Nix - computer supermarket, store near Alekseevskaya metro station, VDNKh. Computermarket Nix Nix of

The nix.ru online store represents the Nix Computer Supermarket, which has been operating on the Russian market since 1991. The company specializes in the wholesale and retail sale of components, peripherals, office equipment, network equipment, consumables, as well as the supply of computers under its own brand. The price list of the online store contains approximately 15-20 thousand items of goods daily, including about 150 computer models. The store is distinguished from other companies by its flexible marketing policy and discount system.

The store's website was created in 1996 - despite the archaic appearance of its appearance, it provides complete information support for customers. In addition, the online store has the most complete Russian-language catalog of computer equipment, containing photographs and descriptions of products. Having our own warehouse in Moscow solves the problem of fast delivery. How to navigate the site, view and select products in the catalog, place an order - this is what our review is about.

start page

If the management of an online store wanted to show how very serious their website is, then they manage to convey a similar idea to visitors to the resource. The first glance at the main page makes the user think about the main theme of the store - does this portal by any chance belong to some research institute or is it an abandoned site a long time ago?

However, taking a closer look (if you have not yet closed the tab), you will notice that the resource information is quite recent, and all the attributes of a selling site are present: banners with invitations to take part in promotions, as well as a product catalog menu - tab buttons as if deliberately hidden in a pale background.

In the left and right columns of the page we see technical information: on the left are delivery conditions, sales rules, technical support, news, on the right side is a list of online stores, and below them a couple of links to webcams of the online store. The middle part of the page is half filled with popular store offers and company news.

Such content on the site will not frighten a user who has already purchased here, but a newbie will probably prefer other online stores to this site. However, as we will see later in the review, the usability of this online store is not all bad.

I would like to draw attention to the “know-how” of e-commerce on the start page: the “Product of the Day” banner in the form of a module with buttons - click on the small button and as a result of dynamic castling it will appear in the center of this “device”.

Clicking on this large button redirects us to a page with the popular product of the day in several versions, with a gift and a list of chain stores.

By clicking on these small buttons, you can select one of the color options for the product, then click on the central button,

we see a pop-up window with a gallery of images of this product.

If desired, the visitor can add the item to the cart, especially if it is sold at a promotional price as the product of the day. In general, if anyone likes toys, such a banner will not quickly get boring. As a result, the online store does not receive a single positive rating for the cluttered design of the start page.

How to use the catalog

The product menu is at the top - if not for the pale blue background, then the dynamic opening of tabs can be praised. The icons could have been made larger, like a middle tab from which wholesale customers can go to view the price list.

We select the desired section, look for the category we are interested in in the pop-up field and follow the link to view the products.

It’s nice that the catalog button is always available on the left side of the page, no matter what section the site visitor is in. The menu opens by clicking on the “hamburger” icon, where you also just need to hover the mouse cursor over one of the sections and select the desired link in the pop-up field with categories.

Selection filters and sorting are a whole set of tools with tabs: discounts, showcase, gallery and tests. Let us immediately note that choosing any value immediately causes the content of the page to change according to the user’s preferences - like for effort, dislike for overdoing it.

So what do we see here? 1) dynamic search map with instructions on the right 2) selection by product features (in two options) 3) sorting the search map display in horizontal and vertical positions, below it sorting the type of products on the page 4) a filter column familiar to most modern stores. It seems that the last two options would be sufficient.

The product list shows each item with all the main parameters and features.

The product page is the only thing for which I would like to especially praise those who fill it with content. Since the store positions itself as a Computer Supermarket, and therefore claims to have an expert opinion on this issue, in the upper part we see 1) a series of tests for the proposed model.

On the right side, as a rule, there is a list of retail outlets where you can buy the product, there is also 3) a 3D model of the product and a selection of high-quality photographs of the product, plus a detailed review 4), for convenience, divided into tabs.

The 3D view of the product is unimpressive; you can stop the scrolling and rotate the model yourself, but there is no zoom option.

The image gallery, as already noted, is implemented perfectly - there are a lot of photos, and the Zoom option allows for a detailed examination of the product.

How to buy a product and place an order

Having made your choice, you can buy the product 1) in one click mode, 2) add to cart if you want to view other categories, and also select quick options 3) by marking the store closest to you, where you will pick up the product yourself and 4) by marking the store for delivery of the order to your home.

The one-click purchase function opens a window asking you to enter a phone number, after which the store manager will call after a while and help you place your order.

As an example, we chose the option of adding a product to the cart - when you click next to the button, a confirmation will appear.

You can find a list of products added to your cart through the cart icon - it is always located in the upper right part of the site. When you click on the button, a small window appears at the top and a panel at the bottom.

Find the “Place an order” option in these windows, after which the site will redirect you to a page where you will need to select in the tabs 1) the retail store closest to your location, while paying attention to 2) the terms of purchase (they may differ in each store) .

A nice bonus 3) - an animated map with the route to the store plus several photo galleries with different options for how to get there.

If you arrange home delivery, you will need to fill out an online form for an invoice and warranty documentation, with which the store courier will bring your goods to you.

For pickup, it is enough to check the option to reserve the goods so that the client can come and complete all the documents on the spot.

Confirm your order, after which the page will reload and you will be shown a message about the manager’s upcoming call. Additionally, by printing the QR code you can use it in the store, which can speed up your order.

We wish you a pleasant shopping experience - buy at a good price!

How to get to us:

The NIKS Computer Supermarket is located a 10-minute walk from the Alekseevskaya metro station. Opposite the metro, you need to cross Mira Avenue through the underground passage, then go right to Bochkova Street and walk along it (on the right side). Bochkova Street turns into Godovikova Street, Godovikova Street faces Zvezdny Boulevard, the first building on the right is the NIKS Computer Supermarket. At the exit from the metro (after leaving the lobby) on the map of the area there is a diagram of how to get to us. Near the exit from the underground passage there are stops for minibuses that pass along the street. Godovikova.

We also offer:

In our supermarket, located near the Alekseevskaya and VDNKh metro stations, at Zvezdny Boulevard 19, you can purchase the computer components necessary to build a computer of any configuration, including memory modules, fast solid-state drives and hard drives, motherboards, gaming video cards, processors and coolers for gaming computers, as well as stylish computer cases for HTPC assembly, server equipment. We always stock budget, super-light or powerful multimedia laptops, as well as the latest mobile devices, including tablets and smartphones from popular brands. For movie buffs there is a wide range of 4K monitors with high-quality IPS matrix, projectors, TVs, and for gamers there is a huge selection of peripheral devices, including gaming keyboards and mice, headphones and 5.1 headsets. Qualified service department specialists diagnose faulty equipment, perform quick and high-quality computer repairs, provide services for assembling, configuring and upgrading computers, carry out laptop repairs, including cleaning dust and replacing the hard drive, keyboard and hinges, as well as repairing tablets and replacing the screen , touch panel and failed power connector.

"NIKS" is a chain of computer supermarkets operating in Moscow since 1991. And although most of the stores are located in the capital, the company is actively looking for new partners throughout Russia, offering dealership. Retail outlets sell almost everything related to computers: workstations, laptops, tablets, components and accessories for them, consumables, network equipment. You can also get advice on any computer issues or have your equipment repaired. Read more on the official website http://www.nix.ru.

Features of working in a computer supermarket

Work at NICS in Moscow will be directly related to wholesale or retail sales of equipment. If you are thinking about getting a job, you need good communication skills plus knowledge of modern hardware. Sales managers will benefit from experience in other computer companies. If you are attracted to vacancies for marketing project managers, be prepared to be asked for higher education, computer knowledge and experience.

Strict requirements are well rewarded - the level of income promised by the computer company starts from 50-70 thousand rubles. In reality, these figures are much higher, because bonuses and bonuses are added to the salary. The employer compensates for travel, pays for the gym and meals, and constantly conducts corporate trainings. Of course, everyone is officially registered in compliance with the requirements of the Labor Code of the Russian Federation: sick leave and vacation pay, other social guarantees.

What vacancies does NICS publish on Trud.com:

junior marketing project manager;
manager for wholesale and retail sales of computer equipment;
secretary-operator;
PC assembler;
call center operator;
chief accountant, etc.

A huge number of current vacancies are published on Trud.com. To easily find suitable advertisements, use the advanced search on the left of the page. Indicate any important parameters: from salary and form of employment to requirements for applicants. In just a couple of seconds, the system will select ads that meet your requirements. With us you can quickly create a resume and respond to applications of interest. So that you don’t look for a job blindly, we have added the ability to leave reviews about employers - learn about working in companies from the employees themselves. Our newsletter will keep you up to date with the latest additions to our vacancy database. Subscribe, and the work will not keep you waiting!

NIX is a computer equipment supermarket operating on the Russian market since 1991. The company is engaged not only in the retail sale of components for computers, network equipment, peripherals, office equipment and consumables, but also enters into wholesale supply agreements. Besides, NICS promotes personal brand computers.

It is difficult to find a computer supermarket comparable to NICS. After all, the price list of this company consists of more than 10 thousand items, of which 87 are different models of computers.

It’s nice that the buyer does not have to wait long for the order to be completed: everything that is indicated in the price list is actually in stock in Moscow. The company's employees are well versed in the product range and are familiar with its specifics. For user convenience on the official website supermarket NIX www.nix.ru There is a catalog of computer equipment in Russian.

You can order from NICS a unique custom-made computer assembly and receive comprehensive information on the use of the purchased equipment.

In terms of branding NIKS trades products from the following manufacturers: Acer, Apple, ASUS, Canon, Cisco, D-Link, Epson, Genius, Intel, Microsoft, Nikon, Panasonic and other more or less well-known market players.

Discounts and promotions in NIKS stores

Computer NICS strongly emphasizes the flexibility of its own marketing policy and the attractiveness of the discount system. The Hot Events website will certainly inform you about company news.