters is accuracy and perseverance. Typesetters are required in various media. The average cost per article on the Internet is 200 rubles. If you have experience in this area, you can make up about 20 articles per day.

Editor

Approximate investment: no investment

This profession is similar to copywriting, but requires deep knowledge of the language, ideally - a philological education. MSWord skills are also required. Today, a professional editor can receive about 30–70 rubles per 1,000 characters. But here you need a good portfolio, resume and proof of education, but you don’t need to get any licenses. You can work with your favorite topics. If these are highly specialized articles, then additional knowledge or experience may be required (construction, for example). It is better to work in one direction, improving your skills over time.

Online consultation

Approximate investment: required, depending on knowledge, skills and capabilities.

What can people be advised about? The most popular niches are: legal, accounting and medical. You will need professional knowledge, education, theoretical and practical skills. The initial costs include the promotion of your own website, blog, page. A consultation can cost from 300 to 3-4 thousand rubles. It is very important to establish yourself in front of potential customers. This also includes working as a personal nutritionist or fitness instructor. In the latter case, you can also conduct classes via video communication.

Outsourcing

It is no coincidence that we singled out outsourcing into a separate group. Today it is beneficial to many companies. They do not have to hire employees for a specific position and pay insurance premiums for it. Only the services provided are paid for. And the entrepreneur himself pays taxes and insurance premiums for himself. At the same time, he can work with several companies at the same time, which significantly increases his income. Separately, we dwell on the most popular forms of outsourcing:

Accounting

Approximate investment: no investment.

This form of outsourcing ranks first in popularity. In this case, the responsibility lies with the customer. To work in this area requires the education of an accountant, knowledge of the latest changes in legislation. It is very important to keep abreast of events in order to do your job correctly. No initial costs are required. It will be important to have skills in working with professional programs, such as 1C Accounting. Today, there are the following options for interacting with customers:

• preparation of reports for the enterprise;
• accounting of the organization;
• full service (it is the most expensive and energy-intensive).

Legal

This type of outsourcing is also very popular. You will need a higher legal education, work experience, knowledge of the law. Organizations can be consulted by phone, on the Internet or in person. In the beginning, you will have to spend money on promoting your own name. The amount here will depend on how effective the promotion tools will be. About 20 thousand for the first time will be enough. You can not only answer questions and help resolve difficult situations, but also draw up legally competent documents. This can include statements of claim in court, lease agreements, purchase and sale agreements and many others. Such services are very relevant today.

Operator or call center

Approximate investment: no investment.

Such services are not as often needed as the previous 2. Find your own clients. You can call cleaning companies or those that are engaged in transportation. Your job will be to take orders, complaints, consulting on emerging issues. At the initial stage, you will have to devote a lot of time to studying the specifics of the industry. Professional skills are not required, as well as education. The ability to speak, pleasant speech and voice is welcome.

Services provided at clients' homes

This group requires detailed consideration. The presented services differ in that they are provided at the clients' homes. So, here are the most interesting and popular today:

Nanny

Approximate investment: no investment.

This kind of work is more suitable for women. The undoubted advantage will be the presence of:

• pedagogical or psychological education;
• their children;
• work experience;
• Opportunities to work evenings or weekends.

No licenses or permits are required. But getting recommendations from past employers will be useful. For an hour of such work, you can earn about 150-200 rubles. If you have additional skills and a high level of professionalism, you can get many times more.

Personal Santa Claus

Approximate investments: from 50 thousand rubles.

This name is conditional. The point is to have an interesting leisure time, not only for children, but sometimes for adults as well. You can also include hosts for events here. Professional knowledge is not required, but artistry, the ability to speak, present yourself are key success factors. Initial costs will include the purchase of the necessary paraphernalia and the promotion of their own services. Capital in the amount of 100 thousand will be quite enough, you can get by with smaller investments.

We must not forget about the planning of work - it will be necessary to keep a diary. If you yourself do not want to work, then you can find your own mini-group that will spend the holidays. In this case, the props will have to spend a little more. If you do not have creative skills, then you will have to spend money on writing a script. A good program is not cheap (at least 3-4 thousand rubles). Large-scale work will require the purchase of sound equipment and a vehicle in which it will need to be transported. In this case, the costs will seriously increase (about 300-450 thousand rubles). There is no need for an office. All negotiations can be conducted on neutral territory, on the Internet or by phone. Be sure to pay attention to quality, satisfied customers can become regular users of your services!

cleaning

Approximate investment: no investment.

This includes cleaning not only the house, but also the surrounding areas (for example, washing the exterior windows of a high-rise building). You can start working on your own. It is important to determine the possibilities and conduct targeted advertising. Work with a specific contingent, do quality work, and then customers themselves will show interest in you. Additional knowledge and skills are not needed, only diligence and attention to detail. For the simplest work, you will need consumables and household chemicals. These costs will amount to about 5 thousand rubles. In the future, you can acquire additional tools (a vacuum cleaner, for example) to increase the range of services provided. Today, people often use the services of cleaning companies, because they do not have time to do the cleaning themselves because of the workload. Such cleaners are also in demand in large organizations.

Services provided at home

Here we have included services that can be provided without leaving home.

Services for animals

Approximate investments: from 20 thousand rubles.

This niche is very wide. This includes beauty salons, short-term shelters and tailoring of designer clothes for cats and dogs. Some will require professional skills (experience in beauty salons or tailoring). You will also need funds to equip your workplace, purchase materials. Capital here will be needed in the order of several tens of thousands. Additional costs may include advertising costs. Initially, you can get by with posting ads on nearby houses.

Atelier for repair or tailoring

You can consider this business as a home business and provide services at home. It is enough to have knowledge, experience and the necessary equipment. You can only do business in your area by posting ads at the entrances about your services with your phone number. You can directly come to the clients of your house and neighboring houses on your own to the entrance and pick up clothes for repairs and also return them back.

Soon all the inhabitants of the area will know about you and contact you constantly. Thus, you will receive a large flow of orders.

Cooking courses

Approximate investments: from 10 thousand rubles.

Beauty saloon

Approximate investments: from 10 thousand rubles.

Today, this type of business is gaining more and more popularity. This includes manicure, pedicure, hairdressing, tattooing, eyelash extensions, training courses. For any of them, you must have professional skills (passing training courses), experience will also be needed to attract customers. You will also need special equipment. So, for a manicure you will need a special lamp, files, varnishes, gel polishes, tips.

The hairdresser will need to spend a little more on the purchase of appliances. This is a hair dryer, curling iron, scissors, combs, hairpins, varnishes, paints.

A permanent make-up (tattoo) master will also need special equipment: a tattoo machine, a permanent tattoo handpiece, pigments, various needles and equipment for sterilizing instruments.

A manicure master can cost 10-15 thousand rubles, and a hairdresser and a tattoo artist will need about 20-30 thousand rubles.

Going to a beauty salon is expensive, so more and more brides, on the eve of the wedding, turn to private makeup artists and stylists who have a good portfolio. How to attract clients? The most common way is through social networks. There, professionals create their own page, fill the album with their work. In addition, it is very convenient to communicate with potential clients and always keep them up to date with your work schedule.

Let's stop separately shugaring at home, as it today has a special popularity among ladies. Another name for this procedure is sugar hair removal. For such work, you will need to purchase a special couch, skin care products, professional spatulas, napkins, and more. It is important to have experience in this business area. You can promote yourself using social networks. The first customers can be found among acquaintances. The average initial cost is about 20-25 thousand rubles.

Training courses. Having a decent experience in the field of beauty, you can safely offer training services for young professionals. This is a higher level of income. Of course, for this you will have to rent a room and prepare workplaces for students.

pigtails

Approximate investment: from 1000 rubles.

This business has almost no costs. You will only need special rubber bands, a comb and that's it. Of course, your skills are required. Be sure to study the news, learn to weave more and more new types of braids. To do this, you can study video courses on the Internet and other materials. Pay great attention to the originality and quality of the braids. The first clients can be found from the immediate environment, and then the reputation itself will work for you. Initial costs will amount to no more than a few thousand rubles, which will pay off in the first month of work.

Printing photobooks

Approximate investments: from 100 thousand rubles.

For work, you do not need skills or special knowledge, but you will have to pay an impressive amount for the purchase of equipment. The list of services provided can include:

• layout making;
• the actual print;
• cutting and assembling books.

Part of the work can be done manually or make the production fully automated. For work you will need:

• special machine for the production of covers;
• creasing;
• rounder;
• cutter;
• a special assembly table and some other fixtures.

The total costs will be about 100-150 thousand rubles. They will not pay off immediately, which must be considered when choosing such a job.

Clothes for rent

Approximate investments: from 10 thousand rubles.

This is a rather specific type of business, in our country it is not yet as developed as in the West. If your wardrobe is full of things, then you can really make money on it! Plus, you don't have to spend money on anything. True, it is unlikely that it will be possible to earn a lot on this, but it is ideal as an additional income.

Household

Growing various vegetables and fruits

Approximate investment: from 500 rubles.

This type of work is seasonal. It can be used as an additional form of income. It is especially suitable for cottage lovers. Many pensioners are engaged in such fishing. The competitive advantage will be that you grow food without the use of various nitrates. The main costs will be for the purchase of seeds and the arrangement of the site. In addition, you will need equipment for caring for plants (shovels, choppers, rakes, watering cans, etc.). If you plan to sell products to stores, then you will need to register your enterprise and contact Rospotrebnadzor to obtain the necessary documentation (declarations, certificates, manuals, and others). This also includes the cultivation of flowers. If you have an impressive cultivation scale, then you will need special equipment (tractors, combiners), which is not cheap. It is better to start with amateur cultivation, and only then, having received a client base, expand your production.

Homemade jams and pickles

Approximate investment: from 6000 rubles.

In this case, it is better to use your own products. This will significantly increase the profitability of production and income. It is most profitable to sell such products in winter. You can start cooking in your own kitchen. For work, you will need products and consumables (jars, lids), as well as a seaming machine. On average, you will need about 6 thousand rubles to roll 60 cans, but much will also depend on their contents. When expanding the scale of production, it will be necessary to acquire a separate workshop.

animal husbandry

Approximate investments: from 50 thousand rubles.

You will need a sufficient area for breeding animals. It is best to do this outside the city. It is important to understand that such a business is very difficult. You will need a lot of strength, diligence, knowledge. In addition, you will immediately need to stock up on funds for buying food, paying for veterinary services and other things. If you breed cats and dogs, you will have to pay a tidy sum for participation in exhibitions. Buying young animals will also require quite serious investments. We will not talk about a specific amount, because it all depends on what kind of animals you want to breed. Let's take a closer look at some of the varieties.

Fishing. Here, in addition to buying food, you will have to spend money on renting a reservoir. It is important to understand that this type of business is quite complex. This is largely due to the fact that fish is a perishable product, so it must be sold immediately.

Rabbit breeding. Here, special attention should be paid to the construction of cages and sheds. You will need various drinkers, feeders, places to store food. For official work, registration of a peasant farm will be required. You can enlist the support of the state, which will partially cover the initial costs.

Fish food production

Approximate investments: from 10 thousand rubles.

This type of business is considered very profitable for a reason. You will not need to keep the fish. You just need to find a reservoir with live food. Tubifex, cyclops and other types of fish can come up here. You will have to buy a freezer to store finished products so that they are good for as long as possible. You can find recipes on the Internet, although this will also have to devote a lot of time. It is best to engage in the production of food for aquarium fish. People trust direct manufacturers more than industrial ones.

Own confectionery at home

Approximate investments: from 15 thousand rubles.

It will not work legally at home, but you can try to trade from under the floor. This type of business is very profitable. It is only important to find your customers. At the same time, you can choose what exactly you will cook. To begin with, it is better to stop at a small assortment and cook to order. Then, having developed a portfolio, you can start making custom wedding cakes, cakes for birthdays and children's parties. In addition, during the New Year holidays and on the eve of February 14 and March 8, confectionery gift sets (macaroons, muffins, cupcakes, muales, etc.) are very popular. For comfortable work, you will need: a mixer, a blender, a deep fryer, special molds, confectionery syringes. Everything else is probably already in your kitchen (bowls, knives, etc.). In general, you will have to spend about 15-20 thousand on equipment. Perhaps you already have everything you need.

Needlework

Accessories and furniture for pets

Approximate investments: from 10 thousand rubles.

When it comes to cats, they usually buy special furniture and toys for them, and clothes for walking are also purchased for dogs. If you are doing sewing, then you will need a sewing machine, materials, threads, buttons and other accessories, such as zippers, stickers, inserts, ruffles.

If you have chosen to make furniture for yourself, then you will need fabric, foam rubber, plywood, possibly boards, a special construction stapler, and a jigsaw. You may need sticks, ropes.

You can get ideas for both classes on the Internet, and take sketches from there. In addition, you can additionally produce collars, elastic bands and other accessories for animals. Do not forget that animals are very fond of various toys.

The first copies are best made as exhibition materials. They will help you advertise the services you provide. It is best to create your own group on a social network and inform potential buyers about new products in it. Later, you will make according to individual orders, taking measurements.

Handmade

Approximate investments: from 5 thousand rubles.

This direction includes a huge number of opportunities. This includes the creation of postcards, decorations, candles, flower arrangements, art modeling, the manufacture of wedding accessories, decorating covers for documents, handmade postcards. We will focus on the most popular types of handmade today:

Handmade soap. Such a business is considered highly profitable and pays off quickly. In Russia, such soap is often given to relatives and friends for various holidays. Therefore, when choosing a gift, special attention is paid to appearance. The demand for homemade soap is only increasing every year. Don't think that this business is so easy. You will need to buy the necessary equipment. These are special molds, and essence for making soap, and various ingredients (aromatic oils, dyes, breaths), decor elements (this includes shells, sparkles, coffee beans and much more), beautiful packaging (bags, ribbons). All this can pay off in an average of 4-5 months.

Aromatic bath bombs. It is very important to study the production technology here. It is important to test bombs repeatedly before selling them to customers. Remember that this work requires patience and time. The ingredients for making can be different, here you need to study the recipes that can be found on the Internet. In general, the business is similar to making soap. The only difference will be only the target audience. Such bombs are most often bought for children. First, it is better to master one type of product, and then use several production recipes at once.

Jewelry made of polymer clay. This type of handmade is also popular today. Finding something interesting and unusual in stores is very difficult. In addition, real fashionistas always want to have something exclusive. What will you need? Fantasy to create unusual masterpieces and skillful hands. Here the ability to draw will be an additional plus. To work, you will need to purchase:

• special surfaces on which you will sculpt products;
• blades and knives of different sizes and thicknesses;
• sandpaper;
• knitting needles and needles;
• glue;
• extruder (using it to extrude polymer clay) and nozzles for it.

Today, many different accessories can be made from polymer clay. These are pendants, beads, rings, earrings, key chains, even photo frames and figurines.

In addition to polymer clay, you will need various decorative elements and bases (for clasps and brooches, for example).

Wedding accessories. On the eve of the wedding, all brides are looking for where to buy original wedding accessories. Of course, all this today can be found in the store. But more popular are accessories made to order, in the color of the wedding day. It can be wine glasses, bottles, locks, suitcases, boxes for rings, bonbonnieres, etc. How to implement? You can exhibit your products in wedding salons, online stores, wedding exhibitions. In addition, you can negotiate with several wedding designers, they already have a reputation and they will bring clients to you. The most popular is the sale of wedding goods through social networks. For work, you will have to purchase all kinds of materials for decoration: wine glasses, decorative material, glue, colored cardboard, ribbons, etc.

Candle Making

Approximate investment: from 7000 rubles.

This is not an easy, but quite profitable business. You should immediately think about the details of the job. It is better to work in the garage, there will be just enough space for installing a special machine and storing finished products. The room must have ventilation and an exhaust hood so that the temperature is low, otherwise the candles may melt. Be sure to take care that the room is clean, especially if your candles will be used to decorate cakes and pastries. The average cost will be about 7-10 thousand rubles. This amount includes the cost of consumables for the first batch. Don't forget to include special forms in your expenses. You don't need assistants to work. You can also do this activity in your free time. You will receive the maximum profit during the general holidays. This must be taken into account when purchasing raw materials.

Sweet bouquets

Approximate investments: from 10 thousand rubles.

We are talking about bouquets made from sweets. The presence of education here is not at all necessary, but talent will be necessary. You will make all bouquets by hand, so you must have a sense of style, understand the compatibility of colors and their shades. All work must be beautiful and elegant. You can come up with compositions yourself or draw inspiration from the Internet, especially since today there are plenty of master classes on this topic. For work, you do not need large investments, on the contrary. You will need:

• paper;
• textile;
• tapes;
• adhesive tape;
• wire;
• sticks;
• glue;
• various decorations;
• baskets;
• candies.

These costs will cost several thousand rubles.

Do-it-yourself bean bags (bubbles)

Approximate investment: from 2000 rubles.

So called soft chairs. These interior items are very popular today. They are used not only at home, but also in offices. The cost of one such chair is about 6 thousand rubles, the cost of its production is about 1 thousand rubles. Profitability is 500%! You can make them yourself right at home. And sell online. For work, you will need materials, scissors, a sewing machine, threads, needles and some other accessories for decorating.

Organization of joint purchases

We singled out this type of business in a separate group for a reason. Such work will require organizational skills. Profit is based on the receipt of the organization fee. The essence of such a business is the purchase of goods at wholesale prices and its subsequent transfer to end consumers. At the same time, products are purchased much cheaper than in conventional stores.

To work, you will need to register on a special website and become an organizer of joint purchases. Next, you should decide on the field of activity, find a supplier and start looking for buyers.

Organizational fees are usually about 15% of the order amount. At the same time, you need to understand that transport costs for delivery and collection to the owner of the resource will have to be deducted from this amount. In the end, you will receive about 10%.

No special skills are required here, but the desire to work and activity will be necessary. Such work today is preferred by mothers on maternity leave. There are no expenses here, but the income is about 20-25 thousand rubles. Although, everything is individual and depends on your enthusiasm. This type of income can be additional income or basic, it all depends on your desire and ability to attract a client!

Conclusion

In conclusion, I would like to ask you to supplement the list with your ideas, if any! Write your ideas in the comments, and I will add them to the article. Thus, we will collect the largest and most relevant selection of ideas about business at home.

You can also search for ideas in sections and articles:

Any entrepreneurial activity begins with the birth of an entrepreneurial idea, which is subsequently implemented in practice. The choice of an entrepreneurial idea is the core of any transformation of an existing one in order to improve the economic results of its activities, and is also the key to creating a new business entity.

A business idea is one of the elements of management decisions that reflects the future image of an enterprise based on the combination of its strategic vision and organizational business model, aimed at ensuring the sustainability of competitive advantages, taking into account changes in the external and internal environment in the spatio-temporal aspect.

However, when choosing a business idea, first of all, it is necessary to prove its feasibility. To do this, they usually use world experience in classifying motives that can provide the establishment of successful enterprises. An example of such motives is the following classification:

Recognition of a new trend

Structural changes are happening very quickly. Whoever recognizes new trends in a timely manner, reacts flexibly and accurately to changes, can benefit from this with an innovative entrepreneurial idea.

Serving unsaturated markets

Within the economic turnaround, there are multiple opportunities to identify and cover shortfalls in consumer goods, capital goods, and services.

Use of technical developments

Whoever recognizes technical innovations in a timely manner and integrates rationally in their field can be almost sure that a promising concept has been found. Thus, technologies for the production of military equipment in civilian production can be used, for example, in the production of medical equipment, diagnostic tools for the quality of products, packaging equipment, computerization of household functions, etc.

Copying successful concepts

In other sectors and countries, there are many entrepreneurial ideas that have already proved their success. Often these ideas can be adopted to reduce risk. One such opportunity is offered by franchise concepts from a large number of businesses around the world, such as a chain of restaurants, cell phone companies, auto services on the roads.

Introducing new ideas into old industries

Managers often cease to notice shortcomings in the enterprise over time. Often, previously known or old concepts in new conditions can lead to a successful entrepreneurial idea, for example, an additional cafe in shops or at car service stations.

Separation from competitors through specialization

Anyone who, by specializing in a comparable offer, offers customers additional benefits, such as service or multiple use, at least has a great success in the company (for example, sales and, at the same time, maintenance and repair of complex equipment).

· Identification of new niches in the market

Even in saturated markets, there are always niches that have not yet been filled. Sometimes just one glance at the market is enough to find the appropriate niche, for example, the production of fashionable clothes for young people, the maintenance of fuel-injected car engines, the import or development of own means of heating and water heating for the winter, autonomous power plants for suburban housing, industrial and domestic waste disposal .

The value of the work on the formulation, accumulation, selection and analysis of entrepreneurial ideas can be reduced to the following needs inherent in the entrepreneur:

• Striving for continuous renewal of production;
• fear of "missing" an effective idea;
• the desire to increase production and capital;
• Increasing the profitability of production (by expanding the volume of production or reducing production costs).

In this case, the following "conceptual" blocks are usually distinguished:

• a source of formation of new entrepreneurial ideas;
• · comparative analysis of emerging entrepreneurial ideas;
• Planning how to use ideas.

The emergence of new entrepreneurial ideas is a product of human mental activity, the result of "the work of the mind." At the same time, however, something always gives impetus to such "work of the mind." This "something" makes the entrepreneur think or gives a reason to think about a possible version of the project and building a certain line of logically interconnected actions with a very specific goal - to benefit. In other words, the essence of a business idea lies in the timely understanding of what unique product or service can be offered to the consumer in order to interest him. And also in how to offer or produce this service or product in order to get the maximum return in the form of net profit. A business idea can be the most daring and at first glance unusual (for example, insurance for drug addicts and drunkards, or The Legshow magazine, whose consumers are people who are not indifferent to legs. Of course, such a magazine is designed only for a certain consumer, but its rating turned out to be much higher than might be expected).

Thus, the source of the formation of new entrepreneurial ideas is understood as that objective condition, the development of which in a strictly defined direction can lead in the present or future to the production of a new product (service).

However, in each business project, at the stage of planning a business idea, mandatory stages can be distinguished. There are many step-by-step methods on this topic, where the number of stages (planning steps) and their sequence differ. In this paper, we will try to combine these techniques and highlight the main and common stages for all. In the course of these stages, you can safely make sketches for drawing up your business plan, which will subsequently simplify its creation. So, the process of creating a business idea consists of three main stages, in each of which several steps are carried out that advance the entrepreneur to the beginning of the implementation of his business idea.

The first stage consists in the analysis of environmental factors; market research and competitor research. It involves measures to identify free niches in the market - the study of the "state of affairs" at the level of the country, region, city, district, etc. All available information resources, such as state portals on the Internet, newspapers, radio and television, etc., will help in such a study. The attractiveness of the market, which will eventually be outlined in the business plan as a key one, should be indicated by its main characteristics, such as:

• - the size of the market and its profitability;
• - growth rate and prospects;
• - level and trends of development;
• - structure of competition;
• - entry and exit barriers;
• - sensitivity to prices and inflation;
• - risks specific to this market and measures for their leveling and mitigation.

Also, to improve the accuracy of the assessment, the market can be divided into segments, which can be defined based on social, economic, geographical, technological, demographic or political factors. Market segmentation can be carried out both by one parameter and by a combination of several characteristics. The result of such work will be the identification of the product or service that will satisfy a particular consumer.

One of the key tasks at the first stage is the analysis of competitors. If the "entry" is carried out in a developed market, then the main goal here is to win the trust of the buyer, beat him off from competitors and force him to switch to purchasing his products. Here, the newly created enterprise finds itself in the position of a catching up player, therefore, it is necessary to carefully study, identify the weaknesses of competitors and use these weaknesses in favor of your enterprise.

There are many methods for studying competitors in the market, but the best way to reconnoiter information is the so-called "mishandled Cossack" method. There is nothing better if an employee first finds a job in a competing company and for some time studies it from the inside. In this scenario, the maximum completeness and reliability of information is achieved, and the employee gains experience in the desired area.

Another good option for studying competitors is talking to a competitor company as a potential customer. This method makes it possible to study all the strengths and weaknesses of the company's customer service, its sales technology and better understand customers, attracting the attention of which is the ultimate goal of the company.

In emerging and emerging markets, the problem of competition is not so high. However, here again, a newly formed company should not dismiss this issue. It is necessary to understand that perhaps at this very time a certain number of companies are also planning to enter this market. Therefore, the company must always be as ready as possible to reflect any actions of competitors. But at the same time, we must remember that in growing markets, competitors are not enemies, it is possible and necessary to “befriend” them, find an opportunity to divide the market and promote products through joint efforts. This is especially true for products little known to the consumer. The friendship of competing firms also helps in the fight against a competitor that produces substitute products. In this case, it is important to unite the efforts of firms in the fight against a new competitor.

However, that's not all. It is not enough that the market itself is attractive, it is important that the enterprise has the necessary resources and capabilities to gain a foothold in the market and take the share that will provide the desired level of profit.

To calculate the market share, in addition to the potential of one's own enterprise, the share of all major players in the market turnover is taken into account. For an operating enterprise, its market share and the prospects for its expansion are assessed, and an analysis of potential customers is carried out. For a newly created enterprise, the main task is to outline the market shares that it is able to master in the short term, as well as to draw up a portrait of a potential client, for which the company will fight with its competitors to attract. Information from the media (television, radio, Internet, press) about the products of competitors will help to assess the market share and, taking into account the assumption that each competitor company allocates the same percentage of the turnover for advertising, calculate the division of the market into shares. There is also a poll method. Consumers answer questions about which product they prefer to purchase and in what quantity. You can also create a survey based on retail stores about what range of certain products they buy and in what quantities.

At the second stage of the process of forming a business idea, it is necessary to analyze the internal capabilities of the enterprise. Namely, to identify the necessary restrictions on creating a business. At this stage, the analysis of such factors as:

• - availability of own capital;
• - the possibility of attracting funds from outside;
• - Availability or need to attract qualified personnel; here it is necessary to answer the question of whether you can find enough qualified personnel for the normal operation of your company. You can study the job market, make a list of professions that can be found in this market. If, however, to open a company, qualified personnel is needed, which “you can’t find in the afternoon with fire”, then you should think about how and where to attract employees and whether it is worth doing. Perhaps the costs of attracting qualified personnel will be so high that it is better to abandon the idea of ​​​​creating such a costly business.
• - individual abilities and skills of an entrepreneur; who you are? what can you do? what are you fond of?: - these are the questions you need to ask yourself when opening your own business. Because professional experience, knowledge, skills, established contacts, etc. can play an important role when starting your own business. It is better to do what you know how and what you like, then it becomes much easier to run a business, pay maximum attention to it and connect your creative potential.
• - subjective attractiveness of certain areas of activity for an entrepreneur;
• - allowable time spent on creating and running a business;
• - the maximum payback period of the project; the payback period of the project should be shorter than the period of use of borrowed funds. The real income from the implementation of the project will begin to flow only after the expiration of the payback period, therefore, when calculating the payback periods of various projects, preference is given to the one in which the payback period is the shortest.
• - minimum rate of return, etc.

At the third stage, the selection and formation of a business concept is carried out. At this stage, a complete concept of the future business is being formed. Taking into account the collected information, the idea itself is generated at the first and second stages. All options are compared, and based on the best indicators, a business idea is selected and approved, on the basis of which, subsequently, a business plan will be created and a company will be opened. This stage is carried out through methods such as: brainstorming, creating a goal tree, scoring, etc. It is important to correctly place all the indicators and skillfully evaluate all the information collected, and then choose the best possible business idea from a realistically possible one.

The fourth stage is based on a preliminary assessment of the effectiveness of the project. Here, the key indicators of the project are evaluated, such as:

• payback period - RV, months;
• · discounted payback period - DPB, months;
• · average rate of return - ARR, %;
• net discounted (reduced) income - NPV;
• profitability index - PI;
• · internal rate of return (profitability) - IRR, %;
• · modified internal rate of return (profitability) - MIRR, %.

At this stage, such evaluation methods as PISM analysis, SWOT analysis, functional cost analysis, etc. are used.

The fifth stage is the final stage of the preparatory part. Its main function is to create a business plan for the project.

A business plan is a detailed long-term plan for the development of a specific business, drawn up to organize and coordinate project work, negotiate with creditors and investors, and also to attract potential project participants.

The finished business plan, upon completion of the fifth stage, will become the main document that allows you to determine the sequence of actions to bring the project to life based on the efficiency calculations that were carried out earlier.

There are two types of business plan: for a manager (for himself) and for an investor. If the project requires more costs than the entrepreneur has, then he has to apply for borrowed funds from the state, a bank or a private investor or lender. In order for a project to be invested in, it is necessary to show its economic attractiveness in a light that can interest and convince others of the attractiveness of the idea. If the investment of additional money is not required and the entrepreneur is able to implement his project himself without any outside help, then the main task of the business plan is to make sure that the project is feasible and realistically calculate all the costs.

In both cases, the development of a business plan is carried out according to similar principles: a business model is created, which includes information about the enterprise and products, about the market and competitors, about the production and financial needs of the enterprise. Then, based on the model, the economic and financial indicators of the project are analyzed, and a final conclusion is made about its prospects. The difference lies in the approach to the final design of the document, which in the first case is no longer called a business plan, but an investment proposal, and in the second case the name of the business plan remains.

The fact is that a business plan for a manager is a working tool that helps to determine business prospects in the form of qualitative and quantitative indicators, describing step by step the process of achieving the desired result. Such a business plan should contain all the details of the organization of the future business: clear dates, the distribution of financial, material, human and other resources by project stages, the results of the stages, the timing of their achievement, etc.

For an investor or lender, on the contrary, it does not matter what the business structure is and what processes take place within the enterprise. Their main goal is the final result, a high return on investment, a guarantee of their return on time, in full, along with interest or dividends. Therefore, the investor needs a document containing arguments proving the profitability of the project and the expediency of investing in its implementation. That is why the investment proposal should contain answers to such questions as:

• How sustainable will the business be?
• - what will happen to the enterprise and its products if the economic situation on the market worsens?
• - How will the company behave if a stronger competitor appears on the market? Etc.

It is these aspects that should be given more attention when drawing up a business plan for an investor.

The sixth stage is the very search for investors, for whom the business plan was previously drawn up. It should be noted that this stage is not mandatory and is carried out only if the project requires additional funding from outside. The search for investors, in turn, is carried out on the basis of a previously drawn up business plan. All possible options for raising capital from outside are considered, the best option for the company is calculated. The result of this stage is the discussion of the conditions for the use of the investor's funds and the conclusion of an agreement.

And finally, the seventh stage consists in summarizing everything that was done in the previous stages and includes all the preparatory work for opening a company (search for personnel, premises, purchase of materials, as well as registration of the organization and its registration with the tax authorities). The final result of the stage is the formation and the beginning of the functioning of a new business structure.

Each person in his own way comes up with this or that business idea. But sometimes, in order to create the right idea, you need help. There are many ways and methods of generating ideas, they help to tune in correctly, develop creative thinking, and direct in the right direction.

There are many ways to find ideas. With some degree of conventionality, they can be divided into three groups:

• 1. Methods of psychological activation of thinking.
• 2. Methods of systematic search.
• 3. Directed search methods.

Each of the methods aims to facilitate the search for a solution to a creative problem in comparison with the so-called "trial and error" method that a person usually uses. The expediency of applying a method belonging to a particular group, in particular, depends on the complexity of the problem being solved. The figure on the right shows, for various groups of methods, conditional graphs of the dependence of the complexity of solving a creative problem on its complexity.

To solve relatively simple problems, it is advisable to use methods belonging to the first two groups. Directed search methods were specially created for solving complex problems and, despite the complexity of these methods, their use in this case turns out to be justified. The use of directed search methods for simple problems may be inappropriate due to the fact that the complexity of the methods themselves will be higher than the complexity of the problem being solved or because these methods are unsuitable for solving such problems. Let's reveal the content of several methods and examples of their use.

Methods of psychological activation of creative thinking are aimed at eliminating the so-called psychological inertia of thinking, which prevents finding inventive solutions and new business ideas, preventing a more comprehensive consideration of the problem. These methods can significantly increase the number of ideas put forward and increase the productivity of this process. However, for solving complex inventive and non-standard business problems, which are based on contradictions, these methods are ineffective.

In practice, methods such as brainstorming, the method of focal objects and the method of garlands, associations and metaphors are often used.

Focal object method - a method of searching for new ideas by attaching properties or features of random objects to the original object. It is used when searching for new modifications of known devices and methods, in particular consumer goods, creating advertisements for goods, as well as for training the imagination. The author of this method is the German scientist F. Kunze. The purpose of the method is to improve the object by obtaining a large number of original modifications of the object with unexpected properties. The essence of the method is to transfer the features of randomly selected objects to the object being improved, which lies, as it were, in the focus of the transfer and is therefore called focal. Unusual combinations that have arisen are tried to be developed through free associations.

Action plan:

• · From the conditions of the problem, select the object (prototype) subject to the mustache improvement (FO), clarify the goal.
• · Choose 3-4 random objects (having opened a catalog, a book, etc. at random).
• Write down for each of them several characteristic features (properties).
• · Transfer the obtained features to the prototype (focal object) - get new combinations.
• · Develop new combinations through free associations. Record all interesting ideas.
• · Evaluate new ideas and select the most effective in terms of implementation. Formulate tasks for the development of new modifications of the object.

The result is lists of ideas and proposals for new modifications to the object.

The advantages of this method are the ease of mastering and the unlimited possibilities of finding new approaches to the problem, the unconventionality of the ideas put forward, and the universality of the method.

The disadvantages are: unsuitability for solving complex problems, MFI and all its varieties give only simple combinations, as well as the lack of selection rules and internal criteria for evaluating the ideas received.

The method of garlands of associations and metaphors is a heuristic method of technical creativity, which is a development of the method of focal objects.

The method of garlands of associations and metaphors includes the following procedures:

• 1. definition of object synonyms, which results in a garland of synonyms (for example, table-desk-desk-...);
• 2. selection of random nouns, with the help of which a garland of random nouns is generated (for example, pencil-chair-...);
• 3. combining all elements of the garland of synonyms with each element of the garland of random nouns. Some of the combinations represent ideas for solving the problem (for example, a table as a pencil-table as a chair-...);
• 4. compiling a list of signs in the form of adjectives for each element of a garland of random nouns (item 2). These lists are garlands of attributes (eg pencil: wooden-automatic-...; chair:...);
• 5. combining elements of a garland of synonyms with elements of a garland of signs, as a result of which ideas may appear for solving the problem (for example, a table - wooden (in the form of a tree); automatic (automatic increase);
• 6. generating garlands of free associations. The starting point is each element of the garland of features. The number of garlands of free associations is equal to the number of all elements of the garlands of attributes. Garlands of free associations are formed by repeatedly asking the question "What does the word ... remind you of?". The answer to the question obtained on the basis of the association is a new element of the garland, which is the starting point for re-posing the question (for example: "What does the word "green" remind of? - About "grass"; "What about ..." grass"? - About the "field"; "What ... "field" about? - About the "cold", etc. The garland of associations contains: grass - field - cold ...);
• 7. combining elements of a garland of synonyms with elements of a garland of free associations, as a result of which new ideas for solving the problem appear;
• 8. assessment of the need to continue associations, based on the analysis of all the ideas received in paragraphs 1-7 and determining their sufficiency. In the latter case, the transition to item 9 is carried out, otherwise, with the initial beginning of the elements of free associations, secondary garlands are generated (through free associations), the elements of which are combined with the elements of the garland of synonyms, as a result of which new ideas arise;
• 9. Evaluation and selection of rational ideas. It is recommended to carry out by classifying all ideas into irrational (unsuitable, bad), semi-rational (attractive), rational (good). Irrational ideas are discarded; rational ones form the core for choosing the optimal option, and semi-rational ones (which are somehow attractive, but have visible flaws) are analyzed again, after which they are included in the list of irrational or rational ideas;
• 10. choice of the best option. A step performed by some optimization technique, such as expert judgment.

A well-known method for a systematic search for new ideas is morphological analysis, proposed by the Swiss astrophysicist Zwicky. Morphological analysis is based on the construction of a table that lists all the main elements that make up the object and indicates, possibly, a greater number of known variants of the implementation of these elements. Combining options for implementing the elements of an object, you can get the most unexpected new solutions. The sequence of actions in this case is as follows:

• 1. Precisely formulate the problem.
• 2. Determine the most important elements of the object.
• 3. Determine the options for the execution of elements.
• 4. Enter them in the table.
• 5. Evaluate all options available in the table.
• 6. Choose the best option.

The main idea of ​​morphological analysis is to streamline the process of proposing and considering various options for solving a problem. The calculation is based on the fact that options that were not previously considered may come into view. The principle of morphological analysis is easily implemented using computer tools.

However, for complex objects with a large number of elements, the table becomes too cumbersome. There is a need to consider a huge number of options, most of which are devoid of practical meaning, which makes the use of the method too time-consuming. Thus, the main disadvantages of the method are the simplification of the approach to the analysis of the object and the possibility of obtaining too many options for consideration. Morphological analysis has many both simple and complicated modifications. However, its use is rational for simple objects and where it is possible to find a new idea through a combination of well-known solutions (advertising, design, etc.).

From the list of management methods, one can single out such a method as "Benchmarking". The term "benchmarking" was first introduced in the United States in 1972. The method is used to create a competitive advantage in solving problems related to quality, cost and delivery. The purpose of the method is to study the state of affairs related to the quality and efficiency of the partners' business and use their successful examples and practical methods in their competitive struggle to achieve the commercial success of their company.

"Benchmarking" is a method of objective systematic comparison of one's own activity with the work of the best companies or divisions of one's company, understanding the reasons for the effectiveness of the business of one's partners and organizing and implementing appropriate actions to improve one's own performance.

Action plan:

• 1. Identification of those aspects of the company's activities for which consumers identify suppliers who have achieved business excellence.
• 2. Establish a benchmark company against which performance will be compared.
• 3. Determining how the benchmark company can achieve a high level of performance.
• 4. Establish performance standards for key aspects of the company's operations that exceed the level of performance of the reference company.
• 5. Identification of what needs to be done to bring the performance of the company to an optimal level.
• 6. Development of a plan for implementing the received ideas in order to bring the business in line with the standards and gain superiority over them.
• 7. Implementation of the plans.

The advantage of the method is that it allows you to provide a competitive advantage. However, this method has such disadvantages as: the closeness of partner companies and competing companies, as well as the fact that the existing systems of financial accounting and taxation often do not allow obtaining real data on certain indicators. The result of the method is to identify the most important factors of the problem under consideration, highlighting the signs of these factors in order to prepare options for possible solutions and their implementation.

Doing what you love and making good profits is the cherished desire of a budding entrepreneur. Whether the enterprise will prosper depends on the right choice of a niche in the market and the movement strategy, on an innovative approach to building a business model for an enterprise.

Home Business Ideas

For those who decide not to spend money on renting a room, you can look for ideas for a home business.

1. In your own apartment, you can search for customers and cargo carriers, plan, manage cargo flows. A taxi dispatcher is similar to this type of activity; to get more income, it is possible to combine two activities.
2. A good idea would be to provide legal advice, an accountant, a psychologist, or tutoring. To increase earnings will help the provision of services online via Skype. Advertising on the Internet using social networks will help expand the regional reach of consumers and get customers not only from your city, but also beyond its borders.
3. During a crisis, people tend to learn how to make things on their own, so you can start organizing needlework courses: knitting and crocheting; embroidery; cutting and sewing; production of leather souvenirs, soft children's toys.

Small business ideas with minimal investment

The type of activity in the field of innovative technologies will be highly profitable; business can become effective using a non-standard approach to solving client problems. People with creative thinking can create startups with minimal investment. Here are some helpful ideas for small businesses:

1. An urgent project in modern conditions is the provision of financial advice to the population - people are interested in the rational use of funds, the acquisition of cheap loans, profitable investments.
2. A good option for small businesses can be to create their own website for the sale of goods or services. It will be profitable to develop this project to generate more income, but promotion and subsequent sale of a promoted portal can become a separate type of income. The advantage of this micro business is that it is available to young people and the older generation in any region of Russia, Moscow and a small town.
3. A profitable occupation will be trading in financial markets. Trading binary options requires deep knowledge in the field of trading, low costs, but for experienced entrepreneurs it brings real income and is a promising activity.

Business ideas for beginners with minimal investment

For people who are not ready to take risks and invest large amounts of money, it is necessary to pick up ideas for earning money with a minimum of costs or start a small business with small volumes and increase investments as incomes increase. Garage owners can recommend an easy business for start-up entrepreneurs.

1. During the autumn and winter months of the year, fuel products become popular, so making briquettes from available wood waste is a great idea for a small business. The result of the activity of a small enterprise will be good profitability in the cold season, in the warm season the demand will be supported by the consumption of picnic briquettes.
2. The idea of ​​creating a private enterprise for breeding fur-bearing animals of rare valuable breeds - chinchillas guarantees all-season demand for products. To run a small business, it is necessary to insulate the walls, install air conditioners in the garage to ventilate and maintain a stable temperature. Small animals do not require special care and a lot of food - just one worker can feed them.
3. During a crisis, people prefer not to buy new goods, so sales of spare parts and used items increase. A promising type of activity in the garage can be building up used tires.

Business ideas from scratch

There is no need to despair for people who do not have start-up capital to start activities. There are original small business ideas to open a small business without investment:

1. A small business from scratch can become promising if you start manufacturing garden furniture, home decor elements from available raw materials: rattan, wicker rods or used wood pallets. You can sell products to buyers according to the compiled catalog of finished products or carry out individual orders according to the client's project.
2. Growing, harvesting and donating herbal medicines to pharmaceutical companies is a good idea for starting a small business from scratch.
3. Among people who care about their health, the services of a massage therapist and an individual fitness trainer are in demand, so work in this area will bring a stable income without investment.

Small Business Manufacturing Ideas

Those wishing to engage in entrepreneurship can be recommended to choose the manufacturing sector. Small business in this area is characterized by large investments and a high level of profitability. To achieve success - to conquer the market and make good profits, you need to take care of the quality of products, so at the initial stage, the entrepreneur needs to decide whether to buy inexpensive or high-tech equipment. Entrepreneurs who want to open a profitable production for small businesses should consider ideas:

1. The opening of a mill in an agricultural region will be relevant and profitable. The loading of production capacities can be ensured by grinding purchased grain or taken from the population.
2. There will always be sales for mini-bakery products. Even in the residential area of ​​​​the city, freshly baked bakery products are well sold. To successfully run a small business, it is important to choose the right assortment of products - both social varieties of pastries and exclusive, branded ones must be on sale.
3. The products of the factory for the production of pillows and blankets from natural raw materials will be in demand.

What kind of business to do

Before starting an entrepreneurial activity, it is necessary to analyze all the factors that may affect a small business and select promising ideas. Business will develop differently in the conditions of a small settlement, a metropolis, in the city center, an office, a residential area. The success of the enterprise is affected by the number of competitors, the degree of market coverage. All these conditions must be carefully studied and analyzed in order to choose the right idea for doing business.

3D printers for small businesses

A promising activity is a small business on a 3D printer. T-shirts with 3D printing are in high demand. Consumers are interested in wallpaper, ceramic, paving slabs with a 3D printed image. 3D printers are used to create jewelry, using a printer you can print plastic and other products.

Fish shop as a business

It is useful to consider the idea of ​​opening a fish shop. The business plan of a fish store should foresee who the products will be sold to, what the assortment will be. The buyer can be attracted:

• excellent product quality;
• a high level of service and additional services, for example, gutting fresh carp;
• wide assortment: fresh, frozen fish, seafood, fish products.

Smoking as a business

A profitable offer for an entrepreneur would be homemade smoking as a business. The smokehouse can be used for the manufacture of a wide range of smoked products from animal and poultry meat, sausages. It would be a good idea to expand the range of products by smoking fish and cheese. You can sell products in your own shop or deliver them to shops and restaurants.

Interesting franchises with minimal investment

People are willing to pay a high price for the education and upbringing of children. Small business franchises are useful in this area. Good reviews of proven world methods for the development of babies and for the rapid study of languages ​​will guarantee the success of the new venture. Ideas for franchises should be looked for in the following areas:

• child development center;
• English language school;
• children's workshop for creating cartoons.

Where to get money to start a small business

Starting an entrepreneurial activity of people is stopped by the question of where you can get money to start a business. To start a small business, you can:

• use your savings
• borrow from relatives or friends;
• attract an investor or co-founder of a small business;
• get a cheap bank loan.

Video: small production ideas.

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